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FILE NAME Kelly Moore KM DATE 0000 DOC KM050 DOCUMENT DESCRIPTION Industry Sales Literature with BC Notes 5672 BB KM Within Within1. klanet age 29 graduate of the Georgia School of Technology majoring in Chemical Engineering and Industrial Management who had been a Glidden Company industrial paint salesman prior to World War II William H. Kdly age 68 retired general manager of the Glidden Company West Coast factories who provided experience in paint formulation and production techniques LOOKING BACK In April 1916 Moore began operations with these partners This factory Located in San Carl^sCalifornia small small town 25 miles south of San Francisco ideally situated to serve the Northern California market Anil clear business objective To supply professional quality direct to contractors through paints owned branches a network of company , wet t fs. 8 at pA +h wees | eae cee Me MAIN MAIN OFFICE San California California Dallas Dallas OPERATIONS PAINT PAINT DRYWALL PRODUCTS SUSIDIARY MANUFACTURING OPERATIONS: Houston Houston Ontario OCanrtloasrCiaorlos San MANUFACTURING Fresno Call Oxnard Newark Van Oxnard Nuys Van Van Calif Callf OPERATIONS OPERATIONS: Mariposa Mariposa Marl Placerville Mariposa Carlin Nevada Weeks Weeks | Florin Californle - SALES BRANCHES SALES BRANCHES: _ CALIPORNIA CALIPORNIA Francisco Bay NEVADA Carmel Carmel Bay Arve Hayward Hayward .. San Carlo:s Francisco San Francisco Santa Jose me, ot Central Central Fresas California California Modesto Modesto . Sacramento . . Stockton Stockton Wainst ener . Reno Nevada Nevada Southern Califomie Fullerton Califomie Fullerton .Ontario Californie tee Riverside . Arizona Phoenix . _... Headquarters Headquarters . BRANCHES SALES BRANCHES Headquarters? SALES Fort WorHotushton > Houston Antonio Oklahoma Oklahoma Wichita Falla Oklahoma ~ \ | te Carlos Carlos |: "02 Carlos Falls 2: Barbers Obispo HOME IMPROVEMENT CENTERS {Catif.) Santa Maria Ses Luis Oblspe Santa Berbers Santis Maria aren ey SALES BRANCHES BRANCHES MINING MINING MANUFACTURING MANUFACTURING KM 5674 BB 5674 MANAGEMENT COMMITTEE President V. P. Sales V. P. Home Improvement Centers V. P. Production Secretary | INDUSTRIAL MINERALS Industrial Minerals Co. Marble Valley Limestone Co. Mica Co. cates {i. SECRETARYTREASURER ey whee WHERE DO WE GO FROM HERE Moore's future expan- sion program includes Construction of a new factory at Hurst Texas between Fort Worth and Dallas to support a network of 24 branches in Texas Oklahoma Arkansas and Northwest Louisiana Completion of a 24,000 square foot metal working plant in On- tario California which will con- solidate Sprayline Inc. M Taping Tools and M Clutch Company at one location development Orderly of painter markets in the Pacific North- west and Rocky Mountain states Barring an extended business recession this program should result in doubling the size of M opera- sack tions by 1971 and establish our branches in all the major market areas west of the Mississippi in accordance with our long range plan This is considered a reasonable goal in view of the increasing capability of Moore's lean young management team and others on the way up  . ; THE MOORE ': - } ORGANIZATION A i i | Paco Textures Corp. : : Pacific Truck Lines Management Data Services : Wall Tape Co. i PRESIDENT 567 MANAGEMENT COMMITTEE President V. Sales BB P. Home Improvement Centers P. Production Secretary Treasurer KM INDUSTRIAL MINERALS Industrial Minerals Co. Marble Valley Limestone Co Mica Co. 24 Pent 5678 BB ee ne KM Ornamental shrubs and flowering plants reattractive adjunct to building materials loading service is offered those NIC shoppers who serve themselves With suggestions from M electrical salesman it's easy to modernize light fixtures Home improvement projects usually start or finish with paint enamel or stain THE HOME HOME IMPROVEMENT IMPROVEMENT evaluate IDEA on In 1962 CENTER sell- Kelly embarked stores In 19K6el2ly Moore embarked a stores sell- program building materials materials hardware electrical plumbing plumbing supplies supplies electrical to green plants patio and garden addition to garden supplies addition were to veritable veritable sources sources for home maintenance commonly homeowner homeowner that stores of this M's reasoning that stores for at presented opportunity opportunity this stimulating stimulating greater paint sales for The shorter on these facts week affords The shorter homeowner homeowner homeowner more leisure leisure Costs of professional house Costs professional professional Materials are being made easier Materials are made easier the convenient convenient for the was also believed that that while the average believed that customer purchased purchased purchased perhaps perhaps two years would perhaps once in Center for Home Improve- Improve- thus supplies supplies fa- frequently frequently disposed disposed thus be fain need of paint products Moore three lum- lum- BB 5680 5680 sete cee waren ke nmeh ah aia from the Pacific Coast ber yards lo- Co. in May 1962. These were cated in San Luis Obispo Santa Maria and Santa Barbara The department at each location the paint was then geared up to supply painting contractors and a M territory man was assigned to in its area paint salesdevelop this wholesale business Extensive remodeling was re- the stores in quired to renovate the M image and at Santa Maria a new 10,000 foot building was constructed in 1963 on % acres on the Santa Maria with a spur Valley Railroad An impressive amount of space is required in addition to store area to accom- modate the nursery pre lumber fencing roofing plywood concrete products mouldings wallboard and countless similar items which cannot be classed as shelf goods as well as to provide for adequate customer parking The fourth M Home Improve- ment Center opened in San Carlos in October 1965. For its nucleus it has a 10,000 foot building with 4.000 feet of mezzanine space which permits the display of unfinished furniture and other bulky items as well as those commonly purchased as sets Several of -new and larger Moore paint stores have been designed to permit expansion and conversion to Home Improve- ment Centers in locations where such operations are appropriate KM BB 5679 5681 BB ye KELLY MOORE KM Home Improvement Center AIF M IIIC's provide plenty of convenient street parking Inviting mezzanine displays include patio furnishings folding doors room dividers tub enclosuros Women initiate most home improvement projects like paneling a wall or room HIC patrons browse for latest ideas in hardware housewares and electrical supplies 22 5682 5682 5682 5682 BB BB KM KM M Clutch Company's Blythe Streat plant in Van Nuys produces the revolutionary Motic centrifugal clutch and machines some parts for Gerald Avenue plant where manual Ball clutches are made Lok manual sprocket clutch Machining to close tolerances in our shop Loading reels of data packed magnetic tapo for processing by the computer Oakland headquarters of Management Data Services Inc. tho meee integrated service In 1966 integrated company Moore Moore formed separate K-M M Truck Lines separate whicshipmhents cializes cializes in full shipments rail rail Additionally Pacific Pacific has feet warehouses warehouses 80,000 square near the City Commerce feet feet Angeles 40,000 district district in Angeles square feet in Carlos square Nuys CLUTCH COMPANY COMPANY Van California California is successor a t to o facturers Clutch Clutch Inc. manu- facturers clutch patented Ball manual company stemmed interest in this stemmed from the performance performance found found clutch which Spraylineother on satisfactory t thahn aanny other on the market November purchased the busi- istered sales of and the ifstierredst year of operation operation under under the clusive clusive M management under exclusive K-M management patented quired quired the rights to Clutch Clutch now MANAGEMENT MANAGEMENT manufacturing manufacturing sales Centri Disc the drive MANAGEMENT K-Matic drive. California is computer bureau is computer service number commercial clients clients a the San Francisco Francisco area in acquired small in November November 1964 to serve small and medium businesses and provide Kelly- Moore low cost facilities its new accounting facilities for its accounting system Moore new EDP accounting system. oe \ ee er _ Lprevere sae a 5683 5683 5683 . ee Oe~~pondee ees Oe I ee eet te ee cede moma 27 eerermfi ee ree pee te eee Mieswe Ws LINKS IN THE HATS. CHAIN OF TTR DIVERSIFICATION CUALEMTIOPET Could Moore while concen- trating on the painting contractor market successfully pursue the _ profit possibilities in unrelated 2 LE fields It could and it did proving that M's unique management techniques operate equally well in and techniques =: industries other than paints tT. allied products and GUARD PRODUCTS INC : of San Carlos was formed in 1958 was M's first experiment in diversification Guard sup- plies toxic wood preservatives to the canning and food packing industry to protect their millions wy of wooden harvesting containers These preservatives are manufac- tured by Moore PACIFIC TRUCK LINES was formed by Moore in 1961 as acquisition licensed P.U.C. carrier upon the acquisition of the assets of Freeway Fast Freight lines of Rich- mond California During the past five years a fleet of new sleeper diesel pow- ered tractors with foot vans and flat bed trailers has been put into service between Los Angeles and San Francisco At each end of the long haul CalPacific operates other fleets of smaller trucks for city pick and delivery thus providing a fully KM BB 5684 5685 BB KM Canners pick up truckloads of A Guard's CUNILATE Western Wood Seal at M San Carlos plant to take advantago of freight saving Modern sleeper cab tractors are used D in Pacific's long haul operations Pacific's growing blue and G white fleet consists of both road and local delivery equipment Engine overhaul and other ) maintenance work is performed in Pacific's San Carlos shop 20 5686 BB KM Mica plant showing storage silo and rolary drier Loading hopper for rod mill grinding Finished mica is conveyed to bagging machines Froth flotation cells separate mica from quartz sand in progressive process Bowl classifier center separates over mica for regrinding Open pit mining of schist mica deposit in Mariposa County California BASIC INDUSTRIAL MINERALS lines lines lines be the first of its type the the tegnOratie coordination coordination of To California ventures Kelly- Moore California assets of dustrial acquired acquired assets + Company Mineral Mineral Chemicals 1965. Berkeley Berkeley Novem- wat ber Sacramento IMACO's acre plant ber near ideally situated to classify Sacramento to Valley's limestone grind Marble Valley's limestone IMACCO af- further fords the pottery diversification into floated ceramics in- dustry dustry with drilling muds and well oil well carriers and inert inert minerals minerals used agricultural chemicals chemicals applied by agricultural IMACCO mines clay dusting bentonite leased deposits deposits near California California Weeks near Ione Nevada California and Weeks Nevada Nevada. BASIC BASIC INDUSTRIAL production of Paco MINERALS MINERALS MINERALS saunchd Corp. requires Paco Textures Corp. requires such large quantities quantities materials limestone and and mica that Kelly- management management materials ; management management decided to =" gage mining and and ~ . would Paco acquisition acquisition . that es- <a ~~ determined determined es- was determined es- tablished markets absorb surplus production of suitable at quality insuring insuring that plant suitable able California 1964 1964 K-M . Marble to 1964 established Marble Limestone Company Company pit Vqaulalreyry limestone limestone open pit El Dorado County California Cal Mica Company Company mine mica Mariposa Mariposa are County California Both mines are resources property property with proved 3 RS = a = oe _ eth =<_ E. oe. 1s '. : 1965 Prior starting starting - Cal-Mica op- PriorPrior eration Moore Mica into entered into U.S. joint agreement agreement Bureau agreement with the U.S. Alabama run laboratory Tuscaloosa an on laboratory laboratory and pilot plant tests feasibility by beneficiating beneficiating feasibility _ flotation This project mica was _ successful details was are in successful very U.S. Bureau of Mines Mines No. 6668. Our Cal Mines these these was then set along along . POETS Se SR Tag v a FY ae Tp ves, Pre (no epee t ot ete) BB 5688 5688 5689 BB KM Florin California reduction mill processes Morble Valley's limestone produces high grade ceromic clays oil well drilling mud and inerts used as carriers for agricultural spray chemicals Initial stage of Marble Valley Limestone subsequent to proving up the deposit near . quorry Placerville California : Crop dusting a cotton field Delivering a load of oil well drilling mud Potter using Imacco caromic clay 5690 A Rugged construction requires high quality arc welding BB M finishing tools speed production KM C Precision milling of weight corrosive oluminum stock to extremely close tolerances al Oxnard plant of M Taping Tools Taping tool in action applying joint cement ond embedding tope in one operation performance of its equipment What is more Sprayline has developed a new product line of airless spray equipment with this pump as the basic element Com- petitive tests have proved it to be considerably more efficient due to its unique design which gives our spray units greater output The Sprayline air motor has many other industrial uses and because of its broad market po- tential it should eventually be Sprayline's major product Similar considerations ledto the purchase of the manufacturing rights and assets of Neeco Tool Co. of Oxnard Calif in May 1965. Neeco was engaged in the development of a tool which would fill wallboard joints with joint cement and embed the per- forated tape in the cement all in one operation Moore management liked the concept bought the company and changed its name to M Taping Tools Inc. M Taping Tools Inc. at the time this brochure goes to press has established distributorships in Australia Canada England South Africa and West Germany in ad- dition to regionosf the U.S. not covered by Moore Smee mete ee TCA A Ee POSCIN YEW EES L> KM BB 5691 M DRYWALL FINISHING EQUIPMENT In the course of applying drywall several of the larger con- tterxatcutroerss developed machines for mixing the dry powder products with water and applying them As the advantages of these w=s""smachines became known other 2 applicators became buyers On the West Coast most of this California machine manufatcwtuoricnogncwearsnsevOenne- = . tually done by and '/ of these was Sprayline Mfg *. at Fres- - Supply Co. a partnership which Moore ab. no ~-purchased in April 1963 ..' M branches had been selling Sprayline equipment as distribu- -"."tors and a national market was apparently ripe for development Further Moore management felt that it could build Sprayline into an important business by re- . designing the equipment provid- . ing modern manufacturing facili _ ties applying M's fundamental operating policies and utilizing the growing M marketing apparatus Sprayline is now the largest manufacturer of texture spray equip- ment in the United States NEW PRODUCT LINE Sprayline at present has a patent pending on a new operated positive displacement material pump which greatly improves the me Te -7 nat KM BB 5692 at -ndyno 1910933 Aoids ano soars duund jolsayour spun poiossdo 1D Mau s,autjAvids [9p OU DOSZULL mau out -gunysow! s,auppaosds Suysu und yos1yo9 dysa8usf e1n]Xal Burpie? suldpddy yp purjsvads Uf pesi uo}pansysUas poraut esnv3 Aavaty 30 ssvays somod ayt YOM OF pasnbos ora aarssvyn pub soupyoot Suan) gnpoid srossazduroa be Ansds fo sjapow STOLIOA ITM tuoyd ousoly sauydnsds ee erect ee eay _-. ii aon <e pres, in contiuos Electronictape Coited Lorge to rol-frmingstrip narow rolls relaseprocas of production rewound. diesstel widths of and travels whilespecial moisture spark metalcut-of beingpaper andpunches cobreneard.maichinnetphruonugchh asirlneitto abuirles.tihonlyes ~~ = oco wn w oOwy The M Paco Textures factory in San Carlos A Raw material proportioning is programmed B with Paco's electronic scale Poco's final assembly and filling area Both C dry powder and mixed products are handled a on adjoining lines Hopper cars on Poco rail spur unload rew 0D materials which are conveyed into storage silos Paco Textures Corp. was formed in 1958 and operated at a profit each year prior to becoming part of Moore By the end of the second year under the M banner Paco sales had increased 89 and manufac- turing operations were movetdo a new and larger factory on 3 acres adjoining the main KellyMoore plant in San Carlos Because joint cement products are both heavy and bulky freight costs are a problem in distribution To eliminate this obstacle to sales M factories in Ontario California Dallas and Houston Texas manufacture Paco Texture prod- ucts for regional sales Wall Tape Company is the successor to W. L. Mackey Com- pany of Newark California owner of U.S. Patent No. 2,667,822 for perforated wall board tape Designed to bridge the joints be- tween sheets of gypsum board this tape is fabricated from a spe- cial shrink paper with high wet strength It is now spark punched in an electronic process with small holes which permit the escape of moisture and air to has- ten drying and prevent wrinkling Metal corner casing produced by Wall Tape Co. is necessary to prevent damage to the somewhat crumbly edges of the wall board on corners where it is exposed to knocks and bumps wR I a cong ate Jeon,pa s tis% fad? ORSo 6 s NS een ed< opie KM BB 5695 M IN THE DRYWALL INDUSTRY Drywall finishes are closely re- lated to paints by function and the fact that both are used by painters and in sequence However no single paint manufacturer had produced full product lines of ee both paints and drywall finishes VARS until Moore seized the opportunity in late 1960 tae ae That was when M acquired Paco we Textures Corp. of Richmond California and W. L. Mackey Co. of Newark California and thus assumed an important role in the drywall industry with the production of joint cement perforated paper tape metal corner casing and wall textures JOB RESPONSIBILITY trouble If a painter has when ap- plying coatings over drywall finish- es the ability to determine re- sponsibility is vital to him This is generally difficult to pin down when materials from different sources are involved Consequently Moore customers welcomed the Company's entry into this field as it gave them the assurance of undivided responsibility Moore's commitment to the drywall finishes market was the first in a series of expansion ventures calculated to broaden the scope of its service Electronic process spark punches tiny holes in tape to release moisture and air bubbles Large rolls of special paper are slit into narrow widths while being rewound Coiled strip steel travels through punch press forming dies and cut machine in continuous production of metal corner bead * Sr ert ee eo ee KM BB 5696 f4-7 ie) a 14 try materials material The powder Paco's Naw K-M floper + and which final Paco poem are cers ee on with ready-mixed protiong conveyd osembly Textures protucts Paco rail on and Paco's factory into spur filing is in elctranic adjoing storage unload eta area. San progamuned silos. raw lines.handledDoth scale. Cazlos. A c KM BB 5637 RR 7 production Texas 2-ncre oir. K-M K-MJoint Corp. Houston factory.osifle ' Dalas Dalas cemnt plant future plant foctory. of from Trit e K-M the at 43 KM BB 13 12 . . onstrated o to requiments metroplitan MOVING requiments includos wholesa factoriesincludos where locating supply markets Southern Southern includos Many for has Le.l. While been where whereOntario, California California and markets to paint freight paint where and distrbuos. Ketly-More's constiung mangemnt SOUTH Insur who service sales even ship areas. branch price, ias mangemntunitfactory manufctres Insurrequire iPAIsNTS shelf further withoututpo service heavy factories unit com unicat ons built in compeling comdity, PAINTS 5%o-7%/0 serious comunicatons to goods PAINTS PAINTS 250 1964 in the when miles ESTURNT'S PAINTS to the of customer competi- consider. notice.batches:painting retailsuply- from it larger reason the with Southern quanties vehiclesPending situated forniaaging San a is spur 24,00 signed well miles can The and and Carlos of sq. for east larger Kely-More's normaly and full on in the {t. placed of of 10 delivery bulk base scale lo Los be AT expansionCaliforna- indviualcontraos OPERATING Southern Arizona Ontario caried SOUTHSOUTHSOUTH acres serve SOUTH comdity LONG with Angels SOUTH heavy heavy and with the The largerlarger contractors commodity RANGE FORMULA paint constiung constiutingconstiuting comodityconstituting the fast Civic customer quanties normaly of factoriescompeling thegrowing reason Center, can Kely More's compeling branchbranch factories reason the larger larger Kelly More's - present to At the the from expansion lo to to situaed presnt onstraedsuces owned manufacturing its paint acre signed signed for and practical talent the their Texas it 24,000 of manufctring necsary painting facturing market site served tive adminstraive Highway on Southern company maintain company situated manufacturing divsion spur stores. utilize K-M's Railroad and . time and this in its of production and ing Pacific of to the dealers . Pending production 1965 did the paints is of and shiped from contraos know-h scale shiped products from abilty: vehicles vehicles K-M s distant sales 163. ers are a eadqurtes unkown; Carlos operate costs; Hana Howevr otnhe San delivery tanks 4 close in Southern strong branches to branches Cali- acquiston aging Southern utilzing operation concept facilty. remote regions special Rock Paint and 24 branches and ae a in the of no has Co. fornia Arizona Southwest, marketing comunicatons mangemnt company present formula branch-quality Texas, reduce Dalas manu- re Island a new by job Texas unit where dem- Fhe RR 21- and fac- this rts KM BB S695 axpricne.paintingSteping counter. wchainchmtorheanCustom color.Machine foltow.tcohraectKat-orMo out ha color 1,0 0 tinting [oa mixed rack a proceduresalosman rewarding at solctionsshows special to explains -_ Ane Cote. td KM BB 5700 bSheen coe Cs ecerew eum eg et wg Cpe cane ve tran a ag nae oo eee aie ene o KEY KEY A GOOD JOB yourself Fortunate Fortunate is painter who within reach reach of Kelly Kelly branch ment he finds complete assort- ment each for- mulated mulated product product M customers for specific purpose compromise compromise customers have need need paints compromise by purpose paints retail customers about 60 of who dislike af a particular brand unsatisfactory results results have a unsatisfactory results because of misapplication preparation through im- of surface the type and using M's broad and intelligent intelligent K clerk recommendations recommendations recommendations intelligent against disappointments guard No than disappointments of paint are stocked full lines same colors so that flat of the by enam- wall wall paints matched matched els various various degrees gloss gloss well well by stipple finishes Exte- Exte- ee rior paints masonry finishes match gloss e in addition siding and metal addition to special flat finish ffororrough rustic rustic wood fiat finish Besides these stock which be additional colors the time purchase machine at which may purchase purchase tinted at the time of purchase. eee Se 5701  ern THE ae YOURSELF RAL PREF ^ With a minimum of fanfare advertising or promotion Moore branches are doing an enviable 2 &.- amount of retail paint business . is which is steadily increasing Sev- . eral already have annual cash sales [8 . in excess of 250,000.00 oF fe betel oseor?s Ze, This This This affirms the ability of the conto discover sources for unusual sumer ' usualvalues as well as the power Intelligent sales clerks multiple : product lines expert color service part 28Sc factory fresh stocks - all play a in attracting the yourfer 3x: to fer part z M stores real the man upon e opener to the handy his introduction to the high hiding bodied M pe paints and enamels preferred by professional painters 5 Seenn ay Se Kelly Kelly - Moore believes that the 4 edge belongs to the competitivethat not only lives up to product is Expectations 2 but exceeds them re eds tare ra Paag re ea _ . cevemmateat Bre) 1 se ae KM BB 5702 o identfcaionReadr-Doad from sincebranch is Exclusive freway. 1962. typicol-Frae war's Sedsis wall Chosing and sign Cones of standig e re studiedpaper lady'scoliosr lciusrtesntprovides Loaddoincgk locationC 10,00 privleg. UNTS curb-side atpaterns usualy Icisure. are UNTS C is is LES of at 4s jt. store. rear mile built K-M 7 UNTS 3B A fesional brushes hundred cemnt making sundry SIDE to In in ing store From and spray drop ders The sary K-M stop, compunds Kely-More PROFESIONALPROFESIONAL presed arteries trafic. ways. live SIDE PROFESIONAL givenpany early for was the to and up the and in machines, Ful-servic branch stores suplies. locations sundries finshepainters. planks, one- cloths, scores pages; branch one- town, had K-M for wilh start, and and a branch SIDE THE service painters aditonaditon ContracosprefredConveint upback texure, rolers, centers no only days, time and of quick on sand air A price list Ample stocks are trade Kely-Maore BB to masking and blasting they are special aces separ they neces- efort one when when off to ate major tols. dry wall stores by h^nvy Ample required domands contractors air coverings, compresor, necs- 13 branch aquipment equipmentpainting item the was the they high stret to wall domands are K aquipment air one- purpose price usaly bok trafic long . long one , made in Com- pull foot park- fre- chose paper joint and Jad- soves compresor service - over a 8 oo c PD _ Bb , contraos. compresor contraos. customers. contracoracurately aquipmanl customer damnds way. Halping cfoloorrs EKoc-hM saves Ksp-raMy requtiroedAmple the matchesbranch valtuiabmlearepair by mheeaatvybacskt-oucpks on specialquickly Jor sevice ont busy are his anil air KM BB 5704 These candid photos of a modern M branch reflect the profession- al service nature of the business whether in San Francisco Fort Worth or Phoenix Branch managers and sales representatives are trained to interpret the painting contractor's problems in terms of products and equip- ment Each branch is prepared to handtint small batches of special colors on a same up to 25 gallons basis in some locations one man is kept busy at this full time Such color matching is additional to the smaller quantities that are ma- chine tinted for the retail trade Major branches three times per are restocked week smaller stores twice a week by M's own trucks Most sundries are supplied from M central warehouses for quick turnover and fast service In strategic locations Moore services include the repair and overhaul of spray equipment and air compressors for painting con- tractor customers et e ener cue ow KM BB 5705 woo ae epresentative A professional service : branch store B twice weekly are arranged ' se inspection e views while D ? being filled 7 ee ee et ere ae vee bee THE ...:, PROFESSIONAL 1. SIDE Moore branch stores are onestop service centers for pro- 27 fessional painters In addition to M finishes they stock every sundry and equipment item neces- sary to the painting trade The sundries list is a long one . making up a price book of over a hundred pages items include lad *- ders and planks air compressors drop cloths sand blasting and spray machines wall coverings brushes and rollers dry wall joint cement and texture masking paper and scores of special purpose compounds and tools From the start Moore chose __ =* store locations on major traffic arteries with quick access to free- ways Convenient off street park- preferred to high foot traffic Contractors are usually Jpressed for time when they pull :for supplies doagibe Inearly M : days when the Com- - Inearlybad only one branch in a pany <ig:iven town no effort was made 77% to follow a uniform exterior store densely populated 25 However in the more areas M is ghey between 8,000 now building Ser,sxof that 5 are standing stores and 10,000 square similar and distinc- eae tive in er . p se e 5 ee = Fe berseanewrywie acm pareenT 6 pte ger 00 we 7 an , KM BB 5706 with Brush K-M Contracos Relationshpcontraco exchange replenish displaysand to tool stocks trucks orders permit aletast ionse oKf-M are close of being views are twice branch profesionarelpsntaive inspection.filed.while aranged wekly. siore service, ioe KM BB 5707 be a .Bhan At acne Ot ate joule Dumbwailer DrawdonsK-M and comparison San glos. at in and contrledViscoity proces. Standr levlingPoint-us proestic. Cortos compare and specifc with samples detect delivers tempratue. finshed samples mainted drying gravily vasinos somple stock tine, ace from for ia from warehouse. hiding checked batches working plant. TIPDNTOE ,. KM BB 570 CONTROLLING QUALITY Before a batch can be filled off M's control lab checks the sample against a liquid standard as well as physical specifications Viscosity specific gravity and must be drying time specifications met In the viscosity and specific gravity readings the batch sample is first brought to an arbitrary temperature of 25 C. In downs of controlled film thickness the new batch is com- with standard sample for pared and hold drying hiding gloss on sealed and unsealed surfaces Paintouts by experienced person- nel detect even minor deficiencies in working properties and smooth flow If necessary the batch is adjusted and all tests repeated and successfully passed before the laboratory releases the product to be filled in the various sizes of containers ; : ! ; L, i ! 4 i : eee eee eg B Lemme are cman rms ae eee eee anne we - ete, elae r emm tes A B c D E F om eT cee cere we . KM BB 5709 oo oe PS tat alwr enroee Be en BATCHING IT . Pre OeEk Making paint for the professional is \ painter not a matter of continu- [208 - ous straight line production Scores 2 of product types in hundreds of MENS .-colors are produced in any given Bee i. PUT NS LS Sometimes Iweek the only common denominator is the solvent which is addedto adjust viscosity ENESSI _ ~ This makes paintEamcahnubfaatccthurhiansg PET a batch process its own recipe or formula which ~ 3 ow accompanies the production order POISEBEE Ingredients are weighed or measured or metered into the mix in strict accordance with the quantities specified on the batch card GIEMALSER ESAT OE . At Moore moving products like wall paints enamels and exterior paints are made in 1,000 gallon batches and pumped to v3 gently agitated hold tanks From here the products are tested then tinted and filled or drawn off into 200 gallon portable tubs for hand TARE tinting of smaller batches Sable nee ght Beane oe PRCT M's directional overhead crane moves the tubs from the SHAUL tanks to the tinting area and * .v! finally to the filling stations quickly and with most efficient use of ee a ae cme me wr ne ee Se mem Oe ge cae eeveew ene Oe KM BB 5710 subtiue moved Tinting quantiy Batch spced Pigment 20-galonadroily forThere area of cards charging is 16 dispersion 16 paint color trainedinos ample hos each specify with aded mill tubs 4-directional ingredint. matching. crane. eyepractical daylight.beoneffit to exact vehicla.afterhigh are in 6 Gainsa tr athe Reom 4 ^' rab atte * KM BB 5711 A procesing coil rosins solvont filingproductsrcterdLacquer staion. ievel; Oneof Disect-fired disect-fired lpyrroackeessfooilr-baserecovery stainles plotforn. ure isunbtfloorcmaatwerials fincsehsiendsoalfkydthe i transferd alpast.sytent stel are by mixers. are resins. closed prescribedInternalproduces reactor pusping Nesultingweighed pumtpeodLonting ketles is time. colingsyaihelicwith or to fil ec at for floor me Seta fusion KM BB 5712 _ ee wa we EFFICIENCY IN QUALITY PRODUCTION One yardstick used to determine the efficiency of a paint manufacturer is the gallons per hour turned out by those directly con- nected with production This figure ranges from an average of 12 to a high of about 32 in the case of a manufacturing division of a large mail order concern which has the benefit of long range volume scheduling In 1965 Moore produced 28.3 gallons per hour a high figure considering M's extensive product mix and the number of small special batches made daily This ability to produce quality finishes at sharply competitive costs has played a big part in Moore's progress Equally important has been the oriented character of the broad M product line Many nationally advertised brands which are quite acceptable to the retail 1- trade are considered unsatisfactory s by the professional painter men He insists on application features which insure top speed production as well as quality results Indepen- dent Laboratory tests prove that M quality is at least equal to that of the most specified major brands KM BB 5713 fusion floor etic te STURDY VEHICLES The manufacture of most surface coatings starts with the produc- tion of the varnishes synthetic resins latex polymers and treated oils or lacquers which are the formers Alone or in combination these are the vehicles with which pigments are combined to provide opacity added durability and color These vehicles also largely determine the quality and working properties of the finished product Although there are reliable commercial sources for many such intermediates Moore's D laboratories formulate M's own vehicles This insures meeting the ee specific needs of the markets we serve and gains the technical ad- ae vantage of in house production ree As the photos indicate most of this resin and lacquer processing equipment is underground This results in fast floor loading of solid ingredients reaction fuel economy and economical unloading by pumps to the filtering stations | KM BB 5714 B A Cc procesing coil resins solvent filingproductsmetredLacquer staion. level; One of Direct-fired direct-fired pbrroackeessfooil-rbaserecoverystainles platform. aca isunbtfloorrmaatwerials finresshiendsoatfkydthe transferd atpaint.sysiem steel are by mixers. ora resins. clases! prescribedIndecnaplroduces roaclar pumping Nesultingweighed pumtpeodJ.onding ketles is syntheticcolingtime. with oF !o filter at for . floor fusion te KM BB 5715 KM BB 5716 THE M | SAN CARLOS COMPLEX 1966 As it stands today on B acres Moore's San Carlos factory is among the most modern plants in our industry M has completely changed its paint making equipment no less than four times while perfecting the present manufacturing com- plex The competitive advantages of quality speed produc- tion have more than offset the old equipment sell For example a roller mill method of producing enamel yields 400 gallons per day per mill Kelly- Moore sold its mills of this type in 1960 replacing them with high which finish speed dispersers of enamel in 2 1.000 gallons hours Intricate resins and latex copolyare manufactured in M mers engineered reactors These are the modern paint vehicles that give M paints the durability and ap- plication properties esteemed by the trade M's San Carlos factory single shift capacity of 8.000 gallons of finished 4,000 gallons synthetic has a paints resins and copolymers 2,000 gallons lacquers and - varnishes -- with a A 14,000 sq ft plant purchased in 1956 B M San Carlos factory in 1961 additions of tankage resin and locquer plants and warehouses C Entrance to M main office San Carlos _. -- : ; ; . . : ; : : 3 : 3 : oon tte OUTED 6 ean des. feviar? OveaXisa me pita RR Ped 6 S OUI AE tend eats we i Rx FOR GROWTH By 1956 there were Moore branch stores in San Jose Stockton and Sacramento as well as San Carlos Annual sales passed 800,000 More plant capacity was required for further growth That year the Company optimistically purchased a modern 14,000 sq ft building on 2acres in San Carlos as the nucleus of its Northern California manufactur- ing facility When 1961 rolled around the new plant was servicing four additional branches in San Francisco Oakland Hayward and Carmel M sales reach- ed 3,600,000 Synthetic resins and lacquers were being produced in quantity an automatic pump- ing system had been installed to transfer resins oils and solvents The production flow moved from the spur track and truck dock in the foreground through the plant to finished warehouses in the background or a .KM BB 5718 ofa sah, nt Eutrance aduitonstunkage,plats K-M 14,00 and San sq. to of fi. K-M Caslos plant warchouse.main factory purchased ofica, rosia in and 1961 in San Castos. lacquer with 1956. KM BB 5719 by page (in dynamic How Kely-Moreachievd firstgiaintss) iandnustrygrowth the Iwenly story charted HIGH dominated RISE of on years. our this the expansionareas K-M and sales alied into K-M new snowbal industrie.marketwith SALES Percent Varnish US. of & Kely - Mo re Lacquer page in giants industryAsacieton, K-MsalesNational giantsfirst inc. Point, sales* 1946 MilC_} base: ae eer om $5,0 08 isse - ose . Low ome teen : .yous pres t codes ed ee re KM BB 5720 rt eh cr ne Pheb 8! 1.OE Ow a0 bat Pe rete ot eee ete ae OS ON ONT IT eee ree eee core TAKING STOCK retired in 1952 at age 73 * Kelly selling his interest in the busi- ness to Moore in accordance with their partnership agree- was incor- ment The Company porated at that time The contemplated network of M owned and operated branches has become a reality consisting of 31 full service stores in 1966 Manufacturing facilities have kept pace with paint factories in San Carlos and Ontario Cali- fornia and Dallas Texas The Company's policy of con- centrating on direct sales to the professional painting contractor through company stores has been maintained Moore's expansion into other industries allied to paint has broadened the scope of its service The production of important raw materials has been integrated with the M operation we ope rere eee er omer etm tee e t gurewy HIGH RISE How Moore achieved the | dynamic growth charted on this page in an industry dominofatoeudr by giants is the story first twenty years KM BB 5721 er a ad ee che of in nd nt, en : rd II. oe Villiam H. Kelly manager 68 retired general manager of the Glidden factories West Coast factories who provided experience in paint formulation and production , techniques e pers e er ve San Located Located small town 25 miles south serve Francisco Francisco ideally ideally situated situated serve Northern California California market the Northern California market. serve met paints direct professional quality network network contractors through network company owned branches teee naetnweortkwork of company-owned branches. Or ee he mteme tet tem cate cae 0" es ernetre eens nn ne* some s terns 3 ed TO SET TO SET sales STAGE STAGE broadly Paint THE sales broadly sales Paint industry are broadly mclaasnsiuffieadcte ureri s mt anufacturers hmanue facturer rs industrial industrial sales trade product fconisumenrsisconhsumeers sand painting retail tors construction which In maintenance maintenance work category it is trade sales category category estimated that retail retail consumers consumers is consumers the account for about The painting painting contractors contractors ume been declin- the share of market market has labor costs high improvements improvements in paints have made them initial decision to Moore's to Moore's initial decision concentrate concentrate contractor contractor sales the committed committed new company company and most demand- demand- segment smallest trade sales most market segment of the volatile the with manufac- the time K K-M was However formed single paint manufac- was 60 in among approximately area could approximately approximately approximately dominate in contractor contractor market dominate dominate Northern its California Furthermore of market was decreasing decreasing painting contractor contractor decreasing represented large and satisfying repre- po- ' to any concern that could could capture major part it in view view view the post boom housing housing housing commercial commercial development that in store for the West Coast Coast. BB 5722 5722 Sy rere eS <3 KM BB 5723 24 a Pape zm apenasarnt UA S. nateEAS 2 3 o=p,Osrganizlo WPWPWP agre Vernjah VernjahFreakelen San Texas Texas : ty PaintSL Te AA't a - i yilate il See te ene TGA ane emtewt as rmen a weesLaw PRESIDENT Cate ean ana PRESIDENT anhandan Carina, ReeMARIANA A wa 3: 5676 5676 5676 5676 5676 ra 5676 5676 ous 5676 3 OR Coes Minerals Co. hee LimestoneLimestone Co. Tape Co. Date Truck Corp. SECRTARY SECRETARY 5 TREASURER TREASURER LY 4iq lyHt General Branch PARE PA Dear : ena AS Processing : Dein Processing ACoprptoravteisasAptvisas Minutes Corporate Corporate ead be INDUSTRIAL Pertnytrs Cal-Mica Marble lndustrin } : ate Co. Valicy pa igen aE os Base V. Vv. Vv. Minerals ty P. P. P. MINERALSLimastone Secrtay- Peastden Co. aaa Lionme Bales ee MANGETProductian aie Co. Treasure aljon, ae ST PET 1 CFFDa= AgEORNIE Improvemnt responsiblityD t and COMITECenters enn ee aoe "aM ATTACHMENT G PRODUCTS KELLY KELLY ASBESTOS Bedding (. Bedding Compound 7. 2. Compound 3 Finishing Set Compound 4, Quick Triple Duty 6) 5. Purpose (p>. 7. 7.Ready Mix Mix Taping Mix Purpose Texture a. Wall Texture Q 10. Texture Texture Bestex A No. 4051 Vinyl Paco 4051 Ready-Mix 25. 26. 27. Compound Compound Ready Joint Mix Texture Texture 5565 Paco Tex Compound No.5512 Paco Vinyl Compound No.5512 28. Paco Paco 29. ouick Set Quick No. 6373 Compound $535 Compound Paco 31. Paco No. 5535 Taping Compound Ready Mix Compound 5525 Texture iO, Splatter Finish fl. Sand | 14. j2. Ceiling Ceiling paint D Product 225 15. Product 235 paint 521 paint 16. Product 17 Radiant Heat Fill 18. Bedding Cement Cement . | 19. Topping Cement Joint 20 Purpose Triple Duty Bestex D 22. Beste* D 22. Bestex puty, Mix 22. Ready Ready Mix 23, 0101901019 PLAINTIFF'S EXHIBIT 20 CO KN