Document vV6gZvXbQapO1XDO6bnxEMJOb

Price, speed of completion, warranties, and competence of mechanics when having a brake job done. . Mass merchandisers (such as Sears and K Mart), franchise outlets (such as Brake-0), independent garages and service stations, and dealers as installers of brakes. Several advertising concepts for selling brakes. A NAPA brand of brakes. The possibility of NAPA brake centers of NAPAauthorized dealers. Asbestos-free brakes and the use of Fiberglas in brakes. RESEARCH METHODOLOGY Four focus group sessions were held--two in Denver on June 6, 1984, and two in Atlanta on June 7. The criteria for respondents in all four groups were-. Male. Own automobiles riot now under warranty. . In charge of having their cars maintained. . Had brake jobs done not under warranty in the past 12 months. Don't know one another. . Have never participated in a focus group on brakes. Have not participated in any focus groups in the past 12 months. The respondents were segmented by having one group in each SPIM 0122