Document rxNEgkBLGE0KpkLn1JDMBG20G

Wa4--4*?, pet. It, 1929 _________________________________________________ Americas Patat JaaraaJ Caavaattoa patty 7f The "ESSENTIAL INGREDIENT" of Good Paint WHITE LEAD BASIC CARBONATE OUTSTANDING DEVELOPMENTS IN THIS PIGMENT ARE COMPLETED EUSTON LEAD COMPANY SCRANTON, PA. Be t t e r b a g s Our rrde-mark It more then just < clever design. It meant what it keys. And we hope you will give ut a chance to prove it. Made of the stoutest paper and the roughest glue we are able to obtain, Berterbags will stand the roughest, toughett treatment. They can take all the use and abuse you would ever expect to give them. I S. Proof against light, air, moisture--they protect your product gamst injury. Sift-proof and leak-proof--they protect your product against loss. Light in weight and snail in bulk -- they protect you against excessive costs incident to storage space, labor handling costs and transportation charges. Some of the products now put up In Betterbag*-- Oxides Lithopone Whiting Carbon Black Fluorspar Silica, Talc Barytes, Clays Dry Colors Chemicals and Pigments We may be able to serve you betterYour inquiry is solicited. Hammond Bag & Paper Co. Welbburg--W. V. BB i4 SI Package Match the Quality of your Product F 1 -Callf^eH&D Package Engineer i HINDE & DAUCII 0W,fated SHIPPING BOXES ___ 1 'A'r4nt*4y, Oct. it. 1929 American Paint Jamrmai Caaranttnm Daily JS Money in the Pocket AREFUL calculation* have shown that ^ thousands of dollars annually will be saved to the Paint and Varnish Manufac turing jndustry by the introduction of Her cules I Wood Ron which can be used successfully in preference to M, N, WG, WW Rosins in the manufacture of varmih. There are savings through-- Responsibility Reliability . Uniformity . Cleanliness Pnce Representatives of our Naval Stores and Cellulose Products Departments will be glad to welcome you in-- Room 676 The Mayflower Hotel Washington ' Further information may be obtained by addressing ' Naval Stores Department HERCULES POWDERCOMPANY avcoxroKAfzw - 949-C Market Street Wilmington Delaware Their quality never varies! For over a quarter of a century, the Franco-American Chem ical Works, lot, of. Carlstadt, N. } * have been pro* ducing Industrial and Pharmaceutical Chemicals. The initial production has increased consider* rrabiy with the present Urge capacity of their modern and well equipped plant covering severs! seres. The growth of this business has been due not only to the . service and co-operation rendered ip the trade, but also to the abso lute standardise* don of their . products. T Franco-Amer ica n*,': '' Chemical Works Soles 95 Well Street A.K-HamJlton and uwrrhowsc Kudu la principal cklt* New York, N.Y. Plant -- Ctrbtoir, N. J. Ox id e s o f Le a d VJOR oxides of lead and other lead pig ments, get tn touch with us* Let us Quote on your requirements. Our red-lead, litharge, orange mineral, carbon ate of lead, basic lead sulphates and lead acetates can be relied upon for purity and uniformity. The branch nearest you will be pleased to quote prices and submit samples* kUm W DUTCH BOV CAKTEK PUKE WHITE-LEAD NATIONAL LEAD COMPANY 4m I I I H* C** i tar ^Imw k 1V* C* . W-k-Mt oi enlightened selfishness Improved scientific control methods f<w resting raw materials and production alitoinaic spoiled baictie* and c<'Uy emu- , plaint adjustments. Old aouicrs of raw materials are becoming ex hausted and new sources nr substi tutes are bong discovered. New pig ments, new resins, new oils, and new formulae are rapidly being developed by intensive research Much of this * being conducted o as in cater di rectly to consumer demand* (or quicker drying, more lieauuliil odors, and greater durability. - "Now let's see bow label analyses For a Quarter Century and other prejudicing factors fit into this picture of progress. "We'll suppose that the technical laboratory' of a manufacturer has de a Mark of Dependability veloped a new hotrn paint formula which has shown unqueaiioited su periority. through riirinirt exposure tests, to the bot |k \u x - paints now on the market '('hi. u-chmcat di For more chan 29 years the Ditxler trade-mark kaa distinguished automotive finishing materiel* of the fine*t quality. Today Dialer supplies the production needs of the majority of independent motor car manu rector presents the maths to the ex ecutive board. 'Mow about this Radium Dioxide?' says one. *lt'H show on the laltei analysis--con sumer* will think it i some cheap facturers and body builders. adulicrsm. fteside*, the formula has no Arsenic--no nr w.ill buy a first The Dialer line is complete, including undercoat ing* and a convenient and economical new Intermix Senes that permits .preparing any desired shade with grade house paint that contains no Arsenic. Another thing! pamicra wilt detect the odor of that rlam oil in (he vehicle and. will think they're 16 base colors. Dialer service, both in a color creative present formula:' object* another, 'll sense and in promptness of shipment, is favorably known in all pans of the world. would require a couple of million r'lmg a cheap dog>cd up paint.' 'The weight it four pound* !* than >tr Quality of product and fairness of policy make the Dialer distributor franchise a desirable and profitable dollars advertising expenditure to overcome these suit's resistance*.' says the advertising manager. 'Even franchise. Investigate. , though you attribute much of the durability, good working pmrerticA and high spreading rate to (his new DITZLER COLOR COMPANY emulsion ingredient.' *ay the sales manager, 'you know very wvlt that 6 per cent water shown.n the lalx-l Detroit, Michigan analysis will kill this paint front the start--our talesmen cm!J never ex plain that away.' Anri so the pro posed formula with u* advantages i frightened to. death hy dreadful oirz-tAC bogies. . ; "Contrast this situation in our.in dustry with conditions m the auto ifVRdXYUK) mobile, radio, airplane. metallurgical, .cosmetic and a doteti other iw- fiortant synthetic manufacturing In dustrie* which, like the paint indus try, impart form utility t< raw ma terials. These release new: radically improved models and products year Uniform Fineness ... ly to a consuming public which con sumes them avidly---and cries for Greater Opacity... more. The very tact that these in dustries are cmniantly developing new products which give greater utility, luxury, and value attracts tbe inWniTE Le a d consumer's dollars away from the more static industries which are afraid of change because, of public prejudice bogies. - made by El e c t r o l y s is a n u f a c t u r e d by *ictro- M lytic prortu!--tbtt is why Anaconda White Lead differs from eery other white iced oa the market. u l So aaifona bmati afford* increased biding power. Pecmslyticproducpoeiaoely owe ofeba many controlled seeps is po The special electrolytic process during Anaconda White land. Ana* by which Anaconda White Lead it cooda mines sod smelts tbe ore, nod made permits complete control of refines tbe meuL Purity is safe* both the physical sod chemical guarded at every operation. The fin. qualities of the product. It produces isbed white lead is delivered direct a white lead pigment of unusual from Anaconda warehouse stocks in purity, fncatu and uni* iorSBiry. tbe prioripal cities. Thu* Anaconda coo- A comparison will Su p e r -Pu r e troll every step in the show you.that Anacon da Vfaiit trsd ii rlairr **tcurn! u>b>ttnru than soy other basic carbon ate white lead, iu brilbaot whiteness gives your paint*; a clearer while sod a cleaner Zi n c Ox i d e s atdt fro* Asacooda IlmrUi. uc Zi*c 99 9-- mi. riuaifw uctl lU.S.P.).' wSTkm,Crm * Kj ful bmk PracMi Gn*ik production and deliv ery of iu prodticu .. . / was mhtt as eaasawer. We shaft be glad to end samples of Ana conda White Lead and Anaconda Zinc Oxides for tearing purposes. ANACONDA LEAD PRODUCTS CO. a n a c o n d a z i n c Ox id e d e p t , of i. L. r ,, g o . General Offices Ba s t Ch ic a g o . In o District Oftcej New York Oftca An a ^&Nd AAXKON. OHIO 25 BROAOWAV, N.Y. l<iiwwni nmijnr>et ftao rcaonnuiowr r "N'aturally public prejudice must always be reckoned with by manu facturers - Hot the dynamic indus tries Mtm to control and shape it to their own likings because they en joy and have earned the consumer's confidence. Tbe automobile buyer does wot seriously .nneitios the in troduction of at* alloys, hydraulic brakes. four-speed transmissions, new engine designs, front wheel drives, etc- because he has confi dence in automotive engineers--he know* that their batting average is high and that (hey release few fail ures. "Tbe determination of method* and factors by which some indus tries have secured this confidence requires careful analysis. K*rh in dustry has. no doubt, itad- to use different methods and there ia no easy formula which, can he applied. "Howbeit. consumer confidence seem* always to be closely associ ated with quality siamlardiaalion. In the case of automobiles, price has liccoote a reliable measure of qual ity; in other industries the brand is a trustworthy measure. The super : ficial observer may aa> that paint ' and quality a>ao ran he so measured. It can. tu rertain extent, but far short of wbai is ncrrary for uft! hampered growth of the industry, for unfortunately we have not yet become entirely purged of misrepre sentation. Our most important manufacturers realise its folly and are fighting it, yet there ia Still a small minority who still believe in it "Take for example SC-40-20, % good formula developed and ex tensively advertised at great expense by a pigment manufacturer so as to establish the fact that good lithopone-riiic house paints could be made n place of the inferior ones which were lowering the- reputation of these pigments. The torinula, a* We Extend Greetings To All Friends Gathered At The 1929 Convention Benjamin Moore &* Co. * * " Paints .Varnishes and Muresco HEWYORK CHICAGO CLEVCLAND ST.DOETCS CARTERET TORONTO 0G07-SP-000000431 REDACTED WaAaaaAar, Oct. If, ll__________ _________________ American Palm! Jaaraal CaaraaUam Dally JJ The "ESSENTIAL IN6HEDIENT" of Good Paint WHITE LEAD BASIC CARBONATE OUTSTANDING DEVELOPMENTS IN THIS PIGMENT ARE COMPLETED EUSTON LEAD COMPANY SCRANTON, PA. Re d a c t e d \ J[ o | W*4m*t4*r. Oct. it; 1929 American Paint JamrmaJ Cnnraottnm DmUy REDACTED I wishes and congratulations to the National Paint, Oil and Varnish Association from the largest paint and varnish makers in the world Th e Sh e r w in -Wil l ia ms Co . CLEVELAND. OHIO Ox id e s o f Le a d JpOR oxide* of lead and ofher lead pig- menu, get in touch with us. Let tts quote on your requirements, / Our red-lead, litharge, orange mineral, carbon ate of lead, basic lead sulphates and lead acetates can be relied upon for purity and uniformity. The branch nearest you wilt be pleased to quote prices and submit samples. n a t io n a l l e a d c o mp a n y Mm Ywt. Ill ***. Ul 0* fcww 'i- (Uni, *tl V. II* Ih m r- . IWm W C*. M IW, >. WC* .J REDACTED Uniform Fineness ... Greater Opacity... mWh it e Le a h made by El e c t r o l y s is j MANUVACnmtD'.W ttwiro* doc. 1* soifnne iacatu affords lytic process!--that it why locreoaed bidlag power, Atodt Vkit* Lead every ocher whit*feedm the differ* urfctt, fromi Bearolyticproducrioaisoolyo^ of the assay cootrelled waps is pro> The special electrolytic process by which AMCpsdt Whit# Lead is dodag Aaacooda White Lead. Aos> cooda miaoa sod fdti the ora,sod aude permits complete c o mc t o I of redoes he metal. Purity I* ails hoch the physical sod chemical guarded at every opstarioo. The to- ^uslities of rbe product. If produces ished whit* lead is delivered direct s shits lead pipeset of ooesusl fro* Asacooda wirehonsa mochaio purity, lama sod ssi* the peiadpal does. far*icy. Tims Aaacooda coo* A comparison trill Su p b ;Pu r e crols every atcp ie the how yoe that AMtoads. White Lead it rher Zin c Ox id e s production sod deliv ery of its products .. . * etteafwh'tawe it other Uiitctfbos ate white lead. Iti Wil* liset wkiicant pm your psietu s clearer white sod s rieaoer ticsl (Mj S.P.). U<WlM.CtM !* *** Wa shall be glad so sand samples of Aaa- cooda White Lead eod Aaacooda 2ioc Osidee farteauag purposes. An a c o n d a Lia d Px o d u c t s Co . An a c o n d a z in c Ox id c Dip t , ot I. L. R. Co. . _ District Mew Ak k o n . Oh io Cmrtl OitM LUT CHICAGO. INIL _ )i New York Oface a . h. 29 b a o a d w a y . N.Yi An ac o fnatmjiMto tr 'I il !