Document vBG40vYQ85ZKxp0GZn7j0GBw

Lead Industries Association, Inc. 292 Madison Avenue New York, N. Y. 10017 Telephone: (212) 679-6020 SUBJECT TO REVISION INDUSTRY DEVELOPMENT COMMITTEE MEETING MINUTES New York, N.Y. October 25, 1968 A meeting of the Industry Development Committee of the Lead Industries Association, Inc. was held in the Board room of the offices of the Association on Friday, October 25, 1968. PRESENT REPRESENTING J. S. Smart, Jr., Chairman W. J. Veenis G. A. Larson W. Zeek G. P. Sorell H. M. Lewis M. Bonynge G. Levyns V. E. Dorman R. W. Conley American Smelting & Refining Co. Anaconda Sales Co. The Bunker Hill Co. The Broken Hill Associated Smelters Pty. Ltd. (C. Tennant Sons & Co. Inc.) Cerro Sales Corp. Ccminco Ltd. St. Joseph Lead Co= Scciete Miniere & Metallurgique de Penarroya (International Selling Co.) Tsumeb Corp. Ltd. (Ametalco Inc.) U. S. Smelting Refining & Mining Co. GUESTS P. V. Higgins Carl Thompson Edward H. Weiss & Company Hill and Knowlton, Inc. STAFF J. L. Kimberley, Executive Vice President D. M. Borcina, Secretary-Treasurer R. Assadi D. G. Fowler W. E. Leonard E. D. Martin J. C. Roumas J. F. Smith *-^02263 The Chairman called the meeting to order at 9j 45 a .M. The Secretary reported that a quorum was present. The Chairman reported on the untimely death of a long-time r Industry Development Committee Meeting Minutes -2- October 25, 1968 It was the Chairman's desire with which the Committee concurred that the minutes include an expression that his invaluable aid and assistance and wise counsel in the affairs of the Association would be missed. The minutes of the meeting of November 3, 1967 were approved. 1969 BUDGET The Executive Vice President stated that the proposed 1969 budget as sent to members on October 14, 1968, had his full approval and that the Secretary would present the details to the Committee. The Secretary reported that the proposed budget for 1969 totaled $881,350, and then reviewed the various parts of the budget in detail. ( See Exhibit "A" ) During the course of the 1969 proposed budget presentation several actions were taken, one involving a change in the total budget and two others involving procedural changes with respect to LIA and ILZRO. The procedural actions taken were as follows: LIA AND ILZRO Cooperation Publications - The Chairman reported that a number of publications resulting from ILZRO research are being prepared, many of which are international in nature, e.g. the Lead Corrosion Handbook, and it was suggested that an Editorial Committee be established to review these proposed publications. It was the Committee's recommendation that an Editorial Committee, composed of representatives of the members, LIA, LDA and ILZRO be formed. The Committee's primary purpose will be to determine the publication value of the various research reports and whether or not they should be published on a local or international basis. LIA & ILZRO Health and Safety Liaison The Executive Vice President reported that Don Fowler was leaving the Association as of December 31, 1968 and that Fowler and Roumas were currently supervising both LIA and ILZRO health and safety activities and, as a result, a close liaison currently existed. LIA02284 ^ Industry Development Committee ' Meeting Minutes -3- October 25, 1968 LIA & ILZRO Health and Safety Liaison (Continued) He pointed out however that the Fowler replacement will be employed directly by ILZRO and that Roumas would remain with LIA and that such a change must not be permitted to jeopardize this close relationship. It was the Committee's recommendation that the close relation ship now existing in LIA and ILZRO's Health and Safety programs be maintained by whatever means necessary including joint membership on the various committees now functioning in this area. Change in Proposed 1969 Budget ILZRO Car "Zincatura" The Executive Vice President reported that the Zinc Institute's Advertising and Promotion Committee at its meeting on October 22-23, 1968 had recommended an 18-month promotional program on the ILZRO car totaling $280,000 with 2/3 of this amount to be expended in 1969. He reported that ILZRO was planning some lead applications on the car, such as lead for soundproofing, DS lead for hydraulic and fuel lines, a terne plate gas tank and of course, a lead-acid battery and the use of high octane leaded gasoline. As a result it was suggested that LIA absorb 10 percent of the promotion cost. He pointed out that the $3,500 now included in the budget was based on an early estimate of $70,000 promotional effort to be expended over 18 months, half in 1969. ILZRO has reported that the car will be ready by July 1, 1969. After discussion and on motion made, seconded and unanimously carried it was recommended that 5 percent of the total promotional effort with a maximum of $10,000 be expended in 1969 by LIA for promo tion of the ILZRO car. The Secretary reported that should this be spent no rate increase would be necessary. LU op 5 Industry Development Committee Meeting Minutes -4- October 25, 1968 1969 BUDGET AND RATES PER TON On the basis of the Committee's recommendation to increase the participation of LIA in the promotion of the ILZRO car the Secretary reported on the projected 1969 income and disbursements as follows: Reqular Health & Safety Estimated Balance, Jan. 1, 1969 Membership Assessments Pig Lead Sales Interest Earned on Savings Reimbursement for Literature and film "Lift Better Electrically" Miscellaneous $100,203 120,000 672,000 8,000 5.000 2.000 $67,512 Total Available Estimated Expenditures, 1969 $907,203 810,850 $67,512 75,000 Operating Fund Balance Dec. 31, 1969 $ 96,353 ($ 7,488) He then stated that the proposed income and disbursements for 1969 would not require any special assessment for Health and Safety, but did suggest an increase in the rate per ton for membership to realize approximately an additional $20,000. Also that if the proposed budget was approved an increase in the rate per ton for pig lead sales in the U.S. would of necessity be increased from 90 cents to $1.12. A motion was then made, seconded and unanimously carried to recommend the adoption of the proposed 1969 budget and rates per ton as follows: Recommended 1969 Budget * Administrative & Technical Service Advertising, Publications and RelatedPromotions Motion Picture Distribution Health and Safety Public Relations Program External Public Relations Misc., Including Contingencies $330,300 401,900 17,000 75,000 35,000 26,650 $885,850 * Details attached as Exhibit "A" 14 6 Industry Development Committee Meeting Minutes -5- October 25, 1968 1969 BUDGET AND RATES PER TON (Continued) Membership Rates Per Ton Mining Manufacturing, Smelting and Refining Assembled Articles 20C 5 2\ Industry Development Pig Lead Sales in U.S. $1.12 CONSOLIDATION OF VARIOUS ACTIVITIES OF LIA AND ZI The Executive Vice President reported that investigations were underway to determine if there would be any savings to both LIA and ZI in consolidating two activities of both Associations,namely a) the External Public Relations and Advertising programs and b) Motion Picture Distribution. A report can be expected at the 1969 Annual Meeting. ZINC AND LEAD INTERNATIONAL SERVICE The Executive Vice President reported that for over three years ZDA/LDA, London, has carried on promotional and development work in the developing areas of the world such as India, South East Asia, the Near East, South Africa and more recently an approach to South America. The funding in the past has been through ZDA/LDA money augmented by certain company contributions. It is now proposed for 1969 that the fund be enlarged to $140,000 per year and the existing plan (for con sideration by the LIA and ZI Directors) includes the provision that the LIA and ZI share equally 40 percent of the total or $28,000 from each organization. This proposal, the Executive Vice President pointed out, is not included in the budget recommendations just approved. As a result this expenditure if approved by the Board of Directors of LIA and ZI would increase the recommended 1969 rate per ton for Pig Lead Sales in the U.S. from $1.12 to $1.17. There being no further business, the meeting adjourned at 3:30 P.M. DMB:so Att: 11/12/68 David M. Borcina Secretary, Treasurer L It- 0 2 2 f 7 Table I_ Exhibit nA" Industry Development Committee Meeting - October 25, 1968 -1- A - Gross Budget , Income, Expenditures - Balances 1960- 1968 Income 1960 1961 1962 1963 1964 1965 1966 1967 1968 (est) Approved Budget Assessments $374,450 369,350 461,000 483,125 622,700 699,162 826,650 913,700 841,905 $371,963 340,545 471,560 391,248 515,169 643,345 812,896 878,340 627,103 Other $ 3,818 4,460 4,660 6,141 6,033 5,371 12,899 17,574 32,600 Total $375,781 345,005 476,220 397,389 521,202 648,716 825,795 895,914 659,703 Expenditures $332,944 319,624 412,133 459,477 567,754 685,139 739,739 753,253 819,495 Operating Reserves Year-end $154,385 179,766 243,853 181,765 135,213 98,790 184,846 327,507 167,715 Of income, the special assessment for Health and Safety accounted for $96,657 in 1966 and $206,087 in 1967. B - Rates in c/ton Mining Member ship Manufacturing & Smelt. & Refin. Assembled Articles Industry Development Pig Lead Sales Heaith & Health & Regular Safety Regular Safety 1960 1961 1962 1963 1964 1965 1966 1967 1968 20c 12 16 16 16 16 16 16 16 2.4c 4.8 5C 3 4 4 4 4 4 6c 4 19 4 Health & Regular Safety 2%C ik l l z z 2 9 3c .6 9 Regular $ .42 .52 .65 .54 .80 1.05 1.10 .91 .90 Health L Safety 15c 28 LI *02 2? 8 N 746.01 -2TabLe II - 1968 Income and Disbursements Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Operating Fund, January 1, 1968 Income 1968: Memberships Industry Development Health & Safety Service Fee (ILZRO) Miscellaneous $327,507 101,819 525,284 20,000 12,600 Estimated Expenditures, 1968 $987,210 819,495 Operating Fund, January 1, 1969 (est.) $167,715 (a) (a) Includes $67,500 unspent funds of the Health and Safety Public Relations Program. Table Ill - Approved and Recommended Expenditures - 1968-1969 Approved A - Administrative 6c Technical Service 1968 1) Salaries 2) Payroll Taxes 3) Pension Premiums 4) Business 6c Group Insurance 5) Rent 6) Travel 6c Expenses 7) Annual 6c Committee Meetings 8) Professional Fees 9) Printing 6c Office Supplies 10) Telephone & Telegrams 11) Postage & Express 12) Subscriptions-PeriodicaIs 13) Furniture 6c Fixtures 14) Office Services 15) Technical Association Dues 16) Miscellaneous $205,515 7,500 18,000 3,500 19,440 45,000 3,000 4,000 6,000 5,400 5,500 700 1,000 8,000 700 2,000 Estimated Actual 1968 $201,800 5,700 16,635 3 ,500 19,440 46,000 3,200 5,000 6,000 6,000 7,000 800 1,000 8,000 900 2,000 Recommended 1969 $198,000 * 7,500 18,000 4,000 16,500 45,000 3,500 5,000 6,000 6,000 7,000 800 2,000 8,000 1,000 2,000 Total Administrative $335,255 $332,975 $330,300 * Takes into account: a) Changes in the Health and Safety staff as occasioned by D. G. Fowler's resignation. b) Provision for one additional clerk-typist c) The full year salary of a present staff member hired midyear 1968. LIA022e9 d) Increases proposed for 1/1/69 or job anniversary. -3- Table III (Continued) B - Advertising, Publications & Related Approved Promotions - Continuing Programs 1968 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Estimated Ac tua1 1968 Recommended 1969 1) Advertising Space Production & Miscellaneous $ 25,000 $ 15,000 2) Architectural & Construction 3) Cable 87,600 14,300 88,000 14,300 4) Industrial Batteries, Including 75,000 77,500 Utility Salesmen's Education Program 5) Pigments & Chemicals 6) Product Promotion and Design Engr. 26,000 37,900 26,000 39,100 (Formerly Solder, Terne & Design Engr. 7) "Lead" Magazine 37,000 42,000 8) Conventions and Exhibits 16,000 18,020 9) IL2R0 Car - "Zincatura" 10) Lead Abstracts - 14,000 - 12,000 ID Reprints of Technical Articles 12) Test Programs 10,000 8,000 7,000 8,000 13) Illustrations & Photography 3,000 2,500 $ 25,000 92,900 23,800 59,500 26,000 62,700 45,000 20,000 10,000 14,000 10,000 10,000 3,000 14) Motion Picture Distribution: (Note 1 below) a. General b. Bureau of Mines $353,800 $349,420 $401,900 $ 16,000 2,000 $ 16,400 1,050 $ 15,000 2,000 15) Health & Safety Public Relations Program (Hill & Knowlton) 16) External Public Relations (Note 1 below) (Ed. H. Weiss) Miscellaneous and Contingencies 17) Lead Book (Monograph) 18) Corrosion Handbook (ILZRO) 19) Annual Review 20) Apprentice Contest 21) National Shooting Sports Foundation 22) Electric Vehicle Council 23) Steel Structures Painting Council 24) Contingencies a) General b) ILZRO $ 18,000 $ 75,000 $ 17,450 $ 75,000 $ 35,000 $ 35,000 3,000 5,000 1,000 1,200 650 500 1,000 3,000 10,000 $ 3,000 - - 1,200 650 500 1,000 3,300 - $ 17,000 $ 75,000 $ 35,000 $ 4,000 5,000 1,000 1,500 650 500 1,000 3,000 10,000 $ 25,350 $ 9,650 $ 26,650 NOTE 1 - Subject to revision downward depending on discussions and decisions related to consolidation with Zinc Institute activities in same fields. -4- Table III (Continued) C - Summary Administrative & Technical Service Advertising, Publications & Related Promotions Motion Picture Distribution Health & Safety Public Relations Program (Hill & Knowlton) External Public Relations (Ed. H. Weiss) Misc. including Contingencies Approved 1968 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Estimated Actual Recommended 1968 1969 $335,255 $332,975 353,300 349,420 $330,300 401,900 18,000 75,000 17,450 75,000 17,000 75,000 35,000 25,350 35,000 9,650 35,000 26,650 TOTAL $841,905 $819,495 Table IV - Estimated 1969 Income and Expenditures and Rates Per Ton $885,850 Balance, January 1, 1969 Memberships Assessments Pig Lead Sales Interest Earned Savings Reimbursement for literature and film "Lift Better Electrically" Miscellaneous Regular $100,203 120,000 672,000 8,000 5,000 2,000 Health & Safety $ 67,512 Estimated Expenditures $907,203 810,850 Operating Fund Balance December 31, 1969 $ 96,353 1969 RATES PER TON Membership Rates Per Ton Mining Manufacturing and Smelting and Refining Assembled Articles 20c 5C 2%C $ 67,512 75,000 ($ 7,488) Industry Development Pig Lead Sales In U.S. (Est. 600,000 tons) 1.12 LI 2291 Exhibit "A" Industry Development Committee "5" Meeting - October 25, 1968 Recommended 1969 Budget - Program Details ADVERTISING SPACE PRODUCTION COSTS - Table III B-l Recommended 1969 Approved 1968 $25,000 25,000 Production costs in 1968 were well below the approved budget for several reasons: One; the ads used did not lend themselves readily to as much color as LIA had anticipated, and two; less costly display rather than case history type ads were widely used. In 1969 however, the recommended increased number of ads plus a return to case history type of ads and more color will necessitate the suggested amount. ARCHITECTURAL a n d CONSTRUCTION - Table III B-2 Space Advertising Sweet1s Catalog Files Recommended 1969 Arch & Constr. Bulletins Total Architectural Calking Lead $52,700 20,500 $10,700 $5,000 4,000 $68,400 24,500 Approved 1968 $73,200 $10,700 $9,000 $92,900 Architectural Calking Lead $73,000 NONE $ 9,600 $5,000 $87,600 NONE A major change in the direction of promotional activities in the construction field is recommended for 1969. As indicated emphasis is being placed on the promotion of calking lead which has been a rapidly decreasing market due primarily to the competi tion from substitute jointing material. The U.S. Bureau of Mines reports consumption of calking lead for the last 5 years as follows: 1963 1964 1965 1966 1967 1968 ( 6 Mos.) 76.300 73.600 66.600 63.300 48,800 24,200 LI A02292 The ILZRO research program on lead-calked cast-iron joints and their investiga tion of the corrosive effects of common sewage materials, various acids, caustics, etc. on the substitute jointing materials has been successfully completed. The research has indicated that lead calked joints are satisfactory at elevated temperatures, 200 deg. F., and that the substitute materials in accelerated corrosion tests show definite signs of deterioration. The report on this latter phase of the research was presented on October 6, 1968 at the annual meeting of the American Society of Sanitary Engineering. Interim -6ARCHITECTURAL AND CONSTRUCTION (Continued) Exhibit "A" Industry Development Committee Meeting - October 25, 1968 reports on the effectiveness of lead calked joints at elevated temperatures were presented to this same group at two of their previous meetings. The data developed by ILZRO will be used as the base for the recommended promo tional program. LIA places great importance on an immediate attempt to vigorously defend and recover the calking lead market with the new ammunition available. With the realization that budgetary limitations in this total market area should be considered, we have suggested cutbacks in the space advertising efforts for sound attenuation, roofing and flashing, waterproofing and other architectural applications of lead. It is hoped that the present emphasis on calking lead can be reduced materially within two years thus permitting a return to the 1968 level of activity in other areas of the architec tural field. Continuance of the Roofing and Flashing, Sound Attenuation and Waterproofing catalogs in Sweet's Architectural File, with the first two also in Sweet's Industrial Construction File is recommended. It is also recommended that the direct mail program, LIA Architectural and Construction bulletins, be continued at the same level of expenditure. A booklet on calking lead incorporating the ILZRO research results is planned to support our advertising effort. Distribution will be made to plumbing contractors, mechanical engineers, local, state and federal plumbing code officials and other plumbing industry representatives. CABLE - Table III B-3 Space Advertising Booklet Total Recommended 1969 Approved 1968 $20,800 14,300 $3,000 523,800 14,300 This market after showing substantial increases in 1965 and 1966 declined about 5 per cent in 1967 to 63,000 tons. LIA efforts continue to be directed primarily through space advertising to the electric utilities, consulting electrical and mechanical engineers and large industrial users of electric power. It is recommended that this effort be strengthened by increasing the number of ad insertions. It is also recommended that LIA's booklet "Lead Sheathing for Power Cable" published in 1963 be revised, brought up-to-date and include examples of lead sheathing applications in communications cable. a LIAC2293 -7INDUSTRIAL BATTERIES PROGRAM - Table III B-4 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Space Advertising Film 6c Maintenance Literature Misc. Total Recommended 1969 Approved 1968 $55,500 47,000 $ 1,000 18,000 $3,000 8,000 2,000 $59,500 75,000 This market after showing considerable growth from 1960 to 1966 declined significantly in 1967. The figures follow: Lead Consumed for Industrial Type Batteries * Short Vans 1960 34,394 1961 31,610 1962 37,896 1963 40,164 1964 46,914 1965 51,226 1966 58,964 1967 52,130 * Source: Five Major Industrial Battery Mfgrs. Discussions with several of the important industrial battery manufacturers revealed that sales of batteries for industrial trucks and stationary battery applica tion have actually increased and that the decline shown above is due to lower sales to Government account, a situation that may only be temporary. The film "Lift Better Electrically" and the preparation of the accompanying literature was completed in 1968. Responses from several important electric utilities, LIA's industrial battery manufacturing members and some of the truck manufacturers have been most enthusuastic. Formal presentation of the film and literature to the entire electric industry was made at the meeting of Edison Electric Institute's Industrial Group on Sept. 18, 1968. As a result, a number of electric utilities are incorporating the film in their promotional sales programs. For 1969 it is recommended that the space advertising program be re-oriented to include a major potential market, the steel fabricating and warehousing industry. This market is currently receiving the attention of the lift truck manufacturers, with sales emphasis on their internal combustion powered vehicles. LIA feels that there is on hand sufficient information on the use of electric vehicles in this industry to warrant a campaign on the advantages of electrics. The education program among electric utility industrial salesman will reach its peak during 1969 and it has been designed so that very little extra effort or expense on the part of LIA will be necessary. Single prints of the film and accompany ing literature for distribution to the industrial power salesman will be made available at $65.00, approximately cost. Literature for distribution to the customers of electric utility companies attending their seminars, "Rodeos," trade shows will also be available to them at cost. LIA02294 PIGMENTS AND CHEMICALS - Table III B-5 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Space Advertising Corrosive Inhibiting Paint Bulletin Ceramic Supplement Total Recommended 1969 Approved 1968 $22,000 24,000 $4,000 $2,000 $26,000 26,000 Continuation of promotional efforts in this field is recommended with an added effort in the marine field on behalf of anti-corrosive paints. The activity on behalf of yellow traffic marking paints and metal protective paints now directed to architects, construction and highway engineers and public officials responsible for paint selection will be continued at a slightly reduced level so as to incorporate the proposed promotion in the marine field. It is also recommended that a booklet on metal protective paints be prepared. In the ceramic field it is recommended that the present small advertising program be continued and that no further supplements be issued to the manual "Lead in the Ceramic Industry." It is however suggested that in the next year or two a permanent booklet be prepared incorporating all of the data now included in the "Manual." Though no accurate figures on consumption of lead in these fields are available, the total tonnage may be about 70,000 tons, 40,000 tons for paint pigments, the balance for ceramic industry. PRODUCT PROMOTION AND DESIGN ENGINEERING Table III B-6 (Formerly Solder, Terne and Design Engineering) Space Advertising Sweet's Catalog File Booklets Total Recommended 1969 Approved 1968 $52,800 34,200 $4,900 3,700 $5,000 $62,700 37,900 The stimulation of the design engineer and the advancement of ideas useful to the original equipment manufacturer has long been a fundamental LIA communications program. LIA proposes to continue to inform this vital afudience of new applications of solder and terne, to exploit successful instances of the use of lead in sound attenuation, batteries for portable equipment, ferrites, piezoelectrics etc. A major part of the increased budget recommended is intended to be applied in extending our communications effort to business and metalworking management. LIA is currently addressing business management of the role lead now plays in contemporary architecture and industrial battery power. We want this audience to know more about how lead affects its interests: about lead soldering as a mass production tool, emergency standby power, battery-powered portable tools, etc. The immediate objective of this communications program is to inform industry management of the wide range of applications of lead and, more importantly, how he can use these materials in his own company's operation.- Another value is that of having these leaders of business, social, municipal and national affairs know of lead in positive and constructive terms. LIA02295 -9PRODUCT PROMOTION AND DESIGN ENGINEERING (Continued) Exhibit "An Industry Development Committee Meeting - October 25, 1968 Included is a broadening of the solder space advertising program into other than the design engineering field to protect and perhaps expand this important market for lead, approximately 70,000 tons of lead a year. Competition from other materials is already affecting this market. It is intended that this entire program be designed for flexibility so that existing and new products or uses of lead can be easily fed into the program. Develop ments from ILZRO can also be plugged in as they are made available. It is also recommended that a booklet on solder be prepared and distributed. GENERAL SUPPORTING PROGRAMS The following programs support and implement all of LIA's promotional efforts and are a major part of the total activities. "LEAD" MAGAZINE - Table III B-7 Recommended 1969 Approved 1968 $45,000 37,000 "Lead" magazine continues to be one of LIA's most effective promotional efforts. Published three times in 1968 it is currently being distributed to 62,000 individual readers in the U.S. The total print order is 77,000 with 9,000 copies sold at cost to members and distributed by them. In addition 4,000 copies are supplied the Lead Development Association, England, and the Australian Lead Development Association. The recommended increase is to provide for 4 issues in 1969 and higher costs of mailing and printing and to allow for the writing and layout previously handled by the staff to be handled by LIA's advertising and publicity agency. This was done during 1968 and was found to be most effective in freeing LIA personnel for more productive use of their time. LIA staff will continue to supply the agency with source material and will edit all prepared articles. CONVENTIONS AND EXHIBITS - Table III B-8 Recommended 1969 Approved 1968 $20,000 16,000 Trade shows are an effective means of introducing lead and its applications to audiences whose needs are specific. For this reason such shows provide an immediate common ground for discussion between the staff and the user. In no other area of promotional activity can this be done so economically. The recommended increase is to provide for a new exhibit to replace one that has been used two years at 10 different shows. Exhibits in 1969 are planned for the following: Design Engineering Show Plant Engineering & M-1 '.atenance Show American Institute of chitects National Plumbing Exp- -ition National Chemical Exp .ion LI 402296 -10- Exhibit "A" Industry Development Committee Meeting - October 25, 1968 ILZRO CAR "ZINCATURA" - Table III B-9 Recommended 1969 Approved 1968 $10,000 It is anticipated that ILZRO will include various applications of lead, sound proofing, DS lead tubing, terne, a lead-acid battery and a motor requiring high octane leaded gasoline in the car now being built for them primarily to promote zinc automotive applications. It is expected that the car will be ready by July 1, 1969. It is recom mended that LIA participate in the promotional expenses in 1969 to the extent of 5 per cent of the total approved by the Zinc Institute but not to exceed $10,000. LEAD ABSTRACTS - Table III B-10 Recommended 1969 Approved 1968 $14,000 14,000 Lead Abstracts, a monthly publication prepared by the Lead Development Association, England, with LIA1s financial cooperation, has been useful. Roughly 1,500 copies per month are distributed in the United States by LIA. REPRINTS OF TECHNICAL ARTICLES - Table III B-ll Recommended 1969 Approved 1968 $10,000 10,000 Articles on lead prepared by the staff and by LIA's advertising agency through the publicity program have and will continue to appear in the trade press. Many of these articles when reprinted and distributed as direct mail to appropriate mailing lists prove to be useful and economical promotional tools. TEST PROGRAMS - Table ITI B-12 Recommended 1969 Approved 1968 $10,000 8,000 ** * The 1968 approved budget was for $3,000. Early in the year an additional $5,000 was approved for use in developing a battery powered lawn and garden tractor. Battery Powered Bus--This project reported on last year was contingent on the coopera tion of the Edison Electric Institute. They reacted negatively to the project and requested that if future developments warrant it they be given the opportunity to reconsider their position. In essence, their negative reaction was partly the result of the feeling that the battery industry and/or the lead industry should develop the battery required for the task. Battery Powered Lawn and Garden Tractor--LIA with the approval of the President and Chairman of the Industry Development Committee is cooperating to the extent of $5,000 in the development of a battery powered lawn and garden tractor. LIA is sharing the total development cost of $10,000 with the Farm Electrification Council. Aircraft Dynamics, Inc. is the contractor and the program should be completed by Dec. 1, 1968. TEST PROGRAMS (Continued) Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Sheet Lead Roofing and Pool Linings--As reported last year LIA, in cooperation with National Lead Co. Laboratories and John F. Abernethy Co., have on test a new method of installing sheet lead roofs without the need of conventional expansion joints. The test roofing section has now been on exposure 18 months and results to date are most satisfactory. The experimental reflecting pool lining, now on exposure over 40 months, is still performing beyond our expectations. An article on this test pool lining appeared in the July, 1967 issue of Architectural Record. As a result of this test, the architects, Harrison & Abramovitz, for the Albany, N.Y. State Capital redevelopment project have specified sheet lead to be installed for the reflecting pools in the same manner as the procedures used in the test installation. The pools total 125X750 ft. and will require 400 tons of lead. No further funding appears to be necessary for the three previous projects. Automobile Body Solders--LIA has investigated the application of automobile body solders at assembly plants in Detroit and Kansas City, Mo., and finds the plastics and automotive industry are expending considerable effort in an attempt to develop a suitable substitute for body solder. Fortunately, they have not yet made inroads in this market, but in our opinion it is only a matter of time, unless a more efficient and economical method for applying the solder is developed. Equipment is available, and the technology exists, LIA believes, to develop a means of conveying the solder to the work area in a pasty condition. This might be accomplished either through a slush metal pipeline or improvement of a solder spray technique known to be in use at one Kansas City location. Of course, several other possibilities exist and would be investigated in cooperation with the automotive industry (Preliminary discussions with persons in the automotive industry indicate a willingness to cooperate in trying out any such improved application methods.) It is proposed that a small committee of experts from the solder manufacturing members be organized to pursue this problem in an effort to forestall possible loss of a market estimated to consume 30,000 tons of lead annually. With cooperation of these members and suppliers of auxiliary equipment, development costs will probably not exceed $5,000. Calking Lead--The present methods of making leaded joints in cast iron soil pipe are archaic to say the least and time consuming. The lead is delivered to the job, melted and poured into the joint, allowed to solidify and then calked. The joint made this way is extremely satisfactory, has withstood the test of time and is widely accepted. However it is costly and LIA believes that a lead extrusion might be developed that could replace at least that part of the operation requiring melting and pouring on the job. LIA is planning to investigate the feasibility of some of the ideas and thoughtsof the staff with member company laboratories and extruders. LIA recommends that funds be made available to develop a method of installing calked lead joints as outlined at a cost not to exceed $5,000. L1*02298 _12ILLUSTRATION AND PHOTOGRAPHY - Table III B-13 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Recommended 1969 Approved 1968 $3,000 3,000 Included in this item are the various charges for miscellaneous photographs, drawings and illustrations for various promotional activities. MOTION PICTURE DISTRIBUTION Table III B-14 (See Note 1, Page 3) Private Distribution U.S. Bureau of Mines Total Recommended 1969 Approved 1968 $15,000 16,000 $2,000 2,000 $17,000 18,000 Distribution of LIA's film "The Lead Matrix" continues to be most satisfactory through private distribution and by the U.S. Bureau of Mines. A summary of the film showings follows: Private Distribution General Professional TV Bookings 1967 1968 ( 7 mos.) 1,359 913 Bureau of Mines Audience 124,391 60,147 Bookings 120 57 Audience 6,092 2,485 Telecasts 109 80 Audience 2,420,022 1,777,352 1968 (6 months) * Bookings 491 Audience 74,957 * Started in 1968 Included in the recommended 1969 budget for Private Distribution is the cost of distributing "The Paradox of Lead" a 2\ minute segment prepared from "The Lead Matrix" and incorporated into a 15 minute Television Cavalcade film that includes segments from other industrial films. A similar film to be made from "Lift Better Electrically" is recommended for 1969. There is no charge to LLA for the preparation of these films, however, there will be a distribution charge of $5,250 for 300 guaranteed telecasts covering both films. This amount is included in the recommended 1969 budget figure. A similar segment of "The Lead Matrix" was incorporated into a 10 minute film for presentation at first-run theatres throughout the country. During the week of Oct. 2-8, 1968 it appeared in 14 theatres in the New York Metropolitan area. Among the companies cooperating in this film are LIA, American Telephone & Telegraph Co., South African Tourist Corp., Leyland Motor Sales and Sears Roebuck. This film will run throughout 1969 without any further expenditure. LIAC2299 Exhibit "A" -13- Industry Development Committee Meeting - October 25, 1968 HEALTH AND SAFETY PUBLIC RELATIONS PROGRAM - Table III B-15 Recommended 1969 Approved 1968 $75,000 75,000 Hill Knowlton, Inc., continued throughout 1968 as LIA public relations counselors in Health and Safety and it is recommended that they continue to do so during 1969. Hill & Knowlton, Inc. has been most helpful to the Association's staff in properly evaluating the various actions underway at Governmental levels and more importantly in the public press. Action at Governmental levels on restricting the amount of lead in the atmosphere has been receiving considerably less public attention but efforts in this direction are continuing though at a much slower pace and perhaps with more consideration being given to the problem. A case in point is the just recently enacted requirement in Albuquerque and surrounding county of a maximum of 10 micrograms of lead per cubic meter of ambient air averaged over a 30-day period. This, despite the fact that a 5 microgram requirement had already been enacted in the states of Pennsylvania, Montana and the city of Dallas. Receiving more and more attention in the public press and by local health authorities is the problem of childhood lead poisoning. Again the Association feels it necessary to present fairly and accurately the industry.1 s position in this regard and has under preparation with the assistance of Hill & Knowlton, a "Facts Bulletin" on this subject. The preparation and distribution of this bulletin is included in the recommended 1969 budget. Also included in the overall budget recommended for 1969 is the continued publication and careful distribution of roughly 500 copies of the abstracts of the World's medical literature on lead prepared by Kettering. The gross cost of this activity is $12,000. with LDA contributing $1,000 and ILZRO $2,500. EXTERNAL PUBLIC RELATIONS - Table III B-16 Recommended 1969 Approved 1968 $35,000 35,000 This program which was started in 1968 has proved a very effective and economical means of securing editorial treatment of lead and its uses in a wide range of publications. Despite the fact that it generally takes several months or more to get such a program started there was a fairly respectable amount of editorial space secured, over 1,000 column inches in the first six months of 1968. Much better results are expected during the last six months of the year. The program has, as anticipated, relieved the staff of the burden of preparing and writing such articles and press releases allowing more time for the various technical duties that all are more qualified to handle. Continuation of the program is recommended. LIAC2300 Exhibit "A" Industry Development Committee Meeting - October 25, 1968 MISCELLANEOUS AND CONTINGENCIES Lead Book (Monograph)- Table III B-17 Recommendations 1969 Approved 1968 $4,000 3,000 Dr. A. J. Phillips has practically completed the editing of the lead book and Reinhold Publishing Co. has agreed to its publication next year. The major problem remaining is a careful indexing of the volume and it is anticipated that this can be done for approximately $2,000. An additional $2,000. is also recommended for art work, including new photographs. Corrosion Handbook (ILZRO) - Table III B-18 Recommended Approved 1969 1968 $5,000 5,000 For the past three years funds have been budgeted but not expended for the international publication of a "Corrosion Handbook" based on information generated by Battelle under an ILZRO contract. An edited version of the "Handbook" has been distributed by ILZRO to the various development Associations for review. It is antici pated that publication will take place in 1969. Annual Review - Table III B-19 Recommended Approved 1969 1968 $1,000 1,000 Provision was made in the 1968 budget to publish a statistical report entitled, "Annual Review - Lead in 1967" but unfortunately it was not prepared. Definite plans are now being made to publish a report for the year 1968. Apprentice Contest - Table III B-20 Recommended 1969 Approved 1968 $1,500 1,200 LIA has cooperated for a number of years with the Plumbers' Union and the employers by supplying pipe, sheet and calking lead for the use of contestants in the International Plumbers Apprenticeship Contest conducted each year at Purdue University. LIA recommends its continued cooperation. National Shooting Sports Foundation - Table III B-21 Recommended 1969 Approved 1968 $650 650 Recommend the continuance of membership in this organization. It is the only activity of the LIA in support of the ammunition industry. LI A02301 -15 MISCELLANEOUS AND CONTINGENCIES (Continued) Exhibit "A" Industry Development Committee Meeting - October 25, 1968 Electric Vehicle Council - Table III B-22 Recommended 1969 Approved 1968 $500 500 In 1968, LIA accepted an invitation to become a charter member of the Electric Vehicle Council which was formed by the Edison Electric Institute. The purpose of the Council is to coordinate and promote the use of electricity to propel industrial, commercial, and passenger vehicles. LIA recommends that its membership be continued. Steel Structures Painting Council - Table III B-23 Recommended 1969 Approved 1968 $1,000 1,000 Recommend the continuance of membership in this organization. Publication of Completed IL2R0 Projects (Contingencies) - Table III B-24 ILZRO Recommended 1969 Approved 1968 $10,000 10,000 Recommend a contingency fund for 1969 at the same level as 1968 for publication of completed ILZRO projects. Miscellaneous Promotion Expense (Contingencies) - Table III B-24 Recommended 1969 Approved 1968 $3,000 3,000 A contingency fund for miscellaneous promotion expense is recommended at the same level as 1968. DMB:so ###### \_I &02302