Document xjvoQgaxVknpOJm9oGdq3KKk6

Tomorrow wijl.be an age of sound control. Nhy? Because Sabinite "M" makes it practical to have efficient sound control -- that is attractive -- at low cost. Every home, every office, every store, every school ... and many other types of buildings will'demand the mental comfort Sabinite "H* provides. And -- this superior plaster will help resell the value of all plaster interiors. The value of Sabinite 'M" to plasterers has been clearly shown in the Pentagon Building, pictured above, where more than 300,000 sq. yds. wer ap plied. No wonder those who know what this new development promises are enthusiastic bout the future of plaster. Faith in the exceptional value that Sabinite "M* gives is at ,ther reason why U.S.G. is telling architects, builders and contractors that Plaster D'Is It Better. Call cur office for literature and samples - they are yours for the as! fig. Trademark Reg. D.S. Pat.Off. BB026 1557 %d Four new stars have been added to the ser vice flag of our Plasterers Local #3. Harold Koenig Richard Doherty Albert Stone Joel Hamilton They have joined Uncle Sam to finish the world's biggest job - "smashing the Axis" - with their 53 "buddies" on the service flag shown in the first issue of St. Louis Red Top News. The Builders Guild of St. Louis sponsored a meeting January 31st at the Forest Park Hotel for all representatives of the building industry. As a member of the National Home Builders Ass'n., the program included talks by Mr. Harold A. Schulenberg and Ralph S. Duke, officers of this association. The large crowd attending was very appreci ative of the information they received on the post-war building program of NHBA and the possi bility of relaxing the L-41 order, which the speakers brought out was dependent on the col lapse and fall of Germany and Japan. IN MEMORI AM Death has called several members of the plastering and lathing industry in St. Louis dur ing the past two months. Fred N. McCool, Sr.: Associated for many years with Peter Anderson Plastering Co., passed away in February at the age of 70. Always interested in better plastering, his influence in the industry will be carried on by his four sons, Fred, Jr., John, Tom, and Arthur. Jerome Dunn: Treasurer of Plasters Union Local 3, passed away at the age of 82 years. His many years of life were devoted to the plastering industry both as an able mechanic and as an officer in the association he rep resented as treasurer. Harry Herwit: A member of Lathers Local #73 for over thirty years, passed away in Janu ary of this year. M. J. Mulligan: One of the old timers in the pMastering business, passed away in Decern.\r of last year. \ Much advance is still being made in improv ing gypsum plasters and cements. Recently, re search engineers of U.S.G. developed a gypsum cement that is as strong as concrete, ana many other special types for foundries, pattern shops, and models where controlled strength, expansion, setting time and hardness are required. Staff Colonel: "Your reports should be so written that even the most ignorant can under stand them.* Sergeant: "Yes Sir. What part is it you don't understand?" _ Few people realize the big part gypsum is playing in the war. The accuracy of bombers and artillery depends on fine optical instruments. All of these require lenses of the highest pre cision. Gypsum plate glass plasters are used to bed these lenses during grinding, and have made it possible to get mass production to meet the vast requirements of our armed forces. This is only one of many ways gypsum is helping win the war. Marine: "You've heard of Naples, the famous Italian port, haven't you?" Sailor: "No! How much is it a bottle?" On the home front, gypsum is also helping fight a public enemy -- fire. Few people are aware of the fire safety that gypsum plaster adds to any wall. But fire insurance companies know. The minute you add plaster to a wall they give it a much better fire rating -- a fact tnat will help keep plaster in many building specifica tions -- today and tomorrow. "The boss humors him! He once studied art, so now he insists on signing etch wall he worla on.*' BB026 1558 ROW A PLASTERING CONTRACTOR SOLD THE WORLD'S LARGEST ACOUSTICAL JOB . A new era for plasterers started when an order for the world's larg est acoustical job was signed for Sabinite "M". This job is the Army's new headquarters in the Pent agon Building, Washington, D. C. When the plastering contractor saw the specifications he discovered that substitute acoustical material was called for on most of the ceil ings, with .the result that a big part of the job he should have had was "out the window". Immediately the contractor de cided to get that business, if it could be done. For it represented over 300,pOO sq. yds. of plaster on this one job alone. And, he wanted to find some way to get this busi ness for plastering and establish himself on all future acoustical j obs. So he went to the telephone and called his U.S.G- representative. He explained what his problem was - "Does ll.S.G. have a product that will meet the specifications????' The salesman was quick with an answer. U.S.G. Research engineers had just developed a new acoustical ?1aster. He would get all of the acts for the contractor immediately. Soon a research engineer was on the job with the story. The new acoustical plaster -- Sabinite "M" -- would meet the specifications and offered many other advantages. "It has a high acoustical val ue," the engineer explained. It is low in cost. It has a new beautiful and distinctive troweled surface, eliminating a patterned, "tacked-on" appearance. It is flexible to fit any surface, so that architects have a free hand with their design and does not change regular plastering P rocedu res. Other important features about Sabinite "M", the engineer explained, are that it is fire resistant, it is sanitary, it can be painted with water-thinned paint, and it can be applied by available established building craftsmen, without intro ducing an additional trade or con tractor on the job. Sabinite "M" also has high light reflection, and is available in four pastel colors. After hearing these features of Sabinite "M", the contractor knew he had a real sales story, and asked the U.S.G. men to help sell the job. So, together they went to see the engineer in charge of the project. He quickly agreed to make a test. Sabinite *Mm makes noise a military secret throughout the Army's new Pentagon building at Washington, D. C. Sabinite "M" was applied to the ceiling of one room. Sound engin eers for the Army tested the result. These tests showed that the absorp tion met the specifications com pletely. So, a contract was signed to use Sabinite *M" throughout. As a result, thousands of hours of work were created for his lathers and plasterers. The plastering con tractor increased his profit with the additional yardage and estab lished himself in the acoustical plaster business. An outstanding feature of new Sabinite "M" that plasterers, es pecially, appreciate is its plas ticity, which makes it easy to apply and finish. No special skill is re tqhuiirsedmabtyerpialal.sterers in order to use Naturally, there is only one Pentagon job. But there are thous ands of jobs that can be sold if plasterers watch for them as they check specifications and figure new work -- then call on a U.S.G. repre sentative to help sell the job. In this way, plasterers will be creatng.jobs for themselves, and also will help to safeguard the market for their work tomorrow. AN ELEVATING EXPERIENCE BB026 1559