Document wr9kO9Mkdv3adLaMXx1jQEpaQ

292 Madison Avenue New York. N. Y. 10017 Telephone: (212) 679-6020 C. I PARKINSON May 24, 1971 / ' . r6 SUBJECT: REPRINTS OF 1971 LIA ADVERTISEMENTS TO: THE MEMBERS OF THE LEAD INDUSTRIES ASSOCIATION, INC. It is our pleasure to attach one set of reprints of 1971 ads from the Lead Industries Association campaign. If you would like to have a few extra copies, please feel free to write me. Very truly yours. JFS:lm Attachments Jerome F. Smith Manager, Advertising & Technical Service PNYC00001359 OWNERS Oeprmn o' MigrSY* *'*" H,gnwY Cofnnvjsicn OESiGNEP nuclei & EiO*i uouiviii PRIME CONTRACTOR Betmsnsm Sii Co "V ' "#r Lead pigments save your bridge for all seasons. Corrosion, a major problem for structural steel bridges, is combatted best with protective coatings of lead-based paint. Weather, indus trial fumes and marine atmospheres are on the attack all seasons of the year. Lead pig mented systems maintain their corrosion-pro tective vigilance no matter what the season. Notable new bridges all over the country have gone up in the last few years with timetested lead paint systems as their trusted corrosion protection.Going up now is a major bridge over the Mississippi, connecting Shel by County.Tennessee, and Crittendown Coun ty, Arkansas. The new bridge, the superstruc ture alone costing S25.000.000. is scheduled to have five coats of protective paint, four of them containing basic lead silico chromate. The structural steel for the bridge is de livered to the site with a wash primer and a shop-applied primer coat of orange sibco chromate/alkyd resin paint. Three field coats follow: two red and a final coat of bright green, all containing basic lead silico chromate corrosion-inhibitive pigment. Specifications for this bridge were taken from theTennessee De partment of Highways paint specifications for steel structures. A third field coat was added to further extend the life of the paint system For information on lead pigments write Lead Industries Association, Inc.. Dept. 000. 292 Madison Avenue, New York, N.Y. 10017. PL Lead Industries Association, Inc. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing in: Engineering News-Record Ad 7194 PN1IT00001360 the Vol. 16 No. 2 Terne metal applies itself to critical design and production requirements Lead-alloy coated steel, known to in dustry as "terne", is being used by metal fabricators for an ever increasing range of applications. In some cases terne has replaced other coated steel products, as well as aluminum, and, of course, cold roiled steel. Major factors influencing the selec tion of terne over these other design materials are: new developments in the metal itself: an awareness that terne improves the life of certain products; and terne's paintability and ease of joining. Terne incorporates the intrinsic ben efits of lead with the essential strength of steel. Foremost among lead's advan tages is its singular resistance to corro sion. and terne, of course, shares in this advantage. Manufacturers of prod ucts requiring deepdrawing or severe forming benefit from terne since the coating acts as a lubricant. Die life is extended significantly when terne is used in place of cold rolled: lubricant cleanup and die dressing costs are re duced. Terne can be soldered using non-corrosive fluxes since the coating functions as a solder.in itself. Terne is readily and easily welded. Terne's lead coating accepts surface finishes easily after only a simple degreasing. Terne insures long term life' for golf cars A major consideration facing manu facturers of golf cars is the need for a body and finish that will withstand the rigors of outdoor use for as long as 8 years without noticeable wear. Cush man Motors, important manufacturers of both recreational and industrial golf cars, answered this requirement by spe cifying terne for critical body areas on their entire line. After exhaustive testing terne was specified over other materials because of its (a) corrosion resistance, particu larly in coach joints (b) ease of repair by distributors in the field, and (c) ac ceptance of a beautiful exterior finish. C3"0S'0"-'esi5iam terne #*ienos me cocy Me of p-s C-.sr.man Motors G*an Cusnman goif car to 6 ,ears. nevever t gorous me outdoor exposure. A specially vulnerable area on the golf car is the coach joint, an inaccessible blind where moisture collects and causes conventional steels to rust. Terne used in this area offers a double protection since the opposing faces are both coat ed with the corrosion-resistant lead alloy. New developments in Tern* extend its applications In recent years manufacturers of terne have developed variations of the metal that open new areas of application. Terne coated stainless steel promises new applications in the automotive and The corrosive environment found >n chemical lab oratories meets -ts maten m tern* lao furniture. A plus for me manufacturer no derusting is neces sary oetore lac>cat<on. photo. Duralab Equipment Corp. building industries. A new terne with a bright shiny finish unlike the dull gray normally associated with the metal, has increased its use for parts that are high ly visible. Terne foil has also been de veloped and may find use in automo tive radiator cores as a replacement for copper. Available in coil form as light as .002 inches thick, the foil has a heavier than normal lead-alloy coating. Its excellent corrosion resistance and solderability extend its potential use from radiator cores to the manufacture of cans and containers, magnetic shields for color television.radiant heating pan els. and other applications. Automotive cans .'eauirmg aeeo a.'aw.r; ; ceta^ec configurations 5ucr> as me 2-'oc: can a-a vanea disc, ate mos; easily stamcec c-' so-c. o_: o' terne. P-oto Baste Steel Co'o. How can Tome benefit your operation? If you are designing a part or a product that must, of necessity, be stored be fore fabrication, you should consider using terne. Its corrosioo resistance is an effective rust inhibitor so that rust removal and other costly restorative processes are not necessary when the time comes to use the part. If your product is subject to unusual breakage during drawing or forming operations: if you wish to increase die life, terne provides the solution. For detailed information on terne's availability, characteristics and appli cations write Lead Industries Associa tion, Inc.. Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead Industries Association, Inc. Lead industries Association, tnc. 1971 Advertising Program This ad appearing in: American Machinist, Machine Design. Product Engineering Ad 7161 PNYC00001361 Lead helps keep BART on the go. Tunnel waterproofing, complex electrical sys selection as the cable protection. tem, underwater tubes ... all depend in some Further protection for this system is pro way on lead at San Francisco's new Bay Area vided by lead platinum anode platforms strate Rapid Transit System (BART). gically located along BART'S 3:6 mile long A special extruded wedge-shaped lead steel underwater tubes. The tubes are thus calking strip protects all bolted plate sections protected from the otherwise inevitable costly of the BART tunnels from underground water corrosion that would occur on steel immersed seepage. Why lead? Because lead is re in seawater. The anticipated life of each nowned for its effectiveness as a permanent anode is 5 years, providing long-term protec waterproofing seal. tion at minimal cost. Lead sheathed cable insures complete Lead's special characteristics and versa reliability for the 12 critical miles of the elec tility offer time-tested advantages in all kinds trical system that required direct underground of construction. For helpful solutions to your burial. Why lead? Lead's flexibility, moisture construction problems, write: Lead Industries impermeability, corrosion resistance and Association, Inc.. Dept. 000, 292 Madison r Lead Industries Association, Inc.chemical stability dictated its Avenue, New York. New York 10017. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing in: Engineering News-Record Ad 7179 PNYC00001362 N10851.03 How to double production with the same overhead. New lead pnosphate coated steels for deep drawing and extreme metal forming opera tions offeryou increased production efficiency. Sheet steel treated with lead phosphate, now commercially available as a mill applied coating from Youngstown Sheet and Tube Company, has built-in advantages over other phosphate coated steels that result in more efficiency and economy in stamping and draw ing operations. How? The coating does not interfere with weld ing or brazing and retains its effectiveness as a cie lubricant for up to two or three drawing operations. Product costs are automatically reduced since no additional lubricant is required and press downtime re sulting from lubricant build-up is eliminated Also, lead phosphate coated steels serve as an excellent wash primer for painting -- a simple degreasing will suffice. Less electric power is required when the electrocoating process is used. For further information on iead phosphate coated steels write to Lead Industries Asso ciation. Inc.. Dept. 000. 292 Madison Avenue. New York. New York 10017. r Lead Industries Association, Inc. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing in: Iron Age. American Machinist, Modern Manufacturing. Product Engineering Ad 7177 PNYC00001363 N10851.04 the Zn-75 A Showcase for New Lead Design Applications The Zn-75. a sleek and beautiful oneof-a-kind Bertone/Lamborghini Miura sports car, is a mobile testing laboratory for new lead design ideas. This unique car was produced by the International Lead Zinc Research Organization, Inc. (1LZRO) to prove the practicality of new lead and zinc alloys and materials. Lead, an ideal sound insulation material To combat sound pollution, the design of the Miura uses a sheet lead and poly urethane sandwich as a floor underlay to attenuate engine and road noise. The sandwich uses a l-lb. lead sheet (about 1/64" thick) between two 1/S" layers of polyurethane foam. Leaded vinyl sheet is used in the door panels of the Zn-75 to damp vibration. The material is made of lead powder dispersed in a vinyl sheet that is 1/16" thick and weighs 0.87 lbs. per sq. ft. Designers wilt appreciate lead's sound-blocking properties in trying to reduce the noise level of machinery in order to comply with new Federal anti noise requirements. Terne ... Lead's Corrosion Resistance Plus Steel's Strength Terne, a hot dip, lead alloy coating on cold rolled steel, is the traditional mate rial for many automotive parts such as gas tanks, oil and gas filters and brake line tubing. On the Zn-75, similar appli cations were made. Design advantages in the use of terne include its lubricating action that per mits deep draws and extends die life, ease of soldering and welding, improved corrosion resistance, and the ability to accept paint without extensive surface preparation. Now-- Lead with a Backbone Dispersion strengthened lead is a mate rial with big design potential. It consists of a wrought product made up of 99.9% pure lead strengthened by a fine, uniform dispersion of lead oxide par ticles. It is used in the Zn-75 for the fuel line. Vol. 15, No. 1 Physical properties of dispersion strengthened lead permit it to be fabri cated by common sheet metal tech niques including punching, embossing, roll forming, expansion, drawing, forg ing, bending and related operations. It offers designers all the advantageous properties of lead with greater strength for tomorrow's jobs. New Bearings Feature Lead's Lubricity Connecting rod bearings of the Zn-75 feature a new sintered iron alloy that is impregnated with between 15% to 30% lead by weight. Lead's natural lubricity makes it ideal for this use. This mate rial, with its excellent wearing quality and lubricity, offers new applications. Miscellaneous Lead Uses A lead based primer is used on the Zn-75 for corrosion resistance, and the finish coat has a pearlescent lead pig ment often used to custom finish luxury cars. Lead solder, the lead acid battery and tetraethyl lead (TEL), complete lead's contribution. For complete information write to Lead Industries Association. Dept. 000. 292 Madison Avenue, New York. New York 10017. Ld industries Association, tnc. 1971 Advertising Program This ad appearing In Product Engineering, American Machinist Ad c 7160 pN*'COOOOl36, N10851.05 the Today's Developments In High-speed, Large-volume Soldering Operations Readily available paste solders, mix tures of solder powder with fluxes and neutral suspending agents, together with automated application equipment, are giving an important boost to indus try. For example, in automobile manu facture, where high-speed. large-volume soldering operations are required to meet production schedules, paste sol ders help maintain quality and lower production costs, often with increased output. How? Fluxing and solder place ment are a one-step operation. With equipment available today precise amounts of solder metal can be metered out automatically: and nearly any alloy or flux can be incorporated into the paste. Versatile automated paste applicating equipment has been designed to match the new developments in leadalloy paste solders. In general, units consist of metering type guns with appropriate control systems and paste storage tanks. Heating methods are not limited in any way by the use of paste solders. In automated joining operations it is de sirable to use a heating method which distributes heat quickly and evenly yet does not exceed the limits that can be tolerated by the assembly or. in some cases, the flux. Induction and focused infrared heat are two methods used. Others frequently include flame, an oven, or radiant heat. Power Steering Reservoir Assemblies Characteristic of the new developments in soldering operations ts this apparatus for producing automobile power steer ing reservoirs. Originally one operator applied flux and a solder ring to the top of the reservoir where an outlet tube was to be soidered. Another operator Vol. 15 No. 2 Fuel level sensing devices manufac tured by General Motor s AC Spark Plug Division in Flint are equally de pendent on automated soldering tech niques for production efficiency The assembly consists of a fuel tube cover plate and float arrangement to which a potentiometer type sending unit is jttached. Critical to the operation is a perfect seal between the tube and cover plate. loaded an induction coil machine. Two operators could produce 300 parts per hour. With introduction of the auto mated paste soldering machine, shown here, the same two operators can pro duce 500 soldered assemblies per hour -a 67% production increase. Fuel Tanks and Fuel Level Indicators The fuel tank manufacturing operation at General Motor's Oldsmobile plant in Lansing depends on automatic solder ing procedures to meet the 8.000 tankper-day production requirement of the plant. Filler necks, vents and gas lines are ad soldered to the terne gasoline tanks. Filler necks are soldered with a trimmed 35/65 tin-lead alloy solder wire from coil stock. The solder is machine-dropped into place along with liquid flux and then an air torch using natural gas and compressed air sweeps around to position and melts the solder. The entire operation takes 30 seconds. Gasoline tank vents are soldered automatically with a solder wire, flux cored, 0.156" in diameter, at a produc tion rate consistent with the filler neck soldering operation. A paste solder consisting of a 50/50 tin-lead alloy in a glycol vehicle with ammonium chloride as a fluxing agent is used to make the joint. Automatic rotary type soldering machines de signed and built by the Division's man ufacturing engineering development department, perform two complete sol dering operations simultaneously. The machines each hold 36 units and the various soldering phases -- dispensing, preheating, cooling, cleaning and dry ing -- are performed on two assemblies simultaneously. Antimonfaf Solder Coated Strip for Radiators Still another new development of inter est to the heat exchanger industry is the present availability of a lead-alloy coated steel strip ideal for the manufac ture of fins for soidered radiators or heat exchangers. The coating contains 6% antimony, balanced lead. Easily wetted, the coating facilitates soldering of the assembly even in difficult config urations. Write now for further information on lead-alloy soldering to Lead Indus tries Association, Inc.. Dept. 000. 292 Madison Avenue, New York. New York 10017. Lead Industries Association, inc. Lead industries Association, inc. 1971 Advertising Program This so appearing in American Machinist. Product Engineering AO S716B PNYC00001365 the 3 Space Exploration Leans On Lead Lead, one of the heaviest metals used by man. is rinding numerous applica tions m space exploration. Although the ma)ont> of metals put to use m the space program are relatively light weight. lead also plays a vital role in the extension of man's knowledge of extra-terrestrial environment. From the John F. Kennedy Space Center to the surface of the moon, lead is there. Thermoelectric generator in place on moon. Telemetry Information Depanda On Lead Sheath Cable At the Kennedy Moonport complex the critical telemetry information, as well as the launch signal between launch control and the pad five miles away, is sent through gas pressurized lead sheathed cable. Lead sheathing was specified because maximum reliability and safety are a must. Additionally, lead sheathed cable is impervious to moisture, provides a positive ground, and permits the use of a nitrogen purg ing system. Using the system, nitrogen gas. under pressure within the lead sheath, snuffs out any arc before it can cause an explosion. Where reliable power supply is of prime importance engineers can specify lead sheathed cable with complete assurance. Stag* Separation Rtlle* on Load "Vee"-shaped lead extrusions filled with an explosive charge make possible the reliable separation of the stages of space vehicles. When placed in the form of an inverted "vee" between the stages and detonated, the energy points on the inside of the "vee" converge and form a wedge-shaped force that sep arates them. Today, as a result of this space research, police and firemen use an application of these "vee"-shaped charges for making forcible entry. Load Helps Power Moon Experiments Perhaps, one of the most important contributions of lead to the space age is exemplified by the radioisotopefueled thermoelectric generator that was recently placed on the moon's sur face by the crew of Apollo 12. The gen erator. known as SNAP-27 (Systems for Nuclear Auxiliary Power), was de signed to power scientific experiments and radio transmission equipment placed upon the lunar surface by the Apollo 12 astronauts. For this mission, the life objective of this atomic battery was one year. That objective has now been met and scien tists currently predict a five-to-tenyear life. The SNAP-27 is a direct de scendant of one that has been circling the earth for eight years, keeping an early satellite, the Transit fV-A, func tioning since it was placed in orbit. The SNAP-27 generator is fueled with piutoDium 238. Spontaneous radioac tive decay of the plutonium within the fuel capsule generates heat {1480 thermal watts). Aa assembly of 442 lead telluride thermocouples converts this heat directly into electrical energy. Vol. 16 No. 1 No moving parts are employed. The generator is cylindrical m shape and is 23 inches long. 8 inches in diameter and weighs 40 pounds. Born of space research these thermoelectric genera tors are now being applied for power ing cathodic protection devices in re mote locations as well as isolated weather stations and similar uses. Lead Lightens On-board Computers The fact that lead was used to lighten on-board computers may. at first, seem paradoxical. However, the use of lead bearing devitnfied glass developed for earth bound applications made it pos sible to reduce the size of the miniature integrated circuits used in the space- lead glass encapsulated integrated circuit borne electronic equipment. By effec tively sealing these integrated circuit* with a lead bearing glass cover, a metal cap could be eliminated, makiog the whole system both smaller and lighter. Saturn Rocket Roils Along On Lead The giant crawler transporter designed to move the Saturo out of the assem bly building and to the gantry at Cape Kennedy is now an operating vehicle. Initially, when the transporter was loaded up to its rated 12 million pounds, the tapered roller bearings shattered. These roller bearings were all replaced, and a bronze-tin-lead sleeve bearing was substituted. About a fifth of the metal in the new bearing is lead. The unit has operated satisfactorily at its maximum speed of I mph under load since the bearing change. For information on lead for design ap plications write to Lead Industries Association. Dept. 000. 292 Madison Avenue, New York. New York 10017. Lead Industries Association, Inc. Lead industries Association, Inc. 1971 Advertising Program This ad appearing in Machine Design. Product Engineering Ad r7170 PNYC00001366 How to avoid a computer blackout? The significant increase in the use of com puter systems within plants to control al most every aspect of operations from Paste power source through manufacturing to product distribution has brought with it an equally significant danger. How can your plant avoid even a momentary power fail ure or voltage or frequency variation that could cause a serious breakdown tn your systems operation? Today s lead acid battery-powered un interruptible power systems (UPS) provide r, the answer. Installations in opera- tions as diverse as tire manufacturing, pub lic utilities, airline reservations and fhgnt routing, missile tracking, space exploration all currently employ UPS systems to meet the "no-break" power requirement Various systems exist to meet any con ceivable need ... all of them relying on lead acid batteries for complete cepenc- abiiity. For more information on UPS systems write Lead Industries Association. Inc..Dept 00-00. 292 Madison Avenue. New York. New York 10017. P Lead Industries Association, Inc. Lead industries Association, Inc. 1971 Advertising Program This so appearing in Modern Manufacturing. Electrified industry. Iron Age Ad r7I34 PWC0000I367 ONE BATTERY HAULS 375 TONS! Incredible as it may seem, Armco Steel Corporation can and does haul as many as five 150,000-lb. capacity coil and bundle buggies at their Middletown, Ohio mill with locomotives powered by one lead acid battery. The plant employs five of these locomotives, each of them powered by an 84-cell, 168 volt, 1305-ampere-hour capacity battery. The largest motive-power battery made, it measures approximately 4' x 6' x 12' and weighs 20,000 lbs. Major factors in Armco's selection of this method of material handling were low operating and maintenance costs and the fact that the battery power is absolutely fume-free. Management emphasis on the latter is reflected also in their selection of lead acid battery-powered lilt trucks, battery-powered radios, lights, heaters and horns on the locomotives. For further information on battery power, write Lead Industries Association, Inc., Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead Industries Association, inc. Lead industries Association, inc. 1971 Advertising Program This ad appearing in iron Age Ad r7131 p*coooou6a Battery Power moves the big loads Lead acid batteries provide the real muscle needed to move these 17-ton super-loads of steel coil. Batterypowered ram trucks carry 35,000 pound loads of coiled steel strip, transporting them from rolling to cutting to processing to coiling, and then to bin and shipping, in round-the-clock duty. The power of the ram truck is its lead acid batteries, ranging up to 1250 amp. hour si2es, two to the vehicle. These ram trucks operate three full shifts a day, seven days a week. They pause only long enough to change operators between shifts, and once every 24 hours for a battery switch. And since there are fewer moving parts in an elec tric, there are fewer parts to wear, reducing mainte nance to a minimum. Besides economy of operation, electrics are also cheaper to own because they insure freedom from unscheduled downtime. The ram truck is just one of a range of battery-pow ered trucks and special purpose vehicles that con tribute to economical operations. Lead acid batteries power fork lift trucks, truck trains, personnel carriers in and out of all kinds of industrial plants. For more information on battery power, write to the Lead Industries Association, Inc., Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead Industries Association, Inc. Lead industries Association. Inc. 1971 Advertising Program This ad appearing m Electrified Industry, iron Age Ad =7122 p*rcoo00 13 69 INCREASE MINE PRODUCTION WITH FAST, FLEXIBLE BATTERY-POWERED VEHICLES For the last eighteen months of the two years that Island Creek Coal Company's Hamilton Mine has been in operation, lead acid battery-powered vehi cles have consistently moved more coal faster than any other method tried. Thanks to battpry power, mine production is at an impressive 800 to 1,000 tons per day per unit shift... 20,500 tons per day when the mine is in full production. Increased production is due to the fact that battery-powered equipment has complete freedom of movement within the mine. Vehicles, several at a time, can maneuver in the same general area at any given time without tangling cables, or encountering the other difficulties that one has with alternate types of equipment. And the lead acid battery-powered vehicles at Hamilton move more than coal. The company relies upon them to move other equipment, supplies, and personnel as well. For more information on how battery power can increase your mine production and keep your vehi cle maintenance costs down, write Lead Industries Association, Inc., Dept. 000, 292 Madison Avenue. New York, New York 10017. Lead Industries Association, Inc. Lead Industries Association, fnc. 1971 Advertising Program This ad appearing in Engineering & Mining Journal Ad r 7127 PHYC OOQi 3?0 N10851.ll Cut Your In-Plant Vehicle Maintenance In Half When the giant Reynolds Metals Company Alloys plants converted a 35,000-lb. capacity split-fork truck from motor-generator-set power to 72v. lead acid battery power, maintenance costs on the unit were cut 50 per cent. These Reynolds plants have high speed rolling mills which are among the largest and most modern m the aluminum industry. A 30,000 pound coil is rou tine, and dependable, high-capacity electric trucks play a key role in providing on-time delivery to Reynolds customers. The in-plant fleets include 64 battery-powered lift trucks ranging from 6.000 to 35.000 pound ca pacity. Personnel vehicles with capacities of two to six persons are also battery powered. Lower maintenance costs are just part of the story with electrics. They're also relatively compact and therefore require iess working space. Improved battery and control technology make today's electrics your best buy in materials han dling, both inside and outside your plant. For more information, on battery power, write to Lead Indus tries Association, Inc., Dept. 000, 292 Madison Ave nue, New York, New York. Lead Industries Association, Inc. Lead industries Association. Inc. 1971 Advertising Program This aa appearing in Materials Handling Engineering Ad =7128 c Oq i 3} N10851.12 Who says electrics can't be used outside? Indoor or outdoor, m temperatures ranging Irom the tropic atmosphere of a foundry to the icy temperatures routinely found m re frigerated warehouses, lead acid battery-pow ered vehicles of aif kinds consistently provide the complete answer to material handling. And electrics operate with substantially lower main tenance and equipment replacement costs. Instant starting in all weather, maneuver ability, reliability, low maintenance costs, absence of noxious fumes, are all rea sons why you should be getting a profit lift from electrics. Improved lead acid battery technology makes it possible to use electric vehicles for most every conceivable material handling tasx at the low operational cost. For more informa tion, write Lead Industries Association. Inc . Dept. 000, 292 Madison Avenue. New York New York 10017. Lead Industries Association, Inc. Lead industries Association Inc. 1971 Advertising Program This ac appearing in Modern Manufacturing Ad *7135 ^coooo^ N10851.13 Lead acid battery-powered equipment hauls charges; whereas with battery electrics power 20% greater volume of ore than cable shuttle costs are kept to a minimum, since batteries systems previously used in one major western are recharged when it's economical and con mining operation. That's one way to make venient. And ore isn't the only thing hauled by mining profits grow! battery-power. Combination maintenance-per Seven 12-ton capacity electrics haul ore sonnel carriers haul men and supplies through !rom loaders to belts at a per unit shift volume out underground mines all over the country. of 1200 to 1500 tons. Since they have no For more information on lead acid battery- cables, electrics go anywhere. And they do powered vehicles for the mining industry, it at headroom clearances of 6V2 feet. Cable shuttles draw high currents at peak r; Lead Industries Association, Inc.hours. This increases demand write Lead Industries Association, Inc.. Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead Industries Association, Inc. 1971 Advertising Program This ad appearing in: Engineering A. Mining Journal Ad 7139 Pncooo 13?3 N10851.14 Chant 9tat* ol Missouri, Warren Haarnas Governor John D. Psulus. AlA. Director of Planning and Construction. Missouri $tata Qo s m Gcvamc' ^arr*n Hearnes u. Governor. Wiil.am S Morris Attorney General. John c. Camortn A/chifct Richard P.Sehnatdar Central Contractor E. G. Linhardt. jtnarjon City. Missouri Lead Sub-contractor: Larry Goad 4 Company. St. Louis, Missouri o< Public ButlCings St. Louis. Missouri Lead Plugs the Forty-Year Leak For the past forty years the graceful oval pool on the grounds of the Missouri State Capitol Building has leaked. All attempts to stop it with tar and paint and other things have failed. An 8-lb. (Ya" thick) sheet lead lining finally turned the trick. A prior, highly successful application of lead as the waterproofing membrane for the steps of the Missouri State Capitol Building pointed to its selec tion for waterproofing the pool as well. Waterproof ing of the State Capitol steps (part of an overall Capitol Restoration Program) was done in order to gam use for offices and storage of the vast space underneath the staircases. While the antimonial sheet lead was used to keep water out of the area under the Capitol steps, it was used to Keep water in the newly lined pool. In addition to lead's impermeability, the ease with which it can be worked made it a natural for the complicated design of the pool. Welding was a relatively simple matter and the lead was easily carried up over the drains, overflows and pipe pene trations. The end result: a handsome, exposed waterproofing membrane that works very success fully. For information on lead as a waterproofing agent and detailed specifications, write Lead Industries Association, Inc., Dept. 000, 292 Madison Avenue. New York, New York 10017. Lead Industries Association, Inc. Lead industries Association, Inc. 1971 Advertising Program This ad appearing in: Progressive Architecture Ad 7108 PNrc00001374 Lead solves unusual construction problem in a brand new way. Hoffmann-La Roche, major manufacturers of transmission from laboratory to laboratory pharmaceuticals and fine chemicals, turned was solved architecturally by the selection to traditional'sheet lead -- to solve a new of sheet lead -- after consideration of vari and unusual construction problem. ous possible alternatives. Design of the firm's new Research and One-pound sheet lead (1 /64-in. thick), Quality Control Building in Nutley, New offered its notable workability and ease of Jersey, included the necessary provision for installation to solve the seal problem -- its continually changing conditioned air in each superior sound attenuation capability to laboratory. The problem: how to seal most solve the noise problem. And the choice of effectively and economically, the air condi lead provided still another bonus: the low tioning distribution system from potential in-place cost. leakage when the plenum space above each For further information on the use of lead ceiling in the nine story building contained to solve diverse construction problems -- myriad pipes, conduits and ducts required old and new -- write for data sheet A-15. for laboratories. Lead Industries Association, Inc.. Dept. 000. The dual problem of controlling air flow 292 Madison Avenue, New York. New York PL in the plenum and preventing sound 10017. Lead Industries Association, Inc. Lead industries Association. Inc. 1971 Aovervstng Program This ad aooeanng in Engineering News-Record. Progressive Architecture Ad =711? PNY C00001375 N10851.16 u ita ^ iii] Buiiamg Architect: Edward Dural! Slone and Emery Rotn & Sons, Associated Architects Tenant Consulting Arcn<tect: Ricnatd Gascoyne interior Designers Braun 4 Cnarrioerhn. inc Leaa Work MovaDie Partilions. inc. Sheet lead keeps office conversations private Insulation against potential sound transmission between offices on the forty-fourth and forty-fifth floor of New York's most spectacular new office building was provided by 10,300 square feet of one-pound sheet lead as plenum barriers. The J. B. Williams Company. Inc., internationallyknown manufacturers of toiletries and pharmaceuticals are the occupants of these two floors of the fifty-story General Motors Building, the latest addition to New York's Fifth Avenue. Architects and sub-contractors for the Williams' space in the building selected ihm gage sheet lead as the most effective means of assuring quiet office efficiency. One-pound per square foot sheet lead H .64 inch in thickness) was hung vertically above Vaughn walls be tween all offices on the tw'o floors. Material selection was based on the knowledge that dense, naturally limp lead is an ideal sound insulator. Also thin sheet lead cuts easily, and forms with ease, simplifying installation around pipes, ducts and conduits. And lead is economical and salvageable. Solve your noise problems with lead; metal lic sheet. leaded plastics, bulk damping compounds and other lead products. For additional information on the use of lead tor the attenuation of airborne noise and your copy of ''Acous tical Plenum Barriers and How to Install Them." write Lead Industries Association. Inc.. Department 00(V 2^2 Madison Avenue. New York. New York 10017, Lead Industries Association, Inc. Lead Industries Association, inc. 1971 Advertising Program This ad appearing in Engineering News-Record. Progressive Architecture Ad r7119 PNYC00001376 N10851.17 Limit machinery noise levels with Lead. Presses, automatic riveters, screw machines, and other industrial materials. Lead's ' wcrklathes. many other types of machines, anc a apility" and ease of installation make it a variety of assembly line operations common to metalworking, have normal noise levels potentially injurious to hearing. It's an aoecid problem now very much m the fcrefront natural for enclosures that demand complex configurations. Complete enclosures, partial enclosures, curtain walls, lead loaded epoxies or vinyl sneets, laminates, shrouds, anti-viora- thanks to enlightened management and new t;on pads--ail are used to reduce noise to regulations. Lead and lead composites fill all the pre requisites cf a maximum efficiency sound barrier: density, limpness and impermeability. And they are normally unaffected by coolants. cutting oils, drawing compounds acceptable levels. For further information and technical as sistance, write Lead industries Association Inc., for Industrial Noise Data Sheet No 1. Dept. 000. 292 Madison Avenue. New YcrK. New York 10017. n Lead Industries Association, Inc. Lead industries Association inc i97i Advening Program Tn.s ad appearing ,n American Machinist. Modern Manufacturing. Procuct Engineering Ac - 7 152 pHr, co0 0l3 ?7 vs.-watwwwaj.'ui N10851.18 Because Lead is there tL' A life is saved A phone rings at 3 A.M. A 13-year-old girl has gone into insulin shock. Dr. Brown heads for his car. He doesn't know it, but he has an unseen helper. Lead. It's the dependable, powerful ma terial that starts his car. Lead works behind the scenes, but it will help get Dr. Brown to the hospital. It will keep the lights on in surgery even in a blackout. It sparks a world of action. In sound attenuation, battery power, solder, anti-corrosion paints, and cable transmission, lead gets the job done. For more information on lead acid battery power, write to Lead industries Association, Inc.. Dept. 000, 292 Madison Avenue, New York. New York 10017. Lead industries Association, Inc. 1971 Advertising Program This ad appearing in Business Week Ad r 7180 0 p N10851.19 .We think of the Space Age in terms of ex- * otic .metals and materials. Yet lead, one of the most common minerals of the earth's surface, is now being em ployed to extend man's knowledge of his extra-terrestrial environ ment. From the J.F.K. Space Center to the surface of the moon, lead is there. At the Kennedy Moonport complex, lead sheathed cable carries vital telemetry information as well as the launch signal between control tower and launching pads five miles away. Miniature integrated circuits, employed by on-board flight control computers, are made with devitrified lead glass. Detonating charges encased in lead extrusions are used to disengage interim stages of the space vehicle. On the moon itself, lead telluride thermocouples help provide power for the instruments and radio transmission equipment left there by the astronauts. From soundproof library to efficient automotive performance, lead plays a role in your life. For more information write to Lead Industries Association, Inc., Dept. P-2, 292 Madison Ave., New York, N.Y. 10017 Lead Industries Association, Inc. Lead industries Association, me. 197 I Advertising Program Tn.s ad appearing in Business Week Ad S718I N10851.2 Tom stages a come-back Up until around 1910 the elec tric car was giving an assort ment of steam and gasoline powered vehicles a run forthe money. So Victor Appleton's 1905 novel didn't face any credibility gap in putting Tom Swift ahead of all contenders m his Long Island race clas sic. But by 1925 the race was clearly not to Swift.The intern al combustion engine took a commanding lead, a But here are some signifi cant statistics which point to a turn-around: U. S. industry has proved out battery power by putting more than a million electric fork lift trucks, per sonnel carriers and special ized vehicles to work. The de mands of urban living sug gest a future for battery pow ered on-the-road vehicles for mass transportation, delivery trucks and that second car which operate in multiple-stop, low speed con ditions. The moving forces be hind this prospect are more efficient batteries, improved charging techniques and sol id state controls. You'll find that lead plays a role in your life. Say, your car battery for starters. Find out alt about it. For more infor mation write Lead Industries Association. Inc., Dept. 000. 292 Madison Avenue, New York, N Y 10017. (BOUT TOM' SWIFTifltfTOR AND HIS ELECTRIC RUNABOUT VICTOR L APPLETON. F Lead Industries Association, Inc. Lead industries Association, Inc. 1971 Advertising Program This ad appearing In Business Week Ad 77182 ""Koooot 380 He may find an answer for tomorrow Tomorrow's doctors, dentists, medical researchers, students at Cleveland's Case Western Reserve University, apply critical concentration to their studies m a noiseless air controlled atmosphere . . . because lead is there. Designers and constructors of the Medical School complex followed the example of accoustical engineers everywhere oy using sheet lead laminated to fiber glass. Thousands of feet of potentially noisy, rattling air conditioning ducts were silenced and maximum efficiency study conditions maintained. As an insulator against sound transmission lead is without peer. For information write Lead industries Association. Inc.. Dept. 000, 292 Madison Avenue. New York. New York 10017. Lead industries Association. Inc. 1971 Advertising Program Th>s ad appearing in: Business WeeK Ad 7101 PNYCQ0001381 N10851.22 Flying's safer, more dependable Only the computer makes possible the handling of the moun tainous data required in today's mass air transportation. Your travel safety, flight data, passenger information, even hotel and car reservations all depend upon the computer. And behind the computer are lead acid batteries, the basis of uninterruptible power systems (UPS). They provide the air lines with computer power dependability. Power failure, even voltage or frequency variations, cannot be permitted to disturb the split-second timing of information flowing through the com puters. UPS takes over until auxiliary power comes on. So when you fly, remember you're safer because lead is there. For more information, write Lead Industries Association. Inc., Dept. 000, 292 Madison Ave.. New York, New York 10017. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing in: Business Week Ad 7183 . PNrcOO001382 N10851.23 (L Lead Vibration Pads Bring Healthy Quiet to a Modern Hospital Nine years of painstaking research have gone into the planning of Boston's Tufts-New England Medical Center. As a result there has been a careful meshing of the needs of the community, hospital and patient. Advanced concepts of patient service dictated horizontal, as opposed to tower, layouts. This in turn made necessary the securing of air rights over Boston's busy Washington Street and underground transit system. Like other buildings confronted with the problem of annoying vibiation. the Center has specified lead asbestos vibration iso lation pads (see detail drawing). Perhaps lead in form of pads or sheet can be a space saver for you in making maximum use of air rights as well as space under pools and planters. For assistance write Lead Industries Association, Inc., Dept. 000, 292 Madison Ave., N.Y., N.Y. 10017. Lead Industries Association, Inc. Lead industries Association, Inc. 1971 Advertising Program This ad appearing in Engineering News-Record. Progressive Architecture A<3 =7113 PNYCOOOOl383 N10851.24 s Because Lead is there You drive in style This golf car's no rusty clunker! It's got the "brand new" look because lead is there. Golf cars made of lead-alloy coated steel (terne) last longer and look better because lead effec tively resists corrosion. Golf car bodies constructed of terne, such as this "Gran Cushman", will weather all climates for as long as 8 years with minimum body maintenance. Even areas particularly vulnerable to corrosion won't rust. And the lead-alloy coating has special properties that enable terne to take and keep a beautiful finish. Another thing. It's probably lead acid batteries that pro vide the no-fail power that transports you to the 9?h and back. Because lead is there you can take your golf car for granted . .. concentrate on staying under par. For more information on lead write Lead Industries Asso ciation, Inc.. Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead industries Association, Inc. 1971 Advertising Program This d appearing in Business Week Ad 7185 PNYC0000138* X-ray diagnosis poses no hazard Today we take the X-ray tor granted. Everybody has one sooner or later. X-rays help the dentist preserve your smile. They may help the doctor preserve your life. And maybe you don't know it but in most instances X-rays and other medical and industrial procedures using radioactive materials just wouldn't be possible without lead. Because lead is the most protective common material available, and because it cannot be contaminated itself, it is used most often as the shield that protects you. your family, and technicians from harm ful radioactive rays. Lead shielding keeps the rays within the area in which they belong. X-ray shielding is still another way that lead makes your life safer , . . better. For more information on lead write Lead Industries Association, Inc.. Dept. 000, 292 Madison Avenue, New York, New York 10017. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing In: Business Week Ad 7186 PNYC00001385 N10851.26 Who says electrics can't be used outside? indoor or outdoor, in temperatures ranging costs, absence of noxious fumes, are all rea from the tropic atmosphere of a foundry to sons why you should be getting a profit lift the icy temperatures routinely found m re from electrics. frigerated warehouses, lead acid battery-pow Improved lead acid battery technology ered vehicles of all Kinds consistently provide makes it possible to use electric vehicles for the complete answer to material handling. And most every conceivable material handling task electrics operatewith substantially lower main at the low operational cost. For more informa tenance and equipment replacement costs. tion, write Lead Industries Association. Inc.. Instant starling in all weather, maneuver- n Lead Industries Association, Inc.mam ability, reliability,lowmaintenance Dept. 000, 292 Madison Avenue, New York. New York 10017. Lead Industries Association. Inc. 1971 Advertising Program This ad appearing In: Materials Handling Engineering, Factory, iron Age. Electrified industry Ad 7135 PNrC0000l386