Document rxv538zbv3GLrGwQB5VEeMOG7

BABY PRODUCTS COMPANY | RARITAN N.J. 08869 February 18 1977 SUBJECT JOHNSON'S Baby Powder Support Minutes of & Brand Review Project 2636.01 To Distribution This Baby summarizes the Powder held on Brand project review meeting on February 11 and updates the project JOHNSON'S activities I. JBP Improvement A. Fragrance Stability 1. ' Fragrance Reservoir Poroplastic strip Obj To increase the stability of the current JBP fragrance through the addition of a perfume impregnated cellulose triacetate strip to the oO : . product Current Status / a Produced 240 control with ' unscented strip and 240 . .. test product with rein- , forced fragrance strip in Co pilot lab and began aging R b Produced 450 control with unscented strip and 490 test product with reinforced fragrance strip in pilot lab and began aging R Completed 18/4/76 Completed 11/16/76 Next Steps a Product test 120 control with unscented strip and 120 test product with unreinforced fragrance| strip 6 month aged ; samples b , Product test 120 control with unscented strip and 120 test product with reinforced fragrance strip 3 month aged samples MRD MRD TBD 2/77 TBD 2/77 JNJ 000250482 Product test 150 control with unscented strip and 150 test product with reinforced fragrance strip months aged MRD TBD 5/77 Product test 150 control with unscented strip and 150 test product with reinforced fragrance strip 12 months aged Action standard to used significant for test products be win MRD _ TBD 11/77 Decision whether to test market will depend on month aged consumer study . Microencapsulated Perfume Obj To increase the stability of the current JBP fragrance through encapsulating a perfume similar JBP to Synfleur P regular perfume and mixing encapsulated perfume with regular JBP talc contain- ing liquid Synfleur perfume. Current Status a Established optimum mix of Monsanto Moncap 9998 fragrance and Synfleur P needed to produce an aroma which most closely matches that of JBP 499 D Completed 9/9/76 Organoleptic results show 3 month aged test samples to be stronger in fragrance intensity than control and also more fragrant when rubbeodn damp skin Synfleur microbead loaded with 43 Syn- fleur P found to be too weak in aroma R R Completed 1/17/77 Completed 1/26/77 JNJ 000250483 Next Steps a Run clinical studies on Monsanto Moncap Run 449 on test taining regular consumer study product con- Moncap in JBP Evaluate new Synfleur microbead loaded with 60 Synfleur P. D D D TBD TBD TBD B. Reduced Dusting 1. Carbowax agglomeratioonf fines technique - Obj To reduce extent of dusting i.e. reduce fines in talc of JBP and possibly increase fragrance stability through the addition of Carbowax to regular JBP Current Status a Produced 700 plus each of regular JBP and JBP with Carbowax in pilot lab and began aging line results of 120 member panel MRD test shows a 42-32 win for JBP with Car- bowax Results an unknown bias contain due to sample mislabeling Results of 449 monatic study shows that a majority of the panelists reacted favorably to the test product Results of a 449 paired comparison study shows no major difference between the two powders D D D R Completed 10/26/76 Completed 1/77 Completed 1/77 Completec 2/77 JNJ 000250484 Next Steps a Product test 220 control pilot lab and 220 test product pilot lab 3 month aged samples Product test 220 control plant and 220 test product pilot lab 9 month aged samples Product test 220 control plant and 220 test product pilot lab 15 month aged samples Action used .trol standard to parity with be con_ MRD MRD MRD TBD 2/77 TBD 8/77 TBD 2/78 Decision to test market will depend on 3 month aged consumer study . Electronic Shear Disc Process Obj To reduce cost of current mechanical shear disc process cutting as well down on as long term reduce dusting the number of fines in JBP by- Current Status a Initial organoleptic evaluation indicates no significant differ- ence between JBP with ESD or Windsor 66 Talc with regard to odor lubricity spreadability and adhesion b Produced regular JBP and JBP with ESD talc in pilot lab and began aging D R Completed Complete 10/27/76 Next Steps a Product test regular JBP and JBP with ESD talc 200 membered panel Action standard to be used parity with control MRD TBD 2/77 JNJ 000250485 II Brand Support A. Competitive Activities Obj To review how competitive products are perceived when compared to JBP in terms of product characteristics and benefits Current Status 1 Samples of repackaged Shower and JBP both from whole- saler stock packaged in undecorated Medicated 1. Powder containersdistributor shipped to distributor on 2/15/77 MRD R&D No interest in fielding a Gibson's versus product test JBP B. Technical Support 1. Special Dusting Study -- Shower Study Obj To establish a valid and reliable technique to measure the concentration of respirable particles produced while powdering after a shower in order to calculate a talc safety factor for adults Current Status Studies performed at Gateway Motel show .. that adults expose _. themselves to higher concentrations of respirable particles in the air while powdering themselves after a shower compared to the concentration of respirable particles exposed to by mothers in the process of ' diapering their baby These results will be compared to animal exposures in order to calculate a talc safety factor for adults ne t, R TBD. JNJ 000250486 : : ~ C. Consumer Perception of Varying Age and Perfume Level Obj To determine a at what age of JBP do consumers to perceive the product be the one they regularly purchase to assist in future product testing by establishing a JBP aged standard and b will increased levels of perfume affect consumer preference for JBP over various allow consumers to more readily perceive older products as purchase acceptable i.e. regularly similar to the product they Current Status Brand is.minimally interested interestedin pursuing this objective In holding position pending discussions between MRD and Brand regarding next step . MRD Brand TBD D. Development of Stable JBP- Similar Fragrance slightly altered scent Obj To develop a slightly altered preferred and stable version of JBP fragrance Current Status - , To date a total of nine fragrances from six fragrance houses have - been received Next Steps . . \ A screening test will be devised to narrow the choice of these fragrancaensd the others to follow to | a workable level ; &| TBD E. Sterilization Studies 7 Obj To explore various ways of d^'contaminating JBP Current Status Steam is ruled out as a sterilization technique due to its detrimental effect on product's aesthetics EO continues as the treatment of choice JNJ 000250487 III New Products Extentions A. JBP with Corn Starch ' B. Current Status , Dustless Fort Wayne test market proceeding well No plans to continue the market past 11/77 Dusting Powder - Increased Carbowax Current Status ; No interest pursue Will not C. Talc Stick Current Status ' rigid Fairly rigid stick using unfragranced Windsor 66 talc submitted by Vanderbilt Next Step ' Brand will schedule - a focus group session to develop concept for a talc stick D. Aerosol Breaking Foam Current Status No interest pursue Will not Brand _ ~ TBD sp ce File 2636.01 hhin Ronald H. Gordon JNJ 000250488