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Here's a tip the "Dutch Boy" has never tried to keep
under his cap: Basic Carbonate White Lead does 14
things to make paint better.
Check the list above and see all the paint-making
properties you get from this one pigment.
And remember. White Lead not only offers all 14 of
these qualities, but imparts them, in well-balanced pro
portion, to paints.
*
White Lead's unique ability to form lead "soaps'*
accounts for many of these advantages. The "soap" story
at the right tells why.
Our technical staff is at your call to help you fit "Dutch Boy" Basic Carbonate White Leads into your formula tions. You get recommendations backed up bv broad experience and 30 years of continuous paint-fence ttsung ... the longest project of its ktnd on record.
When White Lead combines with oil. a'distinctive type of "soap'' is formed. As shown in the photo micrograph above, these soaps are of fibrous structure consisting of multiple projections radiating from a central core.
These imermeshing formations spread out and me chanically reinforce the paint Aim, giving it-greater toughness, flexibility, adhesion and weather resistance.
White Lead's ready tendency to combine with lin seed oil also explains why this pigment wets easily and gives such good mixing and grinding.
f*we Leafts
Dutch Boy
NATIONAL LEAD COMPANY --New York. 6. Buffalo 3;
Oihago ft; Cincinnati 3; Cleveland 13; St. l,outi. 1; San
FranvUen 10: Uotton 6. (Nailrn at l^vad Co of Maas, s; 1'hUa-
lfli>lna
(John T. J.outi
Broi. Co. J; Puuoursh 30.
(National I.eaJ Co. ot IV i.
A*
N 94
FAINT, OIL k CHEMICAL REVIE