Document reyLDjyr0J97gewnZ5reKqqd7

- ^^'iBr-iiii -iiWritoilte^^ "r'" trirYilr,n ~ LEAD INDUSTRIES ASSOCIATION Avtmm majKi t o k o t s t o r won l ead Aprcffisno otMcrrai V- Oml4 CM* H i> 4 MMtlf of the Wdto Ued 4dverti*ig Ccnaittoo of tte WoI ladhetrlee iaaoclatloa ni bald at tho Cleveland bttl| Cleveland. ^*1 on Mqr 18, 1>50 M ttOO fJL K. L. T. 1. Tartar Can ToU bfli fixher (HlddOO Rational Load SbanrlA-tnUlw R, Zlogfold. Soerotary-treaeurw T. ! Rail 0. 8. tfooa 4 Da,, Adrartdalac b. Zlogfeld oervad ao chalnun. He aakod tto Ceonlttoe If thqr mould like to elect a paraamt chairman, iftar tone diecueelom It *aa decided that the Coradttee ahoold bo oonduetod oc an Informal baala and that tha narify of the 4aeoclatloe aboald coordinate lta eork, uioot a p con Tha lagroat and oopr oabelttod by tha advertising t(to<7 mta flrot dloormood and then* mao general acriamant a 1 the fallowing pclntet (1) That a headline aboald bo developed mtdeh mould quickly arrnaa interact la tha eabject of each great importance act only to tha load industry tat alao to tha paint industry. Somethin alone tha Xlaoa. rtoea load make a batter nlxed-pljment homes paintT* mao Mggaotod. (2) Tha llloatratlona ahoold probably be tailor, partloelafly in via* of tha fact that tha Technical Contittee *111 probably add additional Uluetretlons to bo laelmdod. (3) The COPT ahoold bo 00 written ao la make It perfect!/ alow that *e are talkIn* about mixed-pigment er ndttplo-plfioant hoaaa paint# and not straight afclta load homo# point*. (t) 4 slogan ooeh aa "Load ContriteWe Rare To MUad-flgcont f)falnW ran tigr Other Ingredient,* ahemld be eorted into the cejy avoo if It were alnpl/ a bold face ooatonco or paragraph. (5) The elgnetaro af tha Utedattoa ahemld bo inelodod at tha lMt line, right In tha body af tha o o r t and net aa a aoparaW eignetwo, " drna toe Mk attanUaa to It. inrai -n ....... . ni iriifif - ... -f i i r ...-- ^ mm mm M2914 L IA0P719 \ ) Tit I - I ClrmlMd, Ofado -i- 1S 1950 ' Will- n .r fllth iltfilfe lSEEIS2LfiaEHI Tha advurtialng aohntda oaa Bart dlacntaad and Insartlona nan tren<l m ouggootoi tn tha proposed progra* with tha aoeoptioa af faint 4 Tnrnlah ProdaetloB cal faint Industry Magaalno, St nan daddftd to enlt both of thato publlcatlona, It wu aloo Ooclhod that tfao *gy nhould look into tha possibility of lanlad&ng aoaa opaea In Oil, fata* ft Drug ftoportor* It m furthar agrond that tfaa flrat afrrartlaananl ahould bo n> postod lanadlstaly la oaoh publication uood, St as alao sgrssd ah**. following tfad.a flrat inaartion ooTsrlng all tfaa layoatant points, oifeao buont ads should aacfa anphaslaa a dlffara* point, naraly auaaurlaing tfaa othar potato and that tfaaao ada should bo or atag-.arod la ths asgsitnao aa to oorar all potato ooeh aonths fOBuenr Thar* uao dlffuraMo of opinion an to ho* publicity ahould bo handlod and It *aa sgrssd that tha sscrstary anould look furthar Into Publicity aganta and to obtaia fraa than a proa ontotlon of Mat they night ba Ohio to do* racwSiikJSSSS Msnodills. It vaa fait that tha ltan of flrat loportaneo nma ba propara a technical booklat axplalnlng tha Mala attract cooarod ty tfaa advortlolat In eonsldarsbly nor* datail. Tha socrvtary should larsrtigato Mm possibility of obtaining tha oonrlcoa of aoaa ons to prspsra ths booklat, aoeh aa lylar Roger*, Oasna Corning fibra GLaoa Co,, franklin frill of Oacll k frssbrsyj or a Uefanlral arltor fomsrly Mth U*I. J. line Conpaty Most nana could bo abtoiaad fron Mr, Dorldsoa, adrartlaljg nanagar of that Qnpasy* booting ooo sdjournsd at I11OO FJU P^|l li.Ml - -,L ip* 1 Mi. u.iu ii'yipi,1 HjifitMai^W'T>PrdvSA'a-.