Document vVGKYkz2KKBX9bgNGV1ZORGp9

LIA24133 LEAD INDUSTRIES ASSOCIATION, INC. 21 MADISON AVCNUC NEW YORK, N. T. 10017 TCLfRHONC -- MM COOt lit OR SROM June 18, 196A SUBJECT: FRCHCTIOKAL CAMPAIGN FOR u pt iv e pcma BArrzHiia To tfcmbers of the Lead Industries Association, Inc.: A second advertising and promotional campaign to Increase the use of battery power for industrial trucks, personnel carriers, and other vehicles i ' being carried on this year by the L.I.A. The attached folder tells the complete story and we urge that you study it carefully. Many members nay well be in a position to benefit fraa battery power where they are cot using it now, and cany eight be in a position to help us get the message across through distribution of sd reprints and literature to their sales forces, distributors and customers. The attached folder, with appropriate covering letters, 1* being sent to executives of electric utility companies, industrial truck manu facturers and industrial battery manufacturers to elicit their cooperation, too, because of their mutual Interest in this market. In addition the Industrial Truck Association again gave us the opportunity of presenting the program in person to their members. The response to our request was mere than gratifying. Public utility companies, and manufacturers of Industrial trucks and batteries distributed to their sales people, distributors and customers 22,000 of our booklets and 13,000 reprints of our ads. We believe that, with the cooperation of all Interested parties including our own membership, this campaign can be a means toward con siderably larger consumption of lend in the form of metal and oxides as used in storage batteries. Won't you help and let us hear frcm youI Very truly yours. BLZ:bd Erie. Executive Vice President LIA24134 j 'Il How to get $1's worth of in-plant hauling for 6QC No tricks. We mean belter hauling. Safer. Cleaner. Odorless. And quiet. Faster, too, on typical in-plant runs. And we're talking over-all savings: fuel, maintenance, amortization -- the works--based on detailed long-term studies, not just a single case-history which could be only a fluke. We are talking battery-powered trucks. On top of the virtues mentioned, battery-powered trucks are easy to operate, maneuverable in tight places. There are sizes and models to handle any kind or size of load--under all sorts of conditions (including many no.other truck can cope with!) And today's lead-acid batteries, costing only 1/5 more than those of 1950, have an average life-span half again as long--and pack 70% more energy in the same space. "Going electric" on your in-plant hauling can save you, on the average, $1000 a year per truck. Want documented proof from plants doing your kind of hauling? Want an "Industrial Truck Cost Calculator" that will give you comparative fig ures on battery trucks versus othcrs...in your situation...and in five minutes? Using electrics now but want detailed information on latest spe cialized types? Any or all of this data Is yours for writing to: lead Industries Association, Inc* Dept P-4, 292 Madison Avenue, New York, New York 10017. W Thil advertisement is spprarifig M: lltjttripss Week---May f, I1M Fastosjr--Apul. ItM Material Handling Kn^nernn<--Marrh. N 1991.01 ilHWPfl vsm LI&2A135 Where else can you buy power for industrial trucks at pre-Pearl Harbor prices? ^Eas vraymHt*-; ...and buy all the maintenance needed on a pre-war budget or less. AND get yourself a bonus on top of that in safe, clean, quiet,odorless operation. In speed, too, in most situations. Where else but in modern trucks that run on battery power! No place else and here's why; W'hile the cost of most power has risen, the kind you get from wall sockets in your plant runs you just about the same as it did 20 years ago. And the batteries that store it actually cost you less, all things con sidered. lead-acid batteries costing only 1/5 more have an average life span 50% greater than those of 1950-and pack 70% more energy in the same space. Wlsy is maintenance cheaper, too, with battery-powered trucks? Simpler moving parts and fewer of them. Typical savings reported over other trucks: 75% savings in mainten ance parts, 60% reduction in maintenance labor. Over-all savings of $1,000 a year per truck are not uncommon in plants that have switched to battery trucks from others. You can find out in five minutes the savings they'll make in your plant...with our "Industrial Truck Cost Calculator." For free copy address: Lead Industries Asso ciation, Inc., Dept. P-2, 292 Madison Avenue, New York, New York 10017. Thi* iarmm* it ppcirinf ia: BuitMit Mirth It. ttM Factorr--May, IH4 Material Hindlmf Enjmeetin*--Aprd. 1964 i * ; j \ t I N 1991.02 LIA24136 How to maintain industrial trucks for $61 a year instead of $322 N= !mTMh / One plant made a 5-year study to prove it can be done. Many others since have done as well or better. And savings like $261 per truck per year--on repairs and maintenance only--are just a part of the bonus these plants have en joyed since switching to battery-powered trucks. Operating costs are lower, too, with battery-powered trucks. About 60% as much, it's been shown again and again, as for trucks using other power. And you can put your own figure on safety, quietness, and cleanliness. Electrics do not give off odors, noise and heat. They're fast on in-plant runs. They come in types and sizes for hauling everything from a one-man maintenance crew to loads upward of 50 tons. And today's lead-acid batteries, costing only 1/5 more than those of 1950, have an average life-span half again as long --and pack 70% more energy in the same space! lots of plants have found savings of SlOOOa year per truck by switching to electrics. You need not run a 5-year study to check it out. Nor accept any figures on savings at somebody else's plant. It will take you only five minutes to learn what electric trucks can save in YOURSAVritefor"lndustrialTruckCostCalculator"-- yours for the asking from lead Industries Association, Inc, Dept. P-3, 292 Madison Avenue, New York, N. Y. 10017. Th* t4vrttiirmrnl i appearing in: Dutrnru Week--April l|a 1964 Faetnijr--March, IH4 Material Handling Engineering--Majr, I9M 1 J i L N 1991.03 *q j *49* u mm^nnm m^.i u LIA24137 The most modern in-plant "taxis" charge 1950 fares Sc At today's man-hour rates, walking is by far the costliest way to get people from here to there even in smallish plants. So no kind of powered carrier for personnel--whether maintenance man or plant-touring VIP's--is quite the "lu*ury" it may at first appear. Such carriers don't cost, they PAY. And the kinds (hat pay you most are the kinds that run on modern battery power. One user, for instance, estimates that his three batterypowered maintenance carts save 375 hours of travel time a year...and that each year the trucks pay back just about their full initial cost.* One reason for savings like these is that today's lead-acid batteries, costing about 1/S more than those of 19S0, have an avc'age life-span half again as long. With battery-powered in-plant vehicles more efficient than ever before and cheaper to operate, giving wheels to your people is a step not to be overlooked in your plant auto mation plans. Investigate the many specialized models available today--to speed plant guards silently about, to move trouble-shooters and their gear more quickly from place to place, to cut wasteful in-transit time in dozens of other ways. Learn more about the economical battery-powered carriers best suited to your needs. Write for free copy of the new "Picture Book of Power Batteries." Lead Industries Associalion, Inc., Dept. G-10,292 Madison Avenue, New York, New York 10017. Thi* *l*Mi**m*ft it pp*ring lm tluunesi Wevh CktoUet 17, iV64 Orlobvf. |$&4 Mttentl HtrssJlirg Kngtnwttng--Octotor, N 1991.04 LIA24138 335*5H^ Lifting in-plant loads to 50 tons? You can cut the cost 40%! S= Tsasesaca^ Case histories by the dozen prove it can be done. And in every single instance there's been a three-way bonus: In safety, quiet, freedom from heat and odors, tn speed, too, very often. All this has happened in too many plants, with too many kinds of hauling, to suggest that your plant's an exception. Tell your electric truck dealer what kinds of loads you're hauling. Odds arc he'll come up with a model that will en able you, too, to slash in-plant hauling costs a hefty 40%. Unless, of course, you have already changed over to batterypowered trucks. Yes, electrics handle bigger loads than ever, save more money today on any size of load. One reason is the new lead-acid batteries. Up only 1/5 in cost over those of 1950, they have an average life-span half again as long. Many plants get savings of $1000 or more a year per truck by switching from other trucks to modern electrics You can figure in five minutes the kind of money they'll save in your particular setup. Our "Industrial Truck Cost Calculator" will help you do it. For your own free copyplus answers to any battery-power ques tions you'd like to ask--drop a line today to: Lead Industries Association, Inc, Dept P-5A,292 Madison Avenue, New York, New York 10017. Thu idurttttinMl ia iptwtrin| la: 8wrv**a Wnk--Mry 31, 1964 rKWy--Jun, Materiel Handling Enginee'tftf -- June. 1964 N 1991.05 How to haul on steepest in-plant grades at 50% lower cost Up and down grades of 7% with 5-ton toads, a "show me" management tested industrial trucks of both popular motive power types. Both types made the grade, in one sense--but the trucks that made the most sense in the long run were battery-powered models. Now in use for several years by this once-skeptic firm, these electrics have brought documented savings which parallel those of many another user: Fuel costs cut in half... cost of maintenance parts slashed 75% . . . maintenance labor reduced by 60%. Tell your electric truck dealer what grades your trucks will be rlimbin.;. He'll deliver a model that will handle iny slope that any truck can stick on ... and with a healthy bonus in clean, safe, quiet, odorless operation. More than ever today, on slope or flat, battery-powered trucks are your best bet. Lead-acid batteries costing only 1 /5 more than those of 1950 have an average life-span half again as long. Savings of $1000 or more a year per truck are not un common in plants that have made the switch from other trucks to electrics. You can find out what they'll save YOU in five minutes ... with our "industrial Truck Cost Calculator." For your free copy address: Lead Industries y Association, Inc., Dept.G-9, 292 Madison Avenue, New York, New York 10017, rM Thu t^Yffitwmtfli it lit: Buttress Week --September J, I96 Fectory--September, 1964 Mtteriel Handling Kft(tr<t*nA(--September, 1V64 i.pei nesnef i|n "H'Ip h i.iw w h im1 i n HW1! >l' N 1991.06 You don't sacrifice quiet and safety to get industrial trucks that will work your shifts, your grades The facts are simple, few, demonstrable: You can get fullshift performance from any good truck today--8, 10, 12 hours, you name it. And frankly, any type truck can be built to take any grade that any other type will. Just let the truckmaker know what your job requirements are (some people don't, oddly enough). Electrics can be provided to meet your specialized needs, and at little extra initial cost. If quiet and safety also matter, then you have a decisive case in favor of battery-powered trucks. Think of long term economy, too. The cost of most power has soared--but the wall-socket fuel used by battery trucks costs about the same as it did 20 years ago. The lead-acid batteries tha* store it actually cost you less, all things con sidered. Priced only 1/S higher than those of 19S0, they have an average life span half again as long--and pack 70% more energy in the same spacel Maintenance costs are lower with battery trucks. Typical savings reported over other types: 75% in maintenance parts, 60% and more in maintenance labor. Over-all savings of $1000 a year per truck are common in plants that have switched to modem electrics. Whal will they save in yours? Find out in five minutes with our "Industrial Truck Cost ./ Calculator." For free copy write: lead ^$ Industries Association, Inc, Dept.C-IIA, 292 Madison Avenue, New York, New York 10017. * This advertisement in appearing in: Week *Novfmw 7. I9t>4 Fas lory-November. lft>4 Material Handling Hngineen.ig-November. 19'f 4 N 1991.07  > !! J '|QTU IM.U' ITT * 1 k l Ijg ii ii LIA241A1 .................. i i i i n ii 11 i~ i - ii if - i f 11 i ~i i I i i^rfti i ii ii i min m BT LEAD INDUSTRIES ASSOCIATION, INC. 191 MAOISON AVfcNUC n c w ro<. h . r. foot 7 ICCI^xONt - AMKA COOC !< 04 MM CAMPAIGN FOR MOTIVE POWER BATTERIES PURPOSE The purpose of this campaign, launched la April, 1963, and continuing through 1964, is to increase the use of storage batteries as a source of electric power for industrial trucks, personnel carriers, other vehicles, appliances, tools and other equipment. While the funds for this progran are being supplied by lead producers with the expectation of Increasing the use of leed in storage batteries. It Is hoped that cooperation in reaching the right people can be obtained froa industries with a nutual interest such as electric utility coopanles, manufacturers of electric vehicles and equipment, and oanufacturers of storage batteries. Based on an estimated average elective power consumption by one electric Industrial truck of 7,500 KWH per year, the following table shows the approximate number of some other appliances required to conswe the sane amount of electricity. Since Dost of the power for recharging batteries Is in the off-peak load hours of 6 P.H. to 6 A.H., another column shows the number of such appliances required to net a profit to the utility company equivalent to that froa one electric industrial truck. Here ie the program and what you can do to help. COMPARISON OF EISCTRIC LOADS Appliance Consumption in Kw.-Kours per Icar Runber Required for 7,500 Kw.-Hr. Hunber of Sales Required for Bet Profit Equal to Oie Industrial Truck Electric Indus. Trucks Ranges Refrigerators Fans Percolators Toasters Washing Machines Vacuus Cleaners Flatiron* 7,500 i,5< 864 31 1*1 375 20 35 67 1 5 9 242 177 200 375 300 112 1 20 36 768 708 800 1,500 1,200 448 -O look A/>o*41with \r N 1991.08 LIA2414Z i -2- i ADVERTISTWO A space advertising program designed to convince top and middle management, operating and supervisory personnel, and material, handling engineers - all those vho have a voice in deciding cn the type of equip ment their company will employ - has been prepared. The achedule fol lows : Insertions Magazine Number Size Circulation Business Veek Factory Material Handling Engineering Total 7 2/3 page 7 2/3 page JL 2/3 rage 21 2/3 page U12.17U 71,698 `>8,509 5327381 This adds up to a total of nearly 3,750,000 individual advertising messages advocating electric industrial trucks that L.I.A. is caking in 1964. These ads are scheduled for the following dates; Business Week Mar. 21, Apr. 11, Kay 2, Kay 23, Sept. 15 Oct. 17, Nov. 7 Factory Harch, April, Kay, Tune, September, October, November Material Handling Engineering March, April, Kay, June, September, October, November Preprints cf these ads are enclosed. DIRECT HAIL We have reprinted and have available for distribution the 12 page brochure, "Industrial Trucks, What They Cost to Own, to Operate, to Maintain. Tills has proved so popular and effective, with well over 100,000 already having been distributed, that no consideration was given to replacing it with a new piece. However, we have also added a new 12 page brochure, "Picture Book of Power Batteries," which presents the great variety of ways in which batteries can be used to eupply power and the infinite variety of battery powered trucks, vehicles and appliances that ara available. L.I.A. has already given this new brochure an Initial cir culation of about 8,000 copiee. Both booklets are offered through this advertising campaign as well as through another L.I.A. campaign to design engineers. The 12 page L.I.A. quarterly house organ LEAD alec carries regularly stories about battery power to another 50,000 people. LIA241A3 k M. -3KOW YOU CC1 KEEP We believe this campaign con be of greatest benefit to all concerned If utilities, truck and battery canufacturors help us get the most effec tive distribution of our cescnge. Preprints of the ads and copies of the literature, with an explanation of the program, should be put In the hands of all your sales force and distributors and they should be encouraged to put the.ee In the hands of prospects for this kind of power. You con make tailings of the ads and brochures to your cvn lists of people who would be Interested. We are absorbing all the advertising cost and cost of prep aration and Initial printing of the brochures as well as giving vide distribution of this material ourselves. We can offer you this material for further effective distribution of your own at the following nominal prices: Preprints of each ad 3-00 per hundred Industrial Truck Brochure 10.00 per hundred Picture Book of Power Batteries 16.00 per hundred You can also keep us Informed of new and Interesting developments In battery power, cost studies, applications and other Information that will be useful In the preparation of future advertising, brochures and publicity. LIA24144 LEAD INDUSTRIES ASSOCIATION. INC. 2lt MADISON AVENUI NCW YORK. N. V. 10017 First printing 12/20/63 DIR2CT0RT OF BATTcHf FOWSRaD ViWCLES AID AF'FLIAKCtS This directory is a selective list of manufacturers of vehicles, tools, and appliances powered by lead-acid batteries. In some cases other types of batteries are furnished unless lead-acid Is specified, but all the devices covered by this list aro or could be powered by readily available lead-acid batteries. Because of the rapid growth of the field of tools and appliances of this sort it has been impossible to list all the battery powered equipment now available. Ko doubt there are also nany other manufacturers of industrial and other battery powered vehicles. Future revisions of this directory will attempt to include all of these. To this end the Lead Industries Association solicits any information abcut products of all sorts which employ lead-acid batteries. Changes ard cor rections to this directory will also be welcooed. The manufacturers are listed for products of seven categories: 1--Industrial and plant trucks including all the conventional lift and pallet type trucks with special attachments for colls, ladles, etc., ard also general purpose trucks 2--Fersorr.el carriers ard rolf carts 3--Ireclal turrose vehicles including street delivery trucks, ambulances, fire carts, henhouse feeders and similar vehicles not primarily concerned with transporting people or loads of a general character. /.--Tools and arrliances 5--'iscell.v.eous 6--Industrial I-a-i-acld batteries 7--Battery charging eoulnaent Look AOeetf w*Vt L*<j LIA24145 i:p l t b ia l a mp p u n t t k u c k s Allis-ChaDters Kfg. Co. fox 512 Milwaukee 1, Wisconsin American Pulley Company Division of Universal American Corp. 1*100 '.I'lssiliickon Avenue PhilaJolp'.iia, Pennsylvania Automatic, a Division of Tha Tale L Towns Pig. Co. 101 Lest 67th Street Chicago 20, Illinois Baler Industrial Truck A Division of Otis Slevator Co. P. 0. Box 5579 Cleveland 1, Ohio 3arreit-Cravens Co. c3v Dundee noad Morthorook, Illinois Clark epuipscnt Company Industrial Truck Division Sattle Creek, Michigan The Colsor. CoriJcralion Couth Dearborn Street Caicago J, Illinois Crcur. Controls Corp. iC-v. Couth ..ashi.-.r-cr. Si. Tew 2re~.cn, Chio The ilweil-Farker Electric Co. 1*205 St. Clair Avenua Cleveland 3, Ohio I-aher Spring U .Joctric Car Corp. 2015 Ma/r.clia St. Oakland, California Lcwis-Shepxrd Products, Inc. 125 Walnut Street '..'ateriewr. 72, Pass. lift Trucks, Inc. 2125 Spring Trove Avenue Cincinnati 11, Ohio The ilayacnd Corporation urecr.e, T'cw fork P.evolvator Company Porta Burger., lew Jersey To-.mvotor Corporation It100 Cuclli Avenue Cleveland 12, Ohio Victor Comptometer Corp. Scctric-Car Division 39CC l-ockveil Street ChiCaro, Illincis Tale i Tcwr.e llfj. Co. Ta'o .`late.-ials lardlir.g Div. 11CCA, loosevelt 3Ivd. Phiindelphia 15, Pa. f .p s c :.t .i cA.-yirns a i:d x l f c a s t s Cushman Motors Lincoln 1, Nebraska S-C--"o Car Division Textron, Inc. P. 0. Box 303 Augusta, Ceorgia alcctric Marketeer Mfg. Co, 2'95 Highway 99 hedlands; California Jcctro-Motive Ind., Inc. 2527 Matthews M.cnphls, Tern. Penney Motor Division J.'atlonal Urdtr, Electric Corp. Center & Puck Street Canastota, Mew Tork Labor Spring U Electric Car Corp. 2615 Magnolia Street Oakland, California Toro Mfg. Corp. 3016 Snelling Avenue Minneapolis, Minnesota LI&241^ s p e c ia l T'JT'.ra',?. v :h ic i.'S Battronie Truck Corporation 5675 Rising Sun Aver.ua fhiladelphia 20, Pennsylvania Cusluam Motor* lir.coln 1, Nobraska S-Z-Oo Car Division Textron, Inc. P. 0. Box 3S8 Augusta, Ceorgi* Electric Marketeer lifg. Co. 2195 W. Highway 99 P.cdlands, California Electro--Mot ive Ind., Ir.c. 2527 Matthews Mcsphia, Term. Henr.ey Motor Division National Union Electric Corp. Center 4 Duck Street Canastota, New York Highway Products, Inn. Kent, Ohio Laher Spring 4 Electric Car Corp. 2615 Magnolia Street Oakland, California Lektro, Inc. P. 0. Box E13 Aetorla, Oregon Victor Conptoaeter Corp. Electric-Car Diviaion 39CO N. Rockwell Street Chicago, Illinois TCOIS an d APPLIANCES Little '..'onder, Inc. Div. of Schiller-rfeiffer, Ir.c. 1027 Street P.cai Southa-tj t on, To rns;' Iv.-nla Rockwall M-ar.uIaccurlrg Co. Porter Cable Div. Pittsburgh C, Pennsylvania Euesc il-i!arringtor. Cutler;/ Co. River Street Southbriige, liassachusctts Nil Corporation 5033 Elrt'-r. Aver.ue Chicago 30, Illinois Sory Corporation of Anerica 511 Broadway New York 12, New York 3 CAiir Toro Kfg. Corp. 3016 Snolling Avenue Cliicago 30, Illinois Kr.cnuir-ix's h'lr.eh Winona Products Corporation W_nona Lake, Indiana IRDl'STRIAI. L `AD-ACID MTT'PJ~.S Ths Electric Storage Battery Conpany RjdLde Industrial Marketing Division Rising Sun Adana Avenue Philadelphia 20, Pennsylvania C 4 D Battery Div. Electric Autelite Co. Cor.shohocken, Pa. Gould Rational Batteries, Inc. t-1201 First Rational Bank Bldg. St. Paul 1, Minnesota K-'.v Battery Coapany, Inc. 3555 Howard Street Skokie, Illinois BATT-IiT CHAPPIES 'RUITrCET Tho Electric Storage Battery Ccc.pany Exlde Industrial Marketing Div. Rising Sun 4 Adana Avenue Philadelphia SO, Pennsylvania C tr D Battery Div. -ieciric Autolite Co. Conshohocken, Pa. Gould Rational Batteries, Inc. S-1201 First Rational Bank Bldg. St. Paul 1, Minnesota Kearfott Division of General Precision, Ir.e. 333 First Street Da;-ton, Ohio 4