Document wD65203JmN1d0N3rLZgOkgNoD

' iuec-15-1996 21:49 MEDIA PULSE.INC ST LOUIS r.ai MEDIA PULSE STORY ALERT To: Diane Herndon, Monsanto We can have a tape ofthese stories on your desk today! 12/16/96 Fax: (314)694-3889 (314) 694-2915 From: Gary Bradley Date: \2IUI96 30FN Station: KDNL-Channel 30 (ST. LOUIS) 01:35:45 Program: NEWS 30 AT 10 Keyword matched: MONSANTO Summary: Chemical leak at MONSANTO PLANT in South St. Louis. C: The plant. C: Traffic control around the plant. SB: St. Louis Fire Capt. Ralph Break. Date: 12/13/96 Station: KMOV - Channel 4 (ST. LOUIS) *FN 10:04:00 Program: NEWS 4 AT 10:00 Keyword matched: MONSANTO Summary: An acid spill at a MONSANTO plant caused several streets in South St. Louis to be closed. C: police on the scene. Date: 12/13/96 aFN Station: KPLR - Channel 11 (ST. LOUIS) 09:00:00 Program: ST. LOUIS 11 NEWS Keyword matched: MONSANTO Summary: Breaking News: There has been a chemical spill at the MONSANTO plant at Germania and Alabama. V: Just In, with ST. LOUIS 11 logo. Some residents of the PARK CARONDELET APARTMENT complex say there access is limited due to the spill. Date: 12/13/96 Station: KPLR - Channel 11 (ST. LOUIS) AFN 09:56 00 Program: ST. LOUIS 11 NEWS Keyword matched: MONSANTO Summary: The chemical spill at the MONSANTO Plant is composed ofHydrochloric Acid, and has been contained. V; Just In, with ST. LOUIS 11 NEWS logo. Date: 12/13/96 Station: KSDK - Channel 5 (ST. LOUIS) sfn 10:00:00 Program: NEWSCHANNEL 5 AT 10 Keyword matched: MONSANTO Summary: A MONSANTO plant spilled hazardous chemicals, causing several streets to close. C: exterior of the plant. SB: Ralph Break, St. Louis Fire Dept. SB: Joyce Jordan, nearby store owner. Date: 12/13/96 Station: KTVI - Channel 2 (ST. LOUIS) 2FN 01; 36:10 Program: 2 NEWSTEAM AT 10:00 Keyword matched: MONSANTO Summary: Chemical spill at MONSANTO's CARONDELET PLANT. V: Detail map. C: Site ofthe spill. SB: Ralph Break, St. Louis Fire Captain. SB: Area residents. V: Hydrochloric acid. KEY: SB-sound bite I-intcrview C-clip V-visual R-reader T-teaser MEDIA PULSE, Inc. A TELEVISION AND RADIO NEWS MONITORING SERVICE. St. Louis (314)963-8840 Kansas City (816)833-0770 Paae DSW 136839 STLCOPCB4036799 DEC-15-1996 21:49 MEDIA PULSE.INC ST LOUIS P.02 Date: 12/13/96 2THG3 Station: KTVI - Channel 2 (ST. LOUIS) 06:41:00 Program: 2 NEWSTEAM EARLY Keyword matched: MONSANTO Summary: John Auble and Paul Schankman talk live in the studio with Juli Niemann of HUNTLEIGH SECURITIES about this week in business. I: MONSANTO's split has been anticipated for some time. The company's growth will be in the Life Sciences Company. Date: 12/14/96 Station: KDNL-Channel 30 (ST. LOUIS) 30Sn 00:02:39 Program: NEWS 30 SATURDAY Keyword matched: MONSANTO Summary: Chemical spill investigation continues at MONSANTO plant in South St. Louis last night. C: The plant. C: THe plant at the time of the spill last night. SB: Craig Vanderburg, plant manager, says there was no danger to residents. Date: 12/14/96 30Sn Station: KDNL-Channel 30 (ST. LOUIS) 01:10:45 Program: NEWS 30 WEEKEND Keyword matched: MONSANTO Summary: Investigation continues into chemical spill last night at MONSANTO PLANT in South St. Louis. C: The plant. Date: 12/14/96 5FG3 Station: KSDK - Channel 5 (ST. LOUIS) 06:00:00 Program: NEWSCHANNEL 5 AT 6AM Keyword matched: MONSANTO Summary: Top Story: Things are back to normal this morning at the MONSANTO plant in South St. Louis after last night's hazardous material spill. Mike Owens reports. C: Footage ofthe site of the spill, with police and firefighters on the scene. SB: Capt. Ralph Break, ST. LOUIS FIRE DEPARTMENT, says The PARK CARONDELET APARTMENTS were checked for hazardous fumes. C: Footage of LOTTERY LIQUOR. SB: Joyce Jordan, owner, says the spill frightens her. SB: Lany Jordan, owner, says it would have forced evacuation if it were serious. Date: 12/15/96 Station: KSDK - Channel 5 (ST. LOUIS) SSG3 06:17:00 Program: NEWSCHANNEL 5 AT 6AM Keyword matched: MONSANTO Summary: Business week in review with Bruce Barnhart. Repeated business stories, with MCDONNELL-DOUGLAS, MONSANTO, NEW YORK STOCK EXCHANGE prominent. Date: 12/15/96 Station: KTVI - Channel 2 (ST. LOUIS) 2SG3 08:40:00 Program: 2 NEWSTEAM SUNDAY A.M. Keyword matched: MONSANTO Summary: T: First MONSANTO decided to spin off its chemical division, and now RALSTON-PURINA may doing its dividing. Date: 12/15/96 Station: KTVI - Channel 2 (ST. LOUIS) 2SG3 08:43:00 Program: 2 NEWSTEAM SUNDAY A.M. Keyword matched: MONSANTO Summary: Rachelle Rowe talks live to ST. LOUIS BUSINESS JOURNAL editor Josh Gotthelf about this week in business. I: ENERGIZER BATTERIES are owned by EVEREADY, which is owned by RALSTON, which is thinking of selling. RALSTON will either sell or spin off ENERGIZER BATTERIES to KEY: SB-sourd bite I-interview C-clip V-visual R-reader T-teaser MEDIA PULSE, Inc. A TELEVISION AND RADIO NEWS MONITORING SERVICE. Sr. Louis (314)963-8840 Kansas City (816) 833-0770 Page 2 DSrt 136840 STLCOPCB4036800 -15-1996 21;50 MEDIA PULSE>INC ST LOUIS P.03 enhance stock values. I: This is coming on the heels of MONSANTO spinning off its chemical business. This trend pushes up share value ideally. KEY: SB-sound bite [-interview C-clip V-visual R-rcader T-tcaser MEDIA PULSE, Inc. A TELEVISION AND RADIO NEWS MONITORING SERVICE. St. Louis (314)963-8840 KansasCity (816)833-0770 Page 2 TOTAL P.03 DSW 136841 STLCOPCB4036801