Document wDGD1G7MdemVEk1vGqj62a61d

Tcaltnlfor Your l'r<?tccli</n ... A iittuu cKtK-iiit< pttnvduu: .W <|tuJi{y-eiiliil li-suas lliria^lun'r]' fic|)u(iiMuf4Viiiiv,IWiii rjAiiuK'rialt u> lii|HiKlut'(, 4U-UI1 HMiioaiin U%>iiiy and pioieilinu in SWP House Painl l_il.w..iiiii<-i in cvciy SlicfwiieWiHiiiuii /mny me charged wills liar !ro|ssutUUl) of alrtolnti: i|H.stii)' iinilnii uf iveiy gaU'n piuJnccd. SWP HOUSE PAINT Lasts Longer...Sai/es Money Ii pays fo he ^rlmuxy'* when y4it sclcrf Jin: han't of hftnn: painl in Ik : used mi Whether you employ a {Kihittug cmtiraetur or tvoi. llte pare differ- *itiv V i\vvit .S\VI" Hltusc I'uiiit ami hmiw: pahit of milimit y .ju.ililv vtll mean (cuss than Sfi-Oy for (lie awritje-sixi . tc liutu*-( (i dilf.irmeiirrwsi j*)s fur years <tf v*ica w<.n .tml is one *f die *(- s .-i > yuu can make. (u .Shot Will-Williams .SWT Munsr Paint was usrtl u paint tnmc (nifties lit AiiNiira (halt any tniirr Itratid. Wit)? (miiimtuu* jrMatvh in SlKnyhi- W`illi;uti?r Testing I.alxiruipiics amt in (In: held h:i.> insiimt <ims(aiii impiniv- itK iu ami lEte Kip-rjnality jirrltirin.imc nS SWT. (* mnitcy alir-ml when jii lis.oMT there it a diMeieiiee lit limiu.- p.imui no.iv. V..r foil .... KWI* H0.0. xid h,.< U inf.-ii-ir drtiHalttiii titcas. I.i. ad I'.Ml tk.rfx for j ropy of the U-ji.iVVW'W..- /..*./- nr mile hiTIlr M n.m-lVit(t.i.. lo. I 'tft Midland linIMiu-. C.t^v. LoJ 1. Olsio. JF'/tift? and Color That Tmx I . . . .Ml i:f lkuMnli)`,i dliWiuMKi,!)lK'iMiii'iVilluiii> Jifctiouiiu Wit naliuui vlitte Ik au c (Minis of rvei y ii | jiwl dr*m|iluNi tie oiwi l*r yont uf waiter and war. StVPwliilc tfuisuryf n-SAr ami SWT cukits lion uuiiiuiin tlidr Oiilfiancc ate die dito.i iwuU *<f {.'lie piiataliiyj nanunii. /u'uau of Application, Assuretl ... invvHtoi Iff Mlw.iaitt-WiUUim Trninjt l-atHii.notie.. ll.ii iu.ifiotn-ni, known 4i ilw iiigl, (Uiar viscount.-.is /HI ri>irJiioiy llrirlnjvniil h I) I. iimLi a Ilcr (iVntilir IIKJOII eUKm Ilf lln: ImldUM-g (Nooin- ilh'siiiK-iior lirndsitis eftisditic-a. ii >Wt* Him.' ('.lint sil.'itd) insuio ivtii4iLal4< i-j *- a|.[>:i..ai>n> tit n rriinirte ftaintittg. vmPrerr. Sitcmviti-Wiiums s*? tin t* ffm sittirc ihnt tlispjttyy - tleis;/`iiiintf tenJ,t tunrl; . House Pum ON TV____TONE (M THE SUPER* KEM-TONf SHOW, STARfUNO RAT SOLCER . . . ABC NOWORK EVERT WEEK Tl., d.ls,.ii'o.u.a >nC..Ulc\, A(o.f tir ...I fti. M-.- 1 1*154 0007-SWP-039273 N29105 Trtedfar ftar Piw MIi m ... A mau euetH^; procedure of quality-amrot testing through every Hep uf manufacture, from raw maieriab to finished product, unins manmum beauty and protection in SWF House Paint. Laboratories in every SherwinWilliams factory are ebarged vrilb tlie responsibility of aluuiute quality control of every gaiiuu produced. Scn/esMort&Y It pays to be "choosy" when you select the brand of house paint ro he used on your home. Whether you employ a painting contractor or not, the price difference between world-famous SWP* House Patntand house paint of ordinary quality will mean less than $5.00 for the average-size, complete house job. This slight difference m cost pays for years of extra wear and is one of the wisest economies you can make. In 1953, Sherwin-Williams ,SWP House Paint was used to paint more homes in America than any other brand. Why? Continuous research in .SherwinWilliams Testing Laboratories and in the field has insured constant Improvement and the top-quality performance of SWP. You'll lie money ahead when you discover there is a difference in house pahits! FKKfc For full iafbrmaiuti on SWI* Ibmsc IMinl and lots oC interior dcotrattun idea*, too, jsfc your dealer fur a iM|>r uf '`llv-ne Drmnrtuf" <* . write M ike Stvewik-Williain* Ou., 1265 Midland HutMing, Cleveland I, Otiiu. If'hllti Mud. Cntm riiflf Laxt ... AIT over tl\e country, in all climate*, Sberwin-Williaiii* maintain* lest siativm wltere lioute paiuu uf every lyjte and llctcriptiun are expciaci! k>yesr*ufwcatbw and wear. KWF wblte lltat stays mMu t end SWF coturc lhat maintain ilteir brilliance are the direct mult uf ltd* Itauwiakiflg reasareit. Cat: of dppfiaillon dtiurtd ... Iaeiiitd by Slicrwin-Williatu* Testing l-abunlurio, ibis itvauinitctu, known m die bigb siicar vifcuincier, ii an eKiraurdiuary devckgxuem wtUcli makes puxdbte (be scicmilie measurement uf (lie brushing qualities uf1 paint. Tliu testing pruoedure lias made postildc tl>e stipend*' bralig <|ii]lilKi in SWI' House Faint wbuih iiuUK rcivartable ease of application. Lei trt rtremmend a reliable painting eanlracUr. Sh er w in -Wil l iams s to the ilartlkddilplcyc W famous trode-marlr . . m \Ho u s e Pa in t OKIV , . . TONr m THE SURER KEM-TOttf SHOW, STARRING RAY ROLGER . . . ABC NETWORK EVERY WEEK This advertisement wilt appear in Popular Mechanics, April; Popular Science* June* 1954 0007-SWP-039274 0007-SWP-000122653 It pays to be "choosy" when' you select the brand of house paint to be used on your home. Whether you employ a painting contractor or not, the price difference between world-famous SWP* House Paint and house paint of ordinary quality will mean less than $5.00 for the averagesize, complete house job. This slight difference in cost pays for years of-extra wear and is one of the wisest economies you can make. In 1953, Sherwin-Williams SWF House Paint was used to paint more homes in America than any other brand. Why? Continuous research in Sherwin-WUIiams Testing Latoratorics and in the field has insured constant improvement and the top-quality performance of SWP. You3!! be money ahead when you discover there is a dif ference in house jxtmLs! Tested for Voter Protection... A roost exacting procedure of quality-control testing through every step of manufacture, from raw materials to finished product., assures maximum beauty and protec tion in SWP House Paint. Laboratories in every Sherwin-Williams factory are charged with the responsibility of absolute quality control of every gallon produced. White and Colors That tost , - . All over the country, in all climates, Siierwin-Williams main tains test stations where house paints of every type and description arc exposed to years of weather and wear. SWP white chat stays whiter and SWP colors that maintain their brilliance are the direct result of tins painstaking research. FREE: For full information on SWF House Paint add tots of interior deco ration ideas, too, ask your dealer for a copy of the 44-page "fiomr lltxaiutur" or write toXheSherwiit-Williams Ox, 1260 Midland Building, Cleveland l, Ohio. Lit us n:oaiDiud a reliable painting contractor. Ease of Application Assured . . . Invented by Sherwin-Williams Testing Laboratories, this instru ment, known as the high shear viscometer, is an extraordinary development which makes possible the scientific measurement of the brushing qualities of paint. This testing procedure lias made possible the sujwrior iHnsliuig qualities in SWP House Paint which insure remarkable ease of application. Go to th* star* I hot ditplayt thlt famous Iradv-marfc . Sh er w in -Wil l iams [sjg'j Ho u s e Pain t ON TV...TUNE m THC SUPERB KEM-TCiNE SNOW. STARRING RAT BOLGCR . . . ABC NETWORK. EVERY WEEK "TV* advertisement will appear in Popular Science. April; Popular Mechanics, June, 1954 0007-SWP-039275 0007-SWP-000122654 SWP HOUSE PAINT Lasts Longer...Scri/esMoney It pays to be "choosy" when you select the brand of exterior paint to be used on your buildings. The slight difference in cost between worid-Iamous SWP House Paint and house paint of ordmary qualiiy payjt for years of extra wear and is one: of Lhe wisest: econo*' mieS you can make. In 1953, ShcrV/ih-WilKains SWP House; Paint:was. used to paint more homes in America! than any other brand. Why? Continuous research jin'. SherwirrWilliams Testing: Laboratories, and in the field has insured constant improvement and the uip-rjinility performance of SWP. You'll l>c money ahead when you discovcc there is a diffeicncc in house paints! FRKK: For full inrorm^iion on SWF I IiiIik Fim *ik ( Jut* tit interior dctural ion itltuM, (uu, aikj.yKiir dealer fur a o.jiy of the ^4-jiage **// or wrilq iv'IV Slicrwiu-Williams Co., I27l> jclaillatHl Building, Ckvetand I, Ohio. Let us recommend a reliable painting contractor. Sh er w in -Wil l iams 7VstcJ/or Your Protection ... A meut exacting testing procedure through every ttep of manufacture azures maximum beauty and protective in SWF House Faint. Laboratories in every Slienv-iaWilliams factory are clurgcd with U responsibility of abioiute ifuaiiiy comrut uf every gallon produced. Kase of AjffilicuLion. .4x*> XStrC.d,. Invented by SlierwiiiWilliams Teslitig Lafioratiiric*, tlii* iiuirumciK, : kiBiwn , as. tlic lligli Stic a. n`LliJ iiafy development Wlifrli measures llje brudiiiij' qualities of |uint. siciitilKultyj Thisu;siiB prtreeijuic lias made jw.&alik llte superior lx-usfiinj qualities in ilVl' ^Ihuse 1'aipf wlncjj insure remarkable case tif apjilti.MliiMi. tf'liite and Odors That Lo *...a iUv die country Slicr^in-Williams inaiaiains lest stations wlierc Ih j u s c palms ufevery type are exposed to years (if weather ami wear. SWF while tliat suys whiter and SWF culms that nuinliin their brilliance are tlm tlircclrcsultof this jiaftuiakUig research. Go to the store that displays this famous trade-mark . . Ho u s e Pain t i OH TV ...TUNE tfl THE SUPER KEM-YONE SHOW, STARRING RAY BOLGER .. .ARC NETWORK EVERT WEEK 0007-SWP-03927S This advertisement will appear in Country Gentleman. May; Farm Journal, July; Successful Farming, July, H HOUSE PAINTSWP RealTife Insurance" For Your Horae ll pays ta Iw "choosy" when you select (lie brand of house paint ut | used on your home. Whether you i-ijky a. painting coltQfSifltir iw JUK, the pike diilcrcucc Ixivn-eu wurkWaiMous-SWl** (liiuw I'uiiit at*i house paint of ordinary quality ;iviil inrun less ituii $5.<K* lor ihe jivci-age-su ujilcU: h ouse fhh sliylit liiHm-nre i cost pays, (tm- ye; i-xtra wear and is o ik - of thi wisest yuii can innLc. . to I'JM, -SlvE-fwin-Wriiiams SWP J tun*- Paint vv.is used topairn. more Ik io io j in Anurk-a titan auy other brand. Why? Cctuiimuius in ShcrwiiuWilliams Texiinn l-ilk>r;Ui>i<::i and m die ft,-let has insured ci'uict-'uU unpon-c-itH'iil siiwf tlx- ttigi-Cyualily jxi'ldruiitncc of SWt* VtiufJ lx: money ahead iv Ik -u you discover titrru a dilk'iiaicc jin house piinKf 1-Mi.K: Kiwfull mfcimiatxm t'.it Wl` Mntisr (`aim ,1 iJtoi, r.J. p-,,1 r/,. *<ihc "/W or wiiu: lw *|W SliriyittAVilharu* C.KH|.:jy, lU ihaU-.l Clw'fiarut 1. t/lu.i. fet us rnrnmeiid ti rdiuble |xiin imf Mi(n>c(ar. Sh er w in -Wil l iams Jw p^ Texlwfjnr Vyut I'mtrethul . . . A Ul> csac ling |4omAire Ilf <jniifilf-cnfnl ifa/tHiglt every Mep <>f nunuficturr. fmrti raw watcrisli m lilliilnxl (innWl, aiutiiv* luaaiuitiin Ix.wiy tJ SWl fl.*,*- Pai.n. :i.alKalii<ies in every 'Slnnvut. Willi.unit l.t,-i<iry arr tfurijcU widi llie nlj~ad!tiiy <4 ^Irwritm- iiualiiyl <-<,di i %viy |h v k 1u w c 1. il Vlile cut,/ (iilnrs '/`full tuiirt- ... All mir (lie tunn y, in aW diiitahs, SU-rivtuAVtUtaun auiinaiiii lest Malkins wlwi'elwus,: |iaintiiifevery amt i^ion am ii yeaisofneadtcrkiuf war. SWI* him,- iliatdUiysi'Ar'r.'aiKl HVVf I.IM itml nuiutain ilwir fuitlkiiuv ;,,c die ilii.M rtwill of tliu |uinsUiLiu^ n-ftMli'Ii. Kuxtr-tif .ip/dicutiun ./iwiifw/ . . . Invnifd t,y 'fwiiuR tjiUiraioH-i, ilii. iiMinuih-ui, lintuni ijic High Stivar Vk<WKii:r, t* ,n t-Mraui.lin.oy .h-r.-h1.i-.n which Hiatus l***ititr |U- *i<-iniltc iiuNiwireiurjit >f tins hrudiiii); itualiiks ot (iMtiu nii .-athiJ |nlilxn- ha* mjth- }K>sitik.- if*; >*|w<i..r hmsliiiiK ^nahiU in. StVT House 1'jii.l vlikl. insn,.- - rM.nC.thU- > Lf.,|,i4i<4li'*. (nr ( iha atorytT*<rt t/tx/rloy* 1 lltit Jantntia iniJe-iniirlc Ho u s e Pa in t ON TV____ilfNE IN 1HE SUPER * KEM-TONC SHOW, STARMNO ItAT EOtGER . . . ABC NETWORK EVERT WEEK . Tl*: S-loi.t-y K- s. .Mr; II,.wti.iM. July. WM 0007-SWP-039277 0007-SWP-000122656 Twu-if fur Vimr Protection . . . A wail eK.*'u.*n |H.*vJri' ./ Iritio^; (hrmifli every H'J uf tnaitf:i*a*-, fraau raw tii .t.o'ala to lintalN-il ftnaiiut. ai SWP HOUSE PAINT Real "life Insurance" For Your Home Hmiae UnKiMori** in rviTj'SITwin.. Wllliuio (arKKf an (l.ai|(ni i'li !' f"t* isctHliljr U atwiilc quality timirU ul ew>- |*AaU'rtl. ' tt 'hila rtutl C-nLirs llwt iMtf . . All nn- lU-omiUry, in aH Hmk j H.s . Slu-rwiu. WilRiUMt. HU'iHlilu U lWi" wlan>- U"e |wNvlni>fy ly|r uuldni^iii'n j-t-|aS'il |at yv;M. <4 u.wfir *HI wear. SVV I' lalal'' tlaat akiys u-i>M ami StVf (.,,* .l,jt ik j iiw i. lln-if liriBia>-e aft' Jin- tl.i.al t.s.ill til tin* fNisetaf.Jf|{eroft>ne .UaMCanf... Iiuviitatl I* ll pap it* lac "chiN/sy" vclicu piux-fcci llic brtnl uf house palm W Inc used mi yiA lunur. U'Iu -iIk i )<ni a |Kiiniiny Kmintcl.ir w mKr (tie [irkc tlilltricncc Ik iw n u work!-famous SWp House Faint and lurusc {stint i tmitriiii y npi.tlilj- will iminn lew (httu 45.00 An' ll*< avgraigc-si/v-, complin' litmatr jnh. 'Ilii* slight ilili'cictici; in c ik h pays for years of tslra wear sml is tttic < ( ilic wisest citiKumiiii yon can make. In tTs.l, .S!K-n*in-\Villijui* SWl' (Uh i*; I'iiint was sued to paint nitKC iutities iu Atovtha thru. :>uy .lhv*r firiuui. Why? Cmwiiuwtu research la Sltuvwiit-SVtllijn.s 'lostiiuf {^itoraiurios xiwi in the Acid has insured eon* mml im|M-<ivv'jitt iil l iiu I ilic iii|)-r(iuilitY- jierfoniiaiicc of SWF. Ymi'll In '. money ahead h-n \iu ili*uvr tlmr n a dilio'cncc in Imiu s c paints! x- Ihr HiirJi Slu-.tr ViMLii.-nr. h . HIM-Jmal y irvr.|.attH-Ht W|,i. iwllf* fjusttliia- Ifcr atilHillC HH'ttSMl IM'lll <>{ ikelaanllillta H*lJitirja/Ja-.ll I.H luting l.;k> made j ., .1V1' 1'aiM whirl. ii..me i K.uLaidr iaa' <t( tt{J|>tl< alitiU. fjrt (is recOMnitvidn rpfinfJii /mt/iltri" contractor. Sh c r w in -Wiu ims FKKii: For full ittf-<iiiM<iii<ni SWt' I tome Faint and (.its of Enterittr ijnwaiiinr nlr.il, >. iul yur (leak:!- fur o iujy of (In; tt-paigc "ll.*,. vv.il.: [oTUe SIK ^-ii.-WitlU.i.i lSo, I'lJl Midland UuiUling, I3ev<h*nd 1,OIimu 6i r lltc store tint! rfw/t(y tliisjuiiintx ir<ul<;~tiiarli Ho u s e Pain t ON TV . TUHt IH THE SUP(R> KEM-IONC SHOW. STAUttHG RAY BOtGER___ABC NETWORK KVCT WEEK / Tka dv.;(m.'uient wtU u Dctler CwJ- tvi,June; Amoicair Itrniic. July. ly$> ilw.w>,.,u. yuiir-. rnrj A.rum. Ma^amxr. J.,, . | 0007-SWP-039278 0007-SWP-000122657 Tested far Yaur Protection . . , A iiKSi cui'iiiilj losithin1 >r ,|auiliiy-<iiiili.<4 thiraujlieifr) maiiidailUHT, liwu rjiviiijiiTuU t li'iotlud pljw'l, ..MUCOt UMUaMIII U-ouy a.l (Jlulrtlia.il ill SWI* llaMiC I'ailll. [^t.^iaadrn ill wry Sluiviii'WiftuiiB turiury arc rtdrgi'il villi Oic rcUXiiuilrtliiy *f atdutauc (ytitUy c mu v imI mC afvy gallon |iitxJi>ccd. SWP HOUSE PAINT lasts Longer.,.Scti/esMoney h m l*` "rlioosy" whcu. you select the hand ufliouse (o i>c used on your luuuf. VVIm-iIh u - you outfiloy a juitMitiy euuimetor or not, ilio jntv diflci-- * wockl-IUuKius S\VI'* t Io o mc . I'uiiw aitd lanuc juiiiu of uvdituuy ((uality wilt imiiii less i[tail 55.00 for tin- coiii(jfcu: house jul. 'Hits slight rlifUivtice in tt>si [jays for years ot oara wear and is one of (lie wisest viiHtomii s you can make. fu Jslicru i n-iVilh;i ins SWl* House t'nim vs as used u painl iimh c Ii/k ik -s ii AiiKfii:* rli;m any: other lujuti. Wliyi* Comimious rcscajtlt in Slieiwiu- Williams Testing i.uifiiriiiorks atidin tin field lias insured evavstiHU iuijjimv- MM-UI nutl till- Ui|i-cjo;itiiy perliimiiimc of SWl*. Vou'H Lx: UMUivy ahead vv|i<ru > *< diM ovi iLieie d u difference in liou-e (laitits! IMl.i'.: f. r full m,u.ii >.> SUT j'-ai-vt aid k.ii of ij.ii-riw iilr.n, l.*t 44; j.-n- dt-:,li:i- h r a t`i.jy i.{ du ) t (i.igr "Hint /in<-r&'`ijr i>iilc i, Itar Nticnviie'lVilli.i*ii> t-t., till! Minll'J Buildicii;, Ocvvluui I. )liiu_ ir/ii<e tmrf Colors That Ims L . . . All ovci ilurctMUury, in at) t'lnuiici, SlacrwinAV'dlums xiuiiiuiiK hat (Uiiuiii ivitcrv liuuac {amt* u( every IVjir >mI 4n ri)SK>i' in: I*. yran \A awilcr ami west. I)\T wUKcllat tuytuhtlet a ml SIV l' mt,$ lui iiuitnain ilavit brilliance arc die ciitvu ivwti * lliii |iaiuibLiii( mnreh. Huso of Af*jdi*:atioit Assured . . . Ii>\unit'd try SlireaiiiAVitlijiui 'JVuil>c l-itiuraaluriiS. tills iiMiuiiH-oi. iouvu Jd ike liigk sliarar ari*-..o,rira, i an ciiuiniiiiury <|i:vrtt>[>u<nit xviiidi ut.itii |i>Mil>L' ike tainitilK' imaiaiiriMiil uf iIk IniiJiiti^ i|iu(iliit or (jjiot. 'lliii lc>liii|> (inotluu' lix< w^k(luatiMa- lfit~ill]irit*/( luaisliiuc i^uiitrliiS in MAT 1 I'.iiiil niiiji insult- i c iimi idate rac vf :i(||iIj 1m>- wmt ti rdioliJe /Miiiiiin' o ... Sh er w in -Wil l iams SSP f.i ht the Mtiinr (/ml ithiptuyii thisyiiawiM irutfe roir/ $w p Ho u s e Pa in t ON TV . . . fUNC IN TMC SIIPEft* KtM-lfOWt SHOW, STARRING RAT BOLCC* . . . ABC NETWORK EVERY WEEK Tl.l- a.Kt.u^.a.1 M|I .riKoar i S,lul.I,r Kvc,,iuS |'<->l. M.y 2>. IW(I, tlomvv i. CuiJriia. May; tfuuMiliuUl. May; Culiitrs. (iHM II. IVS-t 0007-SWP-039279 0007-SWP-000122658 That Vital Fraction of an Inch Between Your Buildings and the Weather... SWP HOUSE PAINT Real "Life Insurance" For i VHL, HkjHRI1 Veathur certainly is important; to every funner.- Silii, rain, dew, frost, Uuil, ice, tsnuv*--every change *'i weather afleets him in, one way or Farm Buildings lylUMtM.ft-t, ' IftrKUf (ihW IliKKcfc. IN SkimbltUHwH u. another, PerhapK you |:!;ii4yr: realized llia'qi.pajnt chutuists are jnst aa vitally interested! in .weather ms the farmer is. It i Lite resjnms.ibilily of the paint chemist to provide you: 'With a paint film that wilt protect!your:home anti buildings against every one of these elements of weather * , jnot for just a season 1ml for years. Take a look i at the transparent wrapjicr on a pack of cigaret Les--it in ahiiiK't exactly thousandth of an inch i thick. Perliftjis you have never It pays to. be "choosy" when you select the brand of exterior paint to be used on your buildings. The-slight thought of it iii this way lnit tlic film! difference in cost between world-famous SWP* House of paiEil wiiich stands 'between: your home or building*. and the weather is probably only "about as thick1 as three to five layers of i hat cigarette wrapper. Of course, it foiloUa that such a hltm liE to he Eiudc just nighl<io do all )u expect aiul should gel from a good exterior paint. Why do vo hum that SWP House: lktintcanda tlih j ob for you? Frankly, it ia because we have put our puints through every kitid of laboratory and TentedfarYour frtfNcfion . ., Aai<ii(iaeiiii||| iisiiinj!prveiliirc through every it<rp tit uiMmif;iKirr asiiiici maiiiBiui UiiK) aiKi.pruurc- lioii in StYP-Hiiuie |jibu- tunes In every Slwrwin-WlllijntLi findiwi j arc charged Vrti|sjdiC respond- btlily of absilulc qnuttiy control of every gallon {irijiiin'cJ, Paint: and: liousc paint of ordinary quality pays for years nf ext ra wea r and is one of the wisest economics you c^n ittkke. . In 1953* Slierwin-WilHaras SWP House Paint was used;to paint more homes in America: than any other brand; Why? Continuous research, in Slicnvin-Williams Testing Laboratones: and. in the field has insured con stant; improvement and the top-quality performance of SWP. You'll be money ahead when you discover there rx a di(Terence in house paints! field test that we ran devise. And behove me, that takes not a matter of days or irmnlh, ... it take* years! I wieh'that you could ail cice our 1 laboratories. tVr'jrfe, Very. pi 'tviiilficmi ..the "complex! tit* slrutJicVts we use. and our c X[h >s u ic stauotisl and iiou>e toslslall over lire Co to the score that, displays thin famous country. 1 kn j w thru you would Iradc-marfi ... vhare our confidence that the film of SWI'i House i'siiut you put on your : JT'/iitenii/fCjilarxThttl T.iisl. limuc aud: Imiluimg* cau take all the I . . . All ever ilte country, 3lnrrv/i<i- hard knocks weal her can throw at it , , lutcl ltlccp coiniirg hack for morel I Williiuos iti<iiit(iins test! slaiimis wlicic house palais every 'ly|>C Srte |. ev|hijet[ lu year* of weather and wear. SWI- wl.itc lfi.it anti StVt' <<<!,** (liai noinrliiit iBKir'ItrillMiii'c IRKltf Rot (M luRintu. ta.il t.'niSlJVllTiilrcHOscfll-aiiii, - re tin? tluvc-C remit Jif cfilj* paim- ntiii) hurudi. aciil Iij-li'ljfinierlt>^ ttcoir-H titiit;'i'ilcasTlopj' iitli j-puf ,;j, ik-alci';|jltii|^!|CCiSTy<:1[of jltal j, A i)**eri iii1 rjf^ljji^ijjlMdtie!! coll 'tlj;!!!' Mi,i w iiv -WiMj ^h is tUi , 1271 Built CJevelhiJ I. bliio. Sh er w in -Wiu iams Has# of application Assured . .. Invented by SherM'in-William* Texting Labora tories, tlus Ituirumcni, known aatltc High Sltear Vmwnieicr, Ir an extraordinary development which ntcaitirca the brushing qualities of paint jcicntiltiaily-. TliLg (citing procedure hot nude {mOw IOv . llie >it|ieriar l.ruilung qualities in MVP 1-bjujE {`uirti wldeli iiuure reoiartalile ea*; of applicattua. h ?! House Pain t Let iu rccomttienU it rdtoUcptu'uting contractor. This advertisement will appear in Country Gentleman, June: Camper's Farmer. July; Progressive Farjucr,. July; Farm Journal; August.; Successful Farming, August, 1954 q q q ~j Q39280 0007-SWP-000122659 Tested for Yottr Protection..... A most exacting testing procedure through every step of manufacture assures maximum beauty and pro lent ion. in SWT Utilise I'iiiur. I>a1>oracuries in every SUerwinWiUiarns factory arc charged with the re sponsibility of absolute quality control of every gallon produced. Easenf Application Assured... Invent ed by Sherwin-Williams Testing Labora tories^ this instrument, Unown as the High Shea- Viscometer, is an extraordinary development which measures the brush ing qualities of paint, scientifically. This testing procedure has made possible the superior. brushing (qualities in SWP I loose Paint which insure remarkable ease of application. It: pays to be "choosy" when you select the brand of exterior paint to lie used on your buildings. The slight: difference in cost between worldfamous SWP1* House Paint and house paint of ordinary quality pays for years of extra wear and is| one of the wisest economics you can make. In 1953, Sherwin-Williams SWP House Paint wias used to pairiL inore homes in America than arty other brand. Why? Continuous research in Slicrwi'n-Williams Testing Laboratories, and in the field has insured constant improvement and the fop-quality performance, of SWP. You'll he injoney ahead when you discover there is a difference in .house pain Is I {White /i<l Colors That List . ... AH lover (the icuuntry ShcrwHi-Williauus main tains, test stations where iioutc paints of evtey type are exposed o years of weather and wear SWP while that stays whiter and !SWP, color* that. maintain their brilliance rare the direct result of this pui nsuiking iraicarch. FKKK.: For full information on SWP H6usc Paint and lots of inLerior decoration ideas, ick>, ask your dealer for a copy of the 44-page Home Decorator** or write to The Sherwin - Williama Company, 1272 Midland liitig., Cleveland 1, Ohio. Lei vs recommend a reliable pointing contractor. Go to tbs store that displays this famous trade-mark Sh er w in -Wil l iams m Ho u s e Pain t ON TV...TUNE IN THE SUPER* KEM-TONE SHOW, STARRING RAY SOLGER ... ABC NETWORK EVERY WEEK This advertisement will .appear iu Country Gentleman. July; Capper*s; Farrncr, August; Progressive Farmer, August, 19S4 0007-SWP-G39281 0007-SWP-000122660 ( Testedfor Your Protection . . . .'V u*tt rxlnlitig (itiunllMr i4 >jii.tli<y-t*>lltl>ll ivsliio; tluougU every maiwJ'wi tu>r, li..m taw i..n-'t;.k in liui-lx-il {irodiu-i, iu ik c I iriaslliimil tw-auty anti fmtiiitlHrtt iu SVt'J* Jlouif Ial**r;nwik in tytij' M'.n>'in-\V'illiam/arh.ty u<v ilaivil will* tin? n-ipmriMil)- of absuUue oulnri \t writ Uj IVk i ;>iialui<t. SWP HOUSE PAINT Lasts Longer..Sat/esMoney h |ys t* Ik : "rfHKr>y" wlit-u ymt >cki'l if*c biond of Wiiac l< l*' * l mi your Ih mw . WlifiluT you employ ,i |KmimV<.uitr;*iiir imiw, tlic [nkr iliircr- v iiir .'SWl1' tloose iiiwl hutisv paint of ottlium y <|iLiiiiy will itivati lv lh:m Sn CKI W flu- avvia--viv<*, vninplvli: tnHise jolt. I In' *5i"lii .liU.-ivm-v in cost pays Hn~ years of cxIiMt war ami is o ik .- ij C ifie In i>liri>iui-\ViUt;mtj SVVl* I Inns,-. l*umi iw i usitt to jittitu more Ih h ih s in AmvtivN iliaM nay mtiet Iri.iml. Why? Oh miiiu i'iix ivwii:h i SinrninWiHiaiiis lv mm 114 I -ilmi-mnifK tint in (in* licit! lias iu-.mvtl otii'iam i*ii|/iivrMK-nt ;uu( 1 liv Mip-itnaliiy |Krf'H'iii.n`irk:i*f .S\Vl\ Vim'll Im uioih-y aiu .nl \i'Ui*n you <.lca-mn ilicic h a ililEtnvirt'c in linage tiuinis! n HIKE: I'm full in(..rinati<i ...i SWI' tUiw l'>xK a...! (..It U ia.l.lini' tlrita.ilifil! iiIij v tun. .i;tk >>il<r |r.<)<' fx >pV 1/fix' fV<ura(v< ".>4 u.iiti` ItiTlw Mk -iw m-tVillia.iiiOi.. I^IU MlilUxI HaS.liiiK. C<l* iti it, Ohio. White and Colors That hist . . . .*.!!v.,. die i..-.K .liwu., SJ. >.AiUS-ho iii.iixl.tiin KM SVui.nit ivlmf htiiiu- fiailiM uf rtriy atill tU'U'fijnkm aicvxiKiu.il iv year* uf nt-nilm gml uvir. SWl* u ImIc licit liuysitAilrraiwl SIV11 tol-m licit maintain their Iwitl'miKv ale Uh : iliivil icmlt **f lla. paiit*cii:iii| tvacaich. - Easu of Afjpiicalion Asxnntt . . - t*vliil Ly Slwivin-WiIluiiuT<.'<iu|( laWlbnW tills i.i.tniiiK'MI. ktumrii as tlir htli shear vi<Hia-|<-r. rs(ia*>i<ti*\.t* y wliidl uvil*' }*>iil>l,- lire * italilir., iJ tin: latsliiK; -.i (t>U lrai*.j jaovtimv iut rx-uL- l*ir>ili(i`<liriUl>i'iini' Iu'uslti<u; i|ii:ililituiu NAVI* ItiHiw- |--.<**i iIiWi iiNXi: h -iih iUMi. can: iK * . ( x. iHK'Ntf re/ibic iHiiming ttmtrnrlnr. Sh c r w in -Wu u ms SWP tin ftr ihe tltul <ITs/lyK lhi<i ftuuaud trade murk . . . Ho u s e Pa in t ON TV TUNC IN THE SUPER* KEM-TONC SHOW, STARRING RAT ROIGCR____ABC NETWORK EVERY WEEK 0007-SWP-039282 0007-SWP-000122661