Document zznExwvr10az7qvoJpkBZ9EM7

DADDY. MSlMjLe#* \ J' PLAINTIFF'S EXHIB /J jj( M l ^*4 Sears founded Allstate in 1931. Sears is our Daddy. And we've learned a lot >4l Sears taught us a thing or two about value. Giving people their money's worth. We inherited Sears' dislike for red tape. We say, when you run across some, slice it up and get on with things. Like Sears, we're not afraid to try new ideas--if they help people-; get what they want, for a fair price. And like Sears, we keep I: growing. By adding new friends and keeping the old ones (more than 7 million, all told). r 1- Today you can come to Allstate and buy & most any kind of quality insurance. Life, Auto, Health and Home protection--Business, too. And you'll get the same kind of good, honest value you get from Dad. Like father, like son. i*?