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wa liiin------------ - LEAD INDUSTRIES ASSOCIATION 3Qa!4PC$tW)fNgaacKBBc 60 East 42nd Street NCW YORK 17, N.V. April 4, 1957 SUBJECT REPRINTS OF RED LEAD ADS To Kenbors of the Lead Industries Assoclstiom Enclosed please find t reprint of the first advertise- nent in the new red lead advertising esmpaign directed primarily at the new huge federl-aid highway program, tut also embracing other red lead applications. Reprints of future ads will be sent you as they becose available. Additional copies will be provided on request as long as our supply lasts. i <nm? isyi iwj * n.m -iw mumwjuy 0 r * v- --' m mwer1- - 'Vfc* Kill U:.\l> I'HOTKCTS Ne Jrcv'i mimiMtt; PulVi Sk'^iy. "I Wit rf.lsVC^ ' I frffe'i^j*M..a.MiVrr, M K-<1 Icsti primrf |rctc u nr Mc*J u|>prr pew Ik RED LEAD: ot |h hu** I'nismn;. U Mthi|a Stifliiwi Preferred Primer For All Structural Steel p Among state highway <lTirwU red lead primer* are overwhelmingly prcierred for the protection of structural itfH, 47 of the 4.4 state* have rod load primrr specification*: Out of a total of $ primer specification* in alt statin, approximately 7-** per n-nt are for r*d le;*d printer*. Of ihrr nd lead spetideation*. nearly 7*i pr tent r*<juirr a lOOper-cent rd lead pigment content. and more than >** per (Ttit require that it he over per rent red leod. Tlii^ pn-ftii-mr for red lead primer* f* ha*cd in the year* of <Hifn<1ory *onie they have provided Modern re* search. too. make* it p*illr to formulate rrd lead primer* for all condition*. They can be formulated to m*wt exruling rv^uire.-rent* for quick drying, low coot, m(( or fresh water, or other kinds of exposure* and for almost any condition which an engineer must meet. Fur the *ame reason*, red lead primer* have become a standard for the protection of structural steel on all kinds of buildings, bridges, water tank*, gas holders and wherev er structural steel is exposed to corroaive condi tion*. Wr w ill he glad to assist you with specific formulation* to meet your particular nsjuiremenl*. whether for highway structures or steel installations of any kind. 4>5 Load Industries Association 60 Cast 42nd Stroat Nw York I 7, N. Y. This Jvrf<>rmcm >x * wews ihcfnd ia Tn^tnonAs Nrs geuif, April II aid Ms) 0, 1947. *H W ]S 1766.01