Document zdr7EyMkdg6DO2nDJR78aYbqn

Publications Coal-Heat Published at 20 W. Jackson Blvd., Chicago 4, Illinois Phone Wabash 2-9464 New York City, MUrray Hill 2-1647 Editorially COAL-HEAT puts its emphasis on: --ways and means of furthering the more satisfactory use and sale of coal.--sales and service--heating merchandising--the fundamentals The `Equipment Situation'-- Three times out of four the fuel dealer has two strikes against him because of the design, condition, and operation or the equipment in which much of his coal is used. For instance, findings of the Coal Heating Service inspection campaign in Minneapo lis and St. Paul, Minn., covering thousands of individual homes show that: 1. Only one heating system in 10 is in good condition. 2. More than 2 out of 3 need cleaning. 3. More than 3 out of 7 have chimneys or smoke pipe that need attention or re placement. In the larger field--among the nation's laundries, dairies, hotels, hospitals, apart ments, schools, churches, medium and larger sized plants the reader can assume from detailed records of plant inspections of such fuel users in Akron, Canton, Cleveland, Middletown, Ohio; Detroit, Flint, and Lansing Mich.; Durham, N. C.; Altoona and Erie, Pa.; Milwaukee, Minneapolis and St. Paul, Morgantown W. Va., Toronto, Canada, and Wheeling, W. Va., that `on the average' out of every 100 such plants: ---- - ---------------from 20 to 80% are mechanically defective; --from 10'to'20%~are obsolete;-------------------------------------from 10 to 15% are overloaded; --from.20 to 80% are improperly operated; " Obviously, therefore, in all too many cases --far too much fuel is wasted; --heating or power costs are excessive; --heating and operating problems are far too frequent; --the modernization and replacement market is all but unlimited. So, if the reader recognizes this situation there can be no question as to COAL-HEAT'S place in the picture from the sales and service viewpoint. Functionally, the 477 feature articles and regular departments `indexed' in COALHEAT the past 12 months were divided as follows: Association News Business Trends. Coal Handling---Collections........... Costs................ ;. Credits................. Equipment........... Fuels..................... Fuel Engineering. Heating................ Housing................ Markets................ New Products 19 Operation & Maintenance.................. 13 22 Personal Relations.............................. 8 16 13 18 Personnel............................................. 22 Research............................................... 20 Sales...................................................... 24 30 32 13 Salesmanship....................................... 33 Sales Promotion................................... 23 Service.................................................. 25 23 Smoke Prevention.............................. 26 22 Training Activities.............................. 26 21 each of these being covered as 14 briefly and helpfully as possible. 1552 Publications Domestic Engineering Publications 1801 Prairie Avenue, Chicago 16, Illinois EFFECTIVE 2-WAY COVERAGE OF THE HEATING, PLUMBING AND AIR CONDITIONING FIELD DOMESTIC ENGINEERING MAGAZINE DOMESTIC ENGINEERING means leadership! Leadership in advertising . . . leadership in paid circulation . . . leadership in editorial content! DOMESTIC ENGINEERING won ten major national editorial achievement awards in ten years--a record unsur passed by any business publication in any field. Editorial content is keyed high to attract and hold the reader loyalty of the top third who do eighty per cent of the business. These are inclusive contractor-dealers who sell and install broad lines of heating, air condi tioning, plumbing and allied products. DOMESTIC ENGINEERING serves their total business interests--manage ment, merchandising and technical. Published monthly. Yearly subscrip tion, U. S. and Canada, $5.00. Foreign, $8.00. DOMESTIC-ENGINEERING... CATALOG DIRECTORY DOMESTIC ENGINEERING CATA LOG DIRECTORY is one of the most comprehensive single sources of buying and specifying information for all types of products used in the heating, air con ditioning, plumbing and allied products industry. Listing virtually every known product in the field, this volume supplies also names and addresses, trade names and complete catalogs of leading manu facturers. Published annually. Price, $10.00 per copy. Together, DOMESTIC ENGINEER ING and DOMESTIC ENGINEERING CATALOG DIRECTORY constitute the backbone of every well-conceived pro motional program in this industry. To gether, they afford you effective two-way coverage of the important buying factors that make up this field. DOMESTIC ENGINEERING supplements these lead ing publications with a secondary pack age of services including market and research information, manufacturers' agents assistance, complete mailing facil ities and lists. 1553