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+t TRANSFORMED! and the magic wand is a pain! brush |j| "' Ik v-':/ ir i , Architect Francis Keally modernizes the Hotel Collingwood and gives his sur faces die charm fhai lasts AGBEAT WAVE of renovating "When the architect accepts a com sweeps the country. Architects mission,"' says Mr. Keally, "he knock down, tear out and recoans sumes a real responsibility in re struct .. .give old exteriors new faces ference to the expenditures of the and shabby interiors a new deal. owner. He must, therefore, ever Of the New York hotels that have recently changed face and form. One of the outstanding examples is the Collingwood on West 35th Street. The photographs above show how keep before him the importance of using products winch possess three factors: utility, beauty, durability. This applies to. paint as. well as everything else in the building." charmingly the main floor has been Dutch Boy provides paint for every remodeled... transformed byArchi surface... atitl everyfinish tect Francis Keally who plannedand Dutch B'oy Wlnfe-Dead makes paint supervised the job. for wood, plaster, wall board, metal, The "before" and "after" pictures brick, stucco and other surfaces. show that much of the; charm comes Moreover it makes paint for fin from surfaces treated with paint. ishes of every kind. Mixed with lin seed oil it produces long-wearing gloss paints. Mixed with flatting oil it provides washable, tile-like fiat and eggshell finishes . . . undercoat ings for enamel... mottled, blended and textured effects. And by adding Dutch Boy Colors-in-Oil you can obtain any one of a thousand tints. So plan your modernization with Dutch Boy in mind, whether it be for a hotel, a home or any other kind of a building. It offers not only util ity, beauty and durability, but ex ceptional economy as well. |g|DUTCH BOY WHITE-LEAD KD-3122--Architectural Forum, April, 1934 k Sift. Architectural Record, April- j. wmmm& v,*v. '.*(&* I ,;s