Document rxQZj1z1bvnxKym34wvErdL1v

i * ii li1 i" -L ! : The {Power ;, * - % '. ofcNetv ^Products In thefirstyears of aerosol production, household-oriented prodr ucts were the mainstay of the industry. However, in 1955 the balance began to move in the direction of personal products. until nowthey account foralmost half oftotal production. Amajorfactor in the growth in importance of personal aerosols has been the popularity ofhair spraysand, more recently, personal deodorants. Inthesearch formoreaerosol products with themarketingstrength of these two titans, contract packagers, marketers, -and the "Freon" Products Laboratory of Du Pont have been generating marketable ideas at a steady rate in recent months. Among the products that have come along are antiperspirants, breath fresh eners, foam moisturizers and body lotions, hand creams, dry powdershampoos, chemical hotshave products, feminine hygiene products, and a depilatory. The household, and miscellaneous categories have mot been neglected altogether. Among the recent entries are-hewspecial- purpose and all-purpose cleaners, a carpet cleaner, a Christmas decorator-and~db-it-youtse1f~kit, each or which use a separate propellant cartridge as a powersource, a tire chainin a can, pres sure sensitiveadhesives, a tear gas dispenser, andfor clothing, a deodorant, wrinkle removers, and products which enable altera tion mf permanent press apparel. ~_ Evidenceof The imagination and inventiveness for which the aerosol industiyis noted can be clearly seen in the recentmarket ing of such unusual products as ah aerosol vacuum generator, an the pipe so that repair work can proceed, a pressurized liquid tooth and eum cleaner, a swimmine-boolalarm fortheprevention of accidental drownings, and ah aerosol diamond powder spray for precise polishing operations. The type of ingenuity which led rodui become fright new aerosol stars of the first magnitude. The throughs that will send aerosol production statistics to new rec ords-in-the future:----------~ ! . A worthwhile industry goal bnwhichioset our sights:tpsocon duct our businessesthat in 1978 halfOf all the aerosolsproduced will be developments made since 1968. </ EID11021 1967 Personal Products 47% All Other Non-Food Products 19% Household Products 28% ' MILLIONS OF AEROSOL UNITS PRODUCED '65 '66 '67 Est. '68 Personal Products 895 912 1020 1109 Household Products 519 560 617 666 All Other (Non-food) 346 368 409 438 Food Products 130 123 126 130 TOTAL 1890 1963 2172 2343-. Some remarkable facts about a remarkable industry Since 1942, when the first propellant for high-pressure aerosol in secticides was produced by Du Pont, over 19 billion aerosol units have been manufactured. Aerosol propellants have long since taken over as the single largest application for fluorocarbons. Their use in aerosols even exceeds the amount produced for refrigeration uses, which is why fluorocarbons were originally developed way back in the early 1930's. In 1967 aerosol production in the United States and Canada reached and exceeded the 2 billion unit mark! World production of aerosols is now estimated at about 3.3 billion units with the United States and Canada accounting for almost two-thirds of the total. In 1967, the 100 million production mark was exceeded by only five countries besides the U. S.--West Germany, Japan, France, The United Kingdom, and Italy. Together, these five produced over 900 million units in 1967. For the U. S. and Canada, the 200 million units by which the total ' volume of aerosol production in 1967 increased over 1966 was more than the entire production of aerosols in 1954! Aerosol packages now account for over $2.0 billion in retail sales. The number of containers produced by the can manufacturers in the U. S. tor aerosol use is exceeded now only by units produced for beverages, fruits and vegetables, and pet rood. On the other hand, the growth in aerosol container production is second only to the growth in beverage container production! In North America, four product categories--hair sprays, starches, personal deodorants, and coatings--made up more than 50% of 1967 production. _ Over 200 different types of aerosol products can be purchased in the United States, ranging from "pure dry air" to aerosolized diamond dust! In the U. S., more pounds of the high strength engineering plastics, nylon and polyacetal are used for aerosol valves than for any other single application! In addition, tens of millions of pounds of poly ethylene are consumed yearly in the manufacture of dip tubes, overcaps and actuator buttons to supply the needs of aerosol product manufacturers. *Personal cProducts Highlights MILLIONS OF AEROSOL UNITS PRODUCED INDIVIDUAL SHARES OF PERSONAL PRODUCTS PRODUCTION-1967 Hair Sprays 47% Personal Deodorants 0W'e,s 3% Shave Lathers 14% Hair sprays resumed their upward climb in 1967 with a healthy 11% increase over 1966. Increased usage of men's hair spray, as measured in the "Freon" Products Division Hair Spray Trends Studies, is probably partly responsible for this rise along with a larger number of women who use hair spray more often than ever before. A new entry, and one which bears watching, is the convenient aerosol hair setting spray or foam. The growth in personal deodorants production continued in 1967 and went well over the 200 million unit mark. Last year, after only 5 or 6 years of major marketing activity, the character of the market began to change from strictly personal deodorants to antiperspirant/deodorants to take advantage of new technology and, presumably, consumer preference for a dual-action aerosol product. A new product variant in this category is the feminine hygiene deodorant now being sold by at least three marketers. Colognes and perfumes continued their rise. The quantity of these products loaded in 1967 was 2lA times the production figures for 1960. Another interesting statistic is that the number of companies marketing men's toiletries has doubled to more than 150 in the past 5 years. The rise in popularity of men's after-shave lotions and colognes has no doubt contributed to these impressive gains in aerosol cologne and perfume production. Fresh concepts in scented products have made news recently--among them the "fluff" form for an aerosol body lotion and the "partout", a quick-breaking foam perfume/bath oil. Bath oil sprays or foams and after-bath skin preparations appear to be becoming more popular as are most products aimed at use during or after bathing or showering. A hot shaving product in aerosol form made its debut late in 1967. It is possible that a number of other marketers will bring out hot shaving products in 1968. . Another new product type, the 3erosol breath freshener, made a noticeable impression in the marketplace. It is too soon to estimate the eventual magnitude of the market, but a number of manufacturers have already entered the field and more are understood to be close to market introduction. 1959 60 61 62 63 64 65 66 67 68 69 E1D11023 I MILLIONS OF AEROSOL UNITS PRODUCED Starches continued to dominate the household products market. Three out of every eight aerosol units loaded in this category were ironing aids of one type or another. Together with room deodorants and disinfectants, they account for almost two out of every three household aerosols produced in 1967. Among the new products which debuted in recent months are a deodorant fabric finish and a starch with a soil retardant additive. New items especially designed for permanent press clothing may begin to be factors. One of these makes it possible to alter resin-impregnated apparel. There have been some interesting developments in the cleaners segment of this market recently. There are signs that the aerosol form will become increasingly important as the package for all-purpose cleaners replacing the finger pump. A nationally advertised dis infectant aerosol cleaner has just been introduced and similar products with or without germicidal ingredients are just beginning to gain popularity. In another direction, seg mentation of the cleaning market continues. Just entering the marketplace is a carpet cleaner intended for cleaning large carpeted areas. There now exist in the aerosol cleaner market specialized products to clean car bodies, car chrome, metal, ovens, bathrooms, pots and pans, windows, carpets, upholstery, vinyls, leather, walls, and spots in rugs and clothing. Aerosol waxes and polishes are still growing in volume, with a more than 25% increase over 1966. This is accounted tor by the resounding success of the products containing lemon oil or similar ingredients as well as by the development of new and improved formulations. The household products category continues to show strength and imagination in the technical and marketing areas. In this atmosphere new records cannot help being made in the years to come. EID11024 MILLIONS OF AEROSOL UNITS PRODUCED 11001-------------------- ---------------- 1050 1000 950 900 850 800 750 700 650 600 550 500 INDIVIDUAL SHARES OF ALL OTHER PRODUCTS PRODUCTION-1967 Coatings 50% AT A Insecticides 25% A? Coatings continued to maintain their substantial lead over all the other products in this category in 1967. They registered an 11% increase compared to 1966, and coatings is now one of the select group of oniy four aerosol categories in the over 200 million units/year class. Some of the recent product variations include vinyl coatings which yield moisture, abrasion and sunlight resistant surfaces, epoxy-type paints, and a stainless steel spray to prevent corrosion of equipment and machinery. Inseciticides production continued to rise for the third year in a row, and this oldest of aerosol categories celebrated a milestone crashing the 100 million unit mark for the first time. A substantial increase in the per centage of automotive products was accounted for in good measure by the introduction of a new aerosol product which, when sprayed on the tire thread, permits the motorist to regain road friction in icy or snowy conditions. Aerosols for the ubiquitous motorist should continue to be a strong development area in the future. Particularly needed: an effective car washing product a coating to reduce the tenacity of grime on car surfaces, an interior treatment to reduce the dust settling problem, an effective defogger (or an antifogger) for car windows. Industrial aerosols are still growing slowly. Perhaps the major item in this group is the mold release agent used in the plastics industry. Other products such as adhesives, lubri cants, cleaners, and special types of coatings and inks are also in the industrial sector. El D11025 1959 60 61 62 63 64 65 66 67 68 69 be (Projections " .\ f. II! ! i ' ,S : I '' .*. Ij > s i ;; r<, \ `V DU PONT COMPANY ESTIMATES AND PROJECTIONS OF;AEROSOL PRODUCTION Millions of units--United States and Canada ' 1 \' j | . i st. st> YEAR 1959 I960 1961 1962 1963. 1964 1965 1966 1967 1968 1969; < z SQ o ui a: SHAVE LATHERS HAIR SPRAYS MEDICINALS & PHARMACEUTICALS COLOGNES & PERFUMES PERSONAL DEODORANTS 75 79 85 95 98 117 131 135 144 159 162 89 121 152 246 294 339 441 427 474 495 515 10 12 20 37 40 36 50 52 54 59 63 38 43 55 55 60 58 77 90 98 108 115 -- - - 166 187 214 244 270 OTHERS TOTAL ROOM DEODORANTS & DISINFECTANTS 25 25 237 280 63 78 28 40 _____ 42 82 30 21 36 44 64 340 473 534 632 895 912 1020 1109 1189 86 99 119 109 154 156 155 160 165 O ... oU --J 3 OE Cd Ut K- xu 0Q o _1 QC < CLEANERS (ALL TYPES) WAXES & POLISHES STARCHES OTHERS TOTAL COATINGS VETERINARIAN & PET PRODUCTS INSECTICIDES AUTOMOTIVE INDUSTRIAL OTHER MISCELLANEOUS PRODUCTS 24 22 31 47 76 S3 105 no 126 140 12 41 42 53 51 68 71 73 92 100 108 L______ 21 51 11 39 LZ_ 23 138 1 189 228 73 | 88 104 4 6! 8 79 93 I 87 65 ! 23 271 * 7 120 20 JOwd 324 i 408 j 182 19 ; 519 | 211 15 S 1 560 1 235 l 1 25 617 | 245 ! 35 666 253 42 708 120 : ns - ! 165 j 178 j 185 1 205 \T\T 1 ~ 9 1 io 10 j 10 j 12 14 89 : 73 : 79 ! 95 : 101 105 no - 15 18 8 ; 33 31 33 - 1 ~ , - 1 - j - : 19 : 24 I 35 | 30 28 j 37 2- 7 ! 22 28 42 28 | 28 51 30 22 ; 23 | 24 61 33 27 TOTAL 186 230 1 252 | 251 285 304 : 346 368 ! 4Q9- j 438 ! 468 SUB GRAND TOTAL 561 699 | 820 1005 1 1U4 11344 1 1760 1840 2046 2213 2365 AEROSOL FOODS 85 70 55 63 i 1 *" i " 75 130* 123' J:_ _1_2_6_- 130" 140' GRAND TOTAL-ALL AEROSOLS 646 769' 875 1068 1211 : 1419 j 1890 11963 | 2172 2343 2505 ;' ** 1 . * *, t It I ' *, * I * * * 4 "7i - ! v 7 -T . ,j . j: ` i- < < `i ^IncUidesrefillablecontainers. OTHFR PERSONAL PRODUCTS'include: shampoos', suntan preparations, hand lotions, powders. depilatories, dental creams, personal deodorants . . 1Qf-n ^nTuro RinilSEHOLX) PRODUCTS include: spot removers, shoe polish, dust mop Treatments, silicone sprays. COATINGS in- i ri U ly *,JfnrrTir'inEc; include- high and low pressure products (including space, residual; and moth proofers). BOTHER MISCELLANEOUS PRODUCTrinclude-antistahc.sprays, tire extinguishers, methyl bromide-type fumigants, industrial products for 3960-11963. DEVELOPMENT PRODUCTS are included in the -Other" column of each major product eroup.; * j ,| U ' . ,;{ \ ;; *i; '<!* E1D11026 EID11027