Document rpj0jE3yQ562M7YdJ2DEaD4eV
NEWS /S\ R JL.^ 1 ^ */
\I
Scat to;
Hardware Retailer, Ind.; Hardware World, Calif.; New England Hardware, Maas.; Hardware and Housewares, 111.; Hardware Age; Housewares Review, N.Y.; American Paint & Wallpaper Dealer, Miss.; Paint & Wallpaper Logic; Western Paint Review, Calif.; Wood Construction & Building Materialist, Ohio; American Lumberman & Building Products Merchandiser; HI.; California Luntoer
Merchant; Iowa Lumber Dealer, Minn. FOR IMMEDIATE RET-KARR Southern Lumber Journal and Building Material Dealer, Fla.
NEW YORK, JANUARY 7, i960 - National Lead Company has announced
the introduction of their quality "Dutch Boy" Quick Drying Enamel line in l oa.
aerosol spray containers suitable for both interior and exterior use.
This new aerosol line, called "Spra-Swift," is packaged under
the familiar Blue and White "Dutch Boy" label. In addition to a selection of
the most popular "Dutch Boy" Quick Drying Enamel colors, the new line contains
a complete range of metallics; a flat black, a gloss black and a clear.
National Lead Company uses colored caps on all "Spra-Swift" containers for
ready color identification.
The "Spra-Swift" line is merchandised as a self service item
through the use of a rugged blue wire floor rack designed for compact storage
and easy consumer selection. The wire rack contains an attractive metal clip-on
sign with prominent "Dutch Boy" identification and suggested product uses.
Special introductory offers for two assortments from the "Spra-Swift"
line are currently available to all "Dutch Boy" dealers. For further informa
tion regarding "Spra-Swift," write to: National Lead Company, 111 Broadway,
New York, New York, Room 1000.
Also: Messrs. Dewey, Drewes, Henrich (6), Morsman, Jr., Owens, Specht, Peterson, Merson, E. Williams, and Miss Cannella.
N12680
0000-NLI-000024680
> ' f- .3