Document wqeZqZ6Bj9JOnLp1rG43zMmEJ

Publications Published Monthly at 420 Madison Avenue New York market: The oilheating market is an in tegrated 4-way market--oilburners, heat ing, air-conditioning, fueloil. The com plete oilheating dealer sells all four--a good oilbumer, using good fueloil, firing a good heating or air-conditioning system. From 1919 to 1930, the only oilheating product sold by burner dealers was the conversion oilburner. In 1930 the sale of conversion burners represented 77.3 per cent of the dealer's gross income. By 1936, the average oilheating dealer got only 44.1 per cent of his gross income from conversion burners. But, beginning in 1932, he has added three other major oilheating lines: heating (starting with boiler-burner units in 1932, now including all types of heating); fueloil; and winter air-conditioning. 1936 gross dollar volume of the average dealer was divided: Con version burners, 44.1 per cent; boilerburner units, 7.3 per cent; heating, 25.7 per cent; fueloil, 16.8 per cent; winter airconditioning, 3.5 per cent; other, 2.6 per cent. In 1936, 23.3 per cent, or 45,691, con version oilburners were sold with new cast-iron or steel boilers. In addition, dealers sold 14,761 boiler-burner units. Oilheating dealers did a total dollar volume in 1936 of $74,385,540 in heating, and $18,102,390 in winter air-conditioning. OILHEATING & AIR-CONDITION ING: Fueloil Journal gives coverage of this integrated 4-way oilheating market. It is the oldest paper in the field (established 1922). Editorially, it tias consistently fostered every progressive development in the field and it. has encouraged the trend to the complete oilheating dealer. Every issue is carefully balanced edi torially to cover the dealer's need for workable information on all four sides of his business. Heating equipment manufacturers have, long known Fueloil Journal as a power ful sales aid. Its reader interest is unique among trade, papers. circulation: Likeitseditorialcontent, the circulation of Fueloil Journal is carefully controlled to give complete coverage of this 4-way market. A detailed break-down from the latest circulation statement (June 30, 1936) follows: . Power oilbumer dealers and dis tributors................................... 9,949 Key heating contractors, plumbing and heating contractors, and engineers.... 2,053 Fueloil distributors, selling fueloil and range oil, and branches.........................3,053 Accessory and heating supply dis tributors................................................... 682 Total dealers and distributors_________ Power oilburner manufacturers and their executives......,,.............................. Accessory manufacturers......................... 15,737 541 357 SERVICES FOR ADVERTISERS The 1936 .Key Market Study. Oilheating & Air-conditioning Merchandising News. Specific Product Reports. Unit sales and brand preference summaries for many heating pro ducts and installation materials. Total manufacturers................................. Total dealers and manufacturers, 95.71 per cent of toal circulation____ Others, and miscellaneous..................... 898 746 Grand total.................................................... 17,381 Fueloil Journal circulation covers the automatic heating field, and its rate per thousand readers is low. Itt will pay you to get full details. Write, wire, or tele^ phone. 1046 Publications HEATING 6-- VENTILATING AIR CONDITIONING THE INDUSTRIAL PRESS .. . Publisher 140-148 Lafayette St. New York, N. Y. IINTliLATIS! Heating & accurately charted. VENTILATING Two pages of refer reaches the 41 key ence data appear in men** of the in every issue. Re dustry--the engi neers, contractors and manufacturers who have the final word in the specific ation, installation, production and * maintenance of the mechanical equip ment utilized in the * heating, ventilating and air conditioning ports of meetings, the activities of manufacturers, ab stracts of current papers, books and pamphlets, and edi torials oh the plan ning, installation and operation of heating, ventilating and air condition fields. ing systems in pub An editorial pro lic buildings, offices, gram of outstanding factories, schools, alertness and au hospitals and homes thority is directed are other contents by qualified heating and ventilating engi of continuous interest. neers. Special sections and timely feature Air conditioning, now coming into its articles are included from time to time in own, has had a champion in HEATING line with the forward-lookjng policy that & VENTILATING since 1904 when, in its has characterized the publication since its very first issue, an article 'on this then inception in 1904. News, trends, develop infant industry appeared. Since that time, ments, personalities--every side of this for more than thirty years, HEATING important industry is faithfully and & VENTILATING has consistently pub authoritatively reported in this out lished the news and developments of air standing publication. conditioning up to its present high state of There is a regular section devoted to new perfection and its pages have carried- an equipment, profusely illustrated and com impressive total of editorial lineage on prehensively reported. Degree-days and this subject. unit fuel consumption for various large Subscriptions to HEATING & VENTI cities in the country has been a regular LATING are $2.00 a year. Advertising monthly feature of the publication for over rate cards, sample copies and market data eight years. The weather in large cities will be gladly submitted on receipt of in typical localities of the country is application. 1047