Document 6RVQN6dGXV4Y233XwYMnDdGeo

COMPARISON of 1959 and 1960 PAINT BUDGETS MEDIA 1959 1960 Magazines, including Preparation Costs Television " "M Trade Papers " "" Media Totals $402,407 137, 160 23,300 $562, 867 $367, 000 220,000 21, 550 $608, 550 Increase of 1960 over 1959 is $45, 683 or 8% Dealer Advertising, Promotional and Point of Sale Material 1959 $617,000 Increase of 1960 over 1959 is $58,000 or 9* 5% 1960 $675,000 Recap of Above 1959 Company Advertising in Media Advertising through dealers Totals $562, 867 617, 000. $1, 179,867 Increase of 1960 over 1959 is $103, 683 or 9% Magazine Insertions Television Markets r1959 ~t 4 Cooperative Advertising Classified Directory Listings Booklets and Printed Matter Color Cards Dealer Magazine Trade Shows Window & Store Displays Store Signs fe Decals 1959 $21000 52,000 70,000 150, 000 25, 000 10,000 35,000 43,000 $617,000 1960 $608,550 675,000 $1, 283,550 1960 10 18 1960 $2337500 55,000 75, 000 175,000 20,000 10,000 40, 000 50, 000 $675,000 NOTE: Figures on Administrative Costs and Contractural Agreements have been omitted since there is no change over 1959. NL 000040070