Document zdNjXzxBoVL3VpYgye0ko3Rez

R E P 0 ?. T OF THE PRESIDENT TO THE HOARD OF DIRECTORS FOR THE SECOND CHARTER FISCAL YEAR 1959 XC-1 ro due ti on Even. tho"gh we had a record year dollar-wise, our gallonage production figures for 1958 continue to show no substantial increase. A major contributing factor to this situation was the development of one-coat systeus and paints and coatings which allowed a reduced film thickness while producing the same quality finish. Are we eventually going to research ourselves out of business? Our industry has made tremendous technical strides in the past decade. This progress will cont-'nue. The answer lies in discovering new markets opened by the new products we have to offer, and properly developing these markets. Keen salesnindedr.ess, marketing research and analysis, and technical coordina tion are the tools necessary to do this job. Re have them - and we will use them to produce tangible results. MEETINGS: Since the January meeting of the Executive Committee, I have attended the following conferences and meetings, in addition to my personal conferences? Marketing Research and Statistics Committee, Washington, D. C. Chemical Coatings Technical Committee, Boca Raton, Fla. Chemical Coatings Steering Committee, Boca Raton, Fla. Joint Industry Education Committee, Washington, D. C. Putty, Glazing and Caulking Compound Steering Committee , .Ttashingto n, Colorado Paint, Varnish and Lacquer Association, Denver, Colorado Pittsburgh Paint, Varnish and Lacquer Association, Pittsburgh, Pa. Louisville Paint, Varnish and Lacquer Association, Louisville, Ky. Scientific Subcommittees, Washington, D. C. Scientific Committee, Washington, D. C. D.C. INDUSTRY SALES: Total March 1959 sales of the paint, varnish ar.d lacquer industry were $148,800,000, a 24.4# increase over February and 26.7# over March 1958. It sets a record for the month. Trade Sales reached $91,400,000 in March. This is 28.6# over February 1959 and 26.6# more than the same month a year ago. Industrial Sales in March 1959 were $57,400,000, an increase of IE.4# over February and 26.9# over March 1958. The paint and varnish category of Industrial Sales totaled $40,700,000 in March, an increase of 21.9# over February and 20.3# over March 1958. March lacquer sales were $16,700,000, an increase of 10.6# over February and 46.6# over March 1958. NCA 0 03414 N 3919 2 Sales for the first quarter reached a new high for any first quarter period in the industrys history with a total of $393,000,000. This is 15# above the comparable 1958 period. Trade Sales for the first qu.'.r"* ter are $237,600,000, an increase of 16.1# over the first quarter of 1958. Industrial Sales of $155,400,000 are 13.4# above last year. Paint and Varnish category sales of $108,000,000 are 4.9# over the sane period of 1958 while Lacquer Sales of $46,400,000 represent a 0 9# increase over the same 1958 period. Total gallonage produced in March was 57,600,000. Trade Sales was 31.700.000 gallons. Industrial Sales was 25,900,000 gallons, of whi^h 18.400.000 ;>ere paint and varnish and 7,500,000 were lacquer, ME: 3 E ?. S HIP: In the first quarter of 1959, eight new members were elected -- five Class A and three Class B. GO V E P N7 ME NT PROCURE!! Z X T: At the present time, there are no serious problems in the area of government procure-::: .it There has been, however, some increase in the delinquency rate on X?. y paint procurements for the Armed Forces, Paint contract delinquency is now 11#, as compared to the previous 8#, It is imperative that government contracts be performed strictly in accordance with the terns and conditions contained therein and that all deliveries be made on time, TECHNICAL AND SCIENTIFIC JOINT INDUSTRY EDPCATiCN COMMIT TEEt The Committee set in Washington, March 10, It will determine what each local association and production club is doing on industry educa tion before making further recommendations A questionnaire was sent to each association and club requesting details of their individual programs. The industry is being surveyed to determine what needs exist for addi tional technically-trained personnel (scientific, sales, administration and others). The Joint Committee will meet in June to consider results of the survey., PAMPHLETS; A pamphlet, "Painting Swimming Pools", prepared in coopera tion with the National Swimming Pool Institute, was pub lished and distributed. The following pamphlets are in preparation: "Painting Insulating Sid ing", "Painting Insulation Beard", "Painting Concrete", "Finishing Hardwood Floors", "Finishing Furniture", "Painting Aluminum", "Paint:ag Southern Yellow Pine", "31ister Resistant Paints", Many of these are being produced cooperatively with their trade associations. SOVIET RUSSIAN LANGVAGE TECHNICAL LITERATURE: A Russian language tech nical article is now being translated. The translation will be studied and if it is of value to our industry, other articles will also be translated and the results made available to all members. NCA 0 03415 - 3* ,PUBLICATIONS: The f ollow-ing were prepared and distributed: .'larch 1959 Supplement 2, "Guide to U. S. Government Paint Specifi cations"; January 1959, Fifth Supplement to "Drying Oils Section, Saw Materials Index". The Petroleum Thinners Section has been revised and dis tributed. ABSTRACT RSVISTf: distributed. The monthly Abstract Review was issued on schedule. The annual author and subject index was prepared and SCIENTIFIC SECTION CIRCULARS; Scientific Section Circular 7S2, "Heat Reflective Faints", was published and distributed in March. Other circulars being prepared are "Painting Vinyl Hall Coverings" and "Paints as Vapor Barriers". Three circulars are being revised - 644, "Comparison of Viscosimeters"; 732, "Construc tion Defects"; and 756, "Commercial Laboratories". LABORATORY NORK; A blister resistance tost is under way as a project of ASTM Committee D-l. Tests of the flexibility of paints on vinyl wall coverings are also being made. Project No. 8, Standardization of Test Methods, is continuing. The second set of samples for this year was sent to cooperators in January. Results are being processed. Cooperation continues with the American Society for Testing Materials and the American Oil Chemists* Society in the development and improve ment of test methods. tTork with the Legal Division in the investigation of alleged false advertising and labeling has been continued. FIRE RETARDANT PAINTS: Staff members attended the ASTM Committee 5-5 on Fire Tests meeting in Pittsburgh, primarily to nrotect the interest, the paint industry regarding fire tests? also, the Spring meeting of ASTK Committee D-l on Paints, in Columbus, Ohio, to advocate inproved test methods for our industry's materials. During this latter meeting, our Subcommittee on Fire Retardant Paints met and recommended a series of tests be conducted of the several cur rently used methods for determining flame spread ratings. The results will be used to find what correlation, if any, exists among the several methods. Fifteen laboratories which use five different types of fire tests have been invited to participate in a round robin series to evaluate these tests. Most have agreed. The paints for the tests have been purchased. Panels will be prepared and the test will start within the next six weeks. GENERAL COUNSEL PRISON PAINT: Nansas - A legislative plan to establish a prison paint plant at Lansing, Kansas, was defeated in the ITouse. However, in conference with the Senate, the House position was reversed and the plan was enacted into law. NCA 0 0341e -4 Tfest 7trginia - A paint plant operates at the Koundsville State Penitentiary. By law, State agencies are required to use prison paint. There was recently announced an expanded sales program. However, after vigorous National Association and local protest, the Governor has stated that no public sales were intended. Since the law permits municipalities to buy prison paint at their dis cretion, the industry must continue its campaign to persuade these State agencies to purchase commercially-produced paint. Pennsylvania - A rumor of a proposed paint plant at the Huntingdon Reformatory was checked and found to have no basis. North_Carolina - North Carolina has a prison paint factory and sells its products to municipalities. A Bill recently enacted, despite Association protest, makes prison-made products exempt from com petitive bidding when offered to state agencies and requires such agencies to give preference to prison-made products. Ijidiana - I have filed a protest with Governor Handley against the extention of the present prison paint plant. STATE TAXATION OF INTERSTATE TRANSACTIONS: On February 24, the Supreme Court of the United States decided that states may tax a foreign corporation's net income derived from sales within the taxing state, even though such sales are exclusively in interstate commerce. LEGAL AFFAIRS TRAFFIC: The Traffic Committee met February 24. As a result of its recommendations, the Association now subscribes to all major traffic bulletins containing motor rate proposals and tariff information of interest to our industry. A "watching service" has been retained to cover traffic information affecting finished paint products. He have opposed the adoption of Central States Kotor Freight Bureau proposal 35050 which would apply rail class rates within Central States Kotor Freight Bureau territory. "e stressed our long-standing position that truck rates should be justified on their own merits and should not be considered on the same basis with rail rates. The Bureau has not acted as yet. NCA 0 0341 7 At the Association's request, Railroad Standing Hate Committees have added the following language to Group 547 of Tariff X-212: "Paint, Lacquer, Tarnish or Rust Preventive Pipe Line Coating Increasing, Reducing or Thinning Compounds XGI3N, as described in Item 75040 UFC No. 4" The addition of Paint Oils, N0I3N, to the above group also has been approved at our request. The Association is actively opposing the Central States Rotor Freight Bureau's petitions for emergency increases of 5 percent on Class ar.d Exceptions Rated Traffic and 7 percent on Commodity Rated traffic. A notice of appearance on behalf of the Association vas filed in the I.C.C. proceedings several months ago. The hearing has not yet been scheduled. The Association has filed a petition with the I.C.C. for Leave to In tervene and File Exceptions in Docket No. NC-64112 (Sub-No. 8) THE NORTHEASTERN TRUCKING CO., EXIENSION-SEALDTANKS. r:e took issue with the Examiner1s Recommended Report that collapsible rubber containers called Sealdtanks were tank vehicles and as such did not come within the Applicant's authority to transport general commodities. This Finding is contrary to the report issued in I.C.C. Docket MC-S902 Western Express Company, where the Commission Examiner's Report stated that the collapsible rubber tanks were mere containers and should not be considered as tank vehicles. He are awaiting the Commission's decision on our Petitions. . The Association is also following these items very closely: 1. The "Paint Case" - I.C.C. Docket 7027 - Eastern Railroads proposed reduction in rates and charges for paint and related products. Hear ings have been held and the Commission's decision is awaited. 2. The Eastern Railroad's proposal to provide flat allowance to shippers who furnish tank cars on shipments moving under three hun dred miles for specific commodities. 3. Proposed legislation in connection with I.C.C.*s recent recommen dations that the all-bulk commodity exemptions in Fart III of the Interstate Commerce Commission Act be repealed. 4. The operating authority of liquid commodities carriers and equip ment essential for moving products of the paint industry. 77M DEHARIC5; The Supplement to the 1957 Trademark Directory was 'issued Karch IS. Approximately five hundred (500) copies of the 1957 Trademark Direc tory have been sold. These are in addition to those furnished as part of our regular service. The American Embassy in Rio de Janiero has informed us that, based our protest, registration of the trademark SUPER-PLASTIC in 3razil i.-ill be rejected by the Brazilian Government. NCA 0 03418 on -6- Tfe have also protested applications for the registration of the des criptive word FLAT in France and East Germany. LEGISLATIVE AFFAIRS FEDERAL LEGISLATION; Labeling - Bills have been introduced in both the Senate and House requiring labeling of hazardous household products. These replace the Bush and Curtis bills of last year. The new bills are the consensus of representatives of the A:-.erican Ilodical Association, Hanufacturing Chemists Association, Cher.ical Specialty Kanufacturers Association and Anerican Petroleum Institute. Mo hearings have been scheduled and no action is expected during this session of Congress. Good Faith Defense - Senator Kefauver has again introducedvS.il to do a'.:ay with the "good faith" defense in meeting price competition. A similar bill has been introduced in the House by Representative Fatrnn (Texas). Hearings have been held and strong opposition entered. This bill is not expected to pass. Fair Trade Pricing - Representative Harris introduced a bill to permit manufacturers to establish retail prices. The purpose is to circumvent decisions which nullified Fair Trade Laws. The Department of Justice and Federal Trade Commission have objected. Hearings were held during Karch and the Committee Report is expected soon. Functional Pricing - rive bills were introduced in the House which would require manufacturers to have price differentials for products sold at retail and wholesale. The Association protested similar bills last year. No hearings have yet been scheduled. HOME IMPROVEMENT ACTIVITY; Federal Housing Administration has arranged for statewide hone improvement proclama tions to be issued by Governors of twenty states this year. Other states will do the sane in 1S60. The Association works closely with FHA officials on the scheduling of such home improvement activities and presidents of local associations are notified well in advance. PUBLIC HOUSING^ Public Housing Administration has adopted a new pro curement policy. They will purchase commercial brands of paint in addition to Federal specification paints. The purpose is to get better quality paints where needed and to facilitate the use of paints by occupants in public housing developments. The Public Housing Administration is using Association pamphlets to instruct their tenants in proper painting practices. HINIirUK PROPERTY STANDARDS: New Minimum Property Standards issued by Federal Housing Administration for new homes becomes effective July 1. Some FHA jurisdictions started using them April 1. The Association cooperated in i;riting the painting section. BA LTIMOR E-S5T* YORK PROBLEM A special Association committee izct with "V NCA 0 03419 -7- ITuntington Williams, Baltimore Health Commissioner, kis staff, und Dr. Jerome Trichter, New York City Health Department, at- Baltimore, I.arch 26, to effect uniformity of wording on labels required for paint con taining more than 1% lead in the Baltimore and New York areas. The Baltimore ordinance is more specific than that of New York and Dr. Yilliams would not change the Baltimore wording. Dr. T rich t er indie a tod that New York night change to the Baltimore wording if that will solve the problem. It is not a solution, however, for Kansas, Illinois and Connecticut have laws which agree with New York's and with our labeling recommendations. Dr. Trichter suggested a national educational campaign,under Dr. Kil lians* leadership, aimed at preventing deaths by lead poisoning. I assured them of our industry support. Dr. Killians and Dr. Trichter will prepare a plan for our industry approval. On March 31, the Baltimore Association proposed that labels with the Baltimore wording be affixed to the top of cans. This proposal is now under consideration by the Baltimore City Law Department. NErf JERSEY LABELING LAN; A labeling law for paints containing more than 1$ lead and other harmful substances was introduced in New Jersey. This bill is patterned after the Asso ciation's Model State Labeling Act. The Near Jersey Department of Health endorses it. This results from our cooperation with the Passaic County Grand Jury investigating three deaths and one illness from lead poisoning. In cooperation with the Lead Industries Association, we secured the ser vices of Dr. Leonard Goldwater, Columbia University, to present prac tical facts to the Grand Jury. Copies of our approved precautionary labels and our pamphlets on preventing lead poisoning in the hone, and painting children's toys were sent to the Prosecutor. The Grand Jury's report spoke very favorably of the cooperation re ceived from the. Lead Industries Association and the National Paint, Varnish and Lacquer Association. The Grand Jury recommended enactment of a law for libeling lead paint. MONTANA FOPKULA LABELING ACT t The Montana legislature adopted a for mula labeling act effective July 1, 1959. Complete formula labeling by percentages is required, similar to the North Dakota Law. Ne are working to have government and industrial sales exempted, and to have the limited product coverage of the Vir ginia law applied. The Montana Commissioner of Agriculture has stated, "It is our inten tion to carry out our responsibility under this new act with as little hardship on the industry as possible." No rules and regulations have yet been adopted for enforcement. IN PI *.NA; a new hazardous substance lav; is January 1, 1960, It follows the Manufacturing Chemists Association .and the effective in Indiana, Model Bill prepared by the Chemical Specialties NtA 0 03420 Kanufacturers Association and is in line v.-ith the ILv sas Act. It also follov.-s closely the labeling requirements from our approved precautionary labels. logistration trill be required only for poisons. Mo regis tration will be required or nor.--poisonous , hazardous substances, but formulation by ingredients and percentages must be filed for infoA.-.ation purposes. The bill does not none paint as such, and few paint products are expected to come within the poison definition. At a meeting of the Indianapolis Paint, Varnish and Lacquer Associate : n Robert A. Tucker, Chief of Registration and Licensing, Indiana Toed r. .d Drug Division, stated that his division Does not intend to use teckni calities or arbitrary action in the enforcement of the lav.-. '.'hen quo tions arise, he trill discuss borderline natters vrith industry roprese tatives before taking action. OTHER 3T AT ~ " In Texas, a contractors* license bill, In line vrith the Association's Model Licensing Bill, has been introduced. In Maryland and Oklahoma, bills have been introduced restricting pur chase of building material for public structures, schools, or places of public assembly to those vrith the one-hour Underwriters* Laboratories fire rating and which do not give off asphyxiating or toxic : ur.es or vapors when heated in 13b0 Fahrenheit for five minutes. The Bureau of Standards and our Technical Division has requested that a definite li .1 tation on the amount of toxic fur.es emitted under the test requirements A hazardous substance bill in lino with the CS!IA Model Bill has been introduced in Colorado and reported favorably by the Senate Committee. Bills requiring registration of hazardous substances and chemicals are in the House and Senate of Connecticut, ? DHL EC TOT'T Z ED LEGIST. AT I OK: In 195f this Association protested legist \tion for reflectori zed license tags so drawn that only one firm with patented material could supply the re quirements. Such legislation -as defeated. This year, legislation was introduced in California calling for refleo* torizing material on license tags. An interpretation of the California Bill permitted the use of non-patonted nnint processes. Me take the position that if the bill, or the committee report on it, clearly indi cates the intent to allow open and competitive bidding, we will cot object. CHEMICAL COAIIKCS st_; ____i_m_g c_o__n__:_i_r_i_'__ ______*_o_o_d____F_i_n_i_s_h__e_s_ProUdguracnnti-onA2t1 its Fc-bru- . ary 27 meeting, the Chemical Coatings Steering Committee recommended that this program be approved as an Association activity. Full information vrith pledge forms have been mailed to all rood finishes manufacturers and their raw material suppliers. Pledges totalling $65,000 are necessary to support the first year o01f tmhe pro: To .date, -.ore than $40,000 has been pledged. N C A 0 03421 S Silly ASS The Chemical Coatings Seminars ' ill be held at the Haldorf- rtstori?., Mew Fork City, hay 14, 1C59. There will be four day-long sessions for Cheuical Coatings .-.megenent personnel. This year's topics and leaders are: "Salesmen's Compensation" - Leader: Vn. J. E. Crissy, President, Personnel Development, Inc. "Problem Salesmen" - Leader: J. R. Oliver, President J. R. Oliver Associates "Reep It Legal" - Leader: J. T. Ovens, General Counsel, Pittsburgh Plate Glass Co. "Cost accounting" - Leader: Lichael Schiff, Professor of Accounting, New York University Graduate School of business Administration 1:AVET ?~EA?CIT PILOT STUCY: The Chemical Coatings Karket Research Pilot Study, "Factors Affecting The Use of Chemical Coatings-IIousehold Appliances", prepared by Case-Stanley Marketing Consultants, Inc., was presented to the Chemical Coatings Steering Committee, February 27, 1S5S. It contains much helpful infor mation but it vas not considered of sufficient value to warrant a full scale research program in the chemical coatings market. ALUi-IIKUK SIDING ADV.CT'TISING: As recommended by the Chemical Coatings Steering Committee, I sent a letter to the Aluminum Siding Association calling attention to exaggerated adver tising claims for organic coatings on aluminum siding. The Aluminum Siding Association is in full agreement with our position and has mailed copies of our letter to all its members and prospective members. KI5CE.LLAME0US: The Steering Committee discussed the improvement of communications between Local and the National Paint, Varnish and Lacquer Association with particular reference to activi ties of the National Association. A subcommittee will be appointed to ivork with the Regional Vice Presidents on this problem. The Chemical Coatings Division is collecting information to determine industry-wide interest in development of a multi-component package for new paint products, such as the multicolored paints and those requiring a catalyst, where the components must be kept separate until use. Results will be relayed to can manufacturers who have promised to initiate research in this area if our interest justifies the expense involved. TECHNICAL COKNITTET; The following papers were presented at the Febru~ ary Chemical Coatings Technical Committee meeting and are available upon request at Association Headquarters: "Forecast of Business Conditions for 1959" - Paul J. "eber, Hercules Powder Co. "Your Promotional Program - *A Tiger By* the Tail'" - Donald G. LubecV. Hammond Organ ro "Trends in Film-Formers" and "Color in Chemical Coatings" - S. R. Call, Director, Marketing Research and Statistics Division, National Paint, Varnish and Lacuuer Association MCA 0 03422 -10 ''Solventless Finishes" - H. ?f. Howard, Shell Chemical Co. "Hot Dip Comes of Age" - Zdirard A. Ash TR.lDE SALES DIYIS ION TECHNICAL ST.:PCDHLITTEZ: This committee is developing technical pro jects meaningful to trade sales producers. Items presently being considered are: Consumer booklets on flat vail paints and refinishing furniture; material stressing the need for paint primers; preparation of booklets on industrial and institutional main tenance; investigate the back priming of lumber as star lard practice; study rood preservation methods and publish the findings; develop in formation on major paint complaints and how to handle them,. These recommendations will be presented to the Trade Sales Steering Cov.rn.ittee. T^ADE SALES COLOR PROMOTION SU3C0KKITTE : dOj.juj copies o: zne con sumer color booklet, "Decorate to Flatter Your Personality", have been distributed. Other color booklets being prepared under direction ofr +thiieo Trade Sales Color Promotion Sr: committee are: "Color Is Magic", "Different Colors on Various 'foods", "Decorating to Create a Mood", and "The Effect of Light on Color". A list of available industry color films has been collected and is being included in our current industry film list. PUTTY, GLAZING AYS CAULI-IING COMPOUND DIVISION STEERING C OHMIT T EE : This Committee met March 12. Members detailed new projects to make this Division more effective and provide a constructive program for the putty, glazing and caulking industry. A mail vote is currently being taken on the recommendation that the "U. S. Departmeat of Commerce Simplified Practice Recommendations, R-144-55", relating to type of containers for putty, glazing aod caulk ing compound materials, be revised, changing the unit of measurement from the pound to a volume. TECHNICAL SUBCOMMITTEE; 'fork continues on revision of Federal Interim Specification TT-G-00410, "Elastic Glazing Compound for Metal Sash Face and Channel Glazing". GSA has been re quested to continue this specification as an interim standard so further changes nay be incorporated. Tor!: continues with the ASTII and Asbestos Cement Products Association on the revision of Federal Specification TT-C-598, "Caulking Compounds". ROOF COMING DIVISION 0 03425 STARRING COMMITTEE: Division members have bc-cn requested to supply public relations material for use in educating consumers on the use of roof coatings, advantages of quality roof -11- coatings and pr ;>er roof maintenance. TECHNICAL SUBCOMMITTEE: This group met larch 4. Basic characteristics ' ) have been outlined for inclusion in a federal specification on an aluminum pigmented roof coating. Raw Material Suppliers of Asphalt Cutbacks have been asked to supply product data on their respective cutback. This information will be included in the Raw 1'aterials Index. JOINT PAINT INDUSTRY COORDINATING COMMITTEE The Committee met in New York, March 1. Topics discussed were: Member Association activities; Painting and Decorating Credit Plan; Industry Color Changes; Clean Up-Faint Up-Fix Up and Apprentice Training. Mem ber associations are cooperating to support local promotions to educate end users on the availability of deferred payment for paint products and paint jobs. KARKSTING RESEARCH AND STAT1STICS DIVIS10N TRADE SALES MOTIVATION RESEARCH: Results of a pilot study among con sumers of trade sales paints to dis cover the MHY's behind their decision to paint or not to paint were presented to the Marketing Research and Statistics Committee, February 10. The Subcommittee's recommendations were presented to the Fublic Relations and Publicity Committee on Wednesday, April 22. A N NUA L COLOR SX' R V EY: Our Annual Color Survey of Ready-!, ixed Trade Sales Paints is now being tabulated. The report this year will be of greater value than in prior years because of a new method adopted by the Inter-Society Color Council. This method uses the Inter-Society Color Council-National Bureau of Standards Color Names System as a base, resulting in a compatibility with color data from other industries never before attainable. CREDITS AND COLLECTIONS? collections continues. The monthly survey of industry trends in the number of days outstanding and percentage of At each meeting of the Credits and Collections Committee, a member pre sents a paper on a particular phase of cr-cdit work. These papers are very helpful to paint, varnish and lacquer manufacturers in strengthen ing relations between credit departments, sales departments and dealers. Our Annual Survey of Bad Debt Losses for 1958 has been mailed to con tributing members. The Dercentages of sales charged off to 3ad Debts showed a slight increase over the past two years, but we are still do ing an excellent job in holding down bad debt losses. COLOR ChPD USAGE srpVEf; Results of this Annual Survey were mailed to all Class A members NCA 0 03424 -12 COLOR TRENT'S: At its annual meeting on April 1, the Inter-Society Color Council accepted a method proposed by the Asso ciation which makes it possible to collect data on historical color usage, in all industries, bn a compatible basis. Several industries of major importance in establishing color trends have already adopted this method. The Council is sow considering the establish:ent of a central office to facilitate comparison of intra-ir.dus try color usage t r e r. d s . ?0LIE S ALE PRICE IIvDZ..ZS: The Bureau of Labo revised version of Paint lav Materials "hole sale Price Indexes, Association. Statistics ha s issued the Prepared Faint and as requested by your a PUBLIC INTOg:.rATIPS DIVISION' Ted Ceglin .associates, our public relations and publicity counsel, is effectively promoting our products as evidenced by the sustained demand for industry information, booklets, films and feature stories. Our program spans the entire range of publicity media, both large and snail. Stepped-up interest has been shc-n by fashion publications, syndicated wire services and trade publications. During the past quar ter, v:e have had many paint credits on radio and TV in the form of situation shots and plays. Our filler features and. editor's desk program serves mere than 1,000 weekly, daily and Sunday newspapers. That this material is being used effectively is proved by our clipping services. In addition, Ted Deglin has initiated a new monthly service tc radio stations that is proving most effective with "Here's fiov" booklets offered to listeners upon request. "e continue to work closely with related industry groups, and presently are working on a wide-scale publicity promotion with the can industry which celebrates its 150th anniversary this year. HIDOSN POUTR: Sales Training classes for Dealers and Dealers* Clerks have bees completed in Toledo and Savannah. Thirty-six graduates have been awarded Certificates of Merit. N'ev classes are being organized throughout the country with the aid of local paint, varnish and lacquer associations, paint salesmen's clubs and the Dis tributive Education branch, Vocational Service, U. S. Office of educa tion. The first unit t>f the Chemical Coatings Sales Training Program has bec-a completed, ready for printing. The first draft of Unit II is being prepared for nailing to the committee supervising its preparation. Unit III is in preparation by the w-riter, and material is being col lected for Unit IV. The Trade Sales Section for Manufacturers' Sales men will be sent to committee shortly. The rain portion of the Color Section is complete and is now ready for committee review. Hidden Power has received excellent response to date from all segments of the Indus try NCA 0 03425 13- INDUSTPY FILMS; The growing demand for the Association's films neces sitated the purchase of additional prints. School requests have been particularly numerous, due in large measure to the film strip distributed by Ted Deglin : Associates. The Association films are also listed in school, agricultural and industry publicatic . and shorings are booked many months in advance. Films are used extensively during local Clean Up-Paint Up-Fix Up cam paigns and are constantly shown before civic, women's and educational groves as well as- paint salesmen and other organizations affiliated with the paint industry. CLEAK UP-PAINT UP-FIX PP Final judging of the 1559 rational Cleanest Town Contest took place early in Larch. Philadelphia and Detroit shared top honors. This is only the second time that two cities have tied for the top award, the Ernest T. Trigg Trophy. Duplicate Trigg Trophies were given to Phila delohia and Detroit, and each also received duplicate trophies in the population category for cities over one million. Other top population class winners were Cincinnati, Ohio (500,000 to 1,000,000); San Antonio, Texas (100,UU0 to 500,000); East Chicago, Indiana (50,000 to 100,000); Belleville, Illinois (25,000 to 5o]oC0); Norristown, Tennessee (10,000 to 25,000); ITartsville, South Carolina (5,000 to 10,000); and ?Cor thville, Michigan (under 5,000). Fifteen other cities received trophies while twenty-six communities were awarded Certificates of Distinguished Achievement. Increased interest in the Clean Up program is manifested by several new area programs; Southern California, Century 21 Washington State Beautification Committee, Northeastern Vermont Development Committee, ''lush to the Bockies" rejuvenation effort for the Colorado Centennial, and the Lake Champlain Anniversary Celebration. The February and Larch issues of the LINAGE 30OSTEH of the Bureau of Advertising - American Newspaper Publisher's Association - supports the Clean-Up Campaign. This publication is mailed to over 1,000 newspapers and 3,500 newspaper salesmen throughout the country. N C A 0 03426