Fixation on last page 18 MARSHAlt LABORATORY LIBRARY C- E0Ia DU FONT PE NEMOURS & COMPANY FABRICS AND FINISHES DEPARTMENT CHEMICAL DIVISION REFERENCE- CPff Mm F@l CllCiifflOi PARIAN LABORATORY CLASS AXXa) RESEARCH REPOST NO, 990 PROJECT NOo J-2023 SUBJECT?

December 18, 1952 AIR MAIL Dr.

'i i SERVICE IE OF AMERICA ADDRESS OFFICIAL COMMUNICATIONS TO American Embassy - TCS, A.ddis Ababa, Ethiopia, ' November 21, 1952.

Boose Paint "47" Process Pfaumer Bros.

* mu TD CCs S* Graces, lab, W.

IStrfl tel / Reprinted from the A.

| Id. mi 'V'X n\ May 1959 ' NO.

" ^ '"U 'I1- "Jjupw ..-.--.-^.Laaat*> 'r S^fc^*raL3- I r*wlft`-.lWaam*iirfc.> j o o LEAD INDUSTRIES ASSOCIATION 4MdQntMUett*M!

ES BAGGED 1957 Rhiora Drive.

4 BRANCHES DEPARTMENT - PLANT REQUISITICNS January 28, 1955 201k 2015 20U7 2056 2057 2058 2059 2060 2061 2063 2061i 2065 2066 2067 2068 2069 2070 2071 2072 2073 207k 2075 2076 2077 2078 2079 2060 2061 2082 2083 208U 2085 2087 2088 2089 2090 2091 2092 2093 209k 2095 2096 2097 2098 2099 Cincinnati-Western Hills--Fixtures furnished by Stensgaard Cincinnati-Western Hills--Over-run on Req.

iper Need v|mnslnn ne , . to paint your our car end host on Murphy color decorating prob- )>Aw-ii|>nrl 2 RICH ,LO ' efyle 7ft frrt <1 to lake full llrni TVmIu miIa In Mont rbrlto \lnp line \on take !

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jv Network JUST ai;k FOt If Afit 6 iMifeide and look lute survey ent year <1 it yeur house & . . ii : i

DUTCH BOY PAINT ADVERTISING ....... ' ' " " 1955 ' ' ........ '' This year "Dutch Boy" Paint advertising was on a considerably stepped-up basis compared with previous years.

COMPARISON of 1959 and 1960 PAINT BUDGETS MEDIA 1959 1960 Magazines, including Preparation Costs Television " "M Trade Papers " "" Media Totals $402,407 137, 160 23,300 $562, 867 $367, 000 220,000 21, 550 $608, 550 Increase of 1960 over 1959 is $45, 683 or 8% Dealer Advertising, Promotional and Point of Sale Material 1959 $617,000 Increase of 1960 over 1959 is $58,000 or 9* 5% 1960 $675,000 Recap of Above 1959 Company Advertising in Media Advertising through dealers Totals $562, 867 617, 000. $1, 179,867 Increase of 1960 over 1959 is $103, 683 or 9% Magazine Insertions Television Markets r1959 ~t 4 Cooperative Advertising Classified Directory Listings Booklets and Printed Matter Color Cards Dealer Magazine Trade Shows Window & Store Displays Store Signs fe Decals 1959 $21000 52,000 70,000 150, 000 25, 000 10,000 35,000 43,000 $617,000 1960 $608,550 675,000 $1, 283,550 1960 10 18 1960 $2337500 55,000 75, 000 175,000 20,000 10,000 40, 000 50, 000 $675,000 NOTE: Figures on Administrative Costs and Contractural Agreements have been omitted since there is no change over 1959.