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TIIF. SATURDAY EVENING POST The makers of s pu ed May 17,1950 bring you new -THI REASON WHY THE NEW WONDERS IN PAINT COME FROM GLIDDER &bt vast Glidden research program --to soya products, foods, hormones, chemicals and other fields as well as in paints--has resulted in discoveries which have made possible such outstanding new products as Spred SATIN and Endurance Imperial House Paint, from Glidden`s great investments of time, energy, brain power and resources will come other new paint developments that will mean even higher quality, easier application, longer-lasting i beauty, lower costs. The Peer of First-Quality House Paints . Famous Glidden ENDURANCE! ...the paint that lives vp to its name endur anc e *0U$! PAINT *fe^pygfggP Glidden's exclusive ENDURANCE formula has more be*eybodied United oil per gallos ... gives extra years of all-weather wear and beauty* You paint less often, save repainting dollars* Self- washing surface means enduring brightness. See your Glidden Dealer for white and all popular colors. For Premium Quality/ Premium Results... ENDURANCE IMPERIAL! ...The only groat post-war advance In house paints Here is a new, extra-fine-quality white bouse paint ... a paint chat costs more in the beginning, less in the long run. ENDURANCE IMPERIAL offers you the most brilliant, vkkett-wbiu beauty you have ever seen, plus extra hiding, easier brushing, longer wear. Ask your Glidden Dealer about this smaeiag new paint--ideal for on*-coat repainting where surface is in proper condition. 061N THE SATURDAY EVENING POST It's Dayton 7fie Bitfre/y "You see it... you feel it... instantly you " Y&at's why Dayton Koolfoam has become the most wanted pillow in the world ... the moss eagerly bought gift in department stores today. So, go to your favorite store ... and see for yourself. Open the zippered cover of a Dayton Koolfoam Pillow. Trailyour fingers over the genuine Koolfoam, so different from anvthine vou have known It'* o much softer ... so much-smoother ... so much more resilient. See the pure, clear color. This is the true Dayton Koolfoam, the new discovery... the oniv materia! ofits kind in the world ... the result of Dayton research and patented processes. For your gift, don't accept a substitute. There is nothing ... absolutely nothing... like Dayton Koolfoam. Look for the name on the cover and the pillow . , , Dayton Koolfoam. The Dayton Rubber Company, Dayton 1, Ohio. Q/jiy r H.i wl* mls| si pan*# tad* *f Sfbi... AM Itufs's KfSHwA Jr. *iall*r plllew, *1 SMS. *M Ha Saky Pillew a* See it.,, feet it... Test it! Dayton Koolfoam is radically different from anythin? yoa have ever teeo. And the pillow is about 1M inches thicker than ordinary foam latex pillows ... the aipprrrd cover of Sanforized 80-squnTM prrealr slips ofT easily . .. both cover nf pillow are washable. . . and remarkably alU.Tyy.frec. Your choice of whiles oolfoam Pillow CL033568