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New math for corrosion resistance. This approachway to the Brooklyn Bridge buys pro tection with a three coat paint system. It's made up of corrosion-resistant lead pigment. One shop coat primer, and two top coats, it follows in the tradition of the Brooklyn Bridge itself, which has been protected with lead based paints since its opening in 1883. Marine atmospheres require extra protection and lead fills the bill. Lead means economical, long range protection because the job probably won't need redoing or excessive maintenance for as long as a decade. That's why so many cities and states are using lead pigment systems, formulated for their special needs. You can too. Write Lead Industries Associa tion Inc., Dept. F-6,292 Madison Avenue, New York, N.Y.10017. ,<> IJVDC/Srn/CS /4S50C14T/0\. /JVC. Ato*d with La*d This advertisement is appearing in: American City -- August. 1967 Engineering News Record -- June IS. July 13, 1967 Public Works -- July, 2967 Printed in U.S. N10055 PNYCOOCOQ271 Lead pigments are good for long span corrosion resistance. Here's a long span that proves it. The prize winning Robert Moses bridge, at the Fire Island inlet, Long Island, New York. It's protected by a three coat lead-based paint system. Salt water atmospheres are extremely corrosive, but lead offers lasting protection. Economically and effectively. And even if you don't have a new bridge, there are good LEAD maintenance systems, too! Lead paints can be formulated for better pro tection against all kinds of corrosive situations. Yours included. Find out more about what they can do for you. Write Lead Industries Associa tion, Inc., Dept. F-8, 292 Madison Avenue, New York, N. Y. 10017. US4D I.-VDUSTniES /MSOCI ITIOV. I.VC Printed in U.S.A. This advertisement is appearing in: Engineering News-Record -- Aug. 31 & Nov. 9. 1967 PNYC00000272 N10055.01 ALONG THE ROAD THEY WO YELLOW RIBBON. THEY WO IT IN THE PARKING AND AT TH RT TOO. AND IF YOU AS THEM WHY THE HECK Y WORE IT... They'd tell you that yellow is the most effective warning color in the world. For highways, signs, parking lots, airports, and a host of others. Chrome Yellow pigment offers the winning combination of excellent lightfastness, high opacity, and decidedly lower cost for those crucial spots. That's why so many cities and states choose it. Let Chrome Yellow brighten up your safety record too. Write to Lead Industries Association, Inc., Dept. U-4, 292 Madison Avenue, New York, New York 10017. ,, LU> IJVDtSrBIES ASSOCMTfO.V. /.VC Ah*d with l*d This advertisement is appearing in: American City -- April, 1967 Public Works -- May, 1967 Printed in U. N10055.02 PNYC00000273