Document zbkgX8BrYpNjM8xnoDyDO0DGR

frCheap" paint fails... that starts owners thinking of materials that don't need painting "/"-'HEAP" paint gives itself away soon after it leaves the can.The big circle above shows the sad end of a "cheap" paint job ... after only a few months' exposure. Every time this happens, it's a black eye for the paint business. And a black eye for the lumber industry, too! The man who paid good money for this bad job has been turned into a "dissatisfied customer". He's stuck with the unexpected cost of burning off the remains of the "cheap" paint. Then he will have the expense of a new priming coat. And on top of that the cost of repainting. Canyou blame him for nursing a grudge against paintv.. and surfaces that require painting? DUTCH BOY It's to your interest to fight "cheap" paint. Every time you sell lumber, impress on the customer the impor tance of getting good paint. . . and a good painter. you con always depend on Dutch Boy When you recommend Dutch Boy, you're doing your part toward pre venting the lumber business from getting a black eye. Also--by carrying Dutch Boy White-Lead and the other products in. the Dutch Boy line, you can build ({CtifBf'-f'K WHITE-LEAD "CHEAP" PAINT .iriutii photograph of a "cheap" paint job in a nutlwstem (visit. Cruckt began to appear soon after application, Work like tkit turns owners awtp frost materials that require poiiifuifl. lip jicdriuff year customers awayfrom pain! (toi pots tn pierce m this way yon are protecting the/titan 41 DUTCH b o y IIo u j c tn jumc (vwn paintedwith DutchHoy tinea years ago. What a contrurt !o the "cheap" paint job. faint madefrom DuhhSoy While-Lead piece lung-lastinq protection. Dote not crack and scale. Resists the weather. Wean dawn stubbornly try gradual chalking whieh leases a smooth, even surfacefor new point. up a volume of paint business that you may now be overlooking. Now in new, convenient form Dutch Boy White-Lead now comes as a quick-mixing paste that can be used for both outside gloss paint and inside flat finishes. This all-purpose soft paste is Dutch Boy White-Lead of the same high quality you have always known. NATIONAL LEAD COMPANY >!! Brcmdwny, New York; 116 Oak St., Buffalo; 900.West 18lh St., Chicago; 659 Freeman Ave., Cincinnati; 890 West Superior Ave., Cleveland; 742 CliMtnut St., St. Louis: 2440 44th St., San Frwciveo; Nutionef-Bontoa Lead Co., 600 Albany St., Boston: Notional Lead & Oil Co. ol Pa., S16 4th Ave.. Pittsburgh; John T. Letrip-St Bros. Co., Widcoer. Bldg.,. Philadelphia.* 1 . iy-KD'i342~Ameri<:a>} Lumberman, May 26,' 1934 "dr Oct, li N 28305