Document wrD12XQ4ezb9vBBDRddraVOXE

FILE NAME: National Gypsum (NG) DATE: 1978 Sept 22 DOC#: NG043 DOCUMENT DESCRIPTION: Memo RE Capitalizing on Continuing to Sell Asbestos Products R. J. FRIEDHEIM - MARKETING R. L. ZALE - ADVERTISING cc: vM. T. Coleman - V/P F. R. Griffin, Jr. - V/P E. J. FitzGerald, Jr. - V/P September 22, 1978 A. 0. Maraia Asbestos Products All Alone On An Island Vhen you think about It, that's where WE are in the Asbestos business. In a few short months, we will be in the position of selling a proprietary product. THERE IS NO COMPETITION.* Until such time as our Company decides otherwise, we are confronted with the unique challenge of capitalizing on this opportunity. Are our Salesmen all aware that our competition has aniBhed and that we are all alone? If not, it's up to us to tell them so they can tell our (and past compe tition *s) distributors and dealers so we can pick up more of the J-M and GAF business. Maybe the dealers don*t know we still offer the product. Ve should consider an additional ad in a trade publication like Building Supply News. Perhaps, a direct mail campaign (with a unique envelope to get the distributors and dealers attention) telling them we have Asbestos available. Perhaps, we can get from GAF and J-M a list of the dealers they used to sell. Maybe we should DOUBLE the points in the Sleeping Giant Contest for all ea-GAF dealers sold in a given month. Perhaps, a special discount to any new customers on their first truckload order during November, etc. The opportunities are limitless. .Please involve Bales and 8ales Administration and develop a several-prong attack to capitalizo on our unique position. The program should be complete and ready to aiail by October 25 for implementation on November 1. A0M:rc A. O. MARAIA 000180