Document ykNm1Bx9L16aVpNeKnNk36kdn

FILE NAME Manville JMA DATE 1978-1980 DOC JMA310 DOCUMENT DESCRIPTION Domco Industries Presentation Product Publicty Plans Related Correspondence JM Manville | To J.R.M. Hutcheson From D.M. Kelleher Copies M. Harris Internal Correspondence Montreal 2-13 Date April 28 1980 2-13 Subject APRIL MERCHANDISE REVIEW MEETING A number of projects currently under way were reviewed 1 Program to remove dusty products from the market place A. Schnabel reported the results of the tests conducted on asbestos containing products With the exception of four products the dust counts measured were from 0.8 cc to 0.0 cc These products The four products were all dust suppressed exceeding these levels were insulating cement asbestos fiber 6.6 cc starch bound unsaturated 9.5 lb. roofing 10.6 cc latex bound unsaturated 9.5 lb. roofing felt cc and tape cc The tumble test used is considered to be substantially more severe than the handling anticipated in the reasonable forseeable use for these products The low results on most products tested indicated that possibly many products in the market place thought to be dusty are the thrust actually safe These results have changed of this program A new program will be de- veloped based on this new information 16 products tested . Larry Hall presented his plan for our Product Publicity program A copy is attached His request for a budget of 21,000 to fund the program was approved The objective is to have ten articles written and five published in 1980 It was pointed out that reprints of the articles will be used extensively in our Direct Mail program 3 The Direct Mall program was reviewed The objectives of the programs are Strengthen M Industry Communication Encourage the safe use of asbestos liber Increase the demand for Slow the erosion of our Convey M's commitment asbestos customer to be - Developing countries base - Developed countries Price competitive . A reliable long term supplier PRODUCED JM - 83 J.R.M. Hutcheson Page two April 28 1980 An outline of the program is Format - Attractive Letterhead Professional Appearance Content - Newsworthy events and technical reports i.e. energy studies work practices white papers asbestos and health etc. Editorial Committee to set priorities frequency etc. made up of J.E. M.C. Connor L. Siebert L.K. Leman and D.M. Kelleher Schuering Advice and assistance and publicity will be from used Corporate Advertising extensively Mailing List - Segragated by interest for individual mailings - Domestic > International - By End Use product - A coatings friction materials etc. The first should be mailing The Eternit Letter mailed within 30 days with Anprm response Miguel Leman reported that the progress on the Customer Compliance Survey is on target The program to utilize cleaned up Line 6 Fiber and AX3695 fiber made from PB 5 feed was outlined It is Pricing Base on value cost effectiveness primarily point Product AX3695 - Consider for use as slate or flat sheet Cleaned Line 6 -- Consider in corrugated sheet for possible use Treatment S P. or SP PRODUCED JM - 83 J.R.M. J.R.M. Hutcheson Page three April 28 1980 Production Limitations - Match to Mill capabilities Establish Processing Recommendations - None - Willow - Kollergang Test Runs - Waukegan - Kubota > Ghent Trade Mark - Develop for each Sales Service Requests were put on Research to determine the value of special treatments S P or SP the appro- priate opening techniques and drainage characteristics for each and for different blends of cleaned Line 6 A meeting will be held May 7 and 8 between Research Fiber Development Sales and Merchandising to take the initial steps to develop the optimum position for these two materials Business Conditions Miguel Leman reported that the Plants have reduced their Forecasts substantially 4T30 from 31,000 to 24,200 Short Tons and Roofing 6D20 from 48,500 to 42,500 Short Tons Gene Connor reported the Domestic business had recently soft However because of labor situations become very and that we are ahead on made at this shipments no changes in Forecast is to be time Lutz Siebert reported substantial strength in Group 4 an increase in 4T30 from 109,900 to 116,700 Short Tons As we presently see 1980 we anticipate Sales of 217,000,000 vs a plan of 211,850,000 for Asbestos Fiber The results of the cushion vinyl flooring presentations to Congoleum Mannington Mills ( who buy their felt from C.A.F. and G.A.F. were reviewed The meetings were well attended by key people in each case Congoleum had projected the impact of escalating energy costs C.A.F. had apparently not Their interests generally followed this order of importance our long term pricing strategy the impact of energy on costs of PVC and glass our research story long term supply and demand and regulations Congo- leum believes glass will capture a portion of the expensive flooring market segment Neither Congoleum or G.A.F. saw glass as a strong direct competitor to the asbestos system because of costs They see asbestos latex or a composite paper carrier holding the less expensive below yd market segment PRODUCED JM - 83 J.R.M. Hutcheson Page four April 28 1980 Congoleum claimed a composite paper competitive with asbestos is now on the market The strategy be used would be to slip it into the market It to would have the appearance and feel of asbestos Generally I believe they accepted the position that asbestos would be the most cost effective in the long term and that we would be long term firm supplier The meeting results were well worth the time and cost involved We should recognize that they are all feeling strong pressure from their customers to find a substitute that would be equally or even somewhat less cost effective 8 Jim Reis brought the group date on the development of Asbestos Regulations Alk D.M. Kelleher DMK mh PRODUCED JM - 83 . JM Manville Internal Correspondence To Denis Kelleher 2-13 Date 4/11/80 From Larry Hall 1-07 mM Copies Jerry Attridge Jim Reis 2-10 1-07 Curt Linke 2-28 Harvey Epstein EPR Bob Feeney 1-07 Carol Ebert 1-07 r Subject Attached Budget for Trade Publications Publicity Here with the meetings with this week plan including the results of our trade publication editors earlier This is a first draft addressees are needed and comments from information before we can finalize it With respect to the number of articles and announcements that can be created for the 15,000 fee however those are numbers you can use in obtaining budget approval for a program The 6,000 eastimate of pocket costs needs approval also We should begin this program as soon as possible and we therefore assume you will want to go for your budget approval as soon as possible if such approval is needed It is our understanding that this program is to be funded out of a division fund The increment for product publicity in the advertising budget is only 4,000 JM - 83 4/11/80 TRADE PUBLICATIONS PUBLICITY PROGRAM Asbestos Policy Program Attitudes of trade publication editors as revealed in meetings at Cahners Penton & McGraw 1 While they are aware of adverse publicity appearing in consumer media most editors hear nothing pro or con regarding asbestos from the trade and professional audiences they serve Most are aware that government regulatory bodies seek to ban asbestos wherever possible Many are antagonistic toward what they perceive as unwarranted government interference in the market place Some do not think M has an asbestos program or a marketing problem image Some are aware that asbestos is used as a selling advantage by competitors They want to know what will be the substitutes for asbestos Most editors appear to accept M's view as communicated by Reis Linke Attridge as reasonable and to appreciate having heard it Some wonder why we have not been more aggressive in communicating it The asbestos a few of the problem is of interest to only editors who attended APPLIANCE MANUFACTURER hair dryer problem OCCUPATIONAL HAZARDS MATERIALS ENGINEERING status of engineering material MACHINE DESIGN OEM applications HYDRAULICS & PNEUMATICS packings gaskets and seals BUILDING DESIGN & CONSTRUCTION built roofing panels pipe PPRROODDPROD PROD Our Problems 1. Editors will look at asbestos only from the perspective of their own audiences and the uses of asbestos in the marketplace s involved Most editors assume in the absence of contrary informatito hant asbestos will be replaced and see the news about asbestos in terms of replacements There are indications that contractors engineers architects and others are concerned about the possibility of being sued if they employ asbestoscontaining products We must try to offset the negative publicity these editors and audiences receive in consumer media We must demonstrate that asbestos is worth keeping and is irreplaceable in many applications Opportunities Support our asbestos customers and engineers and contractors with demonstrations of product superiority economy and energy savings Show that asbestos is no threat in the workplace or among the general public except among smokers Try to make news by fighting back against the regulators Show the justice of our cause and the injustice in the government position Help reverse the downtrend Restore confidence in asbestos for use in present products and future , products What's Needed 1 Copies of all available data for use in developing the most effective releases and approachetso editors 2 Additional demonstrations of superiority of asbestos and safety in use Facts to illustrate that including the costs of handling precautions asbestos still wins in value analysis PRODUCED JM - 83 3 Immediate article history opportunities 1 Occupational Hazards -- Article about asbestos production at Jeffrey Take editor to Jeffrey Get article reprints for use with other editors Industry Week -- Executive on Opportunity for J. A. McKinney asbestos Linke handling the Spot feature statements about Public Works -- Rewrite of +2 Storiet Frou acceptance of A pipe MARKUSSON MARKUSSON MARKUSSON / KOTIN KOTIN > M>cKinney Literature Announcements by ashetar Containing Containing Containing are heller products than Send out broadside releases offering AFD literature other selected division literature about asbestos- containing products Feature codes unique properties and substituti substituti Other short range articles history opportunities BROCHURE 1. Materials Engineering -- Review of asbestos as an engineering material 2 Hydraulics & Pneumatics -- Unique advantages of Sealing COMPONENTS asbestos in these applications Rewrite of article on safe asbestos panels Arch Mag tools for fabricating Article on Electrical asbestos panels in cooling tower World With TOOLS As INNOVATION 114 fill -Need for Auto Claving Claving Insualtion article - Quin electrical insulations Dont We. Machine Design article -- Use of asbestos in OEM products RISK OF Substitutes COST EFFEctiveness EFFEctiveneEF Esctivsenes 7 Economies in A pipe REVIEW PIPE Plan and budget -- 6 months 1980 10 articles written five published 10 literature announcements product announcements Fee Expenses PRODUCED PPRROODUDCUEDCPREODUDCED PRODUCED 15,000 __6,000 21,000 A.F.D. ADVERTISING MEETING AUGUST 12 1980 1981 ADVERTISING PROGRAM OBJECTIVE Communications program to help slow erosion of our markets in developed countries particularly Group 7 fibers Advertising objectives different for various group 1 .F.D Division 2 Asbestos Advirory Policy Committee 3 Corporate Relations GROUP 7 1 Flooring 2 Friction 3 Blackline 4. Packings and Gaskets Plan to prepare presentations other groups i.e. Mechanical similar to Engineers the flooring for Ads should carry the message that locked or encapsulated products are safe to use are more cost effective and may be less risky than substitutes we now know how to use asbestos safely Presentation for J.R.M. Hutcheson September 8 or 9 Advertising considerations 1 Media Advertising 2 Visual Presentations DISTRIBUTION 3. Direct Mail 4 Publicity 5 100th Year Anniversary D.M. L.K. M.C. R.H. C.J. Kelleher Schuering Leman Feeney Ebert 2-13 2-13 2-13 1-07 1-07 JM Manville To E. M. Fenner From J. F. Reis Copies 1-06 2-14 F Internal Correspondence Date June 6 1978 Subject ASBESTOS AND HEALTH SEMINAR As discussed earlier we would like to request your participation in an AFD Asbestos and Health Seminar for customers visiting here during the U.S. Open The Seminar is scheduled for Friday June 16 at 8:45 A.M. in Loveland Room . the Your presentation should be similar to or the same as the presentation given at our M meetings and should be 15 to 20 minutes in length You are also invited to join us for lunch t ye ye / t J. F. Reis JFR PRODUCED JM JM Manville r Internal Correspondence To Distribution Date June 6 1978 From J. F. Reis Copies V. Hall Subject ASBESTOS JUNE 16 AND HEALTH 1978 SEMINAR Attached is the tentative seminar for our visitor's will be held at 8:45 A.M. Loveland Room and will be Room program for the customer to the U.S. open The seminar on Friday June 16 in the followed by lunch in the Oak oy, a J. F. Reis JFR Attachment Distribution M. Harris D. Poutiatine J. E. Connor L. Siebert D. M. Kelleher P. Kotin M.D. E. M. Fenner 1-06 1-06 PRODUCED JM - 83 A.F.D. ASBESTOS JUNE AND HEALTH 16 1978 SEMINAR 45-8 55-9 10-10 00-10 15-10 30-10 45-11 05-11 11 30-12 00-1 Welcome . D. Poutiatine Movie Where Eagles Soar Asbestos and Health P. Kotin Coffee Break Movie No Smoking Please M No Smoking Policy P.Kotin OSHA and EPA Update E.M. Fenner Quebec Situation D. Poutiatine Tour WHQ Lunch PRODUCED JM - 83 UM Manville Internal Correspondence To D.M. Kelleher 2-13 Date March 19 1980 From L.K. Schuering 2-13 G. Hughes J.E. M.C. Connor Leman Subject PRESENTATION TO DOMCO 2-13 2-13 INDUSTRIES Ryan H. Hay LTD Mississauga R& D Asbestos On Friday company on March 7 a presentation was made to the cushion vinyl flooring underlayment subject In attendance were the following personnel MANVILLE CORPORATION DOMCO INDUSTRIES LTD Denis M. Kelleher Merchandising Lee Schuering Marketing Bill Plichta Research Tom Ryan Research Harry Hay Fiber Development Jerry Hughes Sales Franco Pace V.P Gen. Mgr George Brooks Gen. Mgr Domcor Yvan Tacon V.P Finance Alfred Kinsman V.P. Lucien Laramee Sales Mgr The purpose of this meeting was to convey our committment to the and continued use of asbestos felt in cushion vinyl flooring to concentrate our efforts to forstall the use of substi- tute materials such as fiberglass and composite paper This message was delivered successfully in several different segments 1 The M committment to remain the Free World's largest supplier of asbestos fiber through competitive pricing strategies and capital improvement programs 2 Graphically demonstrating the cost effectiveness of asbestos felts as compared to substitute materials 3 Addressing the asbestos issues particularly as they relate to the cushion vinyl flooring industry 4 Providing technical expertise to the industry through our Research group wherever and whenever they can be utilized PRODUCED JM - 83 M. Page Kelleher two The presentation lasted about 2 hours including an active participation by all present Some of the responses by the Domco personnel have led to revisions in the presentation which includes changes in the Energy Study charts and the addition of pertinent data on fiber emission studies during flooring removal Other Domco comments included requests for specifications and pricing of fiberglass mats Also they requested information on the number of people in the asbestos industry that are directly exposed to asbestos fibers The responses to these two questions will be handled by the writer They also mentioned that American Hoescht in Spartanburg S.C. is making a polyesther reinforcing mat for cushion vinyl flooring Samples will be provided to M for testing and evaluation Further they emphasized the importance of indentation tests on both the felt and the finished flooring product The felt test is referred to as tester Model 71HL an Armstrong The finished test using an Armstrong product test is referred to as a McBurney Test The procedure for both will be provided to M R & D and will be incorporated into product evaluation programs As a have result of this meeting M Marketing and Research personnel been asked to return for an additional presentation to Domco and Lupel Production and Research people This is being coordinated through Jerry Hughes M Sales We have been in touch with Jerry already and tentatively plan a trip to Quebec the week of April 28 or May 5. If we are able to tour the Domco production facilities we will meet in Fahrnam If not we will meet in Montreal Jerry has indicated that the following key people have been invited and will attend Carlton Morrill Mgr Cascade Paper John Armstrong Domco R & D Phone 866-5461 John Talbot Coordinator between Domco and Lupel Mr. Tremblay Lupel R & D Felt formulations Also at your suggestion we will ask Jerry to invite the Lamere Brothers Lee Lee Lee . Co / Cate L.K. Schuering s , {i . LKS mh