Document zo7dE66pw5jw4oB264kZD5LZ0
Exclusive "Electro-Chemical Control" Makes Anaconda White Lead
"FINER AND SMOOTHER!
Patented Process Permits Over 80 Separate Checks Daily for Purity, Whiteness and Uniformity...
Here is a white lead unequalled not only thus excluding the impurities found in
for fineness and smoothness but also ordinary white lead.
for whiteness, purity and uniformity.
Second--the process is rigidly con
Only Anaconda can give you a white trolled through every step of manu
lead of this quality, for only Anaconda facture. Over eighty physical, mechanical
has Electro-Chemical Control -- the and chemical tests are made daily to en
famous patented Electrolytic Process sure perfect uniformity...The result is an
with these two exclusive advantages:-- exceptional white lead which cannot fail
First--the patented electrolytic cells to produce paincs which are brilliantly
used in the process refine the metallic white, smooth textured and opaque--
lead as they convert it into white lead, and, at the same time extremely durable.
oe
INTERNATIONAL SMELTING AND REFINING COMPANY PIGMENT DIVISION EAST CHICAGO, IND.
u s e An a c o
tfrom mine to co
"Fnm mine to tonsumrr" includes mining,
concentrating the are. smelting, refining,
and Electrolytic Precipitation. Thus Ana
-*T
conda is able (o control quality and uniformity.
PUREST COMMERCIAL WHITE LEAD MADE--YET COSTS NO MORE
38406. THIS ADVERTISEMENT APPEARS IN NATIONAL PAINTERS MAGAZINE, CIRCULATION 55,776. ISSUE OF MARCH. 1938. 2140.
PNYC00000068
N10029