Document yrM9QmNmv04wm01jQBQJX6qa6

KHil'S IS A. CAM OF PAIBT By V. R. Sieplein oat people think of paint aa Just P A I B T not appreciat ing the many aonrcea contributing to it or the endless variety of products nos offered to the public for a Multitude of requirements* The SheminWilliame Co. produces something over 15,000 products. There is scarcely any item of coneon nee that does not re quire a finish of soma type of pelht, enamel, varnish, or lacquer for pro tection or beautification. "Save the Surface Tou Save AH", and "Paint Protecta America" are the keynotes of the paint industry, which in IS)47 obtained a total sales volute of over one billion dollars. How long would a wooden house remain habitable if it vere not for the protecting coat of paint? In Mow England there are many fine Colonial houses well over one-hundred yeere old, in good condition today because they have been frequently painted, thus protecting then from the weather for over a century. Were It not for the protection afforded by good paint, bridges would become unsafi in a very few years. Exoept for the beautiful lacquer finish, en automobile would rust away In a year or so. . SKP and roof paints protect the exterior of the home, while Kern-Tone, Seal-Lustre, Zhameloid, Floor Ehamel, Mar-Hot, end other interior finishes brighten and beautify tbs interior of the hone. The Sherwin-Williams Co. has contributed much to the present high standards of the paint lnduetry. When Mr. Sherein started in the paint business in 1866, prepared paint was practically unknown. Painting was a job for an experienced painter who mixed paint specially for each Job using the frw primitive materials then available. - ' ^sa 0007-SWP-037211 N22954 -2- Xn the hletorlcel collection I here e little book printed in 1880 containing the following directions for raking flat vail paiatj "Mix the best English ground lead with spirits of turpentine to the thickness of nolassea. Put in Prussian Blue finely ground in equaL parts of oil and turpentine. To neke a siiperb gray, add a little Vermillion. Great care gust be taken to natch the shade by comparing the flat paint with the remains of the last colors shich nay be left in the paint pot. When the flat paint is brought to the proper shade, strain it and thin it with turpentine to the proper consistency." Bo* the householder can buy a can of prepared paint which will produce a better finished job than e skilled painter could do e century ago. Since that tins the art of making paint hae developed, no* using many Intricate chemical compounds resulting in products undreamed of fifty and even twenty-five years ago. Most paint ingredients now used ere manufactured ehamicall/ and even the natural materials are carefully refined and specially prepared for use. SUP Close White Bouse Paint, for example, is the finished product of several Industries procuring raw natarlals fron the mine, the field, and the forest. To insure satisfactory performance much laboratory research is devoted to the fonmlation, end products are subjected to severe field tests, (pioturs #1, can of SWP) The raw materials used are the products of lead, sine,, titanium, and iron minis, fields of flax, turpentine pine forests, and the plants processing these products of nature. Tht pigment in SUP Gloss White is e blend of white lead, leaded zinc, and titanium oxide. The white lead is mad* by what is known an the Quick Process in which th* pig lead is malted, than blown through a nozsle to atomise it into small globules. These ere treated with week acetic acid and COg gas changing It over to carbonated lead, (picture #2, Lead Mine, and picture #5, White Lead Corroding Cylinders) 0007--SWP--037212 0007-SWP-000112787 --5-- The leaded sine is Bade from lead and (sine ore turned in a conaidarable volume of air. The oxide forming In the fumes settle* down as a fine white duet and la collected in bags* (picture #1, Leaded Zinc FUmacsa) Complicated chemical processes develop the titanium oxide from the ores, (picture #5, Titanium Mine) Linseed oil is, of course, the oil pressed from flax seed, (picture #6, flax Field, and picture #7, Linseed Oil Expeller Installation, Sherwin-Williaas Plant, Montreal, Canada) This raw oil is carefully refined and treated to remove all impurities and promote thorough drying. The turpentine used in connection with such paint ia distilled from a pine forest, (picture #8, Turpentine Pine Forest) The email, quantity of driers required are the organic salts of lead, manganese, and cohalt. dll these Ingredients are carefully aimed and ground by exact processes under strict laboratory control and filled into tin cans, (picture #0, Chicago Factory) The painter or the consumer using the product finds it per fectly adapted to his every requirement, as the finished products are being tested constantly under all conditions. Many field and laboratory tests are under way at ell times in many points all over the United States, (picture #10, Chicago Paint Taat Fence) The tin plate from which tin cane are made is the finished product of the eteel industry beginning with the deposits of iron ore of the Meambe Range, (pioture #11, Iron Ore Mines of Mssaba Range, Minn.) brought down the Idas to the enormous steel mills of Ohio, Indiana, and Pennsylvania, snd made into tin plate, (picture #12, Tin Plate Mill) 0007-SWP--037213 0007-SWP-000112788 Intricate machinery ia the tin eea department for** the plate into cans, (picture #15, Tin Can Department, Chicago) manor million* of which are made annually In the efficient, up-to-date equipment of our Chicago Plant, Cana of SWP and other Sherwin-ffllllans products are packed in fibre cartons end lent to the warehouse, (picture #14, Chicago Warehouse, area equal to three football fields) and from thare they are shipped to one of the company's 400 branches or dealers located all orer the United States for the conrenience of the public, (picture #15, Wilkes Barrs, Pa, Branch) Paint finally finds its resting place on a well-painted house which will be protected against the weather end will look fresh for a long time, (picture #16, procure from the Red Style Guide file Kodachrome #16 or #10 brought up to the proper else for the illustration of this article) The present SHP formula le a great improrement orer former house paints made up to the time Just before the war. This present paint dries more thoroughly and more rapidly, thus is not to subject to damage by rain, heavy dew, dust, or flying inaecta. It dries with less brush marks and better gloss, thus keeping cleaner. The coat is more level providing a more uniform and thicker film which will wear longer, SIP is the result of seventy-five years of careful scientific research in compliance with the definite policy set by the founders of the business -- to make the best paint possible for each Individual requirement, to market it through aggressive selling end advertising methods, end so make It most convenient for the piblic to procure it. Following these policies The Sherwin-Williams Co, continues to occupy the leading position in the paint, varnish, and lacquer Industry. 0007-SWP-037214 0007-SWP-000112789 b it 's a i c m or pm] By V, R. 8lepleia Most people think or paint as just P A I R T not appreciat ing tho a*ny eouree* contributing to it or the andloas variety of product* now offered to the public for a naltitudo of requirements* Tha ShereinItilliaae Co* produce* something over 15,000 products* There is scaroely any itoa of ooanon us* that does not re quire a finish of toe* type of palht, eneeel, Tarnish, or laequer for pro tection or beautification* *6ave the Surface Tou S*t * All*, and *Peint Protects Aaeries* are tha keynotes of the paint industry, which in 1947 obtained n total Balts Toiuae of over on# billion dollars* Ho t long would a wooden house remain habitable if It were not for tho protecting coat of peintt In New England there are stay fine Colonial lioueoe wall orer one-hundred year* old, in good condition today beoauaa they hero been frequently painted, thus protesting then froa tho weather for over a eantury* Warn it not for tho protection affordad fay good paint, bridgaa would bwooao unsafe in a wary fa* yeara* Except for thw beautiful laequer finish, an autoaobllx would ruet away in a year or so* 8W and roof paints protect the exterior of the hone, while Ken-Tone, Senl-Luatre, Zhaaelold, floor Euauel, Her-Rot, and other interior finishes brighten tad beeutify tha interior of tha hoae* Tho Shsrwin-Villiant Co* has contributed nuch to tha present high standard* of tho paint induetry. When Mr* Sharwln startad la tha paint hislnae* la 1666, prepared paint waa practically uakaowa* Fainting was a job for aa experienced painter who mixed paint specially for each job using tha far prinltiTo natarials then available* 0007-SWP-037215 0007-SWP-000112790 -2' Za tb* historical collection I hm * little hook printed la 1960 containing the following direction* for Making flat vail palnti Mix tha bast English ground load with spirits of turpentine to ths thicknea* of aolasses. Put in Prussian Blus final/ ground in equal parts of oil end turpentia*. To oaks a supsrb gray, add a littls vsraillion. Groat ears aust bs taken to aateh tha shads by comparing tha flat paint with tha remains of tha last colors vhich nay ha loft in tha paint pot. Khan tha flct pslnt is brought to tha proper shale, strain it and thin it with turpentine to the proper consistency.* low tha householder eaa buy a oen of prepared paint which will produoo a better finished Job than a skilled painter could do a century ago. Since that time the art of staking peint hsa developed, now uaing Many intricate ohaolcal compounds resuiting In products Undrcrnsd of ' fifty and even twenty-five years ago. Most paint ingredients nos used are Manufactured chemically and even the natural aaterlala are carefully refined and specially prepared for use. SEP Gloss White House Paint, for axanpla, ie tha finished product of several industries procuring raw aaterlala from the nine, the field, and the forest. To Insure satiefaotory performance ouch laboratory research ie devoted to the fomlatlon, end produoto are subjected <to severe field tests, (picture #1, can of SR?) The rev naterlsle used are the products of lead, sine, titaaiun, and iron nines, fields of flax, turpuntine pine forests, end ths plants processing these products of nature. The pignut in SWP Gloss White is s bland of shits lead, leaded lino, and titaaiun oxide. The whits lead is nade by shat Id known as the Quick Process in which the pig lead is Belted, then blown through a no salo to atomise It into tnall globules. There are treated with week ecetio add and COg gee changing it over to oarbonatad lead, (picture #Z, Lead Mine, and plature #8, White Lead Corroding Cylinders) 0007--SWP-037216 0007-SWP-000112791 The leaded sine it and* fro* lead and sino or* burned 1a considerable rolune of *r Th* ozld* forming in th* fitaea settle* down a fist* white dust and ia collected in bags. (picture fit beaded Ziao Furnaces) Complicated chaaical procaaaaa dewalop th* tltaala* oxid* froa th* oraa (picture #6, Titaniun Ulna) Linseed oil is, of course, tba oil pressed froa flat seed, (piotura #6, flax Field, aad picture ft, Linseed Oil Kxpeller In*tulletlon, Shorwln-WilUen* Plant, Montreal, Canada) This ra* oil ia carefully refined aad treated to reaov* all Inpurlties aad proaote thorough drying. The turpentine uad la connection with auch paint 1* distilled fron a pine forest, (piotura #6, Turpentine Pine Forcat) The snail cuantlty of driers required are the orgenlo oalte of lead, eanganese, and cobalt# All these ingredient# are earefully nixed end ground by exact processes under strict laboratory control and filled Into tin canae (piotura #9, Chicago Faotory) Th* painter or th* consonar using the product finds it per fectly adapted to his awary raquirasant, as the finished products lire being tested constantly under *11 conditions. Many field sod laboratory teats are under eay at all Uses in naoy point* all orer the Doited States, (picture #10, Chloage Paint Teat Pane*) Tba tin plate froa ehich tin cans are nad* la the finished product of the steel industry beginning with the deposits of iron ora of th* Mteaba Bang*, (piotura #11, Iron Ora Mlnea of Meeaba Bang*, Mina.) brought down the lakes to tha enormous steel adlla of Ohio, Indiana, and PenhsylTenit, and aad* into tin plate* (picture #1, Tin Plat* Mill) 0007-SWP-037217 0007-SWP-000112792 Xntrioat# Mehiawy la tha tin can department form* tb Plata lato tai, (piotara #18, Tin Caa Department, Chloago) nany allUoaa of whieh are aada annually la tha afflolant, ap-to-<Uta equipment of our Chicago Plants Cana of SIP and othar Sharrln8lnlaaa produota ara packed la fibre aartoaa and aaat to tha warahoaae, {piotara #14, Chicago larabouee, area aqual to thraa football flalda} and fna thara they ara ablppad to ona of tha ooapaay'a 400 branehaa or dealer* looatad all eTar tha Onitad (ttataa for tha oonvanlanoa of tha publie* (plotura #18, Vilkea Barra, Pa* Braaoh) Paint finally flnda Ita raatlac plaoa on a *all-paintad houta ahish will ba protaotad against tha vaathar and till look fraah far a laa< tlaa* (piotara #18, proanra froa tha Bad Btjrla Oulda flla Xodaehroaa #18 or #10 brought up to tha propar alia for tha Uluotratloa of thia artlola) Tha praaant SIP fozaala la a grant lapronaaot over former housa paint* aada up to the tlaa just before tha war* Thia praaant paint dries note thoroughly and aore rapidly, that la not ao eubjeet to daaaga by rain, heavy dev, duat, or flying Inaaata* It drlae with las* hruab nark* and batter glsai, thus keeping oleaner* Tha ooat 1* aora laral providing a aora salforn and thiokar film ahloh will wear laager* SO la tha raatlt of aevanty-flve year* of oarafttl sclimtifle research In oo^ltaaep slth tha definite policy aat by tha foundar of tha bualaaaa to sake the beat paint possible for each individual requirement, to aarket it through aggrasalva sailing and advertising methods, and no sake It aoat ooovaalant for tha publlo to proeura It* Polioring those pollole* The 8haraln*fllllaau Co* oontinuaa to oooupy tha leading position in tha paint, vanish, and lacquer industry* 0007--SWP-037218 0007-SWP-000112793 r h ax 'r a a o ar or pair s Bt T R, Slanlaln lost people think of paint aa just f A I R T not appreciating tha any aourcaa contributing to it or tha andlaaa wariety of produota no* offered to tha public for a altitude of requixsmenta. Tha fiharwln-Villiaaa Co. pro duces soaething orer 15,000 produota There la scarcely any itas of coason use that doaa not require a finish of sons type of painty aamal, Tarniah, or lacquer for protection or beautification. "Save tha 9urfaoa Tou Sara All1, and Paint Proteetu Aaerioa* are tha keynotes of tha paint industry, which in 1947 attained a total sales oluaa of owsr on# billion dollara* Bow long would a woodan house remain habitable if it were not for tha protecting coat of paint! In Raw Sagland thara are many fina Colonial i honsaf wall orar two-hundred years old. In good condition today beoauaa they hire baa frequently painted) thus protecting them free tha weather for a century or aore. Rare it not for tha protection afforded by good paint, bridges would beooaa unsafe In a wary fa* yaars. Except for tha beautiful lacquer fInieh, an eutoaoblle would, rust away in a year or so, SIP ad roof paints protaot tha aztsrlor of tha hone, whiln Sen-Ton*, Seni--Lustra, Xnaaeloid, floor Jhaaal, Mar-Rot, ad other interior finishat brlghta ad beatify the interior of the hone* The Sherwin-Wllllaae Co, has contributed aoh to tha presat high standards of the paint indnatry* Vhsn Mr. 8barwin started in tha paint hisiness in 1806, prepared paint was practically unknown* Painting was a job for aa experiaoed painter who nixed paint specially for each job using tha few prinltiww aatarials tha etellable* 0007--SWP-037219 0007-SWP-000112794 -z- la tha historical ooUsction X have a Utils book printsd lo 1850 containing the following direction* for Baking flat wall paint! Bin tba beet Aigllsh ground laad with aplrlta of turpen tine to the thiaknesa of aolaoees* Put In Prussian Bias finsly ground In aqunl parts of oil and tarpontins. To raks a superb gray; add a littls raraillian* Croat ears nuat bo takan to aatch tha abada bgr ooaparlng tha flat paint with the rsoains of tha laat colors which nay ba left in tha paint pot* Whan the flat paint la brought to tha proper shads* strain it and thin it with turpeatino to tha proper consistency.*. (if there in rooa insert tha following! tha "If. wall be froa 8 to 10 feat high It sill require two aan to flat it* Fix a aoaffold froa one and of tha sail to tha other in order to reach to tha top of tha work* Ba careful to have STerythlng provided aa you oannot leave off work until one flank ia finished. Tha botton of tbs wall must ba coasanasd first* painting not aors than It to 18 inehas at ons tins aa high as you oaa reach conwanlantly* Whan this is dons tha nan on tha plank mat begin shore tha other left off and finish to tha top* Moantins tha nan standing on tha floor mat begin another width and so pre ssed until oaa aids of tha wall la flnlahsd**) low tha householder osn buy a can of preparsd paint which will produce a bettor finiohad Job than a skilled painter could do a oantury ago* S. Since that Una the art of naklng paint has developed* now using any intricate chanlcal ooapound* resulting in products undreamed of fifty and even twenty-five years ago* Moat paint Ingredients now used are Manufact ured chantoally and oven tha natural naterials areasnefuily rsfinai l'row tha WE* *JL* 0~t-t uinaj fluid and forest and- spoolally prepared for use* SUP Qloaa White Boua# Faint* a quite simple foraula* for sample, is tha finished produot of several industries* Tha raw neterial* usU are tha produots of laad* aino, titaninn and iron adaas/ltlds of flax* oil. valla and tha factorise prooaaaing these products of nature* Picture Ho* 1 - Can of SWF Pioture Bo* t - Lead Hina Picture No* 8 - White Lead Corroding Cylinders (Cut Una) Pig lead is anltod, blown through a* stonlse it into small *nol*s* than Rested with aoatto adi and OOe gas asking oarbonata of lead* 0007-SWP-037220 0007-SWP-000112795 -5- Piaturs Bo. 4 - Leaded Zlno Pomaces (Cut Lisa) Laadad also ora is bumad la a considarablt Toluaa of air* Oxide forming in the fusee settles down ee a fine shits dust and is eollaotad in bags. Piattire Mo* E - Titanium Hina . (Cut Line) Complicated chemical process derelops titanium oxide from the ora. Picture Mo* 6 - Field of Flax Picture Mo. 7 - Linseed Oil Expellers (Cut Line) Linseed Oil ia pressed from flax aaad in expellers, than carefully refined, end processed to promote thorough dry ing. Picture Bo. 8 - Oil fell ^ ? Picture No. 9 - Oil Refinary (Cut Line) The thinner used is a vary carefully refined petroleum product. Picture Mo. 10 - Turpentine Fine Forest (Cut Lina) Turpentine sometimes need with SIP is distilled from the sap of pin# trees. Picture Mo. 11 - Chicago Paint Factory (Out Line) All theee ingredients are carefully mixed and ground by axact prooasssa under atriot laboratory control and filled into cane. Picture Ho. 12 - Chieago Faint Tasting Station (Cut Lino) Field and laboratory tests ars being constantly made to Insure proper quality at all times. Picture Bo. IE - Iron Ore Mine (Cut Line) Mining iron ore in the world-famous Messba Rang* in northern Minnesota Picture Mo. 1* - Tin Plata Mill (Cut Line) Iron ore is brought down the lakes to the aDoraous steal mills end made into tin plate. Picture lo. IS - Chicago Tin Can Factory (Cut Line) Intricate Machinery forma the tin plate into cane. Picture Mo. 16 - Chicago farabouse (Cut Line) B-V Produote are assembled in the suormous ware house (area about five acroe), packed in eeeea and shipped sll over the United States to dealers or brsnches* Picture Mo. 17 - One of the Company's 400 Brsnches. 0007-SWP--037221 0007-SWP-000112796 Picture Bo. IB --SUP (Oat Lino) Protected against the weather for a long tiaa. Tba. present SUP fbraela la a great laprovenent over former house paints aade up to the time Just before the war. Thla present paint dries ore thoroughly and more rapidly, thus is not so subject to damage by rain, heavy dev, dust, or flying inseots. It dries vith less brush marks and better gloss, thus keeping cleaner* The coat is mors level providing a more unifora end thicker film vhloh sill veer longer. SUP is the result of seventy-five years of careful scientific research in ooapllanee vith the definite policy set by the founders of the business -- to make the beet paint possible for each individual requirement, to earket it through aggressive selling and advertising esthode, and so asks It most convenient for the public to procure it* Following these policies The Sherwin-Williams Co. continues to occupy the leading position in the paint, varnish, and lacquer Industry. 0007--SWP--037222 0007-SWP-000112797 WHIT'B XM 4 Oil OT FAIWT Bt 1. B* fllaolaln Most people tlilnk of peint u just F X 11 T not appreaiatlnii the any sources contributing to it or the endless Turiety of products now offered to the public for a aultitude of requirements* The Ehemin-Willisas Co* pro duces sonething ower 16,000 products* There is scarcely any item of ooaaon use thst does not require a finish of some type of points ooaaal, Tarnish, or lacquer for protection or beautification* "Sere tho Surface lou Ss t o ill", end ^Paint Protects Aaerloe* sre the keynotes of the point Industry, which in 1947 attained e total sales woluna of ewer one billion dollars* Hoe long would s wooden house rensin habitable it it were not for the protecting coat of paintt In lew England there ere neny fine Colonial houses wall orer two-hmdred years old. In good condition today booeuso thsy haws beau frequently painted, thus protecting then fro* the weather for a century or norw* fere it not for tho protsotion afforded by good paint, bridges would bacon* unsafe la a wary few ytvs* Except tor tho beautiful lacquer finish, an autoaoblla would rust away In * year or so* SEP and roof points protect the exterior of tho hone, while Eas-Tone, Seed-Lustra, Inaaaloid, floor lhaael, Mar-got, and other interior fiztlshea brighten end beautify the interior of the hose* The Shtrwla-WlHlsas Oo, has oontrlbuted enoh. to the present high standards of tho paint industry* When Mr* Shorwin started in the paint business In 186S, prepared paint wua practically unknown* Painting was a job for an experienced painter who nixed paint specially for each job using the few prinitire aatarlala then awallable* 0007-SWP-037223 0007-SWP-000112798 -2- In the historical collection I hart a little book printed la 1820 containing the foliowing direction* for Baking flat wall paintl "Mix tha baat English ground laad with spirits of turpentina to the thickness of aolassea. ?ut in Prussian Blue finely ground in equal parts of oil and turpsntina. To stake a superb gray, add a little million. Orest care aist be taken to natch the shade by coopering the flat paint with the rmnaina of the last colors which stay be left in the paint pot When tha flat paint is brought to tha proper shade, strain it ' and thin it with turpentine to the proper consistency.*, (if there ip rooa insert the followings the I&iwall bo fron 8 to 10 foot high It will rsquirs two stn to flat it* Fix a scaffold from one and of the wall to tha other In order to reach to tha top of tha work* Be careful to hare everything provided as you cannot leave off work until one flank is finished* The tottoa of the wall oust ba oousnssd first, painting not nore than IB to IB inches at one tins as high as you can reach conveniently* Whan this is dons the us on the plank aust begin where the othor left off end finish to the top* Veentine the wen standing on the floor anat begin another width and so pro ceed. until ona aide of the wall ie finishad.1) low the hcrusaholdar can buy a oan of prepared paint whiah will produce a bettar finished job than e skilled painter eould do a oanttury ago* Sinoe that tins the art of uking paint has developed, now using many intricate oheelcal compounds resulting in products undrsaatd of fifty and even twenty-fir* years ago* Moat paint ingredients now used are manufact ured chemically and era the natural aaterials axe carefully refined from the in* field and forest and specially prepared for use* SWF Gloss Mhite House Faint, a quit* lapis forwnla, for exanpls, It th* finished product of eeveral industries* The raw aaterials uaid are the products of lead, lino, titaniua and Iron sinshields of flax, oil wells and the faotoriea processing these produots of nature* Picture Ho* 1 - Can of SIP Picture Ho. 2 - Laad Vine Pioture Ho. 5 - White Lead Corroding Cylinders (Cut Lins) Pig lead ia nelted, blown through a nossls to atoVlne It into snail gbehulti, than treated with aeetio acla end OOg gee waking carbonate of load. 0007--SWP--037224 0007-SWP-000112799 Pioturo Re* 4 - headed Zina furnaces (Cut Lina) leaded tine ora la burned la a oonsldarmtala solum of air* Oxide forming la the funte settles doon at a Pino white duat and la collected In bags* Picture Ro* 8 - Titanium Ulna . (Cat Line) Complicated obaaloal proeaaa dtralopi tltanlna oxlda from tbo ora* Plotura Ro* 6 - Plaid of Flax Plotura Ro* ? - Llnaaad Oil Ixpellers (Cut Lina) Unaeed OH la pressed froa flax saad la expellare, than carefully refined* and prooaaaad to proaota thorough dry ing* Plotura Ro* 8 - Oil tall Plotura Ro* B - Oil Hafinery (Out Lina) The thinner uacd la a rary carefully raflaad petroleum product* Plotura Ro* 10 - Tarpontin* Pina Porost (Cut Una) Turpentine scaeUncs naod with SR? Is distill*d iron tha sap of plat trass. Plotura Ro* 11 - Chioago Paint Factory (Cut Una) All these lngradlinta era earefully aixad and ground by exact prooasaaa under atrlot laboratory oontrol and fillad Into cane* Plotura Ro* 12 - Chioago Paint Tasting Station (Cut Una) Plaid and laboratory tests era being constantly made to Insure proper quality at all tines* Plotura Ro. 18 - Iron Ora Mina (Cut Una) Mining iron ora in tha world-famous Meaaba Range in northern Minnesota Picture Ro. 14 - Tin Plata Mill (Cut Una) Iron ora is brought down tha lakes to tha enormous steal allle and aada Into tin plate* Plotura Ro* 18 - Chioago Tin Can Faotory (Cut Una) Intrioate Machinery foraa tha tin plate Into cans* Plotura Ho* Id - Chioago darabouso (Out Una) 8-S Products are aaseahled In the anoraous warehouaa (area about fire acres)* packed in eases and shipped all over tha United States to dealers or branches* Plotura Ro* 17 - One of tha Cospnny's 400 Branches* 00 07-SWP* 037225 0007-SWP-000112800 Picture le 10 - aaBSuiopWlhtddhlith SWP (Oat Idne) Protected against the wcsther for a lone tin* The present SOP forsule la a groat laproreaant orer forwer house palate ude up to the tlm just before the war. Thla preeent paint driea ore thoroughly end wore rapidly, thne la not o eubjeot to danage by rain, heavy dew, duet, or flying lnaeote. It drlee with leea faruah narks end bettor gloee, thne keeping cleaner. The ocat le more level providing a sore uniform and thicker file which will wear longer. BKP le the reeult of seventy-fire yoare of oaraful eolentlflc reeeeroh In oospllanoe with the definite policy act by the founders of the bualneea -- to uke the beat paint poaalbla for each Individual requirement, to werket it through aggreealve selling and advertising wathoda, and eo uke it wot convenient for the public to proouye it. following theee pollclea The Bherwin-iilllaes Co. oontlaues to occupy the leading position in the paint, varnish, and lacquer industry. 0007-SWP-037226 0007-SWP-000112801 WHAT *8 n A CAI or 7A1ST BrJt &t SUririfl Host people think of paint u Jaat FAXIT not appreciating tha aany aouroso contributing to it or tha tndleee Taristy of products now offarad to tha puhlio for a sultituda of roquirenanta* Tha Bharwin-Wllllaaa 0o produoaa aoaathing over 15*000 produeta* Thara la scarcely any itae of ooaaon uaa that dooa not require a finish of sone type of paint} eaual* varnish* or lacquer for protaotlon or basutlfiaation. "Sara tha Surface Xou Sara All"* and "?^dat Protects Aseriea* are the keynotes of tha paint industry* which In 1547 attained a total sales roluaa of over one billion dollars* Hoe long would a wooden house reaaln habitable if it wera not for the protooting ooat of paint? In law Ingland thorn are sway fine Colonial houses wall owar two-hundred years old* In good condition today because they hare bean frequently painted, thus protecting then from the weather for a oeatury or nora. fare it not for the protection afforded by good paint* bridges would beooaa unsafe in a wary few years* Except for the beautiful laoquer finish* an autoeobtls would rust way in a year or eo SIP and roof paints protsot the exterior of the bona, while Ken-Tone* S*ai-Lu.atr#* Sunaloid* Floor Jhamel* War-hot* and other interior finishes brighten and beautify the interior of the hoae* The ghereja-Illllsus Co* has contributed wash to the preaaat high standards of the paint industry* Vhen Hr* Sherwln started In the paint business in 1848* prepared paint was praotioally unknown* Feinting was a job for an exptrlesaoad painter who nixed paint specially for onoh job uelng the few prialtire natsrials then available* 0007--SWP--037227 0007-SWP-000112802 Za tha historical collection I hive a little book printed la 16SO oantalalag thw following directions for asking flat vail paint* Mix tha boat BsglLsh ground load with spirit of turpaotiaa to tha thlokaaaa of aolasaaa. Put la Prussian Bin* final? ground la aqnal parts of oil tad turpentine. To oaka a auparb gray, add a littla eraillioa. Orsst saro auat ba taken to Batch tha ahada by coapering tha flat palat vith tha raaaiao of tha last oolors which asr ba left la tha paint pot. Whan tha flat palat is brought to tha proper shade, strain It aad thin It with turpaatlaa to tba proper consistency.*. (if there is rooa Insert tha following! the "Inwall be froa 6 to 10 feat high It will rsquire two man to flat it. fix a scaffold froa one and of tha vail to the other la order to reach to tha top of the work* Ba careful to have wwarythlng proTided as you oanaot leave off work until one flank la finished. The bottom of tha eall auat ba eowaaased first, painting not more than 12 to 18 inches at one tine aa high as you eaa rtaoh oonTanlsntly. - When this la done tha nan on tha plaak oust begin where tba ether left off aad finish to tha top, Keantine the nsa standing on the floor oust begin another width and so proeeed until one aide of tha wall la finished.*) Bow tha householder eaa buy a can of proparsd paint which will produce a better finished job than a skilled painter could do a century ago. Since that tins tha art ef waking palat has developed, noa using many latrloata ehawlcal ooapounds resulting in products undressed of fifty end even twenty-five years ago. Moot paint ingrodieets bo w used are aiumfaot- ured choaically aad evea tha natural aatarials are carefully refined from the nine field aad forest aad specially prapartd for use, SBP Gloss White House Paint, a quits ainpls fomuls, for axanpls, is tha finishad product of several industries. Tha raw naterlala usM are the products of load, sine, tltanlus and iron wiaeeUld* of flax, oil sails aad tha factories processing these produote of nature* Piotare lo. 1 - Can of SVf Picture Ho. t - Lead Hina Picture No. 8 - White lead Corroding Cylinders (Cut Idas) Pig lead is welted, blown through a noeala to etowta it into saall gtadnles, than treated with eoetic acid and OOg gae waking oarbonate of laedi 0007-SWP-037228 0007-SWP-000112803 Picture Ho* i - Leaded Zino furnaoee (Oat Line) Leaded ttao or* it burned 1a a considerable Tdlune of air* Oxide forming In tha fuses settles down aa a flat hito duet and La eolleet'ad In bags. Pietora Mo* 5 - Tltaalw Mina (Oat Lina) Conplicatad ohanlcal process develops titaniua oxide fro* tha ora* Piotura Ho* 9 - Hold of flax Picture Ho* 7 - Liaaaad Oil Ixptllera (Alt Lina) Liaaaad Oil la pressed froa flax aaad la axpallars, than carefully raliaad, and processed to proaote thorough dry- Piotura Ho* S - Oil fall Piotura Mo* 9 - Oil Refinery (Out Lina) tha thinner uaad la a Tory carefully rafiaad patrolaum product* Piotura Mo* 10 - Turpentine Pine foraat (Cut Lina) Turpentine aoaatlaas uaad with SUP la distillad froa tha sap of pine traaa* Piotura Ho* 11 - Chicago Paint Factory (Oxt Lina) All that# ingradients ara carefully alxad and ground by axaot prooaaaaa under atrlot laboratory oontrol and filled into oana* Piotura No* 12 - Cliioago Paint Tasting Station (Out Lino) flald and laboratory taata ara being oonataatly ado to- inaura propar quality at all tlaaa* Piotura Bo* IS * Iron Oro Mina (Cut Lina) Mining Iron oro la the rorld-faaous Mataha Bange in northern Minnesota Piotura Bo. 14 - Tin Plata Mill (Cat Line) Iran ore la brought down tha lakta to tha anonous steal wllla and aada Into tin plate* Piotura Ho* IS - Chicago Tin Can Factory (Out Lina) Intricate Machinery forwa tha tin plate Into cane* Piotura Ho* IS - Chicago Warehouse (Out Lina) B-V Produets are aasaahled in the eoorwua ware house (area about fire acres), packed in oasaa and ehlpped all over tha United States to dealers or branches* Piotura Ho* 17 - One of the Coapany1s 400 Branches. 0007-SWP-037229 0007-SWP-000112804 Picture lo. IS - AaH{mi*pI*ictCdiil4W'.SWP (Out lilac} Protested against the weather for a long ties* The praaant SUP foraula la a great inprev--ant over former hoaie palate mads up to the time just before the ear* Thla present paint driea aora thoroughly and acre rapidly, thus la not ao aubjeot to daaage by rain, heavy dee, dust, or flying lneeota* It dries with lass hruah narks and better gloss, thna keeping cleaner* She ooat la eora larel proridlag a aora uniform sad thicker ilia which will wear longer* SEP la the reault of arrenty-flvs years ef careful aalantifle raaacroh la ooapliaac* with the daflalta policy sat ty the founders ef the business -- to sake the beat paint poaslhla for aaeh individual raquiranant, to aarkat It through aggreaalve soiling sad advertising methods, and so sake It aost oonvuint for tho public to procure it* Pollowlag thooo policies Iho Ghersla-filllaas Co* oontlauos to ooeupy tho position la the paint, vamieh, sad lacker Industry* 0007-SWP--037230 0007-SWP-000112805