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LEAD INDUSTRIES ASSOCIATION, INC.
%X MADISON AVINUI
MCW YOPMC 17, K V.
Boveober 19, 19&
; yjBJZJT: 19&3 L.I.A. BU3CBT
To Meabers of the Industry Developaent Ccramlttee:
Ai decided last year the Ordinary Fund and Industry Developaent Fuad Budgets have been incorporated into a single Combined Budget to cover all L.I.A. expenses for administration, technical service, publications, advertising and other form of praactloo and industry development, Including health and safety work. Ecvever, ths Expanded Research Prograa's Budget for adainirtration and research is not Included and is fcrtbJ coclng fraa the Research Director. Tbit report therefor* applle* to all l.I.A, fertivitiss other than research.
In 1962 total subscriptions anounted to about $*74,000, of vhlch about $6c,ODO car* free ceeberahip subscriptions contributed by all nesbers and $366,000 froa pig lead producers only based o g their pig lead sales in the Ufcited States. Regular asoberehlp subscript!oca vere at the rate of l6^ per ton of lead mined, 44 per toe of leal smelted or refined, U4 per tea of lead B*nufactured, and 1i per ten of lead consumed in as archied article* 1 such as batteries, cable and errainlticn. Subscriptions on pig
lead sold in the United States vere at a rate of b$4 per tea.
On the basis of figures estimated as of Jloveaber 1, 19&, it It anticipated that the ease subscriptlcc rates vould yield about $3,000 less In 1963 OT a total of $466,000. The folio** H log tabulation ahovs the budget approved for 1J62, the eatlxeted actual perfaroance under that budget, and recoreendatioc# for 1963. In exsrd&ing these figures please bear in Bind that rather -i substantial approved expenditures for publications in 1962 war* not cads because insufficient data vere available, but it la expected they vill be published In 1963. Therefor* these have been set up as reserves out of the 19^2 budget to be spent for specific purposes In 1963. Also, as directed by the Industry Development Caaslttee, an initial reserve for a action picture has been set up in the 19&3 budget vhlch it Is not expected vill be spent In that year. Furthersore, certain expenditures out of general reserves are suggested in 1963 because these reserve* appear to be aor* than adequate and ths tine right to use s o b s Of tbea. Receipts for 196$ are based 00 tbs seas subscription rates as la 1962.
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L.I.A. CGKBrSTD B-'.'DGFT (Exempt Expanded Research rragrsn)
A&tlnlstratlva & Technical Service: Salaries, loci. Payroll Txe Insurance Furniture, Fixture* 1 Equipment Rent-A tight Travel Entertxiroaat & T*Tnrhr* Meeting* Office Supplies felling Telephone & Telegraph Printing Association Due* Book* 4 Subscription* Transfer to Pension Fund Test Prcgraa* Legal 4 Consulting Fee* Abatrectlng Serric* Miscellaneous
Total Mxl nlftratlva 4 Technical Eerrlc#
.Approved
$15*,000 1,330 2,000
16,000 22,500
3,500 k,000 3,500 3,koo 3,500
500 1,350 1,330 11,000 k,000 l,?oo 3,750 7,000
2*4,100
1st1Bated Actual
|150,500 2,200 2,COO
lk,500 22,500
3,500 A, COO 3,500 *,5O0 3*oo
*00 1,000 1,300 u,*oo 3,000 1,500 S500 5.000
238,700
Suggerted
$160,000 2,500 2,000
lk,500 22,500
3,500 *,000 3,500 5,000 3,500
500 1,200 1,300 16,000 *,000 2,000 8,000 6,000
260,000
Publication*! "Lead" Reprint*
Canstructlcn 4 Architectural Flyer*
Ceramic Supplement*
Sweet1 Catalog*
P!greet Manual Anti-Vibration Report Mcmograph Boise Control Manual
Delivery Truck Brochure Cable Handbook Motlv* Power Batterle* Roofing Handbook Total Publication*
23,000 4,000
5,000
2,000b 13,500
7,000b 4,000b 1,500 25,000ab
-0 3,ooob
2,000
-
6,633
20,000
*,000
3,500
-
13,500
600
1,500
*
.
2,000
"5571BJ
Advertising:
Architectural & Construction
Design Ceramic* Plgoest*
Cable Management Batterle* Vibration Control Pitching
Production Miscellaneous Total Advertising
26,600
19,000
10,300 6,000 6,500
6,150
-
20,250
2,000 $57363
35,000 19,000 10,300
6,000
6,500
8,150
* -
17,500 2,000
IN,* 55
27,000 5,000 3,500
-
13,300
-
1,500
*,000
5,000 ^555
15,595 18,2** 10,266 12,708
6,*80
36,00**
7,6odr 6,7*0 2*,355
2,000 1*0,000
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Approved
Eetloatad Actual 1?62
Klscell&neoua Promotion: C-c.vnnt.liiJ L Landbit** Apprentice contest Sednara Product Development & Contingencies
Total KisceHacecJUS Promotion
1&.500 coo
n.oocd JLdi.L
9 15,000 650
3,ooo
OrmxA Total
9*6l,000 &o6,?oo
Suggested 15*3 .
$ 16.500 650
6,000 25,000
507,650
Balance, beginning of yaar Receipt*
Prpcnditure* Balance, end of yaar Special reserve* ttocaosltted balance, end of year
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9180,000 kTb.OOO 65*, 006 1*07,000 .7,006 Ul,00Cg
$206,000
$206,000 166,000 E72^35
yT*y 1K7505
25,000b 139,500
Include* $lt,000 transferred fwa Cent legenele* fund end ft,000 fron Delivery Truck Brochure, ea approved.
Set up m Special Reaerve* for publication of aase lteos la 1963. 9*,00Q, already approved, transferred to Bala# Control Manual. $li,000 transferred to Solas Control Manual.
Partly Included under Mar.ageoert In 19^2f. Included under Architectural and Construction In 19&2. Sea footnote (b). b. Po t future use In action picture production.
The following notea preaeut additional data and lnforaatlcn In explanation of the expenditure* and suggestion* covered by the foregoing detailed budget, which esbrace* major promotional effort* In eight specific areas of lead cccsuoptlon or potential conaunptlon and certain activities that cut horizontally acroae all lead application*.
Technical Service. The technical service perforaed by the staff for lead ustrs and potential users applies to all lead market*. Jlo changes are suggested either In the staff Itself or In their duties In this respset. Scam Increase In cost 1* anticipated mainly to keep aelarlea In line with comparable positlexis elsewhere.
*Iead. " This quarterly eight-page publication, vlth a circulation of over $0,000 lead users and potential users, applies also to all lead market* and has proved Invaluable In It* ear* than 30 year* of publication, ho major increase in the
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list 1* recccr-ended t this tlx*, but the staff Is turning up so
Bucfc good raterial for publication that s>.n* increase In Its sits
s o t o s varrfxted. It is suggested that it either be continued
m a quarterly but increased to 12 ror that It be continued
to ijk
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cheaper although i.iyvtst less effective alternative. The latter vouid add another $5000 to *7,CC'0 to the cost.
Stor-.Q'* Frtt.-rlt3. It la estimated that batteries for
active pover i-i industrial vehicles ar.d for portable tools near
cooauoe about 15,000 tons of lead a year ar,d that this could
be increased to sons 30,000 too* by increasing lead batteries'
share of the norket. An L.I.A. brochure on lift trucks published
several years ago has now been circulated to about 100,000 people,
has been translated into tvo foreign languages, sal is still
popular. This year it *u supported vith a oodest advertlslr^
campaign in "Factory," and publication of a nee brochure on
niacellaneous ootive power application* for batteries. It la
suggested that in 1963 * third brochure, on battery powered
street trucks, be issued and that the advertising la 'Factoey"
be supported vith a very codert cacpadgn to top aaaageoent in
'Business 'Week* and a campaign in a strictly Baterial* handling
publication "Materials svn-g Engineer." It is further in
tended to solicit acre support frco industrial truck nanufecturere
and Industrial battery Bakers through one or Bare sesdcsurs with
thes acquainting thea Tolly with our activities and outlining
e
areas in vhich they can assist.
Vibration Control. This earket, although currently snail
and confined largely to building foundations, has grown rapidly
in the last tvo cr three years. Also, the use of lead for CM
purpose has been slovly rpreadlr^ to aachinery foundations like
printing presses, cooling towers and laundry cachlnery. The
aachinery earket, if properly cultivated, could potentially Dean
leed tonnage veil in fire figures. It is reccmended that full
engineering data be published as soon as available frco the
research contractor. Also that aodest advertising of case hietariee
4 be continued In "Factory," "Progressive Architecture' end "Engineering Bevs-Becord" to increase the ever-grcvirg interest in lead for this
application. At least tvo leading accoustlcal consultant# have
s reccmended lead for this purpose to architects after field tests, ace for three different buildings in three different
cities accounting far the use of over 100 tons of leed on thoee
three Jobe alone.
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Cer=lcs. This narfcet nov accounts far ease 30,000 teas of leed a year vith a 5-y*er potential increase to 50,000 tons. The increase since our cespelgn started about five years ago b* been between 5,000 and 10,000 tons. We suggest continuation of
our space advertising and publication of *upplaents to our ceramics sanual.
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Pirrcr.t s. B* current narked f;r lead la sset*l prlMM
and tre'i 1 c narking paint it about i'/.-'*) tecs with a 5-year
potential of abort 25,000 tone, the increase being abort equally
dividsi heimm ihu tvo '. ~ (w3 t_-l p.... .. . A.1 -. 1 tln3 It appears
that technical work with highway
r.eers can beat benefit
highly competitive and, although leal pi greet* a: a giving a good account of thesselvoo, they used rror-.rtlanel support. Orr Pignent Condttee ha had a asn-usl 00 leni -'. rneots ia preparation for abort a year and feels it will be ready for publication la I963, The Ccnrltte* also faela that vs should return to an aivartlslcg schedule la "Englxeering Seve-record' an 1 "Marin# Erglneering/Log" which, although highly successful, vas suspended a couple of year* ago for internal reasons which we new believe can be resolved. Also a slightly scalier schedule In paint sagazinee Is suggested by dropping one publication with overlapping circulation.
Cable Sheathing. Bse purpose of this cacpalgs, started a year ago, is cainly to defend the 60,003 tons of lesd now being used and strive for see* node rate increase. So change is sug gested In the space advertising. Also work has been in progress On a cable sheathing brochure, which was authorized this year, and it is suggested that the oocey already approved far this bs set aside In reserve for its publication early la 1963-
Arehltectural and Construction. 'This embraces a nusber at uses such as roofing, flashing, pool linings aM other waterproof ing, calking lead and plunbing. The roofing and flashing sarket has been largely confined to accnoental building* but although architect* often favor lead they are risinfemed about its cost, weight, etc. Also contractors are not foci liar with lead and realst Its use even though specified b7 architects. Ibis use is currently snail, perhaps, 500 tons a year, but it appears to have a potential of cany tines this socunt in five years. It ia sug gested that a handbook of detailed drawing* be published for architect* and contractor* and that thi* be supported with * continued esali canpaign In "Progressive Architecture" and "Engineering Sevs-Pecord. " IMs should be accocpanled with so educational caspalga to contractors to rvoeva their fear* of handling lead.
flushing. This is discussed separately frew the foregoing because of its size, 60,000 ton* a year, about 2/3 of which la in calking lead, the use of which is currently being threaten#* by other kinds of Joint* In cast-iron pipe. It would appear wise to tell our story to plunbing contractor* and consulting engineer*, on vhoo architect* generally depend far advice on plunbing, and to keep the use of this aaterlal before architects occasionally.
Design. Us bare been conducting s aodsst csopaign In the design field for several year* and it appears to have created eonsldsrable new interest in lead. So change la this schedule Is suggested.
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T'' 1 r c Control. A *ubcc>:3-.itte has been appointed to lav#tig*.e thi* :ilA. Ther-i r- no fsajor reconseniatloa* ere Bad# here, pen; eg & later r?ix;:-r. froo thi* group. Meanwhila, fund* already approved fur a imnual cor other publication* cn thi* e. Ject ere set up a* a reserve for use la 1963* Also *oe
Of ttr nC^B4tlal^ a^tw 1m Hi Idl^i W-LU WU-LU V9 UM 1UT
ease histories, particularly cn levied vinyls or siadlar product* Bcut available on the aerr.et. Zt is also planned to prepare detailed cae history report* on all lead soundproofing Job* of an experi mental nature that have been dene so far.
Ccrr.er.tlara and Exhibit*. In auppiort of all the foregoing we recoenend continuation cf our exhibit* at the De*lga Engineering Sxnr, the Chemical Show, the American Institute of Architect* Show, the Bluchers Show, the Raticsval Aeeoclatioc of Boa* Builder*, and the A:court leal Society Shew.
Seednar*. This 1* a new lte* in til* year'* budget. Balf of It ha* already been ecBsltted to joint *poccrhlp of oca cn lead Intoxication at the Kettering Lahcratorlee next February. The balance 1* for such other group eesrlcoa a* suggested with battery and Industrial truck Baker*.
Sweet'* Catalog*. Bo change Is suggested In this part of the progran which will support cur catalogs In Sweet's la 19& but Bust be prepared In 190'.
Abstracting Service. The abstracting service perfomed for us by the L.D.A.-Z.D.A. in London and Jointly financed by the**, L.I.A., A.Z.I. and E.R.P., will he considerably acre expensive cast year, we are Informed. This 1* reflected In the budget.
Product Development and Coctlngcncle*. ltd* itea is the Seat a* In the lyo2 budget. We believe it very reasonable In relatlcohip to the total budget, but It offers ecoe flexibility to taka care of unforeseen opportunities and to foster test Installation* or experlaental use of lead.
Respectfully submitted.
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