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I urr n o . 4 25 'V- - ^ ' in cuuim--u. CK DRYING ENAMEL rite tjuick Drying Fnarael ctured in many drlightly shade*. also whit*. troorcrlain like, high glnaa. washable finish on wood, daster. (rile is firrptiooslly easy ind dries dust free io one id a tuir hours under farying cnodilJoRs. mlhual Kiak tanks or Up*, le your porch. sun parlor.and breakfast room fur s ><' kiirhra and haibia. bric-a-brac. tic., etc. tare transfer designs used ---------<0^k Drying fc'nswi. SCHOOL HOUSE BARN PAINT Red School House Faipt ia nan uhictured from selected English 11 ed Oxide. ground to the last de~ fTre of fineness in Fure linseed Oil and Drier. Red School i llouae Faint forma a tough, elastic film over the aurfjce on which it is applied, thus assuring .perfect paint protection over a maximum number of years. Red Sc'ionl House will cover approaimately 3.*>0 square feet of average SnrfJce. two coals to the gallon and i^uabaulutdy pcrmsnenl in color. School House Faints are remmmended not only for haras and roofs hut as a general pur|xm* outside paint for fences, gram elevators, bridges, outbuildings, etc. Also made in gray and white. PORCH AND DECK PAINT Porch sod Deck Paint, at the name implies, is an especially pre pared outside paint for use on porches1 and decks of veasela. It is an esceptionally high-grade product and will withstand the greatest abuse and hard wear. i Skillfully nnd scientifically man ufactured from hard drying paint pigments and thinner*. MurtiuSenuiir's Porch and Deck Faint impart* n tough, elastic lilm and 1 lustrous finish that assures you of good service and appearance long after ordiutiry puiuU would huve necessitated repainting. Eaporiully odaptod for iim on ronertu nnd rmni lUf/ocw. KOTE-A-KAR MOTOR CAR ENAMEL Anyone can refinish their auto mobile with Kote-A-Kar and secure tmL satisfactory resufta. if the simple directions printed on the cun aro followed. Kote-A-Kar is made to with stand all kinds nf weuther, hard usage, refuted washings nnd all the wear a.-'d tear uu automobile is subjected tu. It is manufactured from only the highest quality niiiteriuls. combined * i f! 1 SENOUR'S FLOOR PAINT (CiCffhai for M on comrrrlo mud f-- < mrfmrom,) Seooar's Floor Faint has bera no the market for many years. 11 ha* truly earned the name of **The Old Reliable." because of the nuirnium aaitsfacimo and service it Iu m always given. 1'nlike vrfinary floor paint* and >mamela. Setwww s Hour Faint peoetralca iau the wrfn d lie --j mmd h wi oirwrlit with a toort Arm wad Aontx atn Umi prodwnes a aaast <*srablr. bach rswrl bkgbwa Sana that aaay be rrpoiUKlIy waahol' without damaamg the kaaur. Snumr i Fkner (Sal ala* rui tt*t for pwsusr haveboards, shelve*, -- man, mmd ad inside tsu where a high insifi pan a rayurad. When applied aormiuur to the simple dimrUnn* am the can. Smoar a i war Fatal m tsmalreri to pveatmdate ulafactsii. Senour'a Floor Fatht cnvvn froaa 250 to 225 square feet nf surface two ouata to the gallon. WOOD-VAR STAIN Wood-Var Odorcd Varnish tains and wmahea with one ap plication. It make* worn fmitore. old floors and woodwork like new and dnw hard awntrbt. The beautiful ooton to which Wood-lag b manufactured very faithfully imitate the more npensive vmh aoch aa mahogany, oak. walnut, cherry, etc. Wood-Var ircducra aa noptionally high glean, noo-fadiog finish that ia durable, water-proof and acraich-proof. Wood-Var ia unaurpawl for dearaeaa and richneaa of tone, bringing mil U> a full degree the beautiful grain of the wood on which it is applied. Anyone can apply Wood-Var and secure a beautiful finish that neither shows brush marks, laps or seams. Wood-Var ia very economical and a small quantity goee along way. A single quart of Wood-Var will rov<* approxi mately seventy-five square feet of surface, two ousts, . NEU-TONE ` r is " Neu-Tone is a durable, sanitary, washable Hat wall paint of bitfheat quality. Neu-Tone may truly be called "the fiat wall paint beautiful." im parling to the walls (mi which it is applied, a soft, velvety finish, rest ful to the eye and harmonizing with any aclierne of interior deco ration. Neu-Tone ia remarkably easy to apply, works freely under llie brush and dries without showing either brush markn or laps. Satisfactory reaulta may Iw obtaiued by even the most ineiperietmrd. - Wall-paper effiv:ta are |deasingiy produced with Neu Tone and there are many beautiful colon from which to select. otving Covering Quality of Pigments CHART No. 1--CALCIUM C*RBO>* ITE (lnnTlNG-- PARIS WHITE--MARIII.E UpST) Wlittln* is * iranaparrnl. chalky, inert pigment tarerly u>rtl in the manufacture of traded iiouse paints, putty, etc. 1I greater part of the world's supply of Whiting cornea from the bluffs of clifTstone in Ensland and France. This is crushed and ground into the different grade*, the finer of which is pulverised, bolted and largely used in the manufacture of graded point*. IWtuae of ita price, when aubatitnted for White I,rad and /inc (hide, it pro*idea an ewy (wtkd mi la.........ns Msoufsetahac coats and ita Me in paint afevU the f in raartiy the proportion in which it is < ` CmRT No. 2--DtRIIM SULFIIATE BlIVTlSI Rrvir is s rock-like *ub>aacc-aanall? faowd ss r sinsr the urfce mi the ground. It g he*t rrasiwd. eei and rv- tremely fine and then pulverised. The asw-r read** of harrten affer a moat deceptive suhatito'e fog White Lead and ifinc (Hide, because of ita weight which approrinuitea that sf hle |s-ad. ita love coat and the fact that i * ia an inert. W hile bav-ytea ia often u-4 in paint, it caa anly cheapen the product and must nrcrasarily lessen its atariaf qaslitwa ind life. CHART Nk. Z--SIUCA Silica Is also extensively used in the mgunfnctnra of *radrl paints as a substitute for White Lend and 7iae (hide, irinctoally because it is cheap and ia inert. Silica or Silex vista in many forma in the earth's surfare and ta abundant Jmust aoywhera. By beating quarts rock 'Silica i to a dull cd heat and then pluneing it Ita cold water the sudden hang? in temperature splitslbe particles into a fine powder hirh ia then ground, water-floated, dried ami bolted. I'bia <rrw-e*a results in a hard, hjnb, crystaline. inert pigment MowMinx evto lean opacity than harytra whew asived with HI **d certainly has ns plana ha quality saiahk honor nint. I CHART No. 4--CARBONATE OF WHITE LEAD The beat known and moat dependable of all maior white sint pigments. Carbonate of Lead haa great affinity for inaeevl Oil and ia eery opwqno, Ilawever, when used alawe a eomhination with linseed Oil, it chalks profusely and uickly loses ita gloss. ( To correct this objectionable fault and at the same time o increase the opacity and firstly increase the life of the aint film, it is necessary to rsmhine with it a harder drying igtnem equally aa onaipte yg possessing still greater affin- y for l.insenl Oil* Only Zinc Oxide can fulfill such exacting M|uircments. I CHART No. 5f-ZINC OXIDE Zinc Oxide la a very onaqtm and intensely white pigment mseasing exceptional affinity for Linseed Oil} almost twice ut of White l-ead, j For this reason. Zinc Oxide when combined in the proper ro|Hrtions with Carbonate *f White l>rad. overcomes to a tarkrxl degree the most serious objection to White l-t-sil-- iat of chalking. Zinc Oxhin has a tendency to dry hard nd when combined with Cdrbonate of White l-ead, which a softer pigment, the combination of the two priMlucea rich in oil. long wearing, tasy spreading paint that will tfain its color (tetter and g^ve greater satisfaction than tMsibie with any other comnhbiinuation of paint pigments and tinners. CHART No. 6--MONARICUHl 100% PURE PAINT Monarch 10(1% Pure Paint ii a correctly proportioned com* inalion of Carltonate or list), Zinc Oxide, Linseed Oil, ipxn llrier and the neceamry amount of pure coloring tatter. There are no inert materials or substitutes for 'bite I/Ciid ami Zinc Oxide jn Monarch. Monarch |IM>% Pure Paint is made ready for use after tatty hours of mixing and (finding in most rruMjcm puint tills, under the su|tervisin of highly skilled experts. De tune it conluina ONLY those materials wliieh should be xi d in a quality outside !uuse paint, it will spread or iver over a greater amount of nurfure anil last longer than ill lltn some amount of graded paint or hand-mixed l^ail id Oil. Monarch is therefore the most economical paint ut rnn lie purchased. j CHART Na 4 CHART No. 5 CHART No. 6 0007-SWP-000001467 Monarch 100% Pure Pa MONARCH loo';. p u r e PA I NT is the best kind of property insuranie. tire in surance protects against tire I(>iS, that may or m a y not coroe ooce in many years. At best a lire is onls occa-Wmal ami arvidrntai, while the process of decay again-l which paint insures is as inevitable as the law of the universe. The ultimate cost of MONARCH 100% PURE PAINT is small for the reason that the property value saved by its use is out of all proportions to its cost. For real up-keep paint economv MONARCH 100% PURL PAINT tills the bill in a way that no ordinary paint can. Because it contains nothing but pure ingredients and only those ingredients that should be used in quality housepaint. it goes farther, covers more surface per gallon and wears many times longer. This means real paint economy. The lough, elastic and leather-like film which MONARCH 100% PURE PAINT produces, adheres to the surface years longer than any paint containing such short oil carry ing pigments as whiting, barytes, clay, chalk, etc. The material cost of the average job will be no more by using MONARCH 100% PURE PAINT Ilian with ordinary paints, because fewer gallons are required. Throughout ell weather conditions, winter's cold, summer's heat, ruin or shine, MONARCH 100% PURE PAINT will give maximum protection to your property. Protecting and beautifying your properly by using cheap paint is in nullity extravagance, because while you save in the first cost of material you pay dearly for the supposed saving. Cheap paint will often cover only hulf as much as Pure Paint and ufler a few months' wear your . , property will look ennoble and fall o The paint that protect and lieau period--and the lu greater the saving. Mnrtin-Senour is made to withsta ature and weather maximum length o GU Direct Monarch N . For priming co linseed oil and x/i of paint. After p cracks and nail h Second Cout: A gallon of paint. Third or Finish just as it comes fr O Wien surface painted for a lon paint, using same \Vhen surface is coat with one pin of pure linseed oil t For finishing co from can. The a!>ove dire conditions in pain Monarch 100% 400 square feet of s over surface in fai 0007-SW P-000001U68 Chart Showing Covering Quality of Pigments CHART No. 1 CHART Mo. 2 CHAIir N. 3 CHART No. 1-CALCtTM CARBONATE (WHITIM;-- PARIS Hill! E--WARBLE DUST) Whiting is a transparent, chalkv. inert pigment largely need US the manufacture of gsfrd house points, putty, etc. TW fivalrr poet of the world's saoplv of Whiting csiwx Ema the Ub j Si of riifalsar is England and France. Tkw is tannhid and ground is is the ddfeveot grades, the finer of which ia pulverised. baked and Larsvly used in the meanfartare af graded paints. Because of its peace, when subatituted foe W hite lead and /ine (Kdr. it psvwadea aa eaav method of lowering manufacturing coats and its ore in paint affects the quality in needy the proportion in which it ia used. CHART Na. 2-BARIUM SULPHATE (BARYTES) Barytes ia a rork-like lufasiaotv usually found on or near the surface of the ground. It ia first crushed, ground ex tremely fine and then pulverised. The liner grades of harries offer a moat decretive suhaotu'e foe W bite Lead and /.ine Oxide, because of its weight which approximates that of White l^esd. its low coat and the fact that 11 is an inert. While barytes is often us-J in paint, it ran only cheapen Vhr product and must necessarily leases its wearing qualities and life. CIUST N*. 3--SILICA Silica ia also extensively used in the manufact ore of graded paints as a substitute for White (cad and Zinc Oxide., principally because it ia cheap and ia inert. Silica or Sin >fxi*t in manv forms in the earth's surface and is abundant ' almost anywhere. Bv heating quarts rock (Silica > to a dull red heat and then plunging it *n eold water the sudden change in temperature splits the particle* into a fine powder whirb is ihert ground, water-floated, dried and boiled. This I jpetieeas reaulls in a hard, hash, rrystalinc. inert pigment L/poaxeuiDR area leas opacity than barytes when mixed with Oil and certainly has no plane its a quality outside house paint. | CHART No. 4--CARBONATE OF WHITE LEAD The best known and most dependable of all major white paint pinnirntt. Carbonate of L^ati has great affinity for Linseed Oil and is very opaque. However, when used alone In combination with Linseed Oil, it chalka profusely anil quickly loses its gloss. I To correct this objectionable fault and at the same time to increase the opacity and greatly increase the life of the paint film, it ia necessary to cemhtne with it a harder drying pigment equally aa opaque yg possessing still greater affin ity for LinseedOil. Only ZintOudecan fulftllaucheiacting requirements. I CHART Mo. sj--ZINC OXIDE Tine Oxide Is a very nnaqia and intensely white pigment possessing exceptional affinity for Linseed Oil; almost twice that of White l^ad. [ For this reason. Zinc Oxide when combined in the proper proportions with Carbonate *f White l<rad, overcomes to a marked degree the most serious objection to White Lead -- that of chalking. Zinc Oxitie has a tendency to dry hard anti when combined with Cdrbonate of White Lead, which ia a softer pigment, the combination of the two produces a rich in oil. long wearing, fcasy spreading paint that will r'lain its color lctter and gye greater satisfaction than is IHMsthle with any other combination of paint pigments and tliinners. j ------ CHART No. 6--MONARCH 100% PURE PAINT Monarch 100% Pure Paint ik a correctly proportioned com bination of f^arbonate of l^ad. Zinc Oxide, Linseed Oil, Japan Drier and the necestsiry amount of pure coloring matter. There are no inert materials or substitutes for White Lead and Zinc Oxide pi Monarch. Monarch 100% Pure Paint ia made ready for use after many hours of mixing and finding in most modern paint mills, under the supervision of highly skilled experts. Ilecause It contains ONLY thrae materials which should be ustd in a quality outside house paint, it will spreud or cover over a greater amount of surface and last longer t Imn _ will the same amount of graded paint or hand-mixed leud ami Oil. Monarch is therrfo.'e the iik mI economical paint con ho ,.nr. Im-o d CHART No. 4 CHART No. 5 CHAItT No. 6 while the process o insures is as ine\ ita i The ultimate rt*t o PAIN T is small fo value saved by its to its cost. For real tip-keep 100% Pi;iU- PAIN Do ordinary pain nothing but pure ingredients tliat sh paint, it goes farth gallon and wears means real paint The tough, elast MOiNAHClI 100% adheres to the su paint containing su as whiting, lwirytes The material co no more by using i i PAINT than with o gallons arc recpiirc i conditions, winter or shine, MONAIU give maximum pro Protecting and using cheap paint because while you i material you pay d Cheap paint will o as Ihire Paint and r one 'ait finish for use ister or wood . Wood-Var Stain ' A combination of color and varnish for floors, furniture and interior woodwork Kolor-Brite Quick Drying Enamel A quick drying decorative enamel for every Interior use. Dries hard In four hours with favorable drying conditions. Ivory Pure Gray Military Blue Bright Orange Lavender farn Paint of Baras, Silos, Fences, etc. Bcoaomical \ V skint Kote-A-Kar Motor-Car Enamel For enameling Automobiles, Trucks Implements, Boats, etc. etc. Auto Ked Blark Wirier Cfrra T>* H Bed Rred Brown Al-o (tins- \\ liiic, S`iiii-(l(iss \\ liilr h im! Muck. 0007-SWP-000001469 One-M You mu easily s Minnie Martin Sen Monarrli 1W)% Oil (min t inrA|iiitn face* whether wood. Senmir's Fluor P floras mnl wondwiak ing. rlov. |)riea hurd Neu-Tone- in a rative purpose*. Su ineUtlceiling*. etc. Llos-Tone in a h it walls, ceilings, rmy to apply, cron Porch ant! Oer decks of wulcrcrnfl. Verde Vogue C linn of lyonutifu I gre Bultuble fur interior Wood*Yar tailor floras, i ntenor wtan knlor-Itriie Qn declarative use. Su toys.etc. Ones dus hard in four, unde lied School Ho painting barns, silo wood <a brick. kote-A-kar --a isiimg lulnoHibilrs, (Concrete floatin criKtrlr. itucro tod Shingle Stain-- lattice work. etc..et Screen Paint--b Imth wood Dtl wire Martin's l.nam quality, foe I mode Mile use. Liquid nr Paste iMiwbug alleys, nulo Powdered Floor hiirrLa Paste F wruxU such os oak. t ionrreie Floor P of coorTete and ceym Itadialor l.name dialrvv gleam (ojiri Rathtub I a s ro lajreka Liquid H tuulv suefi ay pine, (vlrsm (Myers nrul sirf ini u< b etc. M<> ecanm*"n \l ark ior> mtsum and ' retint-Junr >t siur Uo Xsndsrd Rarn >clxiril lloue !mi t o Mias f.iren Ho painting roof * of lai Hip 1 1 el law Hu (Mini miiI.iIiIc fra ei V ignn and Im f.irni iii-u hinrs, etc. If fra nn y I ea-von N.trni-di pf < whirl %r Srinvor (le-iler. 't on to h>*ip you. dina product for every p Monarch 100% Pure Paint Monarch Paint has given entire satisfaction for a half century Guaranteed ARSOLUTFLV PUpH ) Neu-Tone A sanitary interior flat ol! finish for us on watts--niet&f, plaster nr wood 692 Cream 654 Ujj Medium Blue 568 Indian Red 579 Medium l.eid Senour's Floor Paint Dries Over Sight--Wears Like Iron Lnexcefled for Painting H alts, Furniture, Baseboards, etc. (Especially Adapted tor Use on Con crete or Cement Surfaces) 23 26 686 Russiin Tin School House Bam Pain For surface protection at Haros. Silos Bridges. Metal Poofs. Fences, etc. Son-Fadiog. Most Ecooomical 12 Red 592 Mo s 4 Green WHITE SEE 28 Allilac k. OuKide While, Inside While, Inside Hal While, Inside Gloss While. 730 733 0 0 0 7 -5 WP-0CQ001470 UhTCOCOO-dKS-fOOP When You Paint Your Property There is truest economy in keeping property well painted at, all times. A well painted house never looks shabby I1 or grows old, for good paint defies sun, I wind and rain, serving as an armor of [ metal,' which a strictly 100% pure lead and zinc paint truly is, to the surface it covers. When you are ready to paint, of prime , im[K>rtance is the quality of the material 1 you use or specify. The mere physical appearance of any paint does not readily disclose its wearing qualities and it is I therefore necessary to know something of the ingredients from which it is made ---why they are there and if they are the best available. I On the opposite side of this color card there is a most interesting chart which illustrates and describes the more com- , monly used paint pigments and permitsr you to judge for yourself the Lind of paint that will assure you greatest ser " vice and satis.faction. The Martin-Senour Company "are Pioneers of Pure Paint. For nearly half a century Monarch 100% Pure Paint has offered the buying public the very "peak of excellence" in a quality bouse paint. Monarch 100% Pure Paint is truly the "Standard of Comparison" among similar pniducts and assures the maximum of satisfaction at the lowest [Mjssible cost- This same hiefa standard of quality and perfection is strictly maintained in the manufacture of all Martin-Senour |>aint products. ,\o matter what kind of to dpoa.inMMtinaAgrtRinoT-rSINeden-coSourEratNinpgaOinUyt oRuprodGdeuosc.irtes never fail PtIoONpEleEaRsSeOaFnPdURsEatPisAfIyNTifvou hut CHICAGO LINCOLN. OHOORLTN. LOS ANGCLCS. follow the simple directions printed onSN FRANCISCO. HOUSTON. WONTRtAL. WINNIPEG <D*.\-Srr7yl.t jiiirkajro. 501 Cream 539 Sky Blue I Monarch 100% Pure Paint Monarch Paint has given entire satisfaction - for a half century (iuaranteed ABSOLUTELY PURE Senour's Floor Pa Dries Over Sight--Wears Like Unexcelled for Painting H al Furniture, Baseboards, etc. (Especially Adapted for Use on Crete or Cement Surfaces) 23 A l-o I thick, (hil-iiic \\ hilc. Inside \\ liilc, I nsiilc Kin I W liilc. Inside (lio-s \\ Idle.