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A meeting of the Managers was held in Buffalo, June 7-8, 1961, the following being present: Mr. Anderson Mr. Beckman Mr. Brown Mr. Gamard Mr. Hrcmadka Mr. Hubbard Mr. Lindsay Mr. Lutz Mr. Mather Mr. Maycock Mr. HcManamy Mr. Mehrhof Mr. Meidinger Mr. Montanye Mr. Murphy Mr. Neumann Mr. Nolan Mr. Roth Mr. Ruggles Mr. Schroeder Mr. Slauter Mr. Solly Mr. Stark Mr. Webster Mr. Wilkinson Mr. Zimmer Mr. Johnston - Secretary of the Meeting 61-31 REVIEW OF PRODUCTION Oils Linseed Current billing cost - $.li*00 per lb. Current market cost - $.11*22 per lb. There has been no change in price since our last meeting. Tung Oil Current billing cost - $.273> per lb. Current market cost - $.28f> per lb. This market is definitely weaker. This is due to prospects of an excellent new domestic crop of tung nuts and larger importation of Argentine oil. Refined Soya Bean Current billing cost - per lb. Current market cost - $.ll*5 per lb. Prices are weaker due to lack of expected export orders. However there will not be any large carry-over of old crop beans and we do not expect any substantial price reductions. Resins Rosin Gum Rosin is in ample supply and is in the active producing season. We expect no immediate filming of prices. Synthetic resins are generally firm and unchanged in price. -2 - Phthalic Anhydride While producers are allocating output, these allocations are ample and we do not expect any further shortages. It is likely that it will be in more than ample supply shortly. Solvents All solvent prices are unchanged since our last report and they are in ample supply. Pigments Ultramarine Blue advanced $.03 lb. and Molybdate Orange $.01 lb. Other prices are firm and generally unchanged. Containers No change in price since last report. However there is a probability of an increase in steel prices in the fall. If this happens we can expect higher prices for cans, pails and drums* Mis cellaneous Glycerine prices were reduced $.0225 lb. and soon after Pentaerythritol prices were lowered two cents per pound. Nitrocellulose cotton prices advanced $.02 lb. dry weight on June 1st. Mr. Stark reported that to date 1961 shipments are about year. more than last The factory has had to work overtime occasionally but few backorders have been necessary. 61-32 PAINTING & DECORATING CONTRACTORS OF AMERICA CONVENTION - AMERICANA HOTEL, MIAMI, FLA., FEBRUARY 13-17, 1962; Mr. "Wilkinson reported that our exhibit at the Painting & Decorating Con tractors Of America Convention in 1961 cost $1700 and the cost would be more in 1962. It was decided that we would'have an exhibit at/this convention, to be staffed ty Eastern division personnel. 61-33 CONVENTION OF THE SOCIETT OF AMERICAN REGISTERED ARCHITECTS, CONRAD HILTON HOTEL, CHICAGO, AUGUST 16-19, 1961______________________________ _______________ It was decided that we would not have an exhibition at this convention. 0007-PTL-001563 -3 - 61-3U RETAIL PAINT & WALLPAPER DISTRIBUTORS OF AMERICA, PTC. 1961 CONTENTION (a.) Change of Date Mr. Wilkinson reported that the dates of this convention at Detroit had been changed frcm November 26-28, 1961 to November 18-20, 1961. (b) Attendance It was decided that the following personnel would attend this convention: Mr. Hubbard - in charge of exhibit. Mr. Meidinger Mr. Gamard Mr. Schroeder Mr. Wilkinson Dibble Color Company 61-35 REGULATIONS FOR THE ADMINISTRATION OF THE FEDERAL HAZARDOUS SUBSTANCES LABEL ING LAW .. . Mr. Lutz reported on the above law for information only as follows: On July 12, I960 Congress enacted the "Federal Hazardous Substances LabelAct", another link in a whole chain of labeling laws that apply to paint. The law, at the time of its passage, did not excite much concern within the paint industry. Two details in the law were left extremely vague. They were: 1) What kind, if any, paint is considered hazardous within the meaning of the law, and 2) what precautionary measures must be included on the label. f *1 The administration of the new law has been placed in the hands of the Food and Drug Administration. That agency originally expressed an informal, opinion -that paint labels conforming to the Association*s recommended labeling practices would be acceptable. Our own labels.conform to these practices. On April 28, 1961, the Food and Drug Administration issued its first rules relative to compliance with the law. These rules were labeled "Proposed Rules". A period of 60 days frcm April 28 is/ allowed for filing objections, after which these, or amended, rules become official. Compliance will be come mandatory about August 1, unless an extension is granted. It is impossible for us or ary other paint manufacturer to comply with these or other rules by August 1. Objections are being filed by the National Paint, Varnish & Lacquer Association. The Association will ask for an extension in the compliance date until February 1, 1962, that being the longest period of time that can be granted. It has also asked that paint be entirely excluded from the rules or that, if necessary, sep arate rules be established for paint. The Association will also request a hearing before Mr. Ribicoff, Secretary of Health, Education and Welfare, -which has jurisdiction over the Food and Drug Administration. "Until we know what stand Food and Drug Administration takes on these requests, there is no object in completely changing our labels. 0007-PTL-001564 -a- - These are seme features of the proposed rules? 1) The rules apply to all Trade Sale paints including automotive refinishing products in all package sizes shipped in interstate commerceo 2) Trade Sale paints -will have to carry a caution statement imprinted on face labels (not on back labels). The type has to be in a size and style that is spelled out in the rules. The signal word, for example, i.e. "Danger", "Warning" or "Caution" has to be in 12 point Gothic capitals, or type no smaller than the largest type on the label. In our gallon labels, this would mean type almost l/2" high (7/16"). Each other element in the caution is likewise spelled out as to type size and style. A border must surround the pertinent material. 3) A hazardous substance is defined as one that is toxic, corrosive, an irritant, a sensitizer, is flammable or that generates pressure through decomposition by heat. Under the proposed rules, all paints will appear to be highly toxic, regardless of their other character istics. A highly toxic substance is one that produces death in Uj. days in one half of a group of 60 white rats in a single oral dose of 3 grams per Kilogram of body weight. (This is called LD f>0, or the mean lethal dose). For a 130 lb. man, this dosage is roughly equivalent to 12 fl. oz. or a large highball glass of paint. No human being could swallow 12 fl. oz. of paint in one gulp without acute distress and vomiting. No rat can take an equivalent dosage of paint without undergoing serious injury as the paint is forced into its stomach. It costs $130-300, to make one series of animal toxicity tests on one paint. We have $kh trade sales items. Toxicity testing would cost us about $123,000. There aren!t enough qualified toxicological laboratories in the country to do the enormous testing job that is required on all household products now on the market. The testing expense is, of course, only part of the cost. Every label will have to be redesigned and replated. I can only guess at how much this job would cost, but it could easily run to another $30,000. The duPont Paint Division estimates that compliance with the rules would cost that company a half million/dollars. U) Not only must labels contain adequate warning, but the rules also apply to accompanying literature, such as envelope stuffers, pam phlets, placards, etc. 0007-PTL-001565 -5- 9) The rules provide for guarantees of compliance prior to delivery of paint and other household articles. I understand that seme department stores and chains are already asking for such guaran tees from our competitors. The Dibble Color Company has received a request from the Cadillac Motor Car Division of General Motors. If you receive such a request, you can point out that no rules have yet been officially adopted. We are in no position to know whether our products will or will not comply. Our products are now properly labeled and will be until the mandatory compliance date of August 1 or later. We will label our products in compliance with the new law just as soon as we learn the requirements and can put them into effect. It will take us and every other paint manufacturer at least 6 months to work out the labeling details once they are specified. Unfortunately the new law, unlike all other labeling laws, does not exempt materials that were manufactured prior to the enactment of the law and/or its regulations. Theoretically, all existing house hold substances that are out in the trade would have to be relabeled to save our customers from liability. While the Food and Drug Administration is talking tough and has succeeded in creating utter confusion within our industry, the manu facturing chemists group, the chemical specialties manufacturing association and other trade associations, the chances sure that it will reluctantly grant extensions at the last moment and will make a few concessions. This is another situation like the cranberry scare of a few years ago, and the Food .Additives Amendment. We will have to live through it. In the meantime, we1 re no worse off than ary other manufacturer. While the federal law applies only to interstate shipments, each of the states will probably soon have similar laws applicable to intra state commerce. California has just adopted such a law' and it will become effective January 1, 1962. Other states are expected to follow suit. 61-36 REPORT OF COLOR COMMITTEE (a) Extra Deep Base for Machine System of Calibrated Colors Mr. Zimmer reported that an Extra Deep Base had been formulated for the Machine System of Calibrated Colors in The New Lyt-all Flowing Flat, Lyt-all Stippling Eggshell and Vitralite Enamel Eggshell. Colors that can be made in the Machine System using the Extra Deep Base are listed in the attached sheet A. It was recommended that the Extra Deep Bases be marketed with 112 fl. oz. in a gallon container and 28 fl. oz. in a quart can so that a maximum of 16 fl, oz. of colorant can be added to the 112 fl. oz. gallon and a maximum of I4.fl. oz. of colorant can be added to the 28 fl. oz. quart to get the five darkest colors. 0007-PTL-001566 -6- It was decided to adopt these Extra Deep Bases in U.S.A. and Canada for the above mentioned lines, selecting names for them after further study by the Sales and Advertising Committee, These Extra Deep Bases will be marketed in ones and quarts for The New Lyt-all Flowing Flat and Vitralite Enamel Eggshell and in gallons only for Lyt-all Stippling Eggshell, It was decided that formula cards for colors made with the Extra Deep Bases would show formulas for gallons and quarts only; and that a note would be added to indicate Lyt-all Stippling Eggshell colors available in gallons only0 The following prices were adopted. Zone I, Group 2, U,,S,A,: The New Lyt-all Flowing Flat Lyt-all Stippling Eggshell Vitralite Enamel Eggshell - $1|.. 95 per gallon can 7/8 full - $5.?5 per gallon can 7/8 full - $7.60 per gallon can 7/8 full Prices for Canada will be selected later. It was recommended by the Color Canmittee that consideration be'given as to whether any developed colors with the Extra Deep Bases should appear in the MSI Gross Index Book. This recommendation was adopted and a further study will be made before making a final decision. If the recommended Extra Deep Bases are added to the Machine System, the Color Committee recommended that only one formula card be made for each color of the same name even though a color variation exists in various lines. This recommendation was adopted. f (b) Adoption of Kit to Contain Architectural Selection of Calibrated Colors Mr. Mather reported that the Color Committee recommended the following be adopted, offering 828 to 8i;0 Calibrated Colors to the architect: Purchase 5,000 2-volume sets of 6-ring binders and 3,000 backup sheets of each color, for total cost of approximately $1^0,000.00. In addition, also purchase 1,000 books similar to the Machine System Color Merchandisers plus a 10$ backup stock of each color sheet; costs to be obtained and recorded to the Managers' Meeting. It was decided to purchase 5,000 2-volume sets of 6-ring binders at $18.89 each, or a total cost of $9U,U50. Mr. Solly reported that the 3,000 backup sheets of each color would cost approximately $35,550. 0007-PTL-001567 -7- ^ A-V It was decided to order only 1, $00 backup sheets of each color at an approximate cost of $17*775 - the Advertising Department to get them at the larger or 3*000y quantity price if possible. Also it was decided to purchase the 1,000 books similar to the Machine System Color Merchandiser at $1*2.56 each* of a total of $1*2,560. A 10# backup stock of each color will be ordered at $11.50 per set, or a total of $l,l0 for 100 sets (10# of 1,000). The above ring binders, backup sheets and books similar to the Machine System Color Merchandiser will have a total cost of $155* 935 00, and will be allocated as follows s Chicago - 1*0# New York - 1*0# Central Sales Division - 15# Canada - 5# The Color Committee recommended that the new architectural setup include: 1) All present Machine System Colors. 2) Standard Lyt-all Flowing Flat Colors (except those already included in the Machine System). 3) Seven standard Lyt-all Spectrum Colors. I*) All lyt-all Intermix Colors (1*5) except Persian lime* Winter Green, Vine Green, Damsen Plum, Loganberry, Pimento because they are to be discontinued from the line* The following Lyt-all colors are to be included in the Extra Deep Base, if adopted: ' Parrot Green Quartz Green Avocado Thistle Foxglove Persian Blue Charcoal Plum Bark Brown Cabana Red Morocco? Canyon Red Wine Cobbler Brown Pagoda 7 This would make the total number of colors to promote with the architect 837. It would consist of 71*8 Machine System Colors, 7 Standard Lyt-all Spectrum Colors, 15 Intermix Colors, 22 Standard Colors, and 1*5 Spectrum Intermix Colors. This recommendation was adopted. 0007-PTL-001568 8- (c) Naming of Colors The Color Committee recommended that names be selected for all unnamed colors in the Machine System,, This recommendation was adopted. (d) Simplified Cross Index Chart For Use With Color Machine Mr. Hubbard presented a simplified Cross Index Chart for Machine System Colors. It was decided that after revision of Index Book and all Machine System Colors have been named,, a Cross Index of Calibrated Colors will be compiled by the Advertising Department. (e) Vitra-Tile Color Plaques The Color Committee recommended that the Advertisement Department choose colored paper for background to be used in combination with Vitra-Tile plastic panel. Refer to Managers3 Meeting Minutes, March 22-23, 1961, Item 6l- (j). Mr. Solly explained that the plastic sheets originally selected for this purpose were too thin and the Vitra-Tile Finish had a tendency to crack and flake off the sheet. It was decided to use heavier plastic sheets at additional expense, to be selected by Mr. Solly. (f) Revision of Architectural Cabinet Panel Assortment The Color Committee recommended that this revision be deferred. f (g) Effecto Enamel. The Color Committee recommended that we do not adopt a Postal Olive color in Effecto Enamel. This recommendation was approved. (h) Combination Color Deck for Lyt-all Machine System Colors 61-37 The Color Committee recommended that we do not have a color deck for Lyt-all Machine System Colors. This recommendation was adopted. / VAPEX HOUSE PAINT Our present directions for applying Vapex House Paint over moderately to heavily chalked old painted wood surfaces is one coat P&L House Paint 30$ Exterior Primer White and two coats Vapex House Paint. Mr. Lutz reported that the laboratory now recommends the incorporation of Vapex Masonry Paint First Coat Additive to the first coat of Vapex House Paint on these moderately to heavily chalked wood surfaces, followed by one coat of Vapex House Paint. He recommended the mixture of one quart of Additive to the gallon of Vapex House Paint, which is the same ratio specified for its use with Vapex Masonry Paint. 0007-PTL-001569 9 If the Additive is adopted for Vapex House Paint first coat work under above described conditions, Mr. Lutz suggested that we might rename the Additive, nVapex Exterior First Coat Additive" , so that it can be used with both Vapex Masonry Paint and Vapex House Paint. The adoption of this recommendation would require label and literature changes for the three products: Vapex Masonry Painty Vapex Masonry Paint First Coat Additive and Vapex House Paint. The use of the Additive simplifies repainting with Vapex House Paint, but it will still be necessary to specify House Paint 305 Exterior Primer White on new wood. Water in the first coat of any paint bleaches natural colorants from woods like cedar and redwoods. These colorants are anti-oxidants and slow the drying of the First Coat Additive. The recoating time of the above recommended first coat mixture is U hours. The adoption of the Additive for use with Vapex House Paint was deferred to the September Managers5 Meeting. At that time recommendations will be made regarding the desirability of adopting Vapex House Paint as a standard listed item. 61-38 P&L HOUSE PAINT ONE COAT WHITE, CHALK RESISTANT' Mr. Lutz reported that at the August 31-"September 15 i960 Managers' Meeting, it was suggested that a chalk resistant formula be adopted for House Paint 307 One Coat Write. * Mr. Lutz reported that the desired product had been formulated. It is a linseed oil paint having the same working qualities as the present 307 One Coat White, with pigments selected for chalk resistance. f The proposed formula can be used as a tint base as well as a non-chalking One Coat Write. Also, the proposed formula is fume and mildew resistant. The proposed formula costs $.06 more per gallon than the present 307 One Coat White. With 12,500 gallon production in I960, the loss would be $750.00 if the recommended formula is adopted and sales volume remains the same. The proposed One Coat Non-chalking White costs a'bout the same as Vapex House Paint. Latter lists at $8.15 per gallon, while 307 One Coat White lists at $8.80 per gallon. In Mr. Lutz's opinion there appears to be an adequate profit margin to take care of the additional $.06 per gallon cost without increasing the selling price. It was decided to replace the present 307 One Coat White with the recommended formula and the names One Coat Chalk Resistant White (Fume-Resistant - May Be Tinted) A number will be selected by the laboratory to be included as part of this name. 0007-PTL-001570 - 10 - j Discontinuance date for the present formula for 307 One Coat White will be i selected after the branches send information regarding their inventories of \ 307 One Coat White to Mr. Wilkinson. V The Advertising Department will make necessary changes in newspaper mats for local advertising for the year 1962. 61-39 OIL COLORS IN TUBES Mr. Neumann reported that sales of Oil Colors in tubes were decreasing and Multipurpose Tinting Colors sales were increasing. He stated that the supply of Oil Color tubes would probably last until the end of 1961. It was decided not to purchase any more Oil Color tubes. If Oil Colors are ordered after stocks of any particular color are exhausted. Multipurpose Tinting Color will be supplied in tubes. The various sales divisions will notify Mr. Neumann regarding inventories of Oil Colors in tubes and the matter will again be reviewed at the September Managers' Meeting. It was decided that the code number and lot number of each Multipurpose Tint ing Color would be noted on each three tube carton when filled ty the Waggener Paint Company. 61-UO "61" ENAMEL UNDERCOATING Mr. Hubbard reported that lifting had been experienced when this undercoating was recoated with certain types of finishes, especially alkyds such as Vitralite Enamel Eggshell. Mr. Lutz explained that "61" Enamel Undercoating was an oil base product made for use under "61" Enamel, and it probably does not work satisfactorily at times under other type top eoats0 If changed to an alkyd formula, "61" Enamel Undercoating would not work as easily as the present formula. It was decided that Mr. Hubbard would obtain for laboratory examination competitive samples which are claimed to give desired results under various types of finishing coats such as Vitralite Enamel Eggshell. 0007-PTL-001571 61-1*1 1962 SPACE ADVERTISING - 11 - (a) Basic Consumer Space Advertising Mr. Mather proposed the following schedule for Basic Consumer Space Advertisings Publication Space Times Unit Cost Total Cost The American Home \ pg. U clrs. 3 $12,010. $36,030. House Beautiful Jr pg. 1* clrs. 3 6,000. 18,000. Living For Young Homemakers | pg. i* clrs. 3 1*,375. 13,125 Sunset Canadian Homes 1 pg. 1* clrs. Jr. pg. 1* clrs. 3 3 5,267. 2,315. 15,801. 6,91*5. $89,901. This total compares with $89,01*2 for 1961 Consumer Space Advertising. It was decided to adopt the above schedule, omitting the three ads in the publication "Sunset" . (b) Small Space, Specialty Consumer Space Advertising Mr. Mather recommended the following schedule: Magazine Unit Space Cost Times Total Space Post The American Home Living For Young Homemakers Sunset Canadian Homes Popular Mechanics Popular Boating Field and Stream $ 779.80 239.68 2^2.00 107.80 1*00.00 200.00 355.60 3 3 3 3 6 6 6 $ 2,339.1*0 719.01* 756.00 323.Uo 2,1*00.00 1,200.00 2,133.60 Total o o o o o ^ o o o o $ 9,871*1*1* He also recommended continuation of supplemental publicity on specialty products at an estimated cost of $6,000. This would consist principally of prepared press releases for distribution to newspapers throughout the United States and Canada. Action on the Specialty Consumer Space Advertising was deferred to the December 1961 Managers5 Meeting* 0007-PTL-001572 - 12 ~ (g ) Architectural Space Advertising Mr. Mather presented the following schedules? Publication Space Times Unit Cost Total Cost Architectural 2 pg. k clr, inserts Record (Alter- 2 Pg. BStW nate 1) 4 Pg* B& 3 6 3 $1*608.82 U50.00 235.00 $h9 826.1*6 2,700.00 705.00 TotsJL o o o ooeooooeoeoeo $8,231.!|6 (Alternate 2) 1 Pg* 2 clrs. 2 Pg. B&W 4 Pg" BSc 6 $ 970.00 k U5o.oo 2 235.00 Total ,,,,, $5,820.00 1,800.00 U70.00 $8,090.00 Record Houses Progressive Architecture 1 *>g 2 clrs. 2 Pg* B& 1 $ 970.00 $ 970.00 6 $ 500.00 $3,000.00 Canadian Archi- 2 Pg. U clr. inserts tect (Alter- 1 Pg. BS nate 1) 4 Pg* B&W 1 k 1 $ 53U.oo 151.00 93.00 $ 53U.OO 60U.00 93.00 $1,231.00 (Alternate 2) 1 Pg* 2 clrs. 6 $ 327.00 $1,962.00 Alternate No, 1 for Architectural Record was adopted. Pages for th 2-page full color inserts will be prepared by the Pratt & Lambert Ad vertising Department* The proposals for Record Houses and Canadian Architect (Alternate 1) were adopted* (d) School Space Advertising Mr, Mather proposed the following schedules: Publication (Alternate 1) Space Times Unit Cost Total Cost The Nation's Schools 1 Pg. I* clr. insert h $ 675.00 $ 2,700.00 College & University Business 1 Pg. U clr. insert h l1.50 1,686.00 Canadian School Journal 1 Pg. h clr. insert k 123.00 li92.00 $ U,878.00 0007-PTL-001573 - 13 Publication (Alternate 2) Space Times Unit Cost Total Cost The Nation's Schools College & University Business 1 pg. 2 clrs. 1 pg. 2 clrs. h $ 700.00 $ 2,800.00 h UU6.50 1,786.00 Canadian School Journal 1 pg. 2 clrs. h iU5.oo 580.00 $ 5,166.00 (Alternate 3) Overview (Alternate b.) 1 pg. U clr. insert k 8U7.65 $ 3,390.60 Overview 1 pg. 2 clrs. h 855.00 3,U20.00 Alternate No. 1 schedule was adopted. (e) Hospital and Institution Space Advertising Mr. Mather proposed the following schedules: Publication (Alternate 1) Space Times Unit Cost Total Space Cost Modern Hospital Hospitals (Alternate 2) 1 pg. U clr. insert h * $ 675.00 1 pg. k clr. insert 2 687.06 f Total o o oeoooooo 000000040 $ 2,700.00 1.37U.12 $ M7U.12 Modern Hospital Hospitals 1 pg. 2 clrs. 1 pg. 2 clrs. k $ 700.00 $ 2,800.00 2 665.00 1.330.00 Total e o o o o eo o o o o o q o $ U,130.00 Alternate No. 1 was adopted, omitting the proposed 2 inserts in the publication ''Hospitals" . To reach paint buyers in related fields, hotels, motels, churches, restaurants, clubs, etc., Mr. Mather recommended a campaign of 6 quarter page ads, B&W, in Institutions Magazine, proposing product sell ads in this publication at the following costs? Publication Space Times Unit Cost Total Cost Institutions | pg. B&W 6 $ 583.00 $ 3,510.00 It was decided not to adopt this campaign to reach miscellaneous paint buyers. 0007-PTL-001574 - Hi - \ ( f) Dealer Space Advertising Mr0 Mather proposed the following Dealer Space Advertising schedule: Publication (.Alternate 1) Space Times Unit Cost Total Cost American Paint & Wallpaper Dealer 1 pg. U clr. insert 6 $ 637.00 $ 3,822.00 Building Materials Merchandiser 1 Pg* h clr. insert 6 81*7.00 5,082.00 Total .... $ 8,90luOO (Alternate 2) American Paint & Wallpaper Dealer 1 Pg* 2 clrs. 6 & 570.00 $ 3,1:20.00 Building Materials Merchandiser 1 pg. 2 clrs. Total .... 6 735.00 U.lP-O.oo $ 7,830.00 He reported that our 1961 schedule is as follows: American Paint & Wallpaper Dealer 1 Pg* 2 clrs. 6 630.00 $ 3,780.00 Building Materials Merchandiser (Formerly American Lumberman) 1 Pg* 2 clrs. h 805.00 3,220.00 * $ 7,000.00 It was decided to adopt the 1961 schedule for 1962. (g) Painter Space Advertising Mr. Mather proposed the following which was adopted: Publication Space Times Unit Cost Total Cost American Painter & Decorator l.pg, 2 clrs. ,6 $ 3U5.00 $ 3,270.00 61-1*2 1962 DIRECT MAIL ADVERTISING Mr. Mather proposed a continuation of our direct mail advertising campaign in 1962 as follows: A. TO DEALERS Two Merchandising Kits lying in with our National Consumer Magazine advertising. 0007-PTL-001575 1. Spring - exterior products 2. Fall - interior products B. TO PAINTING CONTRACTORS Two tack-up types, product sell folders. 1. Spring - exterior products 2. Fall - interior products C. TO ARCHITECTS Two illustrated folders utilizing material which may be prepared for architectural magazine ad inserts, amplifying product and specifica tion information. To be mailed; one in Spring, one in Fall. D. TO HOSPITALS Two illustrated folders utilizing material which may be prepared for hospital magazine inserts, expanding product information to guide their purchase and use of P&L paints and varnishes. E. TO SCHOOLS One illustrated folder utilizing material which may be prepared for school magazine inserts, with further details on P&L products. To the extent possible and practical, we propose to write and produce the architects, school and hospital folders simultaneously, following this year's procedure, to economize on production costs. This requires long range planning but produces highly desirable results. It was decided to adopt this schedule which has the same ,number of mailings in the same groups for 1962 sis for 1961. 61-U3 RADIO COMMERCIALS Upon Mr. Mather's recommendation no revision will be made in the present radio platter which was all new in January 1961. 61-14; 1962 CONSUMER DIRECT MAIL FOR LOCAL ADVERTISING It was decided to prepare one mail feature for 1962 Consumer Direct Mail Local Advertising, emphasizing the dealer with proper build-up regarding his service. This mailing piece will include a coupon showing price allowance on quarts and gallons. It was recommended that the following P&L products be included in this local direct mail campaigns Vapex Flat Wall Finish Cellu-Tone Satin The New Lyt-all Flowing Flat Vitralite Enamel n6l" Floor Varnish Tonetic Wood Stain Varmor 6ln Floor & Porch Enamel House Paint Effecto Enamel Effecto Spray Enamel 0007-PTL-001576 - 16 It was decided that the branch sales divisions would send their recommendations to Mr. Mather regarding the products to be in cluded and the cash value of the included coupon. 61-U5 COLOR HARMONY COLOR DECK Mo interest was shown in a Color Harmony Color Deck. 61-1*6 P&L COLOR GUN SYSTEM (a) Approval of Prices for Partial Payment Plan Mr. Wilkinson reported that the following prices had been established for an eight month payment plan for Color Gun Units in accordance with Minute 6-13"gs Cost (Cilh) Cost (Credit) Monthly Payment 2 oz. Color Gun and Deluxe 10-canister Unit 2 oz. Color Gun and Deluxe 12-canister Unit H75.U5 185.25 $178.80 188.80 $22.35 23.60 U oz. Color Gun and Deluxe 10-canister Unit 182.1*5 186.00 23.25 It oz. Color Gun and Deluxe 12-canister Unit 192.25 196.00 2U.50 Above prices are f.o.b. San Francisco,, California. If Color are being sold on a delivered basis, we suggest the addition of $8 .1*0 or $1.05 per month in the Central and Eastern Divisions to cover, trans portation costs. These prices were confirmed. (b) Report on Sales Mr. Wilkinson reported that to date, 155 Guns had been sold. Also 395 Color Machines had been sold in I960 and 165 were sold to date in 196l. 61-U7 NEW LYT-ALL FLOWING FIAT Mr. Wilkinson reported that discussion regarding elimination of certain slow moving colors from the ready-mixed Lyt-all Deluxe Color lines had originally taken place at the March I960 Managers' Meetings (Minute 60-li-j). At the September I960 Managers' Meeting the Color. Committee made a recom mendation for discontinuance of certain ready-mixed colors (Minute 60-68-e) upon which action has been deferred until this time. This recommendation included the color Windsor Blue, which at that time could not be made"in the Machine System. As Windsor Blue outsells Delft Blue, particularly"in Vitralite Enamel Eggshell, Mr. Wilkinson recommended that the following seven colors be eliminated from the ready-mixed lines of New lyt-all Flowing Flat and Vitralite Enamel Eggshells 0007-PTL-001577 - 17 Burgundy Caribbean Blue Fern Green Peppermint Pink Delft Blue Regency Blue Ruty Red These colors can all be made in the Machine System by using the Extra Deep Base. His recommendation was adopted. The effective date of discontinuance will be decided at the December 1961 Managers1 Meeting. Mr. Wilkinson stated that more study was needed regarding color discontinuance in the ready-mixed lines of Vitraiite Enamel Gloss and Lyt-all Stippling Egg shell, chiefly because of the size of current inventories. He will report on these at the September 1961 Managers5 Meeting. 61-U8 FREIGHT RATES Mr. Wilkinson reported that with present freight rates there are some cases where a 2U gallon shipment does not qualify for minimum freight rate, but in most cases it does. He stated that all U.S.A. sales divisions agree we should not increase the 2h gallon requirement. At Mr. Wilkinson's recommendation it was decided to make no change. 61-U9 SQUEEZE BOTTLES FOR MULTIPURPOSE TINTING COLORS Mr. Wilkinson reported that to date only one source for squeeze bottles had been located and these bottles could be obtained only in minimum orders of 2^,000 at a cost of $109.20 per thousand for the 8 oz. size. Screw caps would cost $15.75 per thousand and lithographing the bottle in one color would cost $9.80 per thousand bottles, thus making a total cost of $13li.75 per thousand. To lithograph in two colors would cost $22.90 per thousand. Billing cost for the 8 oz. size would be $.2075 and for the 16 oz. size $.2625. This subject was deferred to September 1961 Managers1 Meeting. 61-50 MACHINERY ENAMEL Deferred to September 1961 Managers* Meeting. In the meantime the branch sales divisions will review competitive lines, sending samples to Mr. Wilkinson with their suggestions regarding changes they think should be made in this line of colors. 61-51 SILDURA Mr. Johnston presented suggestions from the branch sales divisions regard ing colors to be included in a possible line of Sildura finishes and sug gested list prices If the line were adopted as a standard listed archi tectural item. 0007-PTL-001578 - 18 - Before taking any definite action regarding the line of colors, it was decided that a survey would be made principally by the New York office of possible users, such as public service corporations, industrial manufacturers, etc, Mr. Johnston and Mr. Brown will prepare a descriptive sheet regarding Sildura to be used in this survey. The factory will make a 25 gallon batch of Sildura Hunter Green, filling into ten ones and sixty quarts. Samples will then be available for test ....... purposes without the $25,00 extra charge for orders less than 2k gallons, 61-52 FURNITURE AND FIXTURE LACQUERS Mr, Johnston reported that in accordance with Minute 61-15 of the March 1961 Managers3 Meeting, he had reviewed with the laboratory the 3k unlisted cellulose nitrate lacquers which were now being sold for architectural purposes. The laboratory reported the results of this review in table form, Mr, Johnston will review this report and will send reccmmendations to the various sales divisions that sell these unlisted lacquers, consolidating the lacquer lines wherever possible. Since some of the lacquer formulas are quite old the laboratory stated that it may be possible to reduce seme costs by the use of more up-to-date solvent mixtures, Mr, Johnston will review these possible changes to see if the necessary laboratory work is warranted to obtain these cost reductions, 61=53 BOWLING ALLEY AND BOWLING PIN FINISHES f Mr. Johnston reported that in the Buffalo area a monoply was developing re garding the refinishing of wood bowling pins, A lacquer manufacturer had patented a nylon sleeve which fits tightly over the pins and reduces damage. Lacquers are then applied over this sleeve.' All who use this sleeve must pay a royalty to the lacquer manufacturer and the manufacturer will not permit the use of the sleeve unless their own lacquers are applied over them, / Mr. Johnston recommended that we make no further investigation of the re finishing of wood bowling pins. The Industrial Sales Department is working on finishes for metal type bowl ing pins. Mr. Johnston reported on details regarding the finishing of bowling alleys or lanes and the approaches to the alleys, A further study will be made of this subject before ary definite action is recommended. 0007-PTL-001579 - 19 6l~5U GALVANIZED METAL PRIMER Hr. Gamard reported that certain competitors were supplying ready-mixed galvanized metal primers which they claim could be applied directly over new galvanized metal without pretreatment. He stated that claims had been made that these primers were giving satisfactory service. Mr. Lutz explained that our position had not changed with regard to the priming of new galvanized metal# In the laboratory's opinion there is still no satisfactory primer for use on new galvanized metal without pretreatment. It was decided that we would continue with our present recommendations for finishes on galvanized metal# 61-55 PCB COLOR CARD BOOK Mr. Slauter presented a ring binder for color cards. A transparent perforated sheet is attached to one side of the color card, the perforations fitting the ring in the binder. The u,se of this binder eliminates the use of paste which is necessary in placing color cards permanently on the pages of the PCB Color Card Book. Mr. Slauter stated that this ring binder was sold by a paint manufacturer at the same price as our PCB Book. It was decided that Mr. Mather would investigate further the value of adopt ing a book of this type# APPROVED 0007-PTL-001580 -A- June 7# 1961 COLORS WHICH CAN BE HADE IN MACHINE SYSTEM USING EXTRA DEEP BASE New Lyt-all Flowing Flat S Vitralite Enamel Eggshell ^ Lyt-all Stippling Eggshell STANDARD COLORS '"Burgundy ^Caribbean Blue ^Fern Green ^Ruby Red Windsor Blue INTERMIX COLORS MADE FROM STANDARD COLORS -rAvoeado 4- Bark Brown 4 Cabana Red f Canyon Red 4-Charcoal (1) j Cobbler Brown t Foxglove Morocco 4 Pagoda Red Parrot Green Persian Blue JPlum (1) f Quartz Green fThistle '{Wine (1) Machine colors made in Vitralite Enamel Eggshell and Lyt-all Stippling Eggshell are slightly bluer in color than colors made in New Lyt-all Flowing Flat and standard colors. INTERMIX COLORS MADE FROM SPECTRUM COLORS i Aster Blue 4 Eggplant "f Grape - Gray Stone -* Nanking Blue + Ridge Blue Slate Gray ~f Spice Brown 0007-PTL-001581 -B - June 7 1961 STANDARD AND INTERMIX COLORS WHICH CANNOT BE MADE IN MACHINE SYSTEM WITH EXTRA DEEP' BASE STANDARD-SPECTRUM COLORS 4-Blue '--L Brown --h-Greeri Orange --J" Red -- Yellow INTERMIX COLORS MADE PROM SPECTRUM COLORS --Antique Green _____ -f- Beryl' Green -- Biscay Green ------ Bittersweet --f- Brick Dust -- Bronze Brunswick Green 4--Carnival Red -4- Cinnabark --Egyptian Green -----Fairway Green -- -- Flame ~f~ Florentine Blue --f- Juniper -- Leaf Green--- Lemon Peel--. -- Midnight Sun -f Ming Green --'Nasturtium ' Nectarine ----- Paprika ~~Y Persian Red Poppy "-Samovar --I- Saxon Blue ---Sherwood Green -4- Si am Blue -- Spun Gold '-4- Terra Cotta -- Toffee Triton Green ~+Victoria Blue -4-Viola Purple 4- Watermelon l" Whirlpool Blue 1, 0007-PTL-001582