Document wrZ5yxg1eddYev90eDRXEaBzE

Sh e r w in -Wil l ia ms Co d e o f Pr in c ip l e s 1-- To win on our merits. 2-- To be the best and largest concern of.the kind in the world. 3-- To be broad and liberal as well as aggressive in our policy and methods. . 4-- To take a pride in our institution. . 5-- To be loyal to the Company and to each other. 6-- To foster good fellowship among Ourselves, and to take pleasure as well as profit out of our work. , 7-- To strive constantly for the improvement and advancement of the business and ourselves. j -)0 8-- To be considerate, polite and courteous in all our dealings wi`* and without the Company. 0--To be high toned in everything, everywhere. ' 10--To grow in knowledge and character as well as in size. 0S 6*0(?C 00-dM S -000 NEARLY SIXTY YEARS OF CONTINUOUS CONTROL AND MANAGEMENT A BRIEF SKETCH 1866-1922 "Wlial is worth duinfS* i* worth Joinj wcU" Th e Sh er w in -Wil l iams Co . An Outline of Achievement in the Paint and Varnish Industry 1, In the Beginning Nearly sixty years ago--in 1866-- there was hung on the commercial hori zon a new "shingle" reading "SherwinWilliams & Company." It was a bold step to take on a capital of $2,000, but Henry Alden Sherwin saw the oppor tunity and seized it. He admitted some years afterward that he only seized ut the time one of three business offers-- one which was the least remunerative of the three, hut one which seemed Lo give the most promise. With the motto before him "What is worth doing, Is worth doing well," he built on a solid foundation--quality, thoroughness and integrity. It was always his endeavor to do everything he could to establish a good reputation by giving good meusure and to avoid every trick that would Bave a penny at the expense of the other fellow. IIKNltY ALDEN SHERWIN Henry Altlen Sherwin *m Lorn September IT, IH1 Hi llaihmnrc. Vermont; ton of Altlcn W, Sherwin m| Rw Iif I (liaelii ltler) Sherwin. ` . Mr. Sherwin wot educated in the public chimin of Vermont. At (lie age of thirteen he commenced htn litiaiiiciorciirerr, and for ail yeara worked at varioua ocrupa- lioiiH. In 1800 he came to Cleveland and entered n ary uouils linn aa a junior clerk, and waa promoted to bonk* keeimr when he waa with tbia concern only two year*. He next ventured into the .wliolccale grocery buiinM, tartine #a bookkeeper, aubaequcntly becoming a member of the. arm. , In July, 1800, he left this buaineaa to become the founder of tiic present paint industry, atartmg under the name of Dunham li Company, and it remained ao until January. 1870, when E. P. Williama waa taken into the firm, and it became Sherwin, Williama It Company.. In 1804 tbia Company was incorporated into Tne Sberwin-WilUama Company. ' A iicW partnership was funned in January, 1870, with K. 1*. Williams and A. T. Osborn. Mr. Williams brought to the business the uhility, energy and sup port which was required in that growing stage. Mr. Osborn was head accoun tant. About that same time S. P. Penn joined the force and his wise counsel on financial matters for a period of over fifty yeurs has left un indelible impres sion on the organization. i D. R. Averill of Newburgh, Ohio, in vented a liquid paint ubout 1866. This paint, while it did not settle in the package, could only be made from a formula which in Mr. Sherwin's opinion would not and could not produce a reputable paint. Mr. Averill thought lie had made a great discovery and that a fortune was in his grasp. He was a pioneer in a great industry, hut his line of procedure was not wisely chosen, so that lie, and those.associated with him, never quite realized their ambition. His hope was to monopolize the business through his patents--something thut any sane paint chemist knows cunnot be done. years, 1 litre came let Ite a woUfuu ruled prejudice against prepared paints, Imt nevertheless the way had been opened and gradually the larger and older manu facturers began to turn their attention to the production of paints in liquid form of a reputable quality. From this point forward there is one continuous record of history and prog ress. It is only necessary to outline the results. S-W Faint was put on the market as the outstanding paint from a quality and full measure standpoint. Its reputation, which was destined to become world wide, started almost im mediately with its distribution. The chief claims for the paint were its weight, the quality of its: raw materials, the thoroughness of its grinding and mix ing; its covering cupiicity, its ease of application,. its durability und its ecoinutiy. These claims have hud abundant veri fication for over half a century und today SW1*. which was then simply Shcrwin- Williams I'iiinl. while il Ims a host of eompclilurs, stands mil as I lie standard house paint by whieh others are meas ured. Various experiments resulted in de finite developments in the manufacture of paints and paint making machinery. This lead to vurious lines being added to the original house paint. 'I'hey included paints for railroads, paints for buggies, paints for the manufacturing trades, paints for the marine trades, ete. "The right quality paint and vnrnish for every surface" had its beginning Imck in those early days, when even then il was recognized that one formula would not furnish a paint or a varnish for all purposes and that different surfaces required different surface treatments in the matter of drying time, whether thesurfupe was to he walked on, whether it was to he rulihed, etc. When Mr; Sherwin began business a carload' was twenty tons--now it is fifty or more. There was1 no through railroad to the Pacific ('oast--no Suez Canal, no Panama Canal, no telephone, m> dynamo, no electric light, no storage battery, no electric railway, no wireless, no steam "turbines, no typewriter, no airship, no automobile, no radio. During the early activities of Mr: Sherwin, Mr. Williams, Mr. Osborn, Mr. Fenn and others of the organization, North Dakota, South Dukola, Montana, Idaho, Washington and many other States, were not yet admitted to the Union and there were still many `Terri tories." Mr. Sherwin died in June, 1916, hav ing lived to complete the Fiftietli Jubilee of The Sherwin-Williams Company. 2. Men at the Helm Leadership lias been the prominent feature of Sherwin-Williams manage ment since the beginning. Coupled with character, it has been an unfailing policy of the company to hnve men at the helm who will he all that is expected of them both inside und outside the coinpuny. In a sense, the company has always felt its responsibility to furnish Mr. Sherwin was a man of highest ideals--clean, scholarly, friendly. He was a great reader n id lover of hooks, line bindings, nnd graphic arts. He had an unexcelled collection of works on angling, which sport interested him deeply. He was also a Inver of the out doors and had a model farm at Wil loughby, Ohio, which his family still maintains. A man of Mr. Sherwin's kind naturally gathered around himself men of the right sort. They were not always identical with him in their make-up, hut they were men who had vision and could build as Mr. Sherwin wanted to build--for permanence. Mr. E. P. Williams hud a remarkable personality. He was active in the selling end of the business and made u Imst hf friends wherever he went. Ilis partnership brought.with it progress and push and this prevailed until the time of bis death in 10().`J. His two sons, SEHENO P. FENN Serenu H Kenn, Vice-President of The Sherntn-Willtsini Company, sir born April U, Iff*, nl Tallmadge, Ohio, the son of Sereno and Elisa Penn. His .parents earns from New England. He waa educated in the pubhe, common and high school, Tallmadar. Ohio, and ll,a Ilumiston Military Instiluta of Cleveland. Ohio. His Slat """B*" tion was with the U. S. Pension Bureau, Cleveland.Oblo. suhseituentiy with the Big Pour Railroad, where be re mained ala years. Sines 1ST* he baa been connected with The Sberwin-Williams Co., in lbs positions of Caehier. Treoeortr hod Vico-Frestdenl. Mr.Teoo woe a member of the tfglh Regiment. O. V. l..in lha Civil Wac. He haa lur Illy years. .. Ilia eonaeetiou with lha V. M. V. A. of Cleveland . Itrraideal uuiabcrs a wt* l year* ami le u I hr Inlrrnalioaal CoMiailtM of IbeY. M. C. A. Mr* Kt ait Blill active ai Vice Pmi^al, Siectelery awd w- urir in active narlirinalioa m the affairs. I * deni Clevrlauu Y. ft!. C. A. iwr M yani. lulwiinl ami Lewis,entered the business. Fdwurd was identified with the itailway Sales Department for several years, until his retirement from netive work, alt lmn|;li he is today a director of the company and President of the Hoard of F'dinutiuii of ('leveland. Lewis Williams, who is retired, was active in the purchasing end of the business for many years. There were many notable men in the partnership in-those early days, among whom could be mentioned Mr. A. T. Osborn, Mr. Win. Hogarth, Truman Duuhuin, 0.0. Oriswold, Win. II. (ilover, John F. Wcare, S. I*. Feiiu. J. (I. Ilcardslcc. The traveling staff was made up of eight men in 1881--A. W. Ilallard (still living in Oinro, Wis.), Dave Fisher, C. II. Ilanmi, J. It. Hanna, U. K. Lewis, 1). S. Mcrchison, W. 0. Weedon and C. S. Wheeler. .Mr. Fenn, who entered as bookkeeper, brought to the business a wealth of financial advice, which was sound, and has been to this day. He has been Treasurer and a Vice President for the in V. M. ( '. A. work as well as chureli work and was president of the ('leveland Y. M. 0. A. for over twenty-five years. About '18!)(i there entered upon the horizon a young man numed Walter II. ('ottingham, who was destined to have a most important part to play in the development of The Sherwin-Williams Co. . . ,. _. ' His rise with the compuny was meteoric and he became directing head of the sales end of the business, putting uii aggressive force behind it that made things hum. He was made General Manager of the company after making good in a big way us Assistant General Manager. Mr. Cottingham's connection with the compuny is coincidental with its sturt to newer und bigger sales records. His plans and cumpuigns begun to become the talk of the industry and his personal leadership made these plans always suc cessful. His stirring editorial messages would inspire the staff with confidence Today Mr. ('oilin^liani is I'rcsidcul, and in addition is Chairman of the Hoard of Directors, lie has been re garded for years as the leader in the paint and varnish industry of the United Slates, England and Canada, us well ns Australia, ill all of which countries the parent company; is prominently iden tified. The Hoard of Directors, with very few changes, has lieen the same except for additions, for the pusl two or three decades and the same men control the business and guide its destinies: W. II. Cottingham, chairman; S. P. Peon, G. A. Martin, J. C. Beardslee, E. M. Williams, W. B. Albright, E. M. Rich ardson, H. D. Whittlesey, F. H. Goff, Z. E. Martin and Thos. Neal. Other executives and department heads are picked and chosen on these same lines and most of them, including factory heads, foremen and superin tendents, have served the company from ten to forty-five years. In one group ill the Cleveland plant, live employees total over `100 years' service with the company. 3. Expansion and the Company Today Prom the small, retail beginning on Superior Street, Cleveland, 1880, it was not long until there was a steady expan sion program under way. Tlifs included perfecting the orguni/.alion, developing good business methods, installing sys tems and putting into effect the best business practice. In 1880 a Linseed Oil Mill was con structed in Cleveland, the first step toward the complete development which later wus to giv.e'The Sherwin-Williams Company the direct control of practi cally all of the important raw materials entering into the manufacture of its products. The financial panic in the Fall of 1878 was passed through unscathed and dur ing that year the first manufacturing plant was established on the Cuyahoga WALTER IK. COTTJNGHAM UQfi -Horn in Onirmce, Oul.. Canaria. IBtil- -Al age of fifteen, Clerktil in retail liardanrc ilorc, lYlerhont. Out., Canaria. . -Wfiti |< Montreal In make until paint ami other, 1RA1- -ifwn *d Waller li. Collini|li.i t Co. IH!U- -RhUtncil Canadian Agency for Sherwui-Wtllutiiis Ihiiiita anil Varniaiim. 'Orgiinixi'd Tlie Waller II. C< Co. noil The Ciilliiigliuin Varniali Co. I iiiuiiofurliire hlii'i win- William* |'roi|cU`ji Canada. - Merged Tile Waller II. Collingham Cn. of Monirntl wittihlt The Slcrwiii`W(|liaiii C"o. . !807j?^'WWa* made Director of The Shcrwin-Willianu v r' and .Manager of iu Canadian buiiueu, 808---Wa$ appointed General Manager of The Sherain* Williama Co. . .... --Waa made Vice-Preeidcnt and General Manager of The Sherwin-Wiiliama Co. . -Waa elected President of The Sherwin-Williams Cj). to Date-President and Chairman of the ItoaKd iif - river III ( leveliinil. I lie imiiiiiliieliire m I'asle I'aints, OjlColors and .Bully was enlere.l into. In 1876 Mr, Sherwin had experi mented with and developed special grind ing mills for paint manufacture, which proved u complete success in 1877. In 1880 the Chicago Office was opened and land was purchased an Canal Road, Cleveland, for offices and warehouse. The next few years saw the 'establish ment of sules conventions, and the con centration of the business along manu facturing lines with plant extensions made. The capital was increased in 1886 to $400,000. New York Offices were opened. Land was acquired in Kensington, outside of Chicago, for manufacturing purposes. Offices were gradually opened at Boston and other points and distribu tion outlets were established in various cities. The Company started manufacturing its own boxes in 1898. In, 1804 Canadian manufacturing ar rangements were completed with the 17 These companies writ later merged into The Sherwin-Williams Company in 1807, from which time the Canadian business expanded rapidly. , In 1001 the cnpitnl was increased to 11,500,000. The Newark, N. !., plant was creeled. In 1002 the capital was increased to $2,500,000. Land was purchased and Linseed Oil Plant established at Cleve land. Land was purchased for a factory in Montreal. ; In 1003 the capital was increased to $3,500,000. Dry Color Works was established at Chicago. In 1904'Lead and Zinc Mines and Smelters were purchased in New Mex ico and Missouri to control these im portant raw materials. The following year European connec tions were established with Lewis Berger & Sons, Ltd., London, England, nnd many warehouses were projected. In 1009 Ihc capital was increased In $8,000,000. A Detroit fuclory was established in 1910, and the following year Dry Colors and Insecticides were manufactured at Newark. In 1013 the capital was increased to $9,000,000, with many more distributing depots added. : The year of 1910 was celebrated with a Jubilee Convention, fittingly commem orating fifty years of successful business, and several hundred sales representa tives from all over the world were brought to Cleveland on this occasion. From 1910 to the present time, the greatest expansion has taken place, not only in cupital, but in sales and in the addition of new lines of nsanufacture and the acquisition of added plant capacity. When the world war broke out and the United States was cut off from out side sources of supply, The SherwinWilliams Company was among the first American concerns to develop Dyes, > .. . ij . Color-, and ('lit'iiiic-al.s. Tliis Iiiancli of its business is n vrty important factor today ami The Slu-nrin-Williams Com pany is recognized ns a foremost pro ducer of Coal-Tar1 Products, Dyes, Chemicals, Intermediates, and Coal-Tar Derivatives, This led to the ninniifaetnre of Disinfectants, Cattle Dips and Wood Preservatives. . Many Specialty Products were added, such as Cleansers nnd Polishes, Soaps, Hat Dyes, und there has licen a tremen dous development in the old established paint and vurnish lines with the addition of products to meet every conceivable painting und varnishing requirement. The- present capital of over $30,000, 000 has been a development .in these past few years. During this time the company's growth in sales has been tremendous und following the peak year of 192.0, the record for 1021 and 1922 has been .nothing short of remarkuhlc in thematter of increase in output in pounds, gallons nnd packages compared to previous periods. : -The manufacture of White Lead has come to lie one of the large and import ant operations of the company, and its Old Dutch Process Lead is recognized everywhere us having no superior. . The company's Research Labora tories, Testing Laboratories and plunt facilities, together with its' unexcelled sales organization, have placed it in a commanding position in the industry, where its past leadership was not only recognized, but its present and future leadership is conceded. ; 4. Facts in Capsule Form The Sherwin-Williams Company is the largest importer and consumer of Vurnish, Gums. The Sherwin-Williams Compuny is one of the lurgest purchasers of Flux from the Northwest and Argentine markets; it crushes und refines its own Linseed Oil and is one of the largest distribu tors of Linseed Oil Products. The Slierwin-Williunis Company is one of the lurgest corroders and manu facturers of White Lead in Oil. GEORGE A. MARTIN Mr. George A. Merlin, Vice President end General Manstfcr born in 1170. , At I tie egc of fifteen niter s grade school ediicfttion he went to work for a Clitcngo linking House meuengcr in the slock yards. He was soon promoted to the purchas ing deiiarliiipnt where it was ms duty to buy paint lor rcIritfcrulorTar*. . - s-. . leaving this work liu limit,a plant at .Csluinel culled The Calumet Paint Co., making railway paints. . ,. In 1H8I The Calumet Paint Co. been me a unit or.liie Sherwin-Williams Co. and Mr. Martin was appointed Manamr iif'(lie Wc mU-mi District aad developed lliul dislriel of I he largest in thr orgaiiisalioii. Ill I mis Mr. Martin raaie to Cleveland ip charge u.U Ansiliarv Departmeiils iiieludiilg the lead, airt.e and up|H'r mines, linseed oil plants, power plants and the tin van - ,iec President in.IMIH. . In lltdlI a-us made Vice Pn-sitlciil uml General Manager uf the ecnnttiire bilstucw. Loading railroads specify and purchase' Sherwin-Williams Railway Finishes. * Lake captains and marine interests, are large.users-uf Sherwin-Williams Ma rine Finishes. Sherwin- Williams Insecticides and Flingicides have an international reputation und farmers and growers each year look to the company for their supplies of spraying.materials to combat the in testation from pests of all descriptions. The Sherwin-Williams Company has played an important part in the fight ing of the Army Worm and Roll Weevil in the cotton belt. It is conservatively estimated that 1,500,000 homes are painted with S-W Prepared Paint. The "Cover the Earth" trade-mark is known in practically every civilized country due to the early entry of the company into export fields. Many of the world's largest office build ings, hotels, theatres, churches, bridges and other structures are fin ished with S-W Architectural or Metul Protective Finishes. The Sherwin-Williams Company is an outstanding leuder in Industrial Fin ishes, supplying lending manufacturers with finishes for the upkeep of their plants, us well as for the better appeur- ance of their products. This includes finishes for kodaks, office furniture, machinery of all kinds, lead pencils, shoes, shoe buttons, automobiles, trucks, wagons, boiler fronts, smoke stacks, typewriters, telephones, talk ing machines, pianos and almost every conceivable surface. Each surface needs a spec i; a I annlysis a n d prescription. Many of the world's finest automobiles, as well as the cheaper cars, are finished originally and refinished as required with S-W Automobile Finishes. The (irenter Sherwin-Williams Company employs h e t w e e n 5,500 and 0,000 people. ; The Creatcr- Sherwin-Williams Sales Foree^'numbers over 800 traveling representatives. The Company maintains over 00 ware houses and distributing points in addition to its fivemain factories. ' :24 The number of retail merchants hand ling the Hherwin-Williams Line is estimated at 125,000 to 30,000 and its regularly established agents ure to he found in almost every city and hamlet. T The company does practically all of its own printing, sampling and binding in a modern, fully equipped Printing and Sampling Department at Cleve land. : The Kensington Plant of The Sherwin- Williams Company, extending from the Illinois Central tracks to Lake Calumet, are generally recognized ns the largest paint and varnish manu facturing plant group in existence. The manufacture at this point in cludes--Paints, Varnishes, Whit e Lead, Lithopone, Insecticides, Dry Colors, Coal-Tar Products, Dyes, Chemicals. Red I.eud, Litharge and many specialties. The distribution of S-W District Offices, Division Offices uud Territories is such us to give the trade'in all sections best possible shipping and delivery service.  I'lio Shcrwiu-Williams Tin ('an Plant al Chicago is recognised as one of the most modern and efficient tin can plants in the country. and furnishes containers for practically nil of the Company's paint und varnish products. The manufacture of lathopone as en gaged in by The Sherwin-Williams Company has enabled it to put out a' superior flat wall finish and Eg-Shel Mill White for plunt upkeep use. Sherwin-Williams is known us one of the lurgest national advertisers and through its system of national, direct, local und dealer advertising, hus built up whut is called "The SherwinWilliams 1'roiKJsition" to a point which is regurded l>y the rctuilcr as a most desirable line to carry. This is even, more true in these competitive days where quality and prestige count for so much than it was in the old duys.^ Its campaigns and promotion plans art; changer! and improved each year to meet the new conditions and to bring the maximum consumer trade to the retail outlets. M Architects specify Sherwin-Williams Products in constantly increasing numbers us they recognise the import ance of the highest quality varnishes, stains and enamels in new construclion work. The control of The Sherwin-Williams Company is in practically the same hands us it was at the beginning. The stock has always been held in a large measure by officers und employees, und has never been a speculative stock in any sense. It has an enviable record as an investment security. The Sherwin-Williams Company is a prominent manufacturer of Insuluting Varnishes and Compounds,' supplying leading manufacturers of electricul equipment with this material. The Sherwin-Williams Company sup plies the implement manufacturing trudes with a large percentage of the colors and materials used to finish their products. The same is true of the Street Railway lines. Many of the world's leading pianos are finished with Sherwin-Williams Piano Finishes. ,| Tlir Slicru'iii-Williiiiii* ('ompuiiy oper a tea anil inainlains a complete decorutivc service u n <1 supplie.s color schemes anil suggestions to uny home owner interested in availing himself of sneli u service. Sherwin - Williams research chemists ilevelo|ieil n special treatment of linseed oil for Old Dutch Enamel, which makes a sujierior enamel for high grade architectural finishing. The compiiny played an important part in the war, particularly in the working out of u highly successful varnish for airplanes. Large quantities of shell lacquers und marine finishes were turned out, also camouflage colors und freight cur puints. The diversified line of manufacture engaged in by the company always ussures ample scope for the company r and its retail distributors to grow und expand. The'Compuny's Export Department at Newark, N. !., books and makes shipments of S-W Products all over the world. The ``Cover the Earth" H. DEWITT WHITTLESEY H. DeWilt Whittlesey, Vice President, end Menacing Director of Seles wes bora in Madison, Wisconsin. At the . ege of 14 he left the farai end entered the wholesale drug business. Length of service in the wholesale drug business SO minutes. Entered the sente day the employ o! the Sherwin-Williams Co. as ofice boy. He then occupied puaitions of Bill Clerk, Entry Clerk, Chief Ckrk, Assistant Hales Manager, and Sales Manager of the Cleveland Seles Division. Transferred to'Newark, N. J. as District Man ager. Organised aad developed the export business necessitating the development of m cantata plant _ at Newark. Transferred back to Cleveland u Managing Director of Saks and appelated a directaria the company* la lilt was made Viee President and Managing Director trademark is almost as well known in China, Japan, Australia, the ArgenIino, ltrax.il, Chili, India and Smith Africa, us in the United States, Many retail agencies nre enjoying a splendid sale of our products in these countries. ; I'he company is a leading producer of cattle dips and fly sprays. Some Sherwin-Williams Leaders A Product lor Every Purpose SWP Prepared. The Leading Mixed House Paint. Plat-Tone. A Flat Oil Paint for Walls and Ceilings. ' Mutual. A waterproof, lough durable floor varnish. . Scarnot. A beautiful and serviceable varnish for woodwork and furniture. ftexpar. ' An elastic, waterproof and weatherproof utility varnish for out side surfaces. Old Dutch Enamel. Whiter than the lily. A remarkable white enamel. Old Dutch Process While Lead. Extreme ly fine and white. Handcraft Stains. (Penetrating). Floorlac. A varnish stain--Fast and Durable colors. Decorative Department. A decorative Service for home decorators.