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March 28, 1966
Albi-Clad Manufacturing Company, Inc.98 East Main Street Rockville, Connecticut
I PLAINTIFFS
(| EXHIBIT
Dear Sirs:
j ' SMF-5 ...
It has come to the attention of the members of
the Sprayed Mineral Fiber Manufacturers Association, Inc. that you have stated in your advertising copy that. Albi-Clad "vjon*t dust or flake like asbestos-type fire-' proofing."
As you may know, it is an unfair trade practice to publish statements that are misleading or deceptive, in whole or in part, in disparaging competing products.
Such practices are actionable in the courts. In addition, the Federal Trade Commission has jurisdiction to issue a cease and desist order against unfair trade practices.
We ask that you.send us promptly your assurance that you will remove phrases such as the one quoted above
from all promotion materials.
Further, we note your claim, that Albi-Clad has been "Accepted by all Leading Building Codes", and we request.that you substantiate this claim by providing
us with a list of the building codes referred to in your clsim.
Sincerely yours,
Qi/U-mA
Morris Licff f
Chairman, Technical Committee.
Sprayed Mineral Fiber
'
Manufacturers Association, Inc*.