HWm CONFIDENTIAL DEALERS' NET PRICE LIST No. 76 EFFECTIVE JANUARY 10, 1951 Subject to change without notice HEATH & MILLIGAN MFG.

MEMORANDUM TO: Mr.

COMPARISON of 1959 and 1960 PAINT BUDGETS MEDIA 1959 1960 Magazines, including Preparation Costs Television " * *' Trade Papers " " 11 Media Totals $402, 407 137,160 23.300 $562,867 $367, 000 220,000 21, 550 $608,556 Increase of 1960 over 1959 is $45, 683 or 8% Dealer Advertising, Promotional and Point of Sale Material 1959 $617,000 Increase of 1960 over 1959 is $58,000 or 9* 5% 1960 $675,000 Recap of Above 1959 Company Advertising in Media Advertising through dealers Totals $562, 867 617, 000. $1, 179,867 Increase of 1960 over 1959 is $103, 683 or 9% Magazine Insertions Television Markets 1959 l6 4 Cooperative Advertising Classified Directory Listings Booklets and Printed Matter Color Cards Dealer Magazine Trade Shows Window & Store Displays Store Signs fe Decals 1959 $21000 52.000 70.000 150, 000 25, 000 10.000 35.000 43.000 $in] ooo 1960 $608,550 675,000 $1, 283,550 1960 10 18 1960 $2507500 55.000 75, 000 175,000 20.000 10,000 40, 000 50, 000 $675,000 NOTE: Figures on Administrative Costs and Contractural Agreements have been omitted since there is no change over 1959.

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BRANCHES DEPARTM-HT - PLANT REQUISITIONS November 23rd, 1956 1*112 h173 unh U.75 'H76 H77 U78 U179 laso ia8i 10.82 10.83 U81i 1)185 U186 1)187 10-88 la89 1050 1091 1092 1093 L19U 1095 1096 1097 1098 1099 U200 lj201 1)202 1)203 1)201* 1)205 U206 1)207 1)208 U209 1)210 1)211 1)212 1)213 1)211) 1)215 1)216 1)217 1:218 1)219 1)220 1)221 Branches Kept. - 25 MM-li7 Plastic ELluTiinated signs 1)1 x 6 for s?