Document xM9abkMaoyp6Rp8X4ON6YGe6
New York, N. Y.
BOARD OF DIRECTORS MEETING CZNUTES
December h, 1962
A meeting of the Board of Directors of the Lead Industries Association,
Inc. was held at 2:05 P.M. on Tuesday, December k, 19&2, at the Commodore
Hotel, New York, N.Y.
PRESENT
REPRESENTING
C. R. Ince, Chairman J. Bers R. D. Bradford
D. R. Carter J. A. Costello F. H. Hurless C. G. Rice
C. E. Schwab S. D. Strauss W. P. Wilke III
St. Joseph Lead Co. Bers & Co. Inc. Federated Metals Division,
American Smelting and Refining Co. The Eagle-Picher Co. Ethyl Corp. Anaconda Sales Co. United States Smelting Refining and
Mining Co. Inc. The Bunker Hill Co. American Smelting and Refining (Co. Hammond Lead Products, Inc.
OTHERS PRESENT
Andrew Fletcher Robert Hendricks
R. J. Hopkins
D. A. Merson M. G. Smith
St. Joseph Lead Co. The Consolidated Mining and Smelting
Co. of Canada Limited The Broken Hill Associated Smelters
Proprietary Ltd. National Lead Co. The Electric Storage Battery Co.
L.I.A. STAFF
Robert L. Ziegfeld, Executive Vice President, Secretary-Treasurer David M. Borcina, Assistant to Secretary
E.R.P. STAFF
Schrade F. Radtke, Research Director Sam E. Eck
The secretary reported a quorum was present.
The chairman presided and the secretary kept the minutes of the
meeting.
LIA01149
Board, of Directors Meeting Minutes
-2-
December 4, 1962
The secretary presented a copy of a notice of meeting which had been mailed to each director, as provided in Section 4.03 of the Corporation's By-Laws. The copy was ordered filed with the minutes as per Exhibit "A." (Sent to Directors on November 26, 1962.)
The minutes of the previous meeting of April 10, 1962 were approved. PROPOSED AMENDMENTS TO BY-LAWS
The chairman reported that as a reult of action taken at the last meeting, he, the executive vice president, and Charles F. Barber, of the American Smelting and Refining Company, and the Association's attorneys, had thoroughly discussed the problem of including foreign associate members on an equal basis with domestic members in connection with voting rights. He further stated that discussions had also been held with the officers of the American Zinc Institute to coordinate the actions of both Associations.
The chairman reported that the consensus of these discussions was incorporated in the proposed amendments to the L.I.A. By-Laws, as per Exhibit "B." (Sent to the Board of Directors on November 26, 1962 with the agenda.)
A motion was thereupon made, seconded and unanimously carried that the proposed changes in the By-Laws, as outlined in Exhibit "B" be pre sented for general membership action at the next annual meeting. Membership Limitation - The chairman reported that a "limiting" membership section was being considered by the membership of the American Zinc Insti tute and that its proposed section reads as follows:
"The Institute reserves the right to withhold membership from persons connected with the Zinc Industry through employment in or con nection with an enterprise which is owned, controlled, or directed by a foreign govern ment . "
LlA0li5Q
Board of Directors Meeting Minutes
-3-
December 1962
A motion was thereupon made, seconded and unanimously approved
that a similar section be included in the L.I.A. By-Laws. The secretary
was requested to prepare such a section and present it to the Board for
vote by letter ballot, and if approved by the Board, to be presented for
general membership action at the next annual meeting.
MEMBERSHIP
New Members - The executive vice president reported that the Executive Cco
mittee had, by letter ballot, approved the election of Revere Smelting and
Refining Corp., 387 Avenue P, Newark 5> N. J., and the reinstatement of
E.I. duPont de Nemours & Co., Wilmington, Del. to regular membership.
A motion was thereupon made, seconded and unanimously carried con
firming the action of the Executive Committee.
Approval by Full Board Required for New Members - A motion was made,
seconded and unanimously approved that all future applications for member
ship be voted upon by the Board of Directors.
1963 RESEARCH AND ADMINISTRATIVE BUDGET
The research director presented his recommended 1963 Research and
Administrative Budget as per Exhibit "C" attached. He pointed out that
the recommendations presented had been approved by the technical subcom
mittees, the Technical Steering Committee, and the Industry Development
Committee.
The research director then summarized the 1963 recommended budget
in relation to marketing areas as follows:
L1A0U51
Board, of Directors Meeting Minutes
-4-
December 4, 1962
Architectural Market Transportation Market Battery, Ammunition, and Cable
Sheathing Market Chemical Market Paint and' Pigment Market Ceramics Market Health and Safety Fundamental Research Miscellaneous
Total 1963 Research Total 1963 Administration
Total
$106,500 15,000
15,000 7^,300 18,000 26,010 40,000
9,500 57,500
$363,810 $112,907
$476,717
A motion was thereupon made, seconded and unanimously carried to
approve the recommended 1963 Research and Administrative Budget of
$476,717.
1963 RESEARCH ASSESSMENT RATE
'The research director presented a report of estimated 1962 receipts
and expenditures and the proposed 1963 budget performance based on several
different assessment rates per ton as per Exhibit "D" attached.
After some discussion, a motion was made, seconded and unanimously
approved that the 1963 rate per ton, based on 1962 production, be established
at 38 cents per ton.
CHANGE OF NAME FOR AZI-LIA EXPANDED RESEARCH PROGRAM
The AZI-LIA Expanded Research Program Executive Committee at its
meeting held on November 21, 1962, took the following action regarding
the name of the Expanded Research Program:
"The Executive Committee, on motion duly made, seconded and unanimously approved, recommended for the considera tion of the respective Boards of Directors that the name of the AZI-LIA Expanded Research Program be changed to 'Lead-Zinc International Research' and that the existing affiliation with the American Zinc Institute, Inc. and the Lead Industries Association, Inc., be shown by caption reading 'associated with American Zinc Institute, Inc. and Lead Industries Association, Inc.'"
LIa 01152
Board of Directors Meeting Minutes
-5-
December 4, 1962
The chairman reported that this resolution was presented to the AZI Board of Directors which recommended that further consideration be given to the name change by an ad hoc committee composed of the Executive Committee and one additional member from each of the AZI and LIA Board of Directors, and that the ad hoc committee present their recommendations in advance of the annual meeting for consideration by the Board of Directors at that time.
It was the consensus that the action taken by the AZI Board of Directors be affirmed.
ACKNOWLEDGMENT OF SPONSORING COMPANIES OF ERP
It was proposed by the Expanded Research Program's Executive Committee
that acknowledgment.be made of the sponsoring companies of the Expanded
Research Program by addition of their names in the semi-annual Research
Digest.
The Board of Directors approved this proposal.
1963 LIA PROMOTIONAL AND TECHNICAL SERVICE BUDGET
The executive vice president presented his recommended 1963 budget
for LIA activities, as per Exhibit "E" attached. He pointed out that the
Industry Development Committee had approved the budget as herein presented.
Hie executive vice president then summarized the 1963 recommended
budget as follows:
Administrative and Technical Service Publications Advertising Miscellaneous Promotion
$258,000
Total
$483,125
UlAOl253
Board of Directors Meeting Minutes
-6-
December 4, 1962
The executive vice president reported that the major increase in the 1963 budget was for Advertising and that the increase was due primarily to a campaign in "Business Week," seven 2/3-pages in 1963 that will be de voted to the promotion of battery-powered vehicles. He further stated that he believed that this was a most opportune time to begin a promotion campaign in this area.
He then requested Mr. M. G. Smith of The Electric Storage Battery Company to comment on the recommended program in "Business Week."
Mr. Smith agreed that the timing was right for a concerted effort to increase the use of battery-powered vehicles. He pointed out that in industrial trucks, the present relationship of gasoline to battery-powered trucks is 1 to k in the United States and 1 to 1 in Europe.
He also stated that Allis-Chalmers has recently developed a con troller for battery-powered vehicles that provides better performance and acceleration with 30 per cent less drain on the batteries and this develop ment, coupled with LIA promotional efforts, should help radically to change the 1 to h ratio in the next few years. Other areas of increased potential are golf carts and personnel carriers. Also, he expects rapid growth in multi-stop delivery trucks in the near future. He further stated that his company expects a k-2 per cent increase in motive power batteries in the next five years.
He then stated that he strongly endorses a campaign in "Business Week" to influence management personnel and that the Association is in the unique position of being able to promote the idea of battery-powered vehicles rather than a specific product.
LIA01154
Board of Directors Meeting Minutes
-7-
December 1962
The executive vice president then reported that along with the space advertising, two additional brochures on lead-acid battery-powered vehicles will be prepared. He further reported that a meeting will be conducted with the electric truck and industrial battery manufacturers during which the LIA will outline its program and attempt to coordinate its efforts with whatever promotional efforts are being planned by these groups.
After some discussion, it was agreed that efforts should be made to increase the representation of industrial battery manufacturers among the membership of LIA, and the executive vice president was requested to take whatever steps he deemed necessary to accomplish this objective.
A motion was then made, seconded and unanimously carried approving the budget of $483,125 as presented.
1963 RATE PEE TOH Industry Development - The executive vice president reported that the In dustry Development Committee had recommended a 1963 rate per ton of 62 cents on domestically sold lead, a rate that would provide for a balance at the end of 1963 of approximately $150,000.
After some discussion, it was the general consensus that the 1963 year-end balance should be reduced to about $100,000. The executive vice president reported that a 1 cent change in the rate per ton for Industry Development is equal to approximately $6,000 in 1963 assessments.
A motion was thereupon made, seconded and unanimously approved that the 1963 rate per ton for Industry Development, based on 1962 tonnages, be established at 54 cents. Membership - The executive vice president reported that his recommendation for membership assessment rates in 1963 remain the same as 1962, namely:
LIA01155
Board of Directors Meeting Minutes
-8-
December 4, 1962
Mined Smelted and Refined Manufactured Consumed (Assembled Articles)
- l6 cents per ton - 4 cents per ton - 4 cents per ton - 2 cents per ton
After some discussion, the secretary was requested to prepare a
listing of the membership assessment rates for the last ten years and
present it to the Board at its next meeting to be sure that these rates
and those for Industry Development are in proper proportion.
A motion was then made, seconded and unanimously approved that the
1963 membership rates per ton be the same as in 1962.
ENTERPRETATION OF BY-LAWS, PARAGRAPH 1.08 ASSESSMENT
The executive vice president stated that there was a question as to
the interpretation of Paragraph 1.08 Assessment in the By-Laws, limiting
any member's subscription to 25 per cent of the total.
After some discussion, it was moved, seconded and unanimously approved
that the limiting factor of 25 per cent as outlined in Paragraph 1.08
Assessment of the By-Laws be applied to the total funds, subscribed to T.TA
activities and net to the total of LIA plus Expanded Research Program sub
scriptions .
APPOINTMENT OF NEW SECRETARY
A motion was made, seconded and unanimously carried appointing David
M. Borcina as secretary and assistant treasurer of the Lead Industries
Association, Inc.
The outgoing secretary, Robert L. Ziegfeld, who served in this
post for many years, will remain as chief administrative officer and
retain his office of executive vice president and treasurer.
LIA01156
Board, of Directors Meeting Minutes
-9-
December 4, 1962
SIGNATORIES ON ASSOCIATION CHECKS The executive vice president reported that the present practice of issuing checks on the Association requires one officer's signature. It vas the consensus that consideration be given to a requirement that signatures of two officers be required on ai 1 Association checks over a certain amount. The chairman with the approval of the Board stated that this would be discussed by the Executive Committee and its recommendations presented at the next meeting.
NEXT MEETING DATE It was agreed that the next meeting be held on April 29, 19^2 during the annual meeting. There being no further business, the meeting adjourned at 4:20 F.M.
LIA01157
EXHIBIT "A"
LEAD INDUSTRIES ASSOCIATION, INC.
292 MADISON AVENUE
NEW YORK 17, N. Y.
November 26, 1962
SUBJECT; NOTICE OF MEETING AND AGENDA
To the Board of Directors of the Lead Industries Association, Inc.;
Following is an agenda for the meeting of the Board of Directors of the Lead Industries Association, Inc. to be held at 2:00 P.M. on Tuesday, December 4, 1962 in Salon C at the Commodore Hotel, 42nd Street at Lexington Avenue, New York, N. Y.:
1. Approval of minutes of previous meeting (April 10, 1962).
2. Consideration of research budget for 1963 (to be sent directly by the Research Director).
3. Consideration of L.I.A. budget for 1963 (to be sent immediately follow ing the Industry Development Committee meeting November 28, 1962).
4. Recommendations on proposed amendments to the by-laws for general membership action at the next annual meeting, April 29-30, 1963 (attached).
5* Interpretation of by-laws, paragraph 1.08 Assessment limiting any member's subscription to 25 per cent of the total. (Does this limitation apply to the total subscription or to each part, such as membership and industry development?)
6. Confirmation of Executive Conmittee letter ballots admitting Revere Smelting & Refining Corp. and reinstating E.I. du Pont de Nemours & Co. to membership.
7. Appointment of David M. Borclna as secretary and assistant treasurer.
8. New business.
9- Next meeting date (April 29, 1963)
Very truly yours,
Executive Vice President
N 693.01
LIA01158
i/gu. on' a
PROPOSED AMENDMENTS TO L.I.A. BY-LAWS (Underscored portions are new additions)
"1.02 Classes of Membership. The membership shall bl divided into three classes as follows:
(a) Members-Donestic and Foreign. Any individual, corporation, association, partnership or other organiza tion admitted to membership which is engaged within the United States in lead mining, smelting and refining, manu facturing or consumption, or which is engaged in one or more of such activities outside the United States and markets lead or lead products within the United States, shall be a member of the Corporation. Members engaged within the United States in lead mining, smelting and refining, manufacturing or consumption shall be domestic members; all other members shall be foreign members.
(b) Associate Members. Any individual, corporation, association, partnership or other organization admitted to membership which is engaged in lead mining, smelting and refining, manufacturing or consumption and which does not qualify for membership under Section 1.02(a) shall be an associate member of the Corporation. Except as provided in Section 1.07, associate members shall have all rights of membership that members have."
"1.03 Admission. Any individual, corporation, association, partnership or other organization may apply to become a member or an associate member by submitting a written application which briefly describes his or its business within each of the lead industry's four branches (mining, smelting and refining, manu facturing and consumption), which briefly describes his or its marketing activities within the United States, if any, and which contains an agreement to be bound by these By-Laws and the Certi ficate of Incorporation of the Corporation. Approval by resolution of the Board of Directors or Executive Conmittee shall elect an applicant to membership."
"3*03 Qualification of Directors. All directors shall be individuals of full age who are members or associate members or representatives of members or associate members. At least one of them shall be a citizen of the United States and a resident of the State of New York."
LIA01159
N 693.02
88 888888888888 888888
ADMINISTRATIVE BUDGET
EXPANDED RESEARCH PROGRAM - LIA
Item
1962 Approved Budget
Estimated Expenses
12/31/62
1. Gross Salaries 2. Rent 3- Reproduction & Office Supplies
a. General b. Semi-Annual Report 4. Telephone & Telegram
5- Postage & Express 6. Books Sc Periodicals
7. Furniture & 5'quipnent 8. Office Services
9- Temporary Office Help 10. Committee Luncheons
11. Travel & Expenses 12. Bookkeeping & Audit Fees 13- Legal & Patent Fees 14. Insurance:
a. Business b. N. Y. State Disability c. Group
15- Payroll Taxes 16. Tech. Assn. Memberships 17. Pension Liability 18. Moving Expense (new man)
19- Office Modifications 20. Miscellaneous
$62,055-00 4,400-00
3,000.00 2.000.00 2,500.00 2,000.00
400.00 2,250.00 1,500.00
750.00 1,500.00 15,000.00 1,400.00 2,500.00
300.00 75.00
150.00 1,460.00
250.00 5,000.00
500.00 1,600.00
600.00
$59,000.00 4,860.00
2,8(30.00 1,200.00 3,000.00 2,500.00
500.00 2,250.00 1,800.00
500.00 2,500.00 15,000.00 1,366.67 1,000.00
175.00 75-00
300.00 1,750.00
150.00 5,000.00
- 0940.00 925.00
Exhibit "C"
1963 Proposed Budget
$63,022.00 4,860.00
3,000.00 1,500.00 3,000.00 3,000.00
500.00 1.500.00 2,000.00
200.00 2,500.00 15,000.00 1,650.00 2,500.00
300.00 75.00
350.00 2,000.00
200.00 5,000.00 - 0-0-
7750
Grand Total
$111,190.00 *3CT,?91-67
$112,907.00
December 10, 1962
LIA01160
;V 693.03
Project No.
IM-16 IM-67 LE-36 IM-44 UIM-18 ULM-19
LM-9
LM-45
LC-18 LC-28 LC-49 LC-63 LE-73
LC-31* LC-50
LC-12 LC-14 LC-19 LC-21 LC-22 LC-23 LC-37 LC-54 LG-74 12/10/62
19^3 BUDGET RECAPITULATION
EXPANDED RESEARCH PROGRAM - LIA
Title
Architectural Market
Lead for Sound Attenuation Development of the EM Process for Continuous Cashing of Lead Sheet High Speed Plating of Lead Joining of Lead to Lead and Other Substrates Lightweight Lead Sheet Roofing System Hot Dipped Lead Coatings for Galvanized Steel
The Transportation Market
FiLor Reinforced Lead
Battery, Ammo & Cable Sheathing Markets
Investigation of the Conversion of Particulate Lead to Wrought Forms
The Chemical Market
A Fundamental Study of Organolead Chemistry Organolead Chemistry Lead Compounds as Lubricants and Lubricant Additives Improvement of Textile Materials by Lead Chemical Treatment Lead Anodes in the Purification of Domestic and Industrial Effluent Water
Paint & Pigments Market
Anticorrosive Properties of Lead Pigments in Water Thlnnable Ferrous Metal Primers The Use of Lead Pigments in Air Drying Water Reducible Paints for Wood
Ceramics Market
Lead Glazes for Fast Firing Bodies Phase Relationship and Physical Properties of Selected Ceramics Systems Low Temperature Lead Enamels Containing Molybdenum and Bismuth Oxides Development of Lead Fluxed Ceramic Bodies Fundamental Behavior of Lead in Glasses Study of Ferroelectrics Containing Lead Compounds Polymorphs of Lead Oxide Lead Glazes for Fast Firing Bodies Strength of Glasses
Exhibit "C"
Funds Required 1963
$40,000 9.000
27,500 17,500
7,500 5.000
15,000
15,000
25.000 10.000 32,800
3,500 5,000
14,000 4,000
2.500 3,930 3,000 3.000 3,000 2.000 4,100 2,980 1.500
LIA01161
1963 BUDGET RICAPINITIATION EXPANDED RESEARCH PROGRAM - LIA
Exhibit "C"
Project No.
Title
Health ar.d Safety
LC-75 LC-76
The Determination of the Level of Lead
Concentration ir an Ambient Atmosphere
The Testing of C'-rgano Lead Compounds for Possible
Endocrinological and
-Mammary Tumor Activity
Fun'iamental Research
LE-29 LE-70
LE-38
A Fundamental Study of Surface Reactions of Lead Chemical and ElectrochemicalCorrosion of Lead Alloys Corrosion Research Council
Miscellaneous
LP-52
Abstracting Service Undesignated Research Fund
Funds Required 1963
$35,000 5>000
4,000 5>000
500
7>500 50,000
Total 1963 Research Budget Recommendation Total 1963 Administrative Budget Recommendation
TOTAL
363,810 112,907
$476,717
,December 10 1962
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LIA01163 vf> W^J.:. .
N 693.04
' --T - l
LEAD INDUSTRIES ASSOCIATION, INC.
202 MADISON AVENUE NEW YORK 17, N. Y.
November 29, 19^2
Exhibit "E"
SUBJECT: 1963 L.I.A. BUDGET
To the Board of Directors of the lead Industries Association, Inc.:
As decided last year the Ordinary Fund and Industry Development Fund Budgets have been incorporated into a single Combined Budget to cover all L.I.A. expenses for administration, technical service, publications, advertising and other forms of promotion and industry development, including health and safety work. However, the Expanded Research Program's Budget for administration and research is not included and is forth coming from the Research Director. This report therefore applies to all L.I.A. activities other than research.
In 1962 total subscriptions amounted to about $4-7^,000, of which about $88,000 came from membership subscriptions contributed by all members and $386,000 from pig lead producers only based on their pig lead sales in the United States. Regular member ship subscriptions were at the rate of l6^ per ton of lead mined, hi per ton of lead smelted or refined, per ton of lead manu factured, and 2$ per ton of lead consumed in assembled articles such as batteries, cable and ammunition Subscriptions on pig lead sold in the United States were at a rate of 65^ per ton.
The following tabulation shows the budget approved for 1962, the estimated actual performance under that budget, and recommendations for 1963 as approved by the Industry Development Committee on November 28, 1962. In examining these figures please bear in mind that rather substantial approved expenditures for publications in 1962 were not made because insufficient data were available, but it is expected they will be published in 1963* Therefore these have been set up as reserves out of the 1962 budget to be spent for specific purposes in 1963. Also, as directed by the Industry Development Committee, an initial reserve for a motion picture has been set up in the 1963 budget which it is not expected will be spent in that year. Further more, certain expenditures out of general reserves are suggested in 1963 because these reserves appear to be more than adequate and the time right to use some of them. Receipts for 1963 are based on the same subscription rates as in 1962 for general membership and on 62^ per ton instead of 65^ per ton on pig lead sales in the United States, as recommended by the Industry Development Consnittee.
Ahead with Lead
^40ll65
N 693.05
L.I.A. COMBINED BUDGET (Except Expanded Research Program)
Administrative & Technical Service: Salaries, incl. Payroll Taxes Insurance Furniture, Fixtures & Equipment Rent & Light Travel Entertainment & Lunches Meetings Office Supplies Mailing Telephone & Telegraph Printing Association Dues Books & Subscriptions Transfer to Pension Fund Test Programs Legal & Consulting Fees Abstracting Service Miscellaneous
Total Administrative & Technical
Service
Approved
1962
Estimated Actual 1962
$15^,000 1,300 2,000
16,000 22,500
3,500 4,000 3,500 3,400. 3,500
500
1,350
1,300 11,000
4,000 1,500 3,750 7,000
$150,500 2,200 2,000
14,500 22,500
3,500 4,000 3,500 4,500 3,400
400 1,000 1,300 11,400 3,000 1,500 4,500 5,000
244,100
238,700
Suggested 1963
$158,000 2,500 2,000
14,500 22,500
3,500 4,000 3,500 5,000 3,500
500 1,200 1,300 16,000 4,000 2,000 8,000 6,000
258,000
Publications: "Lead" Reprints Construction & Architectural Flyers Ceramic Supplements Sweet's Catalogs Pigment Manual Anti-Vibration Report Monograph Noise Control Manual Delivery Truck Brochure Cable Handbook Motive Power Batteries Roofing Handbook
Total Publications
23,000 4,000 5,000 2,000b
13,500 7,000b 4,000b 1,500
25,000ab c
3,000b 2,000
-
90,000
20,000
4,000
3,500
-
13,500
-
600 1,500
-
-
-
2,000
-
45,100
27,000 5,000 3,500
-
13,500 -
-
1,500
-
4,000
-
-
5,000 59,500
Advertising: Architectural & Construction Design Ceramics Pigments Cable Management Batteries Vibration Control Production Miscellaneous
Total Advertising
26,600
19,000 10,300
6,000 6,500 8,150
-
-
20,250 2,000
98,600
35,000 19,000 10,300
6,000 6,500 8,150
-
-
17,500 2,000
104,450
15,595 18,244 10,266
9,278 6,480
-
36,004e
7,6o8f
22,000 2,000
1277575
-2LIA01166
Approved
1962
Miscellaneous Promotion:
Conventions St Exhibits
$ 16,500
Apprentice Contest
600
Seminars
-
Product Development & Contingencies ll,000d
Total Miscellaneous Promotion
28,100
Estimated Actual 1962
$ 15,000 650
3,000 18,650
Grand Total
$461,000 $406,900
Suggested . 1963
$ 16,500 650
6,000 15,000 38,150
$483,125
Balance, beginning of year Receipts
Expenditures Balance, end of year Special reserves Uncommitted balance, end of year
Estimated
1262
1963
$180,000 474,000 654,000 407,000 247,000 4l,000g
$206,000
$206,000 450,000 656,000
483,125 172,"875
25,OOOh $1^7,875
a. Includes $14,000 transferred from Contingencies Fund and $4,OCX) from Delivery Truck Brochure, as approved.
b. Set up as Special Reserves for publication of same items in 1963. c. $4,000, already approved, transferred to Noise Control Manual. d. $14,000 transferred to Noise Control Manual. e. Partly included under Management in 1962. f. Included under Architectural and Construction in 1962. g. See footnote (b). h. For future use in motion picture production.
The following notes present additional data and information in explanation of the expenditures and suggestions covered by the foregoing detailed budget, which embraces major promotional efforts in seven specific areas of lead, consumption or potential consumption and certain activities that cut horizontally across all lead applications.
Technical Service. The technical service performed by the staff for lead users aid. potential users applies to all lead markets. No changes are suggested either in the staff itself or in their duties in this respect. Some increase in cost is anticipated mainly to keep salaries in line with comparable positions elsewhere.
"Lead." This quarterly eight-page publication, with a circulation of over 50,000 lead users and potential users, applies also to all lead markets and has proved invaluable in its more than 30 years of publication. No major increase in the mailing
-3-
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list is recommended at this time, but the staff is turning up so much good material for publication that some increase in its size seems warranted. It is recommended that it be continued as a quarterly but increased to 12 pages, which is reflected in the budget presented.
Storage Batteries. It is estimated that batteries for motive power in industrial vehicles and for portable tools now consume about 15,000 tons of lead a year and that this could be increased to some 30,000 tons by increasing lead batteries' share of the market. An L.I.A. brochure on lift trucks published several years ago has now been circulated to about 100,000 people, has been translated, into six foreign languages, and is still popular. This year it was supported with a modest advertising campaign in "Factory," and publication of a new brochure on miscellaneous motive power applications for batteries. It is suggested that in 19&3 a third brochure, on battery powered street trucks, be issued and that the advertising in "Factory" be supported with a very modest campaign to top management in "Business Week" and a campaign in a strictly materials hantiling publication "Materials Handling Engineer." It is further in tended to solicit more support from industrial truck manufacturers and industrial battery makers through one or more seminars with them acquainting them fully with our activities and outlining areas in which they can assist.
Vibration Control. This market, although currently small and confined largely to building foundations, has grown rapidly in the last two or three years. Also, the use of lead for this purpose has been slowly spreading to machinery foundations like printing presses, cooling towers and laundry machinery. The machinery market, if properly cultivated, could potentially mean lead tonnage well in five figures. It is recommended that full engineering data be published as soon as available from the research contractor. Also that modest advertising of case histories be continued in "Factory," "Progressive Architecture" and "Engineering News-Record" to increase the ever-growing interest in lead for this application. At least two leading accoustical consultants have recamended lead for this purpose to architects after field tests, one for three different buildings in three different cities accounting for the use of over 10Q tons of lead on those three jobs alone.
Ceramics. This market now accounts for some 30,000 tons of lead a year with a 5-year potential increase to 50,000 tons. The increase since our campaign started about five years ago has been between 5,000 and 10,000 tons. We suggest continuation of our space advertising and publication of supplements to our ceramics manual.
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Pigments. The current market for lead in metal primers and traffic marking paint is about 17,000 tons with a 5-year potential of about 25,000 tons, the increase being about equally divided between the two types of paint. At this time it appears that technical work with highway engineers can best benefit traffic marking paint. However, metal protective paints are highly competitive and, although lead pigments are giving a good account of themselves, they need promotional support. Our Pigment Comnittee has had a manual an lead pigments in preparation for about a year and feels it will be ready for publication in 1963. The Committee also feels that we should return to an advertis ing schedule in "Engineering News-Record" which, although highly successful, was suspended a couple of years ago for internal reasons which we now believe can be resolved. Also a slightly smaller schedule in paint magazines is suggested by dropping one publication with overlapping circulation.
Cable Sheathing. The purpose of this campaign, started a year ago, is mainly to defend the 60,000 tons of lead now being used and strive for some moderate increase. No change is sug gested in the space advertising. Also work has been in progress on a cable sheathing brochure, which was authorized this year, and it is suggested that the money already approved for this be set aside in reserve for its publication early in 1963*
Architectural and Construction. This embraces a number of uses such as roofing, flashing, pool linings and other waterproof ing, calking lead and plumbing. The roofing and flashing market has been largely confined to monumental buildings but although architects often favor lead they are misinformed about its cost, weight, etc. Also contractors are not familiar with lead and resist its use even though specified by architects. This use is currently small, perhaps, $00 tons a year, but it appears to have a potential of many times this amount in five years. It is sug gested that a handbook of detailed drawings be published for architects and contractors and that this be supported with a continued small campaign in "Progressive Architecture" and "Engineering News-Record." This should be accompanied with an educational campaign to contractors to remove their fears of handling lead.
Design. We have been conducting a modest campaign in the design field for several years and it appears to have created considerable new interest in lead. No change in this schedule is suggested.
Noise Control. A subcommittee has been appointed to in vestigate this field. Therefore no major recommendations are made here, pending a later report from this group. Meanwhile, funds already approved for a manual or other publications on this subject are set up as a reserve for use in 1963. Also some of our advertising space in the design field could be used for case histories, particularly on leaded vinyls or similar products now available on the market. It is also planned to prepare detailed case history reports on all lecd soundproofing Jobs of an experi mental nature that have been u.<ae so far.
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Conventions and Exhibits. In support of all the foregoing we recommend continuation of our exhibits at the Design Engineering Show, the Chemical Show, the American Institute of Architects Show, the Plumbers Show, the National Association of Home Builders, and the Accoustical Society Show.
Seminars. This is a new item in this year's budget. Half* of it has already been committed to joint sponsorship of one on lead intoxication at the Kettering Laboratories next February. The balance is for such other group sessions as suggested with battery and industrial truck makers.
Sweet's Catalogs. No change is suggested in this part of the program which will support our catalogs in Sweet's in 1964 but must be prepared in 1963.
Abstracting Service. The abstracting service performed for us by the L.D.A.-Z.D.A. in London and jointly financed by them, L.I.A., A.Z.I. and E.R.P., will be considerably more expensive next year, we are informed. This is reflected in the budget.
Product Development and Contingencies. This item is lower than in the 1962 budget. We believe it reasonable in relation ship to the total budget, but it offers some flexibility to take care of unforeseen opportunities and to foster test installations or experimental use of lead.
Respectfully submitted
RLZ:mk
Executive Vice President
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