Document reQZBm0yrGqM7LQMdJwVEovR7

T Daily News EDigesd; Service JOURNAL South Wain Argun - lander ooluaui DATE PAGE January 19,1971 Leader ' ACTION NOT WORDS MONSANTO Cbemlcali, lu acting to central the use at ana of their pro duct!, made at the Newport worki, have prohihly dona as much tor conservation In this country as all the ver biage produced during the official Conservation Year. Much lip-service has been paid to the necessity of conserving wildlife, protecting the environment and pre venting pollution. But among many, support for these alms stops short If It Involves Unso cial lets er precludes Increased proAls. Which Is why Monsanto's action PrOBI rtarch'l'.'ttie'llrm plan to cut off supplies of one of their ehemleals to customers who put It to uses they consider aeh-eeatrollakle. TRACES of the cheml-1 cal were found last year.' In thousand*' ot dean;1 birds. It has not been : ' proved that the cheml* cal was responsible for the birds' deaths, but the company hat de cided on the partial ban because of the persist ent nature of the chemi cal. While it hat not been revealed what the ban will cost the com pany In terms ot lost ^ trade. It has been eondeeded that It represents ' ;a fair commercial sacri fice. The fact that a company It prepared to put the environment before profit Is Indeed refreshing In such n - malertnlittle world. . TtlEllt ACTION could produce even more tarreaching repercussions. Monsanto have been assured by their three continental competitors that they will not attempt to step in and take the business whieh bat been lost And they hope to persuade the other companies to en force a similar ban on non-controllable appli cations of the chemical throughout Europe. This It giving the Continent a real lead, and the firm's action should also prompt other manufac turers In this country to take similar steps U iclr products pose a 'threat to the environ ment Monsanto have shown that tho pound need not necessarily rule all our actions throughout our lives. This Is a prime Instance of actions speaking louder than words. I. MONS 031T9