Document vyzbM35NLKOLz35DxZga2aY4R

------------ - , . . -------^ - - i - i . V . . . - . k . . - . , - j i ' vggjr-fnm irfi'mi ii' i riiwwfcii L IA085?7 ' J'Jfc* -1.^ .U-HWi . ADVISORY CQMRITTEB WRITt LiAD PROMOTION PROGRAM Minutes of Second In York, R.Y. April IS, 120. A meeting of the Advisory Comalttee of the Whit* Lead Promotion Program was bald at tha offleas of tba Load In dustrial Association on April IS, 19S9. Praiant weret Anaconda Salas Co. Kagle-Pieher Lead Co. Eagle-Plcher Lead Co. Rational Lead Co. Rational Lead Co. St. Joseph Lead Co. United States Saeltlnf Refining A Mining Co.Ino J. R. McDonald W. H. Bart M. I. Solior a. Knust Harold Rove A. V. Paters P. P. Coleord P. &. Woraser, Secretary B. L. Zlegfeld, Assistant secretary Duncan Tan Rordan Tha Secretary announced that ha had sent letters about tne caapalgn to Senators and Representatives from tba mining districts in which lead is produced and exhibited a number of favorable replies be bad received. He also said that he bad sent copies of tne broadside, together with letters to Dr. Browne, U. S. forest Products Laboratory, and to the officials of tne Painting and Decorating Contractors Association and others. He exhibited a nuaber of replies froa these men, in dicating that they were extreaely pieased with tba caapalgn. HAAOLIHG Of IR^JIRIBS What to do with Inquiries received as a rssult of the ad vertising was discussed. Zt was recowanded tnat these should ail be answered froa caapalgn headquarters. Inquiries froa individual hooe owners were believed of no particular Interest to the aeaber companies because they could not afford to follow thea up with personal calls. However, It was suggested that those froa larger users of paint, such ss dtvelopaent builders, Covemaent agencies, etc., should be passed on to cooperating Beaters after tney were answered by the Association In order that they aight be followed up more closely at the discretion of the members. mmrduvi'- c o maaiitt The question of en.lstlng the cooperation of sharaholdera In the campaign. Just ss the cooperstlon of employees had been solicited, wss discussed. It was felt that to sand out an nouncements to the stmreho.ders with Ulvldeud cnecaa wouud be the most satisfactory but where ooapenles either were not pay- wt.ii Juts >.*+*)*'** 1 Iff1 m wpppiM^ip'wnBWfHn^ um 1 ^!U , LIA08828 ' ! I.M l 't ill lili'iiiiriliim m .M u J tririH Ilillii>'iiinrii[tti'<iti li I. ^liii ii i mmi fi> iff raa Sw..v-ny-1-ie TM-vt i< 'mi 'AHiim r r iWttjifj^l*ifc<WiT>'iiutlni ftfi vfra^iTilM^^'iiitlifr" ^r*' i fn'iV *"ir in'~T"1 * Advisory Committee Minute* of Second j Me*tin* - White Lead Promotion Prograa --* ' ___ r4tl!U5 April IS, lft&t ............ -9 - lng dividend* or vhere the next dividend payment would be sade efter tne peak of tne painting season, notice* thou Id preferably be given special nailing in the near future. The Association vou.d supply each neaber company, free of cost, sufficient leaflets for shareholders Balling but distribution would be et the cost of each aenber cooperat ing. Corroding aeabera felt that they would like to fc able to Include on the notleea e booat for their am par ticular branda. It vaa, therefora, decided that Um Secretary should ao prepare the ennounceaent that it Maid be used ty the corroding aeabera for their own bread was tage. Tne leaflet was to be submitted to members to see bow many would be willing to circulate them to their stock shareholders end bow aeny they would need. It was suggested tnet the logotype be used on Associ ation letterheads and tha letterheads and sailing pieces nf me*bars who cared to use It. This Idea was endorsed by the meeting. It was also suggested that Its use might be of fered to painting contractors end others who eared to co operate to give the eablea the widest possible circulation. It was decided, however, that the wording of the logotype should be changed to Include In some way the word paint* end that this natter should be referred to Arthur Kudnar Inc. for revision. The advisability of copyrighting tha slogan was dis cussed, but It developed that there vas no way, through tne presant lava, of adequately protecting It. Therefore, tne only protection would be through the common .**, end, where it ves used In e manner that Involved misrepresentation, through the Federal Trade Coeeelsalon. L The Secretary pointed out that we had several thousand copies of the broadside remaining and that If tha aamber* had need for an additional supply or bad suggestions as to how they could be put to good use, their suggestions would be welcoae. It ves suggested tnet ve obtain e list of tne vocational schools throughout the United States Mich conduct painting olasses and send the broadsides to the Instructors. I i -m *mM.m . ! uMiwinrwi* . T.i n.r+Piu .j l u u w pj uianwmu .< 11 p w mi" l-*-i 1  I : t : I JLlllWffll mmm mmm LIA0B82Q ?...X/j k .->**-!* & ***'dx.. . Advisory Committee Meeting - Yhlte Leed Promotion Program Minutes or f>cend Meeting___ April ie( 1929 &* WHITE LEAD SPECiriCATIOWS row The Secretary pointed out that we bad b u mrout requests for speciflcetlons covering the purchase of pure white laid past* by Municipalities and other governmental divisions. 8a suggested the use of American Society for Tasting Materlnlfl' specifications, but that body bad specifications covering both basic carbonate and basic suifate *nlte lead which would com plicate the specifications. Be did not wlsn, however, to pro ceed by specifying only the carbooate without permission of the embers because of the decision at the previous seating of the Advisory Cocmlttee to make no distinction between basic carbo nate and basic sulfate white lead. Xt was agreed, however, that for this particular purpose, the AMrlcan boclety for Test ing Materials' specification covering lead carbonate only would be advlaable because only a very email percentage of paste white leed Is msdt from the sulfete. RADIO TIME OH GOODTZAM PROGRAM___________ The Secretary announced that we would probably be given about five minutes on one of the Ooodywar radio farm programs for an Interview on farm painting and that there would be other requests and opportunities for speakers on the painting subject. He asked for suggestions as to men who could fill such speaking engagements. for the radio programs, the names of Mr. Wlckberg, Mr. Dwwer, Dr. Browne end Mr. Van Tleck were mentioned. It eee felt that if a painting contractor were to apeak, Mr. Dewar was the man bwat sultwd, but some one known to tne farmer, Aik* Mr. Van Viack mlgnt be better. kui* or nmytu. The question of the Seel of Approval for 100 par cent volte lead paint was considered and It vaa atlil concluded that It was too early for the Association to take such a step, primarily be cause of the denger of Incurring the animosity of tne larger paint manufacturare, soaetnlng to be avoided at this stage of the pro gram. Policing difficulties were also feared. It wss pointed out that several paint manufacturers who have already agreed to make 100 per cant volte leed paint are anxious to have e heel end that several other manufacturers would probably maxe such a paint on the condition that tnay be given a Leal. In lieu of a heal, It was decided that for the time being, the Association may permit manufacturers of prepared white lead paint to use the slogan and logotype in tnelr advertising and literature but not on tne pack ages. The dangers from misuse of tnla slogan vers pointed out but It wee believed that to# program would benefit from tne widest publicity that could be given It, ? f i } t it f mmmmrnm/WKm "y [ LIA08830 -"f-o inf-it'TVm i rfffte a -trtftjH A i f r f l i f V f * 4 mse4ltg m liiiM ifa n f t r f t ln ii mini i f - ' ' h in * 'i|""Mi ni : ... . .-`V - ' inra&nri Advisory Comalttae h ?nut** of f>*cond Hasting - Whit# Lead M^tlnr___ 3 Promotion Program ------- --- ----- IprTI i, ISB9 mmtA twm,i The Secretary announced that in tha June advertis ing, a coniuMr white lead booklat would be ofrarad and that It wouid probably ba ready for distribution within five weeks. In this connection, ha eased for guldanoe with respect to how two-coat painting should be treated by the Association. 8a pointed out that two-oat systeak* are becoming more widespread aaong paint manufscturers and that we would have to meet the demand. It was decided to radon end three-coat painting for tha bast work, no natter Whit kind of paint waa used, but that If a two-coat Job la 4*aired, to declare that batter reamta can be obtained with two eoata of pure white lead paint than with any other* tor the taka of simplification, it waa fait desirable to recon send for tha two-coat painting with white lead, tha sane formulas tnat would ba usad for tha second and third coata In three-coat painting. While this would not ba tha Ideal forauistlon, It was fait that tha difference In serviceability would ba negligible and outweighed tqr tha advantages of simpli fying tha recommendations. Tba Secretary also asked for counsel with respect to how much Information on painting practice and application should be given to the public. It was recommended that the Association print In booklats or other literature as much de tailed Information as It desired, since the experience of member coapanles had shown that this brought only an occasion al objection from painting contractors who had become used to the practice because of the policies of mixed peint manufac turers. Of course, wnen any such Information la given, it should also lneludt a rscsziendatlon to usa tha sarvlcas of a skilled painting contractor. The Secretary also pointed out tnat our recommendations for mixing white lead for Interior painting are unnecessarily complicated by the fact that one of our manufacturers uses the term "lead mixing oil" and the other "lead reducing oil" for the flatting vehicle. Everyone felt tnat It would be highly desirable to have uniform terminology, but that these terms have been used so long now that It would be difficult to make < any change. SPECIAL COFI PftObLBt The question of special oopy for our trade paper adver tising to various groups, auen as architects, dealers, lumbermen 5 and paint manufacturers was brought up but It waa pointed out that trw preparation of such special copy would probably coat from kS to SO per cent of tne cost of space. Thle question was re- . ferred to the Advertising Counsel of the oorrodera to be worked out if there ere sufficient funds. tmn - ifti The Secretary waa request** to Include ee pert of the record the budget which had been established prior to the ap- ummuiMi Vi 4 j ..irwpuMiwiSiw ' i iiiM w twqmpmwwi 'Wiiiii|l 4 d iU tM i i ? mm mmm I pp.Jl||LPIU)liip'"il' LIA08831 -- i- . 'i T'.-ifl^*fr{ri~frwr;-ii.if- ' Advisory Cooaitte* -Meeting - Waits Lead Promotion Program 6* Mlnutea of Second Porting :.___ April Ik, 1969 polntment of tb# Advisory Coaaitta* for th# conduct of the Whit* Lead Promotion Program, together with the media se lected. Thl information 1 as folio**I 1919 BUDGET Coat of Magasln* Advertising Coat of Preparation and Production $166,666.60 lft.aW2.2g $196,666.60 1. yfciiiix* (a; Traadd* $1,600 Consumer 6,000 Editorial preparation and production coata 6,000 (d) Contingencies i.*oo *t 5tela..ti.on Expense ) otafff AAasaslistant Clerical Help (S) Junior Clark Other aaalstance $*,M0 . 8,400 685 < 000 (b) Additional rent and office expense (c) ** WallInf piece*, including postage: Broadaldea and poatera Eaploye* leaflet* Coosuaer booklet btocknolder leaflet Para booklet Painter leaflet Pleld work Increased prlntlnf of "Lead* Luaber dealer booklet Painter helps, lofotrpea Booklet for cities, etc. Contlnfencles $8,600 600 6,000 600 8,000 8,000 8,000 4.000 1.000 1,000 1,000 ___ 222 $18,000.00 $ 9,686.00 $ 6,000.00 $49,616.00 TOTAL $846,191.60 Publicity - directed ty Publicity Department of Arthur Kutoer Inc. Subject to modification as o*ap*lga profresaea. r> l-.H ,1 . ! I LI..I--) .*m jg i'laae- laLfjppjappffjpay m HjWMyp iH' Ir iw i#y .i nriwsMiiMwa wmwiiiruMSi m,i i fcwinlfnii Hi mi*iiieeieMmematm>aAmtfu LlA0e 83 2 V Advisory Coaalttee Meeting - White Lead Proaction Program Wr,'..t -r Peered ^-'`ng______ April 12, 198# Magaslnes Para Papara Trad# Pap#ra MEPIA fc&fcKIEg glrc\>;USB 8,7f,82 ,04,88 dl.OM TOTAL 11,181,118 Total Coat $18,900.00 8,787.60 **.0*9,00 1168,866.80 Saturday Evening Pott Collier's B#tt#r Boat* * Oardaoa American boa# fwaJi!ia . Country Gentleman Agricultural Leaders' Digest 7 Insertion# 6 Insertion# 6 Insertions 6 insertions 1 page 1 page l/ PM* . 1/R p m*, t 6 insertions 1 pegs 6 insertions 1 page IricanBPaLt k Oil D#al#r American Painter k Decorator National Painter# bag#line Painter k Decorator American Paint Journal Paint, Oil k Chemical Review . Hardware Age Hardware Retailer American builder k Building Age American Lumberman Architectural Porum insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions 1 page 1 peg# 1 Pgs 1 psg* 1 page 1 page 1 page 1 page 1 page 1 page 1 page TREASURERS REPORT The Treasurer's Report on actual receipts end disbursements from January 1 to March 81, 1989, inclusive, was submitted and is as folloest White Lead Assessments $48,118.84 Tirolture and fixtures Salaries Mailing Office Supplies Miscellaneous 9660.88 9*7.78 481.68 89.09 IF.Ti H? Outstanding subscriptions March 81, 1989 Balance, April 1, 1989 $9,887.84 18,114.98 $48,ll8.64 $4$,11*.U Outstanding subscriptions $9,887.84 Subscriptions paid from April 1 to April IS I&SaMfiaAl $ 8,941.00 I B -mpsw Secretary and Treasurer 4 I