Document v13V8v71w13QmvgY6OGjRNwYm

LIA088A7 :*&aaA^ifaa8Sii>^ i wf^BiMtSaeui i, mNrii tl iagjii'it^ %*<,*.a.... .| . I ArVJJ^PY p'WMTTTfr r:iTF~T.f ar~i,KAy"~'"S ppo o pam Minutes of Fifth Mcetlpp Hew York, H.Y. October T*, 1979 A neetlnr of the Advisory Conalttee of the White Lad Frootlon Prorran vis held at the Co-cress Hotel, Chlcero, Illinois, on Thursday, October l*, 197.9, at 5 P.M. Present. were: . The Ftjle-Plehr Lead Company W. f. Me* 7. L. Gouedy V. H. Hayt V. M. Zoller " latlonal Lead Coepany Harold Rove ft. Joseph Lead Coepany Harry Outcault F. V. Peters J. J. Pankin Pr.lted Ptstes Pneltirr Peflnlnc % Mlnlnc Co. Tnc. 7. 7. Colcord J. L. Cohha, Jr. - Arthur Fudner Tnc. F. F. Voreser, Secretary Robert L. Tlerfeld, Asslstent fecretcry Pen Crltehfleld Mr. Crltc'.field explained the extent of the fare market that could h reached t'.rour*' educatl'T'.l ev-rneIs like the fepartuent of Arrlculture's Fxtnslon Service end the bureau of Fducrtl-n's vo-atlcnnl trinlnr prorrms, son* cf the steps belr.r; tVn to reach this r.nrket, end the flr.e reo*rtl-n r1vn Prof. Vnr. Vlack's Circular *1<,1. Ke showed trlef eo'lon picture of the 4-H Club paint deeonstrstlon eephaslfln* white lead. Mr. Peters reported that, as decided at the last ne*tlnr, he had ret with Hejira. Trier *rd poh In New York on October 17, They went over the recommendations e*de by the ralr.t committee at the start Of the whi*e lerd crroalrn :nd th*e represente* *ve of that Cor-l*tee Stated that their views had not chn.*ed. Hr. Peter- "Ue'tlored the feet that they w*re truly repre-e-tat!ve of t*e paint in dustry pn the cr-und* *ht Hr. Poh's eaep-oy i* not an 1port-nt fctor In eu*-:1de r-lr.t, i*r. drtee*n did not 'tronrly on* v-y or t*e other, > rd Vr. 7intl had never at tended a neetlny. Messrs. ,*`r1er -nd poh said they were at lea** representative of the executive conr.lttee of the ! liiiliittiih iH il nAiiim mw. jpuea mgHK* ! mmi i iniii- bii - i nn mip ip wm mmm T ...........I LIA088A8 Advlsn-v Coiarltte* Minutes o'- Fifth Meetln* - Whit* L*ad ____V~+*lr.r________ Promotion Prerrww--------------------------------------Octotaer H- - -P- f f national Paint., Varnish * Lacou*r Association. They stated they had no crltlclsa of the whit* lead adv*rttslnr that had t > appeared up to that tls. They said th*y wanted to avoid a flrht trllh* n the Industry. Mr. P*tr* #*plcirv*d *o the* that th* l*ad Industry f*l* t'.'t at least th* sm* restraint* u \ should be #xrcl*d or*r rlxed Mint sdvertlslnr ai th# paint cowaitte* Is *ur.r**t1ng for our advertising. 4 fMr. P*t*r:; r*port*d that h* had not b#*n abla to IH Mr. Martin of Sh*rrln-Mlliana Coepary as y#t. .v ; Mr. P*t*rs f*lt that th* laad Industry, through It* contact* with th# paint Industry, knows ss wwll as tha oalnt corrltt** w-.ut reaction th* paint Industry a: a whol# will hav* towards anything don# by th# l#ad Industry. Th*r* fo r# , 5 It was his opinion that th* l#sd Industry should d*cld* Its own futur* pol1cl*s without consultation with th# palr.t cossi tt*e and that such d*elslons of policy should ba on th# basis of what Is best for whit# l*ad. i Mr. P*t*rs reported that h#, Mr. Worwser and Mr. Cobbs had wt with hr. Ph*ln of h*lan-Faust *>slnt Co., end of- final* o' th* 'looker Class % Paint Manufacturing Co. today. 1* said that flthourh both had started warketirr cur* whir* le-d paint af*r this yr' blc rnrlr.g palntlr.r **ason, both w*r* satisfied wirv r*suits. They '*lt, how*v*r, `hat tv*r should h* cc*n nor* conpwrrtlnn by th* l*ad Industry. "* I rene-ted that u p to S#pt#nb*r 1, HooV*r had end* and distri ct**'* ai -**M* *nantlt!#s of r**.dy-elT*d wv.'t* l*td, and ton 1 >.*v W*r* *.' r'lad with *11 ft.jr such ** *c*t, rrld"S, duality of product, *tc., and lnt*n- st_*rtlnr a bl* drlv* In Jcnusry, but thct they wort*d a lot of e~cr''r-t!-n. 1 Mr. 2oll*r stt*d that h* b*11*rod In any Industry a leader's actions nav* profound effen on th* r*.n of th* In dustry. H* poln'ed out that Fnerwln-Iilllass 1^ th* l#ad*r of th* paint Industry and has r*due*d th* 1* d ce't*r.t of its p!r.ts fmn * to 7?'* in on* y*ar. H* f*lt that other* would follow and If this warket for white l*d Is to b# sav*d, th* laad Industry would nav# to strive for hlrhwr l#*d content In print. It was *h* fr,*rnl feeling that th* lead Industry could do thinr* no- that It could not do a y#ar ago. Mr.P*t*rs b#11*v*d it n**d hav* no f#sr of t; lVln* about t4>* value of whit# laad in nl**d paint so lorr ir, percentage* w*r* avoided. It was f*lt that th* socaptallllty of any such treatment d*p*nd#d upon th* approach. It waa d*eld#d that th* agency ah'uld prepare #v*ral pat S tern advert 1 *n*r,tr, trlnrlng lrto th* to* u*-tlon of ni *h laad oort*nt p*!rt, atartln* by not raVlnr this po*nt too pro**r.*nt, -% fn*a# na*t*m arts to b* aubnitted to th* renter* for crlticlsn. M*et*r* adjourned at P.M. * # - T0 ^ rv sp* if pai^iMjpi