Document wDk4384qYyY4gZrOK3zXyv8K3

JOIN THE SONG! 1-J 3 JfT I n f CAR CARE DAYS ARE HERE AGAIN! p-f m mm ?=F=? 3=F=* I NAPA'S Spring and Fall Car Care Days are here again -- to the tune of even greater sales and profits for your business over the year ahead. These two seasonal car care promotions reappear in 1983 as the vehicles to move product through your store and your dealer custom er outlets for four very important reasons: 1. The enthusiasm and participa tion generated by the 1982 pro gram testified to the fact that the independent service repair trade is eager to have the kind of national identification and sup port provided by these Car Care Days promotions, offered exclu sively by his NAPA Jobber. 2. For you, the continuation of these popular sales events rep resents another opportunity for increasing sales while further strengthening the bond with your dealer customers. 3. The carry over of the Car Care Days promotions gives you the added advantage that a year's worth of practice brings: experi ence. It's an opportunity to cash in on what you've already learned to produce even bigger and more effective sales programs at all levels of your business in 1983. 4. The continuation of NAPA'S Car Care Days theme provides the important aspect of continuity in both NAPA's national and local advertising efforts, build ing upon and reinforcing cus tomer awareness of these na tional sales events. In 1983, NAPA's Car Care Days promotions will be concentrated within two eight-week periods. The spring promotion -- March 28 6 An exciting new approach highlights upbeat network commercials airing for eight weeks in the spring and fall. through May 22 -- has been ad justed to take maximum advan tage of this naturally high consum er demand period. The fall promo tion -- September 12 through No vember 6 -- will continue moving product from your store through participating dealer outlets as mo torists prepare their vehicles for the coming winter. And here's how it will all come together during 1983. . . NATIONAL ADVERTISING: A CALL TO ACTION ACROSS THE COUNTRY Throughout 1983, your NAPA na tional network and print advertis ing will combine to inform motor ists that the time to give their vehi cles the maintenance they deserve is during NAPA's Spring and Fall Car Care Days. . . Television: With a distinctive new look -- they're animated car toons! -- NAPA's national network television commercials will once again remind motorists that now is the time to visit the NAPA Parts Store and participating service outlets displaying the NAPA Car Care Days banner. To intensify the advertising impact during these two major pro motions, these television commercials will air for eight weeks in the spring (late March through late May) and eight weeks in the fall (early September through early November). They will run on a mix of sports, prime time, news and late night programming for extensive and wide-reaching advertising impressions. Magazines -- Dealer and Con sumer: A strong print advertising campaign will support your net work television advertising throughout 1983. Dealer magazine ads -- head lined "Create Some Excitement!" | I- ! j j \ i j \ } t' ; j |