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K-Z 8TORI 07 A CAM 07 FAIR Moat people think of paint as Just paint - sot appre ciating tha nany use# for it or the endless rarlety of products now offered to tha public* There la scarcely any itan of coaaon usa that does not uea bo b a type of paint, enanel, Tarnish or lacquer for protsetlon or besntiflcation. "Sara tha surface, you save all" and "Faint protacts America* ara tha slogans of tha Industry which in 1947 will attain a total sale of orar one billion dollars. How long would a woodan house reaain habitable if it ware sot for a protecting coat of paint. In New England are cany old colonial houses orar IDO years old and in good condition today because they have been painted frequently, thus protecting then froa the weather. Were it not for the protection offorded by good paint, bridges would beeone unsafe for usa in a rery few years. Cxcapt for tha beautiful laoquer finish an autoaobile would rust away in a yaar or two Kan-lone, Basal-Lustre, Knaneloid, Harriot and other in terior finishes brightsn up and beautify the hone. The 8herwin-Wllllaae Co*pany has contributed much to tha present high standars of the Industry. When Hr. Bberwin started in the busi ness in 1866, prepared paint was practically unknown. Fainting was a job for an experienced painter woo nixed paint specially for each job, using the few prinatirw natwrlsls than awailabl*. Sinew that tine the art of Baking paint has deralopad now using naty intricate chemical eonpounds and producing results undraansd of SO or- even 5 years ago. Host of the Ingredients used are nanufaetured chemically and even the water!al water! ale are carefully refined and specially prepared for use. 0007-SWP-041519 N23011 -2 - Zven so simple a formula as Outside house Paint - SUP Olose fhite uses the finished product of several industries. (Pleturs of a can of SIP)* Tbs raw materiala used is tbs product of the natural material from lead, lino mines - titanium sands, -fields of flax, turpentine pine forests, the iron ore mines of the Heaaba district and the plants processing these products of nature. The pigment is * blend of ffbite Lead, Leaded Zinc and ^Itanium Oxide. The lead is made b> what la known as the Quick Process in which the pig lead metal is melted then blown through a small nossle to atomise it into small globules. These are treated with weak aoetic acid and a.o.S gas changing it over into carbonata of load. (Picture of OOP)* The leaded sino is made from lead and sine orss burned in a conaidarabla volume of air - the oxide forming In the fuaes settle* down as a fine white dust and in collected In bags, (pleturea) haghouse, The Ti 0j>. (picture of plant) Linseed Oil la of course the oil pressed flax saad. (picture flex field, oil mill). Ihie raw oil la carefully refined and treated to remove ell lapurltiea and promote thorough drying. The tur pentine ti diattlled ueed in connection with such paint le distilled from the eep of pine trees, (picture turpentine forest) 111 these ingredients are carfuily mised and ground and filled by exact proaasaas undar atrict laboratory control and filled into tin cane. - pictures* 1 The tin piste from which these cane ara mada la the finished product of the ateel industry going back to the wonderful deposit 0007-SWP--041520 0007-SWP-000124915 r -8 of Iron or* of the Mesaba Range (picture) brought down tho lakes to tfao enormous stssl nlUo of Ohio, Illinois and Penna. (picture - Stsel sill *, Tin plots nlll) Ths Tin Cob Dpt. equipment turns out many alllions of cons annually in aoat afflcisnt up-to-date equipment. (picture) Cans of SWP are packed in fibre oartons sent to the warehouse, (picture of Chic. Kh.) from there they are shipped to one of the Company"a branches or dealers (picture of a good store) located all over the B.8. for the convenience of the public. The painter or consuasr using tho paint finds it par- l feotly adapted to bis every requirement as the finished product is being constantly tested under all conditions. Many field end laboratory taste are unddr way at all tines at aaay points all over the 0. S. The net reault la a wall painted house whioh will be protected against the weather end look fresh at all tines, (picture of a house). The present SUP formula is a great improvement over the beet we cold make before the war. It dries through store thoroughly end rspidly thus not subject to danage by rain* heavy dew-dust or flying insectn* It has Isas brush narks and better gloss than thus ksaping cleanar. The coat is sora level providing a nors uniform and thttcar flow which will wear longer. SUP is the result of 75 years of care ful scientific reeearoh in compliance with a definite^ policy set by the founders of the business - to make the best paint possible for each indivi dual requirement - to market it through aggressive selling end advertising methods and to make it most convenient for the public to procure it. following these policies the Conpany continues to occupy the leading position in the industry 0007--SWP-041521 0007-SWP-000124916