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Publications Domestic Engineering Magazine Published by DOMESTIC ENGINEERING PUBLICATIONS 1900 Prairie Avenue Chicago, Illinois Yesterday ... It teas the 35 percent who did 81 per cent of the business! Today and Tomorrow . . . it9s the man with the priorities! Y*ESTERDAY, emphasis was placed on sales . . . many sales . . . all kinds of sales. At that time the first con sideration of every manufacturer in the. plumbing, heating, air conditioning and piping industry was the building of a sound position among contractors, wholesalers and engineers who, in turn, had gained for themselves dominant positions in their respective localities--namely the 35 per cent who did 81 per cent of the business. Yesterday, when manufacturers were concerned primarily with sales, Domestic Engineering Publications made available to them a reader audience and acceptance which provided the basis for these sales. Today, emphasis must be placed on special types of sales . . . sales which carry priority ratings . . . sales which accomplish purposes consistent with the urgent demands of the current war effort. Domestic Engineering Publications, in keeping abreast of changing conditions (and, in many instances a few steps ahead) are in the position of giving manufacturers a reader audience com posed of buyers and specifiers for projects which carry high priority ratings. Domestic Engineering Publications are able to offer manufacturers in our industry that which they require for meeting today's conditions. This is because of its organi zation, a portion of which includes men who served this industry with Domestic Engineering during the last war and thus are able to recognize and make use of parallels having constructive applications to the problems arising out of the present war . . . because of its close contacts with Washington where the influences affecting today's business are generated . . . because of its vigorous and energetic determination to serve its industry . . . because of its long-range editorial program having as its principal objective the furtherance of our industry as an integral part of modern American life. ToDAY, the plumbing, heating, air conditioning and piping in dustry is mobilized for the opportunities and responsibilitief__of^a great war effort. Domestic Engineering is"proud of its part in this mobilization and in the continuing effort now being emphasized in Domestic Engineering's "Victory" program. Readers and the industry at large . . . both look to Domestic Engineering Publications as the clearing house of ideas and information on which to base their plans. Manufacturers of plumbing, heating, air conditioning and piping products, regard less of where these products are ultimately installed . . . whether they be for a Navy Yard in Virginia, a bomber factory in California or an armament plant in Illinois or Ohio . . . these manufacturers are urged to make full use of the facilities available to them through Domestic Engineering Magazine and Domestic Engineering Cata log Directory, in planning their advertising and customer-relations programs for 1942. For complete data concerning Domestic Engineering, the field it serves, advertising rates, circulation, etc., write to Advertising Department, 1900 Prairie Avenue, Chicago, Illinois. 1130 Publications Domestic Engineering Catalog Directory Published by DOMESTIC ENGINEERING PUBLICATIONS 1900 Prairie Avenue Chicago, Illinois Now in its twentieth year of service to its industry, the 1942 edition of Domestic Engineering Catalog Directory has been designed to meet present day plumbing, heating and air conditioning buying and specifying re quirements. A complete, dependable, centralized source of product and technical information, arranged for quick and easy reference, Domestic Engineering Catalog Directory has placed buying and specifying on a greatly simplified basis. The following are the major sections of Domestic Engineering Catalog Directory: I. Manufacturers' Catalog Sec tion -- Containing the up-to-date buying and specifying Information on the products of each co-operating manufacturer. II. Classified Directory--Listing virtually every known product used in heating, plumbing and air condition ing and names of manufacturers who make it. Now condensed and greatly simplified to facilitate its use. III. TradeName Section--This sec tion lists ail known trade names of products used in the heating, plumb ing and air conditioning field; also gives the names and addresses of the manufacturers. IV. Manufacturers'Names and Ad dresses--This section gives the name, street address and city of every known manufacturer of heating, plumbing and air conditioning equipment. -- over 1WO Pages Weight, Approx. lOlbs. V. Tables and Rules--This section consists of hundreds of charts, tables, standard rules and layout diagrams and explanatory material required in the selection, coordination and design of equipment for heating, plumbing and air conditioning in stallations. In constant use, throughout the year, by the leading buyers and specifying engineers in the industry, Domestic Engineering Catalog Directory presents to manu facturers a most productive method for the presentation of their product in formation. For details of the many services available to manufacturers of heating, plumb ing and air conditioning equipment through Domestic Engineering Catalog Directory, write Manufacturers' Catalog Service Department, 1900 Prairie Avenue, Chicago, Illinois. 1131