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The Chameleon February 1900 N23542 The Chameleon, PnblUhed on tki Sifti>th day of each month hy Th e Sh e e w in -Wil u a m* Piu s , 31 Hicliiiu St.. Clmlnd, for th* ialciut oad benefit of Te e Sh e b w ih -Wiu j a u * Co.'* loyal VOL. III. FEBRUARY, 1900. No. 2 OUR ADVANTAGES. HE Sherwin-Williams Co. have always had many advantages to offer the T trade. Today we have more than ever. Odr present position is an unusually strong one. If we fail to recognize this and make the most of it we shall miss a great deal. Last summer and fall we went through the hard and discouraging work in connection with an advance in prices. The "other fellow" is having this experience now, and with a lack of courage and firmness he finds it no easy t.v Our lead has again been followed. Our action has been vindicated TMl the wisdom of putting it in force when we did has been praised. All this has been a demonstration of our strength and has enhanced our reputation. Our present list of prices is more favorable to the buyer than almost any others for'ftptitable goods. The advantage in economy we can show over H and oil is greater now than ever. There is no comparison in value of the tfto today. 9. W. P. is a bargain at present figures. Add to this the many new and attractive advertising features we offer this yen--moth forceful than ever, and the improvement In our method of pro moting the sale of our products through the agent, and the advantages of our position are simply overwhelming. We Okght to sweep the country; and that is what we're doing. While some others are retrenching and cutting down their staff we are advancing and expanding with greater aggressiveness than ever before. We have faith in the good times, faith in the country, faith in our goods, faith in our Company, and frith ih ourselves. We feel and know o u t strength, and are pressing for ward with the courage and confidence that such knowledge inspires. Yon can't hold back such an organization as ours, it's got to grow. We have the goods and the quality, the men and the push. I want to say to you: Make the most of these advantages now; let no opportunity pass you while our position is so favorable; make every minute count. It may not last. The continued advance in the prices of cur raw materials may force us to higher figures. Tt looks as if ft would and that be fore long. 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Ji THE CHAME1.EON >-ir'f ` TWJV 0007-SWP-000131226 uzo u s< X H a^a J2.S-3I u r. ^ *i8f lull! i a-a^ i | *s f"3 ^ a"8e',S3s `S'8 Hiiiiiisyt S8SBe-5 ti^S-S S " S i-`3 2 S S =5 -n g* .g -5g S8 =g3 2 Is cs-o^ijXicg. "|la6saa 5 1 :I!|=2ES *g Ii 1' *;T&sJlHsM ^S-SS" B i' " llallir nva3ai|j J3 dS SI 2 ' 5 ffts 0007-SWP-000131227 ` The Alton Lim ited ,1 the handsomest train in the world, painted with The Sherwin-Williams Paints,' co s Oi u o3 T> CrtJ c `V3. H G co 2 o *C H 5ff -^, o^ |s $ a * K => Tt3i 4hc)fl 62 V! rt >c 5 X>N 45J/: . * < os --* .13: u ocf'-: bC C^ s be G- rt ~ r-. U5: ^> r^t O o.C2i- 2 .5 3 =rt x vu a> '-Gc Zj 2!U -iyeS '; ^-2sr. --<2x *PS--rs*9o=- "". 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Very nice assortments are beKopal--for irnidt use. ing placed, and many of our repre Kopal--is made to last and shine. sentatives have become very enthusi There is no work too good or usage astic over tbe line. Especially is this true of Kopal. It's going oil like "hot cakes". It's a seller, all right, and the sales man who fails to get interested in it and push it misses a grand oppor tunity for increasing his sales. It has proved an excellent wedge for the introduction of the other grades of varnish. It wont sell without ef fort, bnt it will sell if properly pushed, and we can't bch'eve there is any good reason why every salesman should not be very successful with it. It's haTd to understand, nevertheless, how some too hardfor Kopal. Kopal--is made on honor. Kopal--is made for reputation. Kopal--is backed by the nputaticn of the makers. Kopal--is adaptedfor looks. Kopal--is adapted for carriages. Kopal--is adaptedforfloors. Kopal--is adaptedfor storefronts. Kopal--is adaptedfor bath rooms. Kopal--is adapted for anywhere that yon want a goodfob. Here is no job too fine or usage too hardfor Kopal. men have sold at many aa 30 cases, It iB very easy to understand that while a few have sot yet made even a by the time this salesman has taken beginning. Ida man through the D. B. he has him Mtag Mata m Kopal. pretty thoroughly interested in Kopal, One of our Western Division repre and with some convincing, enthusi sentatives who is having great success astic talk and good use oi the Kopal in selling Kopal, has written plainly sample caw no one escapes him. He the following quotations on successive sold last month 20 assorted cases and pages of his D. B.: is so modest withall that he does not Quality is remembered when price wish his name mentioned. Who can is long forgotten. beat his record this month? Paint and Preaching;. . CMU. THoanea. N a small town called Coleman, "Ten dollars a year, sah." I situated in western Texas, I "Ten dollars a year! Seems to chanced to meet an old darkey whom me that's mighty poor pay for preach* I had frequently wen in different lBg_* 91 sections of the State. Questioning "It's mighty poor preaching, sah," him, the following conversation en was the old man's candid reply. sued: I have told this story to dealers to "Well, Uncle, What are you doing illustrate tbe inferior quality of the a-way out here?" goods sold at low prices with which "Iw preachin', sah." Texas is flooded. ``Preaching, eh? What pay do you Mighty low price and mighty poor get for preaching?" paint. ni 0007-SWP-000131234 0007-SWP-000131235