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. . . LET DUTCH ECY KEEP IT LOOKING CHEERFUL!
'CHEAP" PAINT afiorz&.yeatx
Ccst$llO.Nouitbepaint
must be burned and scraped offof $60 more. Total, $170, or\$ll3per year. And oa top of ad-tbat then's another extra to Pay for, the additional cost ofa ixte
the "cheap"pattri yob. Cost $120, or $30 per year-to date. Thtp Cpst tPill be sail lesuas tme gotsmy.Nofurffi^g-and
prtmng doat 'will- be needed at \ iepaint- tune.-
mens. Check the coupon below fot full information.
HAPPINESS, like charity, begins at home. But how can you feel completely h'appy, if every time you
Now note the difference with Dutch Boy I There s nota sign
look at your home it reminds you of the'mistake youof cracking and scaling. For
made when you had it painted--the mistake'of using Dutch Boy White-Lcad xesists^the weather:
"cheap" paint?
,
dowj
But mail it to ns even if you1 ar? not interested in the Easy Payment Plan for it brings you our illustrated booklet, "The House We Live In r, iwhich tells how to modernize with paipc. and what to: look, for .when buy ing. a paint job. .Address Department.208, nearest b c"
The first photograph at the right shows you what to expect from "cheap" paint., . . how it soon cracks and ' scales away, rainiag thc appearance of a house and ex posing it to the ravages of the weather.
i And that's only half the story. Before new paint can be put on, the old must be cakea off--burned and scraped
unbroken surface^an-ideal
The experienced Lead becausstingT tion. He and tints it to knows paint-like a. painter.
NATIONAL LEAD' COMPANY .NefrYotfc 1160akSt.;&i&lp;Sipi^t'
........ ......................Art. Cincinnati; 121} West Thirtl St.
Chestnut St. Sc Lop 2240 24th Sc. 'San lEranosco
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NsSriottiiir
----------- ..... r. lewis:*
off, down to the bare wood. And then an extra coat-- a new priming coat--must be applied.
. Easy to.Pay^tbe
[liIAD COMPANY
These unexpected costs eat up all the If lack of ready cash pn^vcncs .you;
money you hoped to save by using "cheap" paint.
advantage-of. the DptchiBoy E&fji down payment. Surprisinglysmall iinonchly.;-mstaU-
ittek TBcrvf ClOWtfe
' Name------ ----------------
GOOD PAINT'S 01 HER NAME
City------------------------- _______________ State_____________________
N 28110