Document v1j8J9XX56JKY21dOZNQk8yeb

It pays you to HANDLE THE PAINTS your customers KNOW BEST! These three K.HM paints are the outstanding leaders uf all interior paincs today. That is due to: 1. Dominant, consistent advertising, 2. High quality o( the products, 3. More people know about these paints and ask for them, than any others. That means easier sales, bigger sales, faster turnover, more profits for the dealer who handles Kem-Tone, Kem-Gfo and Super Kem-Totte. Huge Advertising Campaign Continues this Faff Pull-color pages will run its foil in: Ufe Saturdoy Evening Pott Bette* Home* & Gardens American Home Good Housekeeping Metropolitan Sunday Nevrtpoper* Porade Sunset Living for Vouog Homemakers Country GenHemon Progressive farmer Successful Forming GET COMPUTE FACTS item fftese 1 leading Paint Companies: Acme Quality Points, inc. John Lucas A Co., Inc. Detroit Philadelphia W. W. Lawrence A Co. The Merlin.Senout Ce. pinsburgh Chicago The Lowe Brothers Co. Rogers Point Products, Inc. Dayton Oe-*roit The Sherwin-Williams Co., Cleveland SUPER KEM-TONE KEM-GLO KEM-TONE rte Combironon for GOOD Home Decora < Tht* advertisement No. 3KT-SI10 appearing in HardyI*Waree Age, Sce]ptember 6; American Lumbermen A Building Products Merchandiser. September 9; Retailing Daily, September 15; American Paint A Oil Denier. Building Supply New*. KanlwuTc Retailer and Paint Logic. September, 19SI X:-'.. Paint fe Oil Oc.iier - Oct.1951 &Vr/far paint Loic-Oct--Hov.l951 Hardware Retailer - Oct. 1951 Sardirare Age - Oct.U,19Sl, K'ov. 15,19ft 0007-SWP--039634 N29142 *159 M98 I OUART *T GAttCM cu coto*s iuc*mr wo** HO TWNMNO--iUJ-I JTT* AND Am? SlfAtt KCM.TOMC l OtKVMtMJ* Wwlffcfc r y.ur mmy W* Vf im ^^1 mppwi . , . Af# O. Af f*!**!,bt. Or1*** Mm t<i A Cm W. W. W-*--. A Co. Tko u<<--c. C>< 1W4m* VoM C. &** <oo-- Hio W. Hlr Th. s k*w .w ik **' Co * C<*'*H4 AT LEADING PAINT. HAROWARJE. LUMBER ANO DEPARTMENT STORES EVERYWHERE Su p e r Ke k -To n e is the new discovery in decorating, a truly exquisite finish that has all the qualities you want in a wall paint for living rooms, diningrooms, bedrooms. It looks rich as velvet but is tight and lough like rubber. You can wash it again and again without marring its matchless beauty. Easy to apply, too. Comes ready to use, glides on like magic with brush or RoHw-Koater. Lovely pastel tints, high-fashion deep tones, gorgeous intermediate shades ... all Su p er Ke m-To n e colors go on easily, smoothly over previously painted walls, over wallpaper, plaster and wood. You'll experience a real thrill when you use this marvelous new paint. to ia j v t o a mr ... to . *o fMwUnp, HlttVato apply. SUTOl JCEM.TONR p *A "BU hr***" W tPNnh or fcj~ImM, quMly *1T*> VAHANTIIO WASMAftiC .. . Afto If it IkNutMf 4rld. Irifi provo SUR AlM-TONf Mi Milmand ropooiotf w mMo m wMt woof ho^o. HW potot Jmwn MiM ht tvarry. 0007--SWP--039635 0007-SWP-000123021 'BEAUTY ** "BROWN Another Nev Color Fashion in Spaeth wm, |Mt MM Of Hto oaM*f MW 3m KEM.TONK alar, krlagt rleli u*Hi to wott>. mi'll* viih Shotlo White ot Prixcen Ivory cSn}. $418 Ot& CtXdtS SUCMHr HIGMM NO THJNNJNC JUST STIR AND ARTIY Jee|> tunes, ititorntdiliatC shades ,itnl Imm'miiis jiiisic!' . . . llttry'l't* /! rasy itilh Sil'Kii Kk m-To .s h . It on your wall.- smooth h > vtvl\*l. Quirk, loo. 'Hus now rlrlnvr nail pj-.inl '.w iib s ready to w-i\ wf.tls tin imifctataln, ftvrly over |n ovnxisly walls, over iv<H|>>ipcr t>r pLtster. Anti thfnhln . . . eutmtlese vaadiiugs won't spoil its bemty . . . rfir: jn?t whisks t>JT its tmijih. tihi surface, Ytm'H es|icriiTin eo real thrill when you mm* litis marvelous new paint. So bountiful to washable-,, h o easy lo apply so wtT to hfnt . . . teedy tv in i, n* thinning, |ot * n*4 opitly. SUPN KIMTONt 9 *n "like e <*" wiih Wilt or 6o#*r *!<', 4>it quNtl| . . . ***fll . , . taoVHvlly. *CUAtAWnCl> WASHANf . . . Alter M Ft thoroughly driad. l.*l fx. tUMi ttM-TOW Wiltittetitf I*. ooled wo*hiapt with utucri hwwMt H'lll clMWI wilAovi inpoieinf H* broviy. Stiff* KtM-rONt I* OuorcMtood* Woibobrf* rw Miitr both by leven laadina point imimn im .. . <". (>* totao. N>.. Ootrett Ivcw t *.. SiNm,ih . W.W. kwwwxr lo.. IH*W*h TW ttorlijl Cm . CVto< (to l,, trurtori Cr.. Mint If1** hoh foe*t. bH., Tie ]W;n.wtinm C*- Qwint AT LEADING TAINT, HARDWARE. LUMBER AND DEPARTMENT STORES EVERYWHERE TOP VAUJf M TMtlPfY HOME UAUTY TA* oil point thet milat wtlh wgtor. Yovr ovh*Ordirtg volve to home decoration wkeie a lovol/ (lot matt* fWih i deiirel. Amoaingly acoiiaralcel, 0 gnllo. of KEN.TONE. /r tMrwd with yotor. motel 0 golla* end a holt of point, roojy to opplyv at only S2.64 potion. *3"u 'tBpeess' tOOKS AND WASHCS KEM-GLO lUtt UtiO CMAWhV the mlraef* (vitro onamet for kitchen and botSroom weHi and oil interior woodwork --for Werlot and fvrnitvro. Cooi on like nogie. One root -* covert moil turfacoA Drf*> i 3 bovru Wol*e* M eoiily oi your refrigerator. 6v*n bailing water will not H Kl-31 I harm KEM-GlO`s bMvtifU IGLOS flniih. Oo'V'Woewtylorv ! Thi edvenwement No. SXT-5104 oppeero in Amerkon Home, Country G,eUerae, Satwet, Merck; Belter Home* A Garden*. Good Houaekeeping, Living. Aphl; Life. U*y 3; The Saturday Cvetiwg Poet. June l: and 57 Sunday Newepoinr Rotogravure Megbrinet, mclwding Parade Sunday Color Supplrmeftt, April 2; (April B in the foliowmg: Beltxnore Sun. St. Paul Pioneer P'tti, Colutobut Oiapnteh. Louiawille Ceerirr Journul. Naihvillr Tenneatean. San Aotoitio Evpreaa). 0007-SWP-039636 0007-SWP-000123022 LEADING THE PAINT PARADE 0007-SWP-000123023 For Quicker Sales, FasterTurnover; Bigger Profits., SEILTHE LEADERS! SUPER /(g#&ke Afilt.n, <f jtali>>ts suM . . . ck cep- tmn.it pr.iiii io .Ic k Iit - wt eterv y.ji- )..! \ hv t -dirtercm w all p rint . t ch rt-rc h. rnhhef liuuih. ):ii.einiti'il washable. .A serv-t(i<iMl MitCfw -- growing every miunS Kem-Timc th<in;cd ihv painting h;ihi*<> ./" AiHveifj -- Created a new market -- ;! market {hat is still if v c j tie in your Jinr with this p.vwcrh.l adecrtistnjg campaign th.u iv (r*.tfthnfi ihi*\f j,r<t sellin* pr*iliK't' ff vm KEMfil.O t i.. miracle lustra enamel that looks and washes (ike baked enamel. The yardstick for measuring enamel quality. Weal for kitchen ami bathroom walls and fur wmidwnrk everywhere. An outstand ing repeat seller. Huge Advertising Campaign Pre-sells Your Customers, Ptut finest Merchandising Helps for Your Store Advertising and merchandising support ihitt blankets the country and blankets the best paint prospects in yuur community. Reaching millions . . . with full-color advertisements in home, farm and women's monthlies, in popular weeklies. Reaching your local customers in hundreds of daily and Sunday newspapers. Powerful selling helps for your store. Over 40,000,000 Homemakers See These Prodocfs Adverfised in; life Soturday Evening Post O&od Homekeeping Aitienton Kent living for Young Homemokeri Better Honui & Gordons Sense) Country Gentleman Walropolbon Surtdoy Newspapers Parade What a Combination for Building Sales and Profils These 3 products have given Paint Dealers v7 million dollars in rrtuil pro/fit." Property merchandised, they are the most spectacular prohi-makin* combination in any dealer's paint department. GfT COMPUTE FACTS from These 7 leoding Paint Companies: Acat Iwkty fiats, lie.. Ittrrft V. V. UvrtKt l Ci.. fituberth llii Ue kfikers C., Iirlir Itki Iless 4Ct,Ik .WidrifMa flit MutieScMV' Ci. Ckt(i Riftrj Tiirt Prrtieh. fie.. Idraft 11* Sltnra WliM* C,, OnHM KEMGLO TfaP&i^GwtfauiZurK 1 &nxff0ti& Z}eand&t> TSis advertisement SKT-5106 appear* in Hardware Age, March 6; American Lumberman. March (0; Retailing Daily. March 14; Amcicr> Paint t* Oil Dealer. Building Supply News. Hardware Retailer, Housewares Review and Paint Logic. March. 1951 1 'ii l ~ :y c - "av l?f.l American Lumberman - May 5, 1951 :'."er:caa Taint k Oil T-nolnr - May 1951 Hardware Retailer - May 1951 Hardware Age - May 17, 1951 Paint Logic - May 1951 H A r 0007-SWP-039638 0007-SWP-000123024 lovely, dw.ob)* t/0'1 iia'inn' for only o few doUan. Woodwoik in moIcKay K(*>- Gtocofo/l Hundrad* at Cl> bM*<i In tk SUM* KCM-TOMC COIM A1SUM fwyin **ih *f $vw* Cot#. atJ i<uj oi She* hi,k_ tut* ou (I hud/d *1 4xia>H<fp<ortC color <haiu. .kow* i tkn oibv. At o flotxo rov to* !<* ;IO>t lor ko*f tltC ly#nthirtf,|# ul Cto kor*e*y. 5e a at yor deaf.r'i. Bermuda Turquoise Tops u'iih teens (and over/ age)..* tn `GUARANTEED WASHABU Ahr ' roMvtMr dried, wilt pr* JUktl CfM.tOwf wMt uilhpund rap.<9led oeshinpt w- ulvo* Whold -r**vwt lu>i*f < b>< Out. (>, im <t ms Ai t/etf itgKl pH >^M. 'vbbcr-iougk turlotu. *J^OUA*f ^4^ GAU.ON our<oioniw>ni>o<w NO THINNING ... JUST STIR AND AfPLY SUCCR KCM.T9MC I* Ovur--r4* .*! or yeur hack by u> Uodtno #o<nt <*npMi . .. **.. o*.u, r^*..w. OaoU w. w, k To. to*. IfOMi Co. Dovrao M u 1 Co. m_ rto*o>* <*-- "i" >< tt. 0*/. Itrrti araevti., tK.. Ouvk HcrmudaTv<ju<asc ... a (Uttering, light-hearted new color with a smart future! Of course it's Su per Ke m-To n e, the deluxe wall paint that goes on smooth as velvet, dries in an hour, colorstyles a room in less than a day. it's so durable, too . *, count less washings won't spoil its rich finish. Your dealer will show you higli-fasliton deep tones, wonderful pastels and unusttai inbetween shades to assure success for all your decorating plans. Also, matching colors for woodwork in Kem-Gl o Lustre Enamel. AT UAOtNG PAINT. HARDWARE. LUMBER AND DEPARTMENT STORES EVERYWHERE : KEM-GLO Up Value In Thrifty Ham* Beauty Ik* O I tkl **.* *,..., >*i.k .. H *GT ' Veptf Over ny vro >urta<, d* n ox beur ro a lovtlv Agl mon ifiWj vM iwaqoorn of *ir n<iti a gctTcm and O kolf of rrody to rT*. a* ty lc H *3'* >u*t leak* and Washes like iakaJ Eawaat Tk. lu,t. far ^OtMaoo-i. H *u(t**k, *dao and door furniture. 0"r <oor torr/i mott h >/- <>, * > 1 H*v*t* a tS.kd,*fac that uoih oi i i kei>: I hurt * r., Celer* . rk SDC* i iM.IONf -oJor' V' 23' jyta Thta kdverT.Mfnont Ho. SXT-5203 sppert in Living. Sunset, March; Boiler Home* A Garden*. Prcrc*iiv Farmer, Ap.il; Ufa, April 21; Thu Saturday v*n.n{ Poit. Aotti 16: Amurtr-kn Wrvn*. May* Parade ill Sunday Newspaper Magazine Section*! May IS: Uood Housekeeping. Sucrmfu Farming. June; end 28 Sunday Newspaper Rotogravure Mugat.nvs, April 20. 0007-SWP--039639 0007-SWP-000123025 SdNa Kt~-To* prprtde* ih! to*ly ond d<tfa<r d;aotiro r*U<l lo> only a tow dotat\. Parklane Green ^ Chartreuse Two of the gorgeous new colors in In Mi at Cefar tfa--i fa Af surf* ttu-tom c o u m Mim PertHon* Qr*e wted *!<*> O>o- lr*v* H >nt o*>* of rfco fwidi*iS f oimertva color homonfa, fa fw new AM o mM by color ttprlt.. . oH *ory far you to fattlkafa <* SUTfR KEM TOKL fa fab lfag ow Color UbM of your d**l*r'v Vouv walls are (he background for beaut)' in your home. Here is one of many smiirt color schemes you can have so easily with SUPER Kk m-To m;. This durable, vclvct-ricli, deluxe wall paint has a tight, tough surface that will keep its beauty alter countless washings. Ifs easy to apply, and dries so quickly . . . you can have a "new" room in a day. lively pastels, high-fashion deep tones and rich '`in-between" shades . . . you'll find them all in SUPER Kb m-To n e. 'GUARANTEED WASHABLE AtU* it *t faftrovQMy orfao, im * SUm KEM-IOM! wm o Mk Io w I mItoofad woNrfafi M *u m4 bovfohold diarmri oifani loth; Ik beoidy. fail, 1 aAL orfaio, re*. ooe crayon moHu wrk >l(Kf # IN *faU. nAbM-lMd1 urfgn. cxer unoo mx h i MroHte NO TMINNIN0--JUST STIC AMO AddIT SwOor It tnnlil` WrArklr or yrw m,uy *w-- Ov-r tw, 6i Jat A Co. he. FMeONyM* w.w,UT.,iC*.Koii n.tu.H.WChlMni. tto lorr *rr*Mi Cr. P*rt Xo,m fan MOi, toe, fa*e for fawfaWHK., Cr. Cl...tol AT LEADING PAINT. HARDWARE. LUMBER AND DEPARTMENT STORES EVERYWHERE KEIVtGLO Looks oaJ Wo*Let Like BAeJ Eitomol Iho mired* Uft noicl foi UicSont, faibMm, all <K*ew*rli, fadoor o ik ! or), door KirAfar*. Orw coot covort mot: errfe<*Vlrfa*U 3 Iwxirttoo lifa.fiofd turfece Ural nmfal Of eJy > yevr nfriytwiv. Cv o a boding motor wort`1 bwM <K toffay NaMi. Colon mortfc Sjril ilM-IOn* cofanl 139 *25' *7 TINT QlMtr o auon TKi* odvorfueinane No. SKT-52&1 eppor in American Homo, PndfoMvo Former, March; Life, Morcb 24; Parade (31 Sunday Nowapapor Mipiin* Soetlont), M.rrb 30; Cnuairy Orrrflpmjrn. (rood H&UMkoOpl(. Livine, SunxC, April; Bolter Homo* fa 0rd**. Lodic*' Homo Journal. May; Th Sivrd>- .< ( Xtsy J1: end 26 Sunday Nowrapapor Rotogravure Magaxino*. May 18. 0007--SWP--039640 0007-SWP-000123026 Glorious sunshine comes indoors *159 f OUA4T *T CAitOM >/ <CWOt UlO-l'* **.C~4 NO 1mWN*N* -- H>jr JtU AND AfPlT M/Nt MCM-rONC h Gvar<i**e* Woihafcle re< m*w* k*'1 k*< ' : .< ifiw . . . Al~r 0#<* rIM*.be.. Otl'a* W. W.UxvYi 4 *k I t**'ir*<*.,0r'* ljk.1,4*, WJ**(>., 'v - t>S^**v> C*. (> Mc h A* .['..* V~-v-.VJt*-- Ca. U..u**t AT HAWNO FAINT, HARDWARE, LUMBER ANO 01 FARTMfNT STORES EVERYWHERE The Completely New Washable Wall Paint! V.ring lighthearted *im*lu'i'e indoor; . . . with St.i'CH Kk m-To n E 5unbem % a h your wolt-:. lor COfMrajt. l!i wood paneling above the eervicttaM" i" warm ray, mi ted easily by adding a lilllc Piuehurs* Often and Sjiftui^li Urown Sit e * Ke m-To n f . iq the ydjav Shasta White with dash of Sunbeam for the ceiling. St p f .h Kc m-To n e inspires many other color schemes just a* heartvjrir.ij.j* ,-vtrl I><tiT\tt . . . loiclt pask-U, high-fashion deep lone* and pniz+fun `'i-Ik 4w c c i>*' shades to go perfectly with your furnishing;. This new m sshalde witII paint comes ready to use . .. voti just stir autl apply. It -fir* on Mituiilhlr. with brush or Knlln*-Kcut-r. met previousfy painted wall-, river w;illp;i|H-r. plaster ami wood. A-*k ; Ik *ill tl (inlay. Sec Iic mv easily. bow itu*v|H-n<iiHv. von can create * i.r.iutt- in iiir hm- *v*tl> Stct.x hi\ l u v g u a r a n t e e d WASKAtlE After it is thoroughly dried, Ksti proee SUPER KCM-TONE wilt wlrhifond leoeaied wosh'0 with wtuol household point cleaners without impoiilnp in beovty. rep Volse fm Thrifty Hmm Kmtl| rn *w fi*t that miitt whh wafer. V*r a-H'anr *9 wtlv* * *< ** >, b' 'evelr * firwik it deu*r. Awarmpy eceoeAxai. o fallen I KlM.IONl. Ifcluit -ifk w iv .imVh a 9mn kM gl paint, ittty <* tfilf. o< e~ i S7.A4 a potion. KEMGLO looks and Washes like laked (eeatel kiv'tt <n<ne) to* Silt**** ietk- initue* an4 fv/n.ii/', Dee* * 0*m *e J twn, Watnea o> eoiily at jr*ir *et'p*'C*9. l*< fcs-J*"# wit* '-t** Xm> e OlO tlnhn, Cojtvi *. cet"-* *1M 5J5T *71* ' rutr * v*> o a v o m TV* A,**enVt**n N*. SK7-S108 ppo*> >u Th :urdiy Evening Post, Scptembor 8; Life. October T9; t-ivtnj. proereMlve Farmer. Octooor; American Home. Bette* Hmei 4- Gardens. Country Gonttenw-v G--td Housotcoopinj;. Svct*tilul Farmine oud Santri. November aiwt 61 Sunday Nw*ppr Roi<-urjvuiv Sitssamres. inc'u<tir>t Parade. Octobi/r 71. I9M. 0007--SWP-039641 0007-SWP-000123027 Luxury in Green...and costs so little AT HADING PAINT, HARDWARE, UIMfttft ANO DEPARTMENT STORES EVERYWHERE Thrilling new colors . . so beautiful. . so washable Kirh. rrefill w*lk pAuiirrl quickly and .< easily . . . with Sl'I'KK KEM-TONE I'inclmrsl C.recn. Woodwork to malcfi in Pampas H recti KEM-Cl o . the tnir.itle hiAtrr rimmol. I'icrydacc stid window friitno done < f*CM-Ci.r> Slav. UltitP to rif'ftnvttir.r the d<'C|i preen. And- tlx- wlndr effect enhanced by an off-white crilinp containinji the touch of Pinchumi Creen . . . SUPER Kk m To n e. of course. Youf friendly dealer cat hel|i you create equally inviting color vhrwrs Jot vm>r home. St t'V.H Kk mTiv s v . offers Viiglviajhion deep tones, 1<wlv }>?MeU and eor*emt> "in-between" shades to 50 perfectly with your furi<kh<np. Tltis new washnhlr wall jmint comes ready to u m . . . yoti just si ir and apply. It po<s a h smoothly . . . with brush or Rctler.Koaier . . . over previously jiaiti:d wail*. over wall|>a|icr. plaster anti wood. Ask ohom i today. Sec how easily. Itox- inr*|iert$ivcly. you can create new hvauiy in your honoi, with Sl'I'EH Kt:.n TnXF 'GUARANTEED WASHABtE After it is thoroughly dried, lui prow* SUPER KEM-TONE will withstand reptoted woshings with usual h o v 1 e hold point clconers without ini' pairing its beauty. KEM-GLO (nkt mi Washes Ukt faked lewwl Akwa<i aaamtl ler kitchca an* beth- ie>raor *4 >TriO' IvTAilv'*. Get I .0* tiVi *<. t wal iawi mail iwtaiai, Ori*s in 3 s*v'v M>ty at youf r*f>9fe<er ,f n Wailiaf wair kwa Um^JIO'i taiih Ct'tuvi m <al*n. *139 nwi t?3* * ua(l S7 OAUOH ThU dmi>Min*ni No. 5KT-S'07 - Lit*. Saptwrvtvar 51; Amariraa Hnm*. Country Gastlamarv. September: The Saturday Evening Post. October 6; Better Hornet i. tjartfrm GtrfvS Hauvekeeptr.it $usre**r<il rrmine ar1 Surwl. C< . I.n ine. Pfvnr*-*i Farmer, Nov-embar; and t Sunday Mewapapar tv-" .v -u'liir Pra>f. Se|il'mtu>r .'a lOSt. 0007-SWP-039642 0007-SWP-000123028