Document xzg3975p1z7bq40p606Jp1Qgm

LIA15627 w a *- ...... LEAD INDUSTRIES ASSOCIATION, INC. a MtDIION AVIHUI MEW VOB* l, K T. t,x.A. . intern Mart t> ttaffald, cxacutlv* vleo yraaldat aad tha L-IJL otaff Onr tkt 3> year apaa of L.X.A. 'a artatanoa, tha aooya, a tta aertivitiaa aad tha yorwaaol bars chcagad fra tla* to tla* to aaart yrrr*llinc oendltlcna. bora lata la tha bowel f 80'a, tha Aaooclatlcn ourrlvad tha graat dapraatlcn of tha *30*a aad tha rtranuou* war year* with thalr gen aii--nt aoatrola that soundod tha daath kaall of acna application*. Zbaa oaaa tha yo*t-war roadjuataail with yarloda of ahortayaa that alao took thalr toll, and bo w a protracted yarlod of world ovamsyl?. tawytto tha fact that 19&. laad bualaaaa touncad Wk fra an abocraalljr law flrat quarter to tha hart fourth guaztar la aawaral jntn, your hoard of I&ractors aad Xndaatry rmlnpaant OOHBittoa hara wlaaly flaaigoad tha L.X.A. 1962 aolal to waat tha aaad for furtbar atlaulatioa of laad oanauaptlon. fhla la Mot X want to daacrlha to you bo w , alao* mr dataHad raycrt f 19&1 aotlwltlaa baa boon wallad to all Mdbara. Our 1962 yrogra la Juat abtftlng loto high faar. Xt will ho tha hroadaat ladurtry yroaotloBal pragma arar ooeduetad la tha lataraata of laad. Xt la sot a haphaaard pragrwi hut rathar It haa boaa piamort with vary apaelfle ebjactivw. Xt adbraaa* hath eld ed new load product*, old aad saw aarfcata, aad aagiltya a warlvty of promotional tool*. Our rtudlat, for nuayl*, hawa CCBTlaoad ua that auoh aaa ha gaiaad laaartlataly froa oaooantrab* lng o b aca* axlatiag aartwta that hav* haae uhdaraold. lot wa cannot aagloct saw yoaalhllltlaa. Oar adwartlalac 1b 1962 la ocBaautratad 1b 14 differ* > trada pibll cation* 1b ala gwoaral araaa of laad apo11nation. Xha total circulation of tbaaa aagatlaoa la about *25,000, aad aaarly 4,000,000 Individual ndvwrtlaU* BHttfH on laad will appear 1b than. Xbl* alaoot dcuhlaa our 1961 affort. load for rooflag aad flaahiat, aolaa and vibration aeatrcd and other building application* win ha faaturad 1b 1) papa* af advertising la "loginaaTing Bava-Racord* and 12 pigai la "Pra fraaalv* Arehltoctura.* tbaaa puhlleatloB* hart prafaaaloaal circulation* of 64,000 aad 40,000, raapactlvaly. Rota* aad vibration control ar* ralatlvaly now uaaa with what appear* to ofTar aubataatlal aartata for laad aa hattar eaglaaarlac data ara developed through research. Roofli* aad flaahlaf art anturia* old but thla aarfcat baj aarar baas aggraoalvaly dwraloyad and acoooalea ara aow la our favor. CM raaaat al wa ran resulted la aor* than 200 lira lnoulrla* ca laad roofa la lwaa than JO day* and wa ara verting with arehltacto aad anglaaor* that ban wall ovar 100 tona of laad roof* aurraatly " thalr drawing board*. taasiad at tha 3th annual aaetlng -- load XBduatrlaa daaeelatlat, te w* Pmrk-ruaa totala, at. Loula, MUaourl, April U, 1961. ii'iMriiifriiiiiii i ii LIA15628 For a ecnevhat different pcryoN, to stimulate the lng of design engineer* to u m the properties of load is the solution of design probing*, particularly In nn product*, our campaign of bi-monthly ad* In three deilgn publication*, "Material* In Cadga Ragineering," "Product Dciaeerlng" and "Machine Design," vlth ecabined circulation of about 135,00 engineers, 1* OCOtlsulng* ty tailing designers abat lead la doing and oaa do In a more or laa* technical way, It la bopad to find new appll> cat1 co* for load In a vide rarlrty of product*. Our program an load In all forma of oarslca la ooctlosing In tha three major publication# la that flald, "Bulletin of tha American Cerealc Society," "Cersmic Industry" and "Caramle Aga," u*ln tin page# la aacb. Ihi* la supported vlth a continuing ain-paga carpal gn on porcelain anamellad metal* In "Metal Product Manufacturing." these publications have a combined circulation of abort 33,000. Bert It la lntereatlng to not# that ccmucptlcm of domestically produced load product* In ceramic* baa remained gulta constant at about 17,000 ton* of laad per year since our campaign started about four ymara ago, but that since ceraral of tba largest ceramic frit manufacturers art nov using upwards of $,000 ton* of lsparted laad oxide* not used five yvara ago, a growth of aoma 30 percent In laad conauaptlcn la indicated, this 1* despite the migration of much of tha U.B. china and pottary business to Japan and Europe. In this tins va bare bacons veil entrenched In porcelain enamelling of -- and art Just staxtlx^ to break Into the porcelain enamelling of atael. ter 1962 model baa three nev campaigns designed Into It. they are In tha field* of paint pigment*, power distribution and Industrial management. The first vlll consist of aavaa doubl* spread* In "American Paint Journal" and "Official Digest" and seven page* In "Paint and Varnish Production," vlth combined circulation of 3^*000. Tb# purpose of tMi program la to a^tls# technical and management people In the paint Industry of the lateet developments In both pi* and aav laad pigments, to suggest vays to us* them In their own paints, and to encourage paint companies to test them In their own formulations. Bis use of lsad In the manufacture of pdgaent* has shown a marked decline. Since 19^7 the drop hm* been from over 100,000 too*to about $0,000 tana. Bovevmr, rad laad, which ve have actively promoted since World War ZZ ha* maintained almost a constant level of production, and land chromate colors, for which there has been no good <H substitute, ha* abeam a modersta Increase although fluctuating from year to year. We feel this caspalgn la needed to -- this position for red lead and to find new Mrkets for acme of tha other laad pigments, sene of them quite nev. Mr. Broderick yesterday described acme of our opportunities vlth respect to lead chromate. 'ftiTfrriiiTrrii' fiMit; ijiTf-rr-ninr-iiftnv. LIA15629 mTiithriiia&aaMaac^ifcaMi i i j 1 x\ i Tor many ynara tha n of lead oabla ahaatbiiig boa baas declining. Moat of the decline baa been Is telephone cable but tbara appear to ba aound anginaerlng reasons for uali* awra load Is power esbls eheetklng. This year X..I.A. la em barking oc a sea advertising easpalgn wish 8 ooe-paga ada la "El*Ctrl cal World" to ertoll those raaaooa to 30,000 people Is tba electrical Industry. While vs bops to expand tbla arkrt tba present 60,000 too ecnraytlen rata la worth aalatalslr^. Zs addition tbara ara eeverel load product# whose usage out# acroaa a variety of lsduatrlaa which easnot ba raarbail hjr a single trad* paper or croup of papara serving apeelflc in dustries. Haterlole and personnel hn&llxg, nolaa and altratlcn control ara exanples of lead usage that could apply to alaoat any heavy Industry. To reach thle market la 19o2 at will uaa eight one-page ada Is "Tartary" devoted largely to Issrt-airtfl battcrlaa for motive power and to tha uaa of lead Is nolaa and vibration control. Tbla 111 reach scat 72,000 paopla at tba dllle nansgiwrt level is a great variety of manufacturing lndurtrlea. While storage battariaa ara currently tba largest uaar of lead, aort of It goat Into automotive battariaa. Bowavar, we aatlaata a potential additional market for acme 75,000 tona of laad Is improved battariaa for powering lift and other Industrial trucks, personnel carriers, delivery trucks and tba like, and as unknown amount Is battariaa for such ltema aa band power tools. Bo much for our space advertising plans. A direct aall prograa of equal abltlan la also approved and will tie Is closely vlth the advertising campaign. You are all fsalliar with our external house organ "Lead." Tbla eight-page quarterly has been published for over 30 years and Beets with a warm reception by over 50,000 people is a variety of classifications such as construction engineers, architects, design engineers, ceraolrts, chemical engineers and aeay others. This Is con tinuing and the nailing list Is being constantly expanded so that It now carries s o d s million and a quarter messages an nil sorts of lead uees to ueers and specifiers each year. Wa are also carrying four catalogs in &*eet's catalog files. On* It a 12-pag* catalog oc the properties and uses of ltad In the Product Design fils vlth n circulation of 19,000 design snglneers. In tha Industrial Construction fils of lk,000 architects and snglneers working on factories and ai-Qae construction v* bavs two k-peg* catalogs, one on roofing and flashing, and one on nolaa and vibration control. In tbs architectural file reaching 20,000 architects of all kinds VS bavs three k-paga catalogs an plunblng, roofing and flashing, and noise and vibration control. The light Construction *-*!g reaches about 29,000 builders of snail homes. s this wa l*v* one k-pag catalog on plimblzg. The total circulation Is thus 82,000. '. jgu)ipiiiin..nJi i- am, uMBSHtw mu *- wnimi mmm i mill IJllIUllli^JBIl LIA15630 'T~fi~i-iirtfiTiami'itf n A report on lead for control of ndM la building construction, on research of the last tvo year*, 1* in preparation and trill 1)0 (Iren vide distribution tc archltecta, acccustleal an* glnears, engineering and architectural school* and other*. Xt trill be a cocyrcherxiTe and detailed itiwml ehovlng tbe effectiveneat of earloua type* of construction with and without lead Is stopping tbe transmission of sound. As research develops further lnforaation, supplements to it trill be pub11abed. Baaed on earlier research a preliminary repeat on the effective* ness of lead In controlling tranw.l sal on of vibration has Wea prepared. Since this research la continuing to develop nor* eo> prabenslva and reliable data, It la hoped that by later in the year a nose Mbitlou* nasual can be Issued and (Ivan vide emulation to architects and aryl nacre. Other direct nail places planned for 19^2 Include cno or tvo suppleeests to our loose*leaf Banr.ial "lead In the Cerande Industries," several flyer* on architectural application* of lead such as roofing and pool llninc*, a aarnial on lead paint pignsnts alnllar to our ceramic aanual, a brochure on lead cable sheathing, and tvo biochuran co lead aotlee power batteries, one dealirg vlth atreat delivery trucks and one vlth ulacallaaaous applications cf such power. Our 1962 prograe also calls for exhibit* at a lubber of trade shews. We hope that as assy nembera as possible will visit our booths. These lacluds the Design fcglneertng Show in Chicago start ing this April 30, the Anerlcan Institute cf Architects exhibits In Dellas, Texas, the following week, the Accourtlcal rnflnsars Shew In Rev Tori startli^ May 23, and tbs niching Contractors Show in St. Douls starting June 10. lext fall v* will hare a display at the Rational Bene Builder* Show, to be held In Qilcago. All of these exhibit booths ere staffed by our ovn personnel. As vs have for the last seven or eight yaare ve will also supply a Judge for the International pltwMrg apprenticeship eoctert held at Purdue University each JUiguat and an Instructor for the refresher courses In lead work far teachers of apprsatles classes. We also simply the lead necessary for tba apprentlos contest and Instructor courses, and prises for the three top spprentlcee In lead verb. This Is our L.X.A. 19& nodal - except for one little detail. That detail la the azglna - what aakee It all run? X bare repeatedly said that tb* coxa of L.X.A. activities - the angina that Bakes It run - la the personal technical service that ve provide. While all of tbe advertising and proaotlcnal tools that ve use carry a Beesage to hundreds of thousands of people several tines a year. It 1* the personal technical service that enables us to follow up with those who show a real Interest and to kaep abreast of what others are doing. And above all ve mist b* and are prepared to aake definite and specific isriMsivIsiinis on tbs use of lead :------- - 1i r - -- r -mMir u n r'-f" " Hi rta n k iiT n r1 is n itift n iim fu n a a ia ii.............. ................ ...... .. L I A156 3 1 ah - -5- fo do 1m than this mU ta >et an suicidal as It would to ba wrong. Z proud that through lta 3k years of existence L.X.A. baa obtained and Maintained tha raapact and confidence of industry 1b thla raapect. M I'd like to point out that wv ara not afraid to follow our own ncun'itlcM. faced with tha aaad for nora speoe in our offloe, wa had to crests a rooa In tha Kiddle of araa to bouse our raproduction and aalling equlpreot, noisy at baat. Wa didn't want to disturb tha raat of tha cfflas. tha Job waa quickly and cleanly done by ualag wall panala into which k~lb. sheet land, vu laalnated. finished about a wooth ago, what was oftaa callad during cooatructlon "X~X.A.'s folly*' is a carpiata aucoaaa and is built at practical aatarlala that anyone can buy and usa. Wa'ra not afraid to stick our aneka out beeauao wa try xo know what load can and cannot do. at wr ataff will raport to you briefly an noun of tha typical acrrlcaa they perfosw. Cowplata reports ara out of tha question because of tha tins that would be Involved and the reltt* plldty and casplexity of the profrlens with which they are aokad to eopa. X would like to oonusnt briefly an ana aspect of our work that Is aanrabat unique aeong association activities, that la our work in the field of lead hygiene. Bala la, as now constituted, a double-edged activity. Cb tha one hand we curt coebet tbe often unfair and d Bleeding adverse publicity leed receives because It la potentially toxic if set used correctly. Qs tbe other band Is tha fact that lead as a radiation shield or noiaa controlli^t devlon la a public benefactor, tha promises that arlsa In theaa areas way be strorg deterrents to tbe usa of lead unless people era properly educated or nay contribute to the greater use of leed. I consider tbe work of our health end safety director as U^octaBt and essential to tha lead industry as any erther phase of our activities. or, since personal services constitute the basis of ell our programs and activities, I'a going to invite you to spend a little tlwc on the lhtb floor of 292 Uadisen Are., Raw Xcek, and to look over the shoulders of our staff to see for yoursalf mcmm at tha things in which they get involved fron day to day. first, ay assistant. Cave Bordaa, who, in addition to doing a lot of odd Jobs that don't appeal to we, serves as secretary of our fl^eents Corelttee, cbalraan of our Solder Corelttee and Welding Corelttee, supervises our statistical services red is our principal contact with our advertising agency, 0. 8. Tyson k Co., incog other things. A veteran at So years with L.I.A. Seva. qp mm ./Tr - LIA15632 .s a b in is * * * w s ii* m lh * n>ssb Boh Hsgfsld hu reported on what our erpaadod advertising sad praactlonal activities will be la 106? and I, for a atauts or two, will attempt to Justify this expanded progres by ravlswlag tM raaulta of our malllrr aanpalgn la 1961, result* that X think ara outstanding. luring 1961, tb* Association distributed ever 12,300 pdsoss of literature aa a result of direct Individual Inquiries rtfilrlaf nothing nor* than sending tbaa tba lltaratura requested. Za addition, another 2, $00 lnqulrlaa aara racalvad requiring anawara to *pacific questions or problaas. Thia then total* alaoat 15/COC inquiries directly attributable to our pronotlcnal efforts. On top of thla a* get an wwip of 15 telephone ealla a day fron people lequsatlng iafomaticn about load, bn boat to utillr* It and attar* they caa gat furtbar Infcreation on a apaelflc pa-Obla*. Fortunately, your L.I.A. ataff can nor* oftan tbaa not provlda tba naceaaary lsforaatlon. Vban aa eaanct aa turn to our mends la aaribar conpaaia* who hrv* baan aoat balpful aad cooperative. Boa ara tbaa* Inquiries ganaratad and what da tbay teach aat lot'a taka a few recent apaelflc axaeplea: First, our ad about tb* laad roof on tba Soldier* and Sailors non--t In Sew lark City which appeared la tb* December, 1561, issue of "Prograaalv* Architecture" aad tba Decasber 21, 1961, Issue of "Xi^laaatrlag ews-Bacord." W* reealvad alaoat )X laqulrlas froa tbla ad, 117 fron "Progreaalv* Architecture," 96 fra* Ihglneerli* B*waBecord" aad tb* balance directly to us. fbeae raaulta certainly Indicated to ua that tbara Is a latent lstaraat la laad far roof ing aad certainly an area worth exploiting which wa are doing this year. arts Battery powered aehldas. V* ran as ad on tba Btuart ear which yoi beard about fron Barry 8tuert yesterday, la tb* Deceeber 21, 1$*>1, laau* of *>bcblna Design. Tba follow* log^l* a latter we received fron that nsgntln* dated Ifereh It, "Congratulations! Tb* attached advartlaanaet pro* duced tb* highest readership score la tb* Daoadbar 21, 1961 laau* of MACH1HE DESIGB. It was a ballaark of affective sdvartialng la HACSXXX XBSIOI la I961. (ktr rapraaeatatlvas are often asked to daaanatrata tbs combination of alanenta which produo* high leadership of advartlalsg la MACHDO XRSIGB. As sn assist to those agendas sad advertising nanagera who ara seek* lag natboda of producing aora affective advartlelag, v* are planning to produce a prestige booklet of tbs 17 award-winning ads la 1961. !HH. -BpManjfMW^' w imiu j .i . .mwu, .** n t" ' H'  irtii>T.i>Mr:i mm uai*wMthiaiciAtiMi>a&fc v\ . , i >lTrWr>tn "ini iirm'.Wi'iWii~i i ........... - -. - '- - -- 1--- ^ .. ,,,. -7- T nks up presentation places for each at oar represantstlves, v nsed apprccdnately 50 reprints of the attached advertlseaent. Do you have t supply ao head, and could you spars us a quantity for our proaotlon placet Thank 701 and teat regards." As for our aouod attenuation and antlvlhratlcn pronaticcal efforts, we can attribute literally thousands at inquiries throughout tha yw, and Bruca fadar will discuss tbaaa aaaa man fully la a fa* ulmrtes. Mo* let's taka soother facet at our promotional afforta and that la the laeuaaca of technical bulletins. Ctaa at thaa, puhllabad late laat year, was our 'lead Plfaents Technical Letter Bo. IS - Red Lead Baaed Paint Oyetcas.* This was dia- trlbuted to w paint list at 1>,030 naans and a fee weak! after this prlnary distribution, va sent a press release to nagsrlnaa whose readers a thought night be interested. Vs received 196 requests for this ``letter' fros readers at the Dacarter, 19^1, issue at "Mexican Builder." our auxprlae, hoseear. when ws received i?8 requests fron readers of the January SB, 15^3 isrue of "Design Hews" and 139 requests as a result of its appearance in tha Decenber 16, 1961, laaue of "Q>--leal and Zhj^resring Vevs." These inquiries give rise to speculation. Is tha Industry overlockli* an area of praaotlon of Lead anti* corrosive paints and pl^seatsT Z could go an and on but Z aa sure that these few erasplas elll Indicate the success we are having with our promotion aod ehat It can teach us for the future. Of course, a lot of our publicity and promotion afforta will go for naught unless we have good technical data, properly presented, available for distribution. We would be prejudiced In deciding the effectiveness of our technical literature ao we nust rely on tbs Judgaent of those people for whan it is designed. That the Judeseut has teen Bade in our favor can be cited by a few recent txapln. The nanager at the Digestion and Research Division, Eastern Zfcpartaent, General Adjustment Bn-eeu, Inc., requested 1,(XX> copies of lead Building Construction Bulletin Bo. 2, aod 1,000 copies of our lead pitching catalog currently appearing in Sweet's Pile for distribution, at their expense, to all of their data adjusters. This organisation provides the personnel for handling 95 Pr cent of the building daaege dales against insurance companies. They wanted this literature far the purpoee af lnfori&nc their personnel as to tbs correct installation procedures for shower pan and plashing connections. *.  wi my eJiWHH;is *mm. L IA15634 im wPWMii'i m in m w s w p w w w ip iw w Another requsst u for 150 copies of Lead Plgaast# Technlonl letter So. 15 - Red Lead Sued feist System, received fro* the Maintenance of Wey, lev fork City Transit Authority. Xhey nested theu for distribution to their paint techalclana end farema. *m nriiT. requerte for extra copies of ether technical literature, euch ea the battery-powered industrial truck end sound sttametlag brochures, also our hook "Lead Work for Modern Plmblng* which hes been approved u a textbook in the pli^bars' apprentice tralnlrg progran are received alnort weekly. Zb enny lnstaaoee, they ere purchased free ns et coat. Z motioned the ornber of telephone calls we get and I m going to report cn tvo of these that Z handled this Booth. A gentlsaan 1c the Kiglneerlng Division of the Aoerloen Can 0e. called to say that he hes just received e copy of our lead Plg eote Technical Latter bo. 1$. It called to alnd thst be had received acre lnfaraetlaa several years ego fren us on the proper Installetlcn of e lead sbewer pan. Be eel now Involved Is drawing up plena and specifications for a ilsdler job and wondered if ee still bed available data that he could lnecepcrntn In hie plans. I u cf course delighted to send his our Lead Building Construction Bulletin bo. 2 - Specification for lead Gbcver and Safe Pone. We send out Information cn lead r*<wt* end we sell sheet lead far shower pens. Another cell, this one fren Lekewey Cbenieels, lac., Muskegon, Mich, preepted by the receipt of our publication "Lead* resulted in keeping lead In a chenlcal tank. X will reed his letter of acknowledgent; "We wish to express our sincere appreciation to yen for the assistance sad the literature proeptly pro vided. following ycur suggestions, we hsva proceeded with the necessary lead rejeLlrs. We lock forward to receiving your ccppllaentsry copy of "Lead in Modern Industry" In the near future." Another facet Is our cooperation vltb other ccnponlan or organa ration* in on effort to expand narkete for lend. Matt Broderick of Bolray Process reported on our joist efforts In prcnotlng yellow traffic narking paint. Also, ve are currently working vltb Reynolds Metal* Co. in an ettiept to develop lead centalnlrg alwiBtn pelst. All of this proootlon and publicity Is not a one-nan job. All of ay colleagues you see cn this stage as well as the O.S. Tyson agency people who are represented here by feul Biggins cooperate with aw In gathering end preperli* the neoeeaary netsrial. 9 And, finally, this learned group that you see before yon, and I say this with a salle, was rtusped a few weeks ago. bot IVHW W'-lMHIBHi ilrajarxaaiiiMin Minini " * ,,`1' tI'nim'irT "1*'-..........\" 'if - mm i* ~f-i' '' 'i nrr'TTmnlil ibbilihMDttte.. i j i ^up* iiMunui iw.MBum mwnui pwfpiwQwywp^^ -9- by an architect or engine#r, a eer*ad*t or a hygienist, or van as acocadrt, bait by a year old Iowa bey who not* ua aa follow*! " X would Uka aoaa traeaa of load froa 2,000 B.C. to praaant tlaa. If there la a charg*, lot aa know." SMokjett* Bart, X'a pleased to Introduce Dan fowler, our director of health aad aafrty since laat October 1. Don waa fcraerly band of Industrial hygiene at Chrysler Carp. and before that wa# with the Michigan State Dapartaeot of Baalth. Bla axpaxlaaaa with laadprohlaaa and hyglaaa la general baa been wctaoalva. Childhood Bcdaoalna One of the aoat lsalatant and frustrating problaaa which facea ua la that of tho nxserou* and well-publicised eaaaa of childhood poisoning which atlU occur la the al araaa of our large dtlee. Chicago la a good axaaple. Be were requested to help by the City Beeltb Coaalaalo aad agreed to do ao by serving on the COKdseloner'a Review Ccsuittae which ueert* every three aoctha to analyse recant eaaaa of childhood poisonings that hare been reported. Aa jroi know, eaaea cf poisoning by lead aaoog children alaoet invariably occur following chewing of painted interior surfa (Chicago reporta 190 child poisonings par year which result in abort 35 deatha, of which up to 27 bare bees lead pciscdi^ Scoetlaea X wonder whether these efforts of ours are appra dated, and than cooes aa unexpected tribute such aa happened at a national aeetlng epooaored by the U.E.F.I.6. la Clavelaid a couple of weeks ago. A nurse employed by the Stats of Ohio * Bealth Eeparteent rtood up la the aeetlng and publicly the UA for lta help la alleviating the distress caused by children'* poisoning*. 8aot aad the Autoaoblla Upward* of S9$ of tho gaolln* *old la thl* country for motor vehicle use contain* lead eexpounds aa additives. i We Ilka It this way. But there are aeaa representatives ef official goveraacat agendas, particularly la California, who apparently feel that gasoline should be unloaded. Of ! ' ' " W fp mpm'i'W. m apwwgpipp(|l^p|j|Plpp^Hpwp!|WjwippRpppiM!|^l^ppiMn^!W^^|Mffi^HMH^P^AP-W|RP,9P LIA15636 BfcVft MfiN iinirntfti fated *t* ~n M Ttli urtati fr hi !' i f -\ ! t ? i course, wa do not agree, and la order to nake our position la this matter clear to the authorities we or* cooperating with representatives of the major producer* of loud ggne additives la Maintaining liaison vlth State aad Mtrtl authorities ia air pollution and health fields. Thus far we have haaa able to demonstrate that tha load la gasoline la not a contributor to mmg fornation aad that un-lasted gasoline would not clean up the air la California, or elaesdere for that natter. Bovarer, official activity continue# vlth otudiee relating tha load fond la tha air to that detectable la the human body. Heedless to Hjr, all eoch otudloa are being followed closely. Study of Lead Pottery (Basse laat year's widely reported Incident of two cases off "lead poisoning* which alledgedly resulted from tha use off glased dinarware has caused the aaaufecturer to go eat off business and tha LIA to sponsor, la conjunction with the U.8. Potters Association, a study off the subject off the potential hazard la r|utsentstive places off Clnaervare. While this nay sound Ills a eirpla procedure on flrot non alderatlcn, vs soon fond that no two Individuals or groups agreed even on a arthod for testing glazed ware, nor on tha anouat of lead that would be permitted if a test Method was sgrced on. Accordingly nestings end discussions were bald with representatives of the California health Deportment, Potters Association, glaze Manufacturers, national Bureau of Standards, and tha Kettering labors*.cry (who ere perfcmiiw the testa) sad a aeries of exploratory tests were started In aa effort to out line the problem. The first test series has baas ccaplstad aad tha report trananittsd to all Interested parties for eonnest aad criticism. As aoon as all eooests are received, additional appropriate testa vUl be perforaed and a report written, but only after agrs--snt has been reerhad with nil Interested parties- Lead la Health Protection While the foregoing are Instances off purely defensive work that wa carry on to help preserve our present narket for land* I vould Ilka to neation a couple of axaaplaa off work involving tha unique qualities off lead la health protection. lead la tha aatarlal off choice for protection against harmful radiation aad our recant pest experience indicates that governmental activities designed to reduce bnan exposure to radiation will be at lncreoalxw benefit to us In the future. Bruce aad Bob Travis have each furnished lafornatlen to physlelaas Wa.ii" J._Aaae n uqyjjawsgun? n." n. `W' ' V mmm*mm**mmmm*Kmmmm - "-' JaSEGT' ' 1 LIa15637 p MiStA is* teLi ass; JU. --------a ..... ^ I I UN H i SiiH 1 . l l ad dentists, for exaopls, outllnlig way* to use lead as ridtldlag acterlel to control leakage radiation free professions.* , s-nqr tonM. Another new eppUcetlcn which taka* sdrategs of load1* unique characteristics of aaaa with llnpneM la la tfaa sup pression of invented noise aad vibration both la artsy factorise ad la other building* *uch as spsrtaeats. Tbs oootrol of aolae la factories 1* of especial leportence la that lost Of beering 1* aov a ccnpenssbl* disease la aatqr state* and we sra, therefore, devoting a crest deal of attention to the assy prcblsae which arise la this conMctlen. Bara 1* Bruce radar, tdso 1* largely responsible for tha snappy writing aad appearance to be fouad la "Lm&" aad aort of our other direct Ball piece* ead publicity arterial. A foraar trada paper editor aad public relation* aea, feme be* a technical background la cbesdetry. la addltloa to hie editorial work, be perforce such of our technical servloe la tha fields of aolae aad vibration control. Lotting you look over our ohouldar to aeo that happens ad IX* la a good deal easier than answering the questloo Shat do yoo doT* Whenever I'a asked that I find It hard to glee a abort answer. "Technical service. Industrial public relatione" aad other pat phrases only tall half tha story. Let ne Illustrate: A fee seeks ago X was sitting in office working or. a aenueeript. As you know, we go out aod get stories for LEAD, write aad adit than, wort with the printer, and take cars of the other odds aad aeds of products^ end dis tributing a good aaay publications. X was Interrupted by the telephone. Cue of the advertising people at fetraecel Taps wanted to let as kaov that he could furnish ssaplee of lead tape to a national meting of tha Miniature Collector* of Aaerlca, a group of hobbyists devoted to producing historically authentic lead soldiers. This unlikely ccenunlcetlcn resulted Tram ay requart to hla, which. In turn, rtemed fron the suggestion of a contributor to tha last Issue of LEAS. (You nay have seen tbs lead soldier story on page three of that Issue.) then X returned the picture* w* had borrowed, X enclosed a svcpla of lead tape aad our nodal aker liked It so veil be suggested asking a aanpla available to tbs 1$0 ambers of the bobby group at their national setting Bov that the airsngmiots have bean eonplrted we will be able to Introduce a new fora of lead to *oa* of the country's top aodel ackers. Perhaps we will thus persuade tbm that this 1* better than cutting up old toothpaste tube* e* they do am. In tern* of tannage consiaptlon we have not put It dost a* the year's snasblng sucosss -- but If It remits in new fora of lead la leading bobby shops, it will her* beet vortbsfclls. > t TVS mm mm t >W*WUPyWPU**IWMa*UUSW>eWW>*"*M'UW ^ ^ imm ^mmmmmmi j rnw*mmm^mmmmmmm*m* L IA 15638 iiiit-'&tf^iiiirmm mx in*.naf ar. w<a* ---------- - uVgm Before that Mil i*d, Dare teelaa aad Id Martla war* valtlt* to talk to as. "What affect *111 pantachlocphanol bar* oo laadt" they wanted to know. *%ha KIT roof la to haw* a wood ebeath under tha load and they ara vorrled because tha ood la traatad with pasta aad there nay be a eorroaloo problem." It's always flattcrlag that Cava aad Xd haws faith that Wf Oils stock of chaalcal engineering axparlaooa will produce tha right aoawtr to a question Ilka thla. Hr guess waa that pentachlorpbaool, being a fcagLdda, would ralaaaa a trlckla of chlorine orar tha years, hut that load voild not ba affactad by thla. Za tha course of our threeway bull esselcB, Sara suggested cheeking with Say Betas at tha letlocal Laad Labe la Brooklyn. W* did. la ayraail Sb w m cloaad ... or rathar opaaad far Id, alaoa ha bo w a Job of checking ad rerlfyli* our lnforwetlcc with HU. tha phono nn| apla but Z*b aura you feat la ao typical about thla tan electa allow of Ufa UA la that U, our architect, had gottea tha answer to a protlaw. Hy prtaaTy Istaraata wart shelved teuponrlly to a plunge Into tha laad aoldlar aarket aad to help aolww Id problim. Aad that Sara waa abla to reach Into hla oollA m parlooca with load aad suggest yurt tha mb who could glee quick aaawur. If va can't hoaat being tha boat rtaff la tha world, wa aaka a fair bid for being tba Boat waraatlla. low la tha Blsuta X'vu left uyself, I'd Ilka to tall yoa about two flalda I coocantrata oo. Che of tha top priority projects right bo w la tha publication of a promotional booklet oo the use of lead-acid batterlwa for tools, appllaacas, aod chicle*. Ve bavw gathered background for thle and tha --t atrp will ba a request for lafornetloo and plcturaa fron tha fifty or ao manufacturers of thaeo va'wa learned of. Aftar that we'll u m k m of tha Information la LEAD, la our ada, aad we aay tura up a feature story for our frlonds of tha toialaeM prase. We'll than get to work on vrltl^t up tha booklet aad designing It for tha press -- to fit tba Wket* or distribution Uet we will bare selected. Incidentally, you nay ba Interested to knar that developing such list* la another of our activities -- Z don't know that we will hare to al^ls out all csxmtry clubs aad golf courses for thla nailing, but It 1* typical of tha sort of alacnr chore we sametlaee bars to paifawa. Oar work with batteries also puts us la tha field to path** lafamatlon and pas* it aa to potential uaers. Za aaothar area, that of sound and vibration control, wa wch tba aaaa thing, ffcare la ao paint la tailing you about .mi--m i u ii...in tui." ,yje..... mw-- w m mrnmmmmmigmmmm'r3F L IA 15639 the other publications, mm of thea la thle field, which we gat out. Lat'a talk about tba visit# and technical service we've provided. Cba caaa la point la tba Bearing Bolaa Laboratory at franklin Inatltuta. Last fall they case to ua with tbalr problem. Critical acoustic raaaarch vork bad to ba doom la a aaall laboratory which vaa part of a bigger noisy area. They bad read our lltaratura and vara convinced that lmad might help. They vaatad to know Jurt vbat abould ba done. Z vlaltad Barry Blppel, tba engineer la charge of tba project, lookad orar tba existing roan, and, after checking vlth Ed Martla oa tba eon* etructlcn that appeared beat, east than eon* reocMsndstlcna. As a reeult, Franklin Inatltuta 1 natal lad about a tea of four pound abeet lead to quiet tba roan. Xt baa bo w boon toot ad and above oaf11eat raeulte. ZB aaotbar c o m, tba Sbawlrdgmn IWalsa Corporation ' latarartad la producing laad-loadad plastic acoustical >;* after talking vlth Dave at tba chemical abov. After errhanging letters Z vlaltad tbalr plant In Bprt^fleld, Maes. They are now at work on deralopneat. This vas a case vbera Do b Fowlar vaa of great balp. Their Initial proposal for taatisg procaaa lag cbaractarlstlca of powdered lead In tba lab did net sound too good -- I checked vlth Do b and, reaching Into his axperlaof vlth industrial hygiene, ba vaa able to suggest a simple modlflcatloa vblch mala tbalr work much safer. There are assy more example# of this sort of Interplay between staff mashers which eould ba cited. Z'n aura tba point la clear. Z bops, too, I'ev given you s c m Idea of bbv we go about learning the problems of potential Lead users and than Ia. doing somethin about tbam. K The next member of our staff Z want to Introduce la Ed Martin, member of the American Institute of Architects and responsible for our technical service to architects and the building trades. Idilla he's been vlth ua only a little more than a year, ha baa nearly 25 years of experience with acme at Bev Teak's leading architectural firms as hie professional ^ckcrouD&e The middle at last month marked the annlvereary of my first year aa Architect for L.X.A. It vaa a busy year. Of course It would be Impossible In four or five minutes to suMarl*e,ar even eyntbeslM tbs syried events which have occurred, prohlaM wa have counseled an, advice we have given and Information provided. I say "wa" because, as baa bean pointed out, ours la a group effort. In many cases It would be difficult to draw a Una between areas of Individual endeavor. There vaa tba experience, far example, with the tenants of a wall known lev Tack luxury aperteoet development who sued tbalr landlord for breach of contract. It news ba bad promised than ... .............. ..~- ^..- m mmmm mm iOm ***** LIA 1564 0 ^>iditaUai Aag~ 1U ni| other things, a "quiet, refined ataosphere". Vhet they really got vu...wU( the guiding genius of tbs whole sore* eat vu a epinster lady of venerable vintage who insisted aha could bear her najt door neighbor eaare at night* low, ves this a eaae for the Architect, tba aound toglneer, or should ve slaply have turned It over to Don fowler for Invertlgatloo of sane absurd neuroelaT Actually -- ao we don't leave yon hanging bare -- tba vail In question tartad }6 db; a true adssloc loaa eo good even lead couldn't bare helped such* Bov adght It have helped? Wall, ve have ad the In aaauecrlpt fora a rtudy hy Ooodfrland Associates, aeourtlaa engineers, of a mabar of eourd attenuating aaaaabllaa addefc give great premise. In our on offices on Nadlaon Avenua ve have eurrounded our office boy, Tony, and hla ear til nary -- consisting Of a ailing eachlna, as eddraaaograpb, a stapling --chine and a adeeograpb (and, believe ee, that little rocs can resound with noise when Tony gets everythin rolling at ooca) -- ve have surrounded hla with a partltlae aseeahly aade up of a sandwich of two sheets of gype-- board, one on either aide of a one Inch thick gype-- ears -- and a sheet Of four poind eoft lead 1adnated under one faoe. The resulting solid gypsin end lead vail, Sim thick, vlll give us a TL of *2 dh. Zhla la tba aant as saying ve are reducing the aound of a concert ball on one aide of a vail to the aound level of your bedroaa on the other...All of which la a retber handso-- gift to he able to give tba barraaaed office planner faced with tbcprobl-- of shutting out city ncdaaa or, conversely, of enclosing an Important sxecutive with a blanket of privacy. But, on this one at least, Z can be a real since ve haven't finished bestowing benefits by any i Tbs Zim thickness ve entlooed a --at ago can be balanced against an acoustic equivalent of 8* of solid bride eeonry. This aeans we are saving roughly 6" of floor space for every lineal foot of partition or one half square foot per naming foot. For tba average executive office this would seen a earing of about fifteen square feet and, at average rentals, a saving of over $100 per year. Multiply that by tba nvnber of such offices la any one jot and by the nasy floors high rise office construction involves today and you cent up vlth sons handsaws figures eoatvlss. The Intangibles ve needn't dwell on at length, yet they are very real factors: such things as esse of ahipplag and handling Ary peaala, the ellslnstlao of several trades (tbs naterlal can be bandied by carpenters) vs need no aasone, ao lathers, ao plasterers vlth their attendant dirt and disruption. - U. 11114a : e m LIA15641 ;rfJ-:W,,-A.,.WVa^ ,,.^11,1-:-^--...--..-^^Ajaitf<.1ri^s,,ai<rf -> ....... --------------------------------- ------------- .j j . And we finally can wrap thl* gift wp with a beautiful, big bow Uc iu m the coat, Installed, will b about |25 a 11 nasi foot aa against $35 oar aora for metal partition*. This la a picture that looks good fraa any angle. And possibly for sons time to o o m. Again this, Ilka tbs others, was a collaborative affortt Us bad tba U.8. Oypaiaa "Vaughan Wall" to bagln with, wa bad s o m precedent fraa our Ctadnco friends and, glory be, wa had tba whole office la on tbia cm: ALT, tba afflea staff, oasual wlaltors, aad Sony Massif. low, up to tbla pdat, wa bars radtad cases frm two dif ferent aourcaa. Cm w* traekad down ourselves fraa tba public press, The second we generated fraa serstcb within our am office walls, for our third ease we sow indebted to our ad* wertlslng: In "Progressive Architecture" -- Walter Barwtta'a Job on tba Soldiers and Sailors Mtxnaeest. Shis ad proaptsd a Springfield Architect to cone to us with a flashing and gutter problem of no aean proportions. A gutter over three fact wide and the parlaetar of tba building - five hundred feat, 2$ tom ef lead. Cm acre. Shis on a tip froa a amber of tba Association. A theater In Chicago with a roof planned to be of concrete panels carried on suspension cables far shots tba beads of future audiences. The roof finish? Lead? And lastly, for those mo Ilka lmedlste results and la large doses, there la that Itea Bruce aentlomd In passing a while back: the audltorlta at K.X.T. This earn to ua as a sort of bonus froa tba present preoccupation of architects and engineers with so-called "thin shell" concrete structures, this cm bad ecm almost fantastic overtones. To begin with. It la a dome, essentially, supported at three points about 150 feet apart. Lightweight concrete fill and insulation was placed on the roof slab. According to mglneers, the beat froa the rising evm in ftawr creates Taper pressure sufficient to cause a bubble -- a rlslbla bubble -- to rise on that concrete slab roof end pess with tba sun serose tbe roof to tba other side where It disappears at sundown. Whet tbla sort of thing did to tba roofing, almost any roofing they tried, doesn't bars to be pointed out. Ton will notice I said, "almost any roofing*. Tba ona sxcsptlon: LXAB2 A gargantuan saapla. If you want to call It that, was left la piece on tbs auditorlin roof froa lest Burner to this Spring. It was a succsaa and tba entire roof snrface la now being coverad with six pound sheet lead, sixty tans of it, to be completed by fYwwsnt meant time this June. This was a big ona mm mvncmagaiwpeBHanqBui.il jiiijpami IP pp 'nitfii ~-i-t-fr Virr WrifB-f mrnmmm LIA 1564 2 ------------------ -1*. that didn't get Mgr. But to finish with sa even bigger c m -- wmst d o t borlsoaa wort opsasd before us with tbs Isttsr vs got frca sn unsung engineer In Chicago. *2ssr Sirs*, bs sold* "you people say be elating a lot. have you thought of using this aetsrlal for a wo' Bars is ths youngest asetir of our staff, Jerry Oalth, also with us for s little acre than s yssr. Jeny etas to us frou Dow Cbsaical, d o v serrss ss sserstsry of our Csrsaiae Ocwlttee, doss s lot of ts.-hnl cal writing sad tecfccloal ear* wlos la oenadcs sad othsr fields, sad Is dlrsctly responsible far ths construction of our trade show displays, Jerry. Two facets at our service pcograa that oscsssarlly ""--nr s good percentage of our tlas sad eonaidcrutlon srs tbs trade shows sad resultant inquiries. I'd Ills to tell you s little of what vt here dons In this arse In the pest year, and acre of whet we are going to do this yssr. *. Ths fcrust for each trade show we enter aust ha arranged ussy uootht In advance (often 6 or acre) in order to dstersdae what site booth will he needed; wbst will he exhibited, sad how; and aoet laportantly to solve ths logistics probliae. In csss s o bs of you are not fssillsr with ths effort that goes into tbs planning of our exhibit booth, I would like to give you sose of the details. Us first steps la our exhibit occur st s staff Beetle after ths contract to exhibit has bees signed sad approved. -a Briefly, these ere son of ths details thst uurt he attended to in order to sake each show function aaoothly; Exhibit Mate rials -- vhst should be exhibited, bow it should he arranged, and who can furnish It, era sen of the problen first so* countered. Secondly, the background cons under consideration -- it suet fit ell booth sixes (10, 12, 15 sad 20 ft. widths, for Instance). It should be adaptable far all types of sounded displays, yet not look Junky, and sust he light and easily _astattled, yet he sturdy, and It should also he colorful aad 3 have a pemnent finish. Bert, the booth lay-out -- shat are ths height restrictions; how can the exhibits bs placed so as to receive nrlm attention, end will an Island exhibit block out another Important display on ths background? Crating -- background end single exhibit lteas wet be well protected yet bs easily unpacked. Shipping -- careful attention and coordin ation avoids lets arrivals of exhibit aaterlal (such of which cones free other parts of ths country). Activities astlgDasnts -- ertabllabaent of equitable hours for everyone, as shows often run 10 hours per day several days la a row. Other Mis cellaneous details -- travel arrangsaints; hotel ennnanndetl nas; meenpsp ..iiij . m .pjAgpiiAwy m ii j . WtaebdHfiiAHUi m SWPtTT L IA1564 3 *- -v^-'... ' -^>^-^Tf'f-,* * ------- *r- -ft"" 'PiM ji| mii p | 1 * -IT- labor to greet exhibit, wwi onto*, and place furniture; electrical fixtures; treeing of loot ad Mtarlols iallnnd to tbe vrcag booth; tad moot other possible dif- flcult1m aurt be faro--n to permit full tl-- to bo devoted to tbo Mis Job, l.o., getting tbo Design IrglnisT. tbo Flutter, tbo Bcao Bulldor; tbo Architect, to visit our booth, ehst vltb os, sod loan boo bs ess u-- load to bis boot advantage. Aad o d c o tbo abort ltM bsrt boos cboakod off far aoo boo, tbo entire operation oust bo ropootod for tbo next (nqr often too shove no so clo-- together that tbo-- operations boro to bo carried out si iltonooualy). Concerning loqulrlM, this post poor tbo staff bos prooosMd nearly 1,000 spedrie Inquiries generated tor our trodo shov exhibits. Muy of tbo-- d--ndeil spproclsblo tl-- to snooor sad nearly always required supple--ntal literature. A couple at interesting orasgil-- at contacts Mdo at our booth during recoct trade shove: Kr. Stuart, vbo-- electric onto use* 650 pounds of lead la Its batterl--; and StmtInlgsn Rtelns, --a* facturers at leaded plastic sound borrlsr --taxlala. CHS year, la our continuing effort to lnprove the effldongy of Inquiry handling, ve bare developed a a-- type at Inquiry cord for u-- during the above. Tbit preprinted ticket Is one ex--pis at our stt--pt to speed up processing of shoe Inquiries. Often vbea the large n--ber af Inquiries received at a abov la added to the regular duties at tbe secretarial help, they are ev--ped. Bov, It la a elaple --tier to tear off tbe already addressed label, aalstaa it, sad apply It to tbe envelope, ttae 3 hours af typing and possible clerical errors have been slisdnated. Also, through several years of experl--sting, tbe nev ticket is arranged In a Bonner aucb acre useful than foraerly. Considerably lea* writing Is nov required of a staff --her to fill out a ticket in tbe booth; very often at a tine sbaa visitors ore Halting In 11-- to talk vltb --. X f--1 that this year's background for our display booths Is really soaetblng to talk about. It Is definitely tbs Boat versatile design yet. It can bs easily shipped and cones In two erstss neighing a total of only 600 pounds. There are only 6 bolts In tbe complete display aad It e-- bs erected In 15 sdnutes (ossaoblers overage $17 par hour). Bn Boat Interesting part about our background Is tbs fact that It Is protected vltb a leaded porcelain e--1, thus giving a sis colorful and durable steel panels to paint out to tbs Designer end Architect. Tbs subject of our an--led background brings vp tax in* terertlng point In tbs field of esrsaics, notably the tread to loaded porcelain sas--la far architectural pe--Is. Qp to M-iines^'s--i u .pirn ijys---- mw s ii i.. n----s--pswgsw--a^pwpB--nwiii|i",.i.iiij-jui-ii, ,i Xt i ; N 5 1 :i t1 LIA15644 m *l6* tbit Hat 1mA has bad by far tba Uc b'i abara cf tba portalata ananalad aliatinua narket, and with proper praotlcn should retain lta lead. Put nov tbara la alao a lov-flrlng loadad porcelain an--1 for rtaal panel*. Since tbaaa p--la would bare greeter structural stability than ilialw, they night aery vail find eppllostlon in arena ebere that Material easDOt and baa never bean able to ccnpete. A* an sxw^le, Z would cits tba alialnta guard rail aaraoa tba poraalala aoaaalad ataal guard rail. to area vfcer# lead la eeti-bing both aoda 01 a iwpitln aerfcet la In tba porcelain an--led chalkboard Industry. Par owe tine nov axtra lew toapoveturo land bearing aaaawla bare bean uaad aa tba flnlab coat far lflnated ataal chalkboards. Bov a competing firm la applying leaded porcelain aoanel to an alwlma panel vbleh hue bean laalnatad onto ateel, vltb tba full intastloc of nerketli* 4' a 20 ft. cbalkboarda tbrougbout tba country, tabape this oonpetltlcn vlll at1aa~ lata eelee, and altbcr way lead cannot loaa. This la Just one axw^T* -- otbere ere far naze laportect, e.g., one an--ling firm abowad ua a 11at of bulldlnga to vfcleh several bundled tbouaanl square feet of their leaded porcelain mam Tad aliaalna pacals bad been applied. Bov, vltb the advent of extra-lov firing leeded enaoela for steel, we ebould begin to eee ecycouraglnc uae of that aeterlal in replacing tba preaest laad-fraa en--Tad eteel penela ao popular on gaa stations and ctbar architectural appllcetlona. And laat tba neveat addition to our staff, M Irarta. 81a background baa been pbyalcs and technical writing vltb experience, aoang other*, st the Betianal Bureau of Standards, International Pal and Tel, and tba ReInbold Publishing Co. Since his tins vltb ua baa been ao abort Z`n not eakli* bln to apeak, but be vlll do technical vrltla* and publicity, and technical service In several fields Ilka cable aSeething, radiation shielding, and tbsran- and piezoelectrics. Please aland up. Bob. 1 pi njima .'! e'-yni mil >1 unijjpuii 1 1 iie> j ,j h m i i.i.jptu je