Document zZD3Zp2nG4wBYYYMy8Npx400

S',#W it '. This advertisement appears in the February issue of DRUGS, OILS AND PAINTS&J1&0 Increasing the Market for Paint Recently, in the Philadelphia offices of the "Save the Surface'' Campaign, we were shown the following extract from a letter received from an outdoor advertising sign com pany. The letter, we are told, is typical of hundreds which have been received by the association. It struck us as being verv indicative. "I always knew , that if the surface was kept protected, all would be protected, but it was such a common truth that I did not think anything about it until I read your advertisement about it. This impressed it upon me, and though oil is high, I have been doing considerable construction of --*ein-nc And have nainted all I think your education campaign is a good one and will actually bring money to the sellers of paints and varnishes, in addition to doing a great deal of good to those who use them." Wc believe that the total volume of painting done in this country can be greatly increased. IVe believe the "Save the Surface" advertising is a powerful influence in that d.rertion. And because we feel that wc. as a matter of course, receive our share of the benefits from this advertising, ter are glad to devote this space to the promotion of this cn-upcralrcc 'cork. NATIONAL LEAD COMPANY NEW YORK BUFFALO CINCINNATI ST. LOUIS BOSTON CHICAGO CLEVELAND SAN FRANCISCO (JOHN T. LEWIS & BROS. CO., PHILA.) (NATIONAL LEAD & OIL CO., PITTS.) ill ill III. oo o \o