Document zQz7678L9rj9ombeaq50V4G43

RR017 inA7 Colpaert Realty Co. is building and selling houses for $7,000, $8,000 and up in South Bend, Ind. In even the lowest price class the homes are lathed and plastered. Joe Colpaert, .sales manager, says lath and plaster walls definitely add to the sales appeal of their houses. "Sure we have had some wallboard homes for sale," said Mr. Colpaert, "and we sell them, but we find the plus values of plastered houses in the same price bracket move them faster in every instance." "Prospective buyers tap on walls when they inspect a house, and the good solid sound of a plastered wall makes a good impression." G. Walter Taylor, in charge of construction of Colpaert houses, asserts that the plastered houses can be built as economically as dry wall houses. Plastered walls are float finished and left un painted in the $7,000 houses, and Mr. Taylor says that they cost his company no more than wallboard walls which must be painted to obscure taped joint treatment. Most owners leave the plastered walls unpainted at first, and then when soiled they can decorate to their own taste. RED TOP cement plaster with perlite aggregate hand mixed provides basecoat for all of these houses. These houses in back* Three trailers parked at the construction site contain oil materials to close in a house and have inside partition framing erected. Exterior walls are pre-sheathed but lathing is done on the job, after roofing. All framing units are coded to assure proper placement in the new structures. Partition location is diagrammed on the sub-floor. Unlike most of these houses, this one has a basement. Ned L. Wade (right), plastering superintendent and son of the plastering contractor, says that plasterers have welcomed this project as proof to other home-builders that lath and plaster is competitive cost-wise with alternate wall treatments, and con be used economically In the lowest cost houses. The Wades have keen interest in anything new in plastering which allows them to give customers more volue and better quality. BBO1 ~7 i riAo STRUCTO-LITE After four years of "field research the entire nation can now enjoy the proven advantages of a new plaster with remarkable properties. It is Structo-Lite, a scientifically mill mixed light weight perlite gypsum basecoat plaster. The plasterer buys and handles only one economical bag of material. It mixes quickly with water only, and produces a lightweight plaster of superior working qualities and consistent performance. Journeymen say they like this new material because it is lighter to handle (see photos). Dealers and contractors like it because there is less to buy and store. Builders and owners and architects praise it for its consistent quality, and because on large buildings, cost of the entire structure can be lowered because of reduced dead load. Fire resistance of Structo-Lite plaster is much greater than that of sanded plaster. DRY BASECOAT PLASTER TENSILE STRENGTH (lbs. per square inch) COMPRESSIVE STRENGTH (lbs. per square inch) STRUCTO-LITE plaster compressive and tensile strengths are greater than those of plaster mixed at standard job ratios with other lightweight aggre gates; and stronger than sand and plaster mixed 3 to 1. Strength means greater resistance to structural movement, less possibility of cracking. STRUCTO-LITE plaster's special suction controlled formula makes possible a better white coat. Application is easier and the tendency to check crack is reduced. BB017 1070 rank Cicero, right, using ST1UCTOITE pJeitir on o residential job said i wrt noHen the difference when i go iome at night. With this stuff I don't ave tbn ocho bnfwnon thn shouldnrs hot sometimes aomes after spreading Mvhr sanded plostnr ail day. Thn tatorlej works nicn too. You can put ' on fast end it givos good coverage." homos Healy, (left), working on thn smn fob said, "Thb U thn gmatnst stuff >ot has com* along in quitn a whiln. J\ lightweight on thn hawk and it sure . good for two coat work. $oo how tick wo worn abin to put it on in that ndrooai without slides or drop outs". lenry Jones, laborer, supplying TRUCT04.ITE to plasterers Cicero end leely, said "I sure like this plaster ne. No sand to shovel, just these bogs n thn back porch and a hose. She jre works up nice and thn hod carries tighfy nosy. It's good in winter, too n's inside, and no send to freeto", iicnro. Mealy end Jones ere with F. /esterberg & Son Co^ Chicago. ales affirm piaitorer Hedy's assertion at STRUCTO-UTE b lighter on the iwk. Wet mix weight is less than half at of wet sanded plaster. George Day, Day & Frees Lumber & Cool Co., Superior, Neb. is enthusiastic about STRUCTO-LlTE piaster as a solution to inven tory problems. It certainly saves warehouse space when compared to buying both plaster and bagged perlite. "Our leading plasterer in Superior", said Mr. Day, "lelb us we don't have to stock anything else so far at he Is concerned". 5TRUCTO-LITE plaster requires for less water than some other types of lightweight aggregate plasters to moke it plastic, so there's leu water to evaporate. For each 100 yds., STRUCTO-IITE mortar contains 80 gals, exceu water that must dry outjob mixed sanded plaster, 73 gals.; vermicuiite plaster, 137 gels. Here is the story of handling ease that laborer Henry Jones end build ing material dealer, Geurge Day talked about. Compare the eiateriol that must be handled by dealer, truckers, laborers. Each group of ma terials will provide 30 yards of basecoat coverage to Mr inch grounds over ROCKLATH plaster base. Which would you rather handle: five 80 lb. begs of STRUCTO-IITE plaster, or three 100 lb. bags of RED TOP cement piaster plus 750 lbs. of sand? npf>1*7 i n-f Perlite ore is a volcanic glass. In preparing to manu facture Structo-Lite, mill mixed perlite and plaster, United States Gypsum Co. tested samples of perlite ore, taken from widely scattered deposits. Consider able variation of quality was found. Some ores did not expand well or were fragile when expanded. Use of such plaster aggregate would result in slow drying weak walls and low coverage. Finally the company decided that higher quality could be assured only by acquiring its own deposits within the best strains of this ore that its tests had uncovered. Here, about fifteen miles from Lovelock, Nevada is one U. S. Gypsum perlite quarry. Some of the nation's finest perlite ore is found in this U.S. Gypsum quarry. From here it is trucked ten miles to a new ore processing plant at Kodak Siding near lovelock, Nevada. This partial view shows the Kodak Siding processing plant which takes perlite ore as it comes from the quarry, crushes / and screens it to a size gradation suitable for expansion at USG "poppers" in various locations. Processed ore is elevated and discharged into silos from which it is shipped to expanding plants throughout the nation. Revolutions aren't confined to politics. Cover Coat finishing plaster has changed the thinking of an industry concerning concrete ceiling finishing. Ceilings which formerly would have been painted directly on the under side of the slab are disappearing under plaster because costs for this service are radically lower. The market for plastering has been broadened. These photographs show the source of the cost savings. Two views cover the principal steps in Cover Coat ap plication. Note that there is no costly bush hammering, no buffing, no spackling. Preparation of the slab surface consists only of dry brushing, and if form oil is present, washing with mineral spirits. A garden spray applies Cover Coat Bonder, a water thin neutralizer that is shipped with Cover Coat plaster at no extra cost. Plasterers of the M. A. MacKay Co., Denver are shown spraying a slab in the big new Sherman Plaza apartments there and starting the first of the two thin coats of Cover Coat finishing plaster that go directly over the slab. The first is an embedding and fill-in coat--the second a finish, with troweling taking place about 30 minutes after appli cation. Scratch and double back will do a satisfactory job if a one coat operation is desired. Total average thickness of the entire job should not exceed Vs inch. Painting can take place as soon as the second coat is dry. Cover Coat has been used with great satisfaction in all parts of the nation by a multitude of journeymen. They like its working qualities and trouble free application. Jeff Blackburn today for doing one of the smartest things a plasterer can do. / actually taw Jeff reading the directions on a plaster bag.1 "That's a mighty wise thing you're doing there, Jeff," I compli mented him. "Red," Jeff replied, "you know I'm an old hand in this busi ness--but I always read the directions. What I learned by NOT reading 'em taught me my lesson!" "You mean ..." I began. "Yes," Jeff went on, "I mean that I trusted the old word-ofmouth whispering game for a time. I tried Joe's formula, and Harry's and the old 'feel' system--until I finally got wise and realized that the people who make the plaster and test hundreds of combinations ought to know the best one. And believe me-- they do/ You'd be surprised how just a few seconds spent check ing manufacturer's directions can cut down on job failures." I remarked that it wouldn't surprise me a bit, for I've seen some mighty weird combinations--blendings of aggregates with sand and with each other, for example. "Why some of those rule-of-thumb formulas are almost worth collecting, just for laughs," Jeff said, "except that it's no laugh when a job goes haywire and you don't have anybody to fall back on but the character who whispered, 'Now I like to mix it this way.' " I finally said to Jeff, "You know, I wish I could just find words to convince my friends in the trade that following directions to the letter saves time and work and trouble. Any suggestions?" "Well," said Jeff, "I figured it out this way. Apart from a few failures I couldn't afford, I somehow got wise to the time and money you fellows at U.S.G. spend trying all kinds of formulas to find the best ones. I know you want your product to show up at its best on the job--and that's what I want, too. So--I read the directions!" Sounds reasonable enough, doesn't it? All right, then--as a favor to yourself, how about reading directions from now on? Your U.S.G. Salesman JOB SgQHS'--$aLS-- 57SCKERSS We've got 'em. You con get 'em --FREE! Spread the Gospel of Good Plastering. It costs you nothing. It gains you much. RED TOPICS offers 200 slogan stickers for correspondence, two slogan decals 3Vix5 inches gummed both sides, ond five job signs 16x23% inches, FREE. Imprinting of job signs is 15 each, with a minimum order of 25 required. Address orders to RED TOPICS, 300 W. Adams, Chicago 6, III. NOTICE: The following list of trade marks used in RED TOPICS magazine are owned and/or registered by the UNITED STATES GYPSUM COMPANY in the U. S. Patent Office, and are used by it to distinguish the products of its manu facture. USG (metal lath), RED TOP (plaster, lime), ROCKLATH (plaster base), PYROBAR (gypsum partition tile), IVORY (finishing lime), GRAND PRIZE (finishing lime), CHAMPION (gauging plaster), STAR (gauging plaster), CHESIRE (finishing quick lime), ADAMANT (gypsum liner board), MORTASEAl (masonry lime), SNOW DRIFT (lime), FREFLOTE (lath clips), BRIDJOINT (lath clips), SABINITE (acousti cal plaster), BONDCRETE (gypsum plaster), ORIENTAL (interior finish, exterior stucco), BRACE-TITE (lathing system}, STRUCTO CAL (plaster), TRUSSTEEL (studs), STRUCTO-LITE (plaster), COVERCOAT (plaster), RED BOOK (publication). BB017 1073 ' ^-7 ^ ': v\:v. / //::-:V-V^'.:/^.;-V.'.;.."v : 0'V:.'. V.:" 0.` A' . :V A A. .