Document zzk13DYp8jo50brgdqGXDBmQR
m DATELINE NAPA
VOLUME 2 NUMBER 1
DEARBORN, MICHIGAN
1982 Calendar Program
A NEW LOOK FOR MISS NAPA!
LIMITED EDITION
FUTURE BRIGHT FOR SALES OF REMANUFAC TURED PARTS
NAPA's 1982 calendar program in troduces a brand new look for Miss NAPA. Replacing the painted "Vargas-"style renditions by Elvgren, the new Miss NAPA will greet 1982 from a glorious full-color photograph. And as Miss NAPA is sure to catch the customer's eye, there's plenty of space on the calendar for imprinting your own store personalization and advertis ing message, making your Miss NAPA calendar an indoor billboard that really builds customer goodwill.
iiifcfri;
As a result of inflation, better
educated consumers and changing at
titudes toward new car purchasing and
present car maintenance, remanufac
tured parts may well account for 50
percent or more of automotive after-
market parts sales by the end of this
decade.
Faced with high prices and interest
rates, people are hanging onto their
present cars longer than before.
What's more, they're also searching
for the best dollar value when it comes
to car maintenance and repair. Accord
ingly, today's car owners are discover
ing that remanufactured parts are
"good as new," or even "better than
new" in cases where original equip
ment performance requirements are ex
ceeded, yet cost up to 50 percent less
than their newly manufactured
counterparts. Remanufactured parts
also cost less to the wholesaler, as well
as conserve energy and reduce the
drain on raw materials.
In addition to the Miss NAPA calen dar, 1982's program also offers an all new "Collector's Editioh'' calendar. Boasting beautifulii.fulLicolpr photo graphs of twelve of the^moist exquisite
Currently, sales of many remanufac tured parts are already beginning this upward trend, and indications are that there's a healthy future for the sale of remanufactured replacement parts. .
automobiles ever made, thb NAPA
CORRECTION:"Collector's Edition'' calendar for
1982 highlights the "class", in classic
cars.
",
Also available for 1982 is the NAPA
Home Appointment calendar, featur
Martin-Senour Automotive Refinishing Training Center
ing painted renditions (suitable for
In the last issue of OUTLOOK (Vol.
framing) of twelve classic cars that are 13, #6), on page 25 it was incorrectly
the pride and joy of
stated that at the Martin-Senour Auto
Two Christmas season gf^'tfg^ard l motive Refinishing Training Center,
... - 'imiiselections and a spectalan^p^a^; "Tuition is free; lodging, lunches and a
for early orders
^graduation banquet are all provided."
outstanding calendar
'pFqr, 1981's program, it should read as
mation on the 1982 NA||
kfdllows: "Tuition is free, with lunches
Program will be serit|
ja graduation banquet provided."
Parts Store Owners -;ws
obbers pay only for lodging.
'"iSl
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