Document reK3GEaGk4zDjK552v28QyyM7

13--Publicizing Safety possible, will both arouse the reader's interest and guide his thinking as he reads In a piece designed to instruct, numbered lists of job steps, for instance, will prove helpful In any case, the writer should follow closely the line of logical thought developed in his out line Copy should be written in a positive, con structive style When the nature of the ma terial and the form of publication permit, a friendly--but never condescending--tone can be used effectively Personal references and names, as in a newsletter, will increase read ership Humor tied to the message and pitched to the employees' sense of what is funny can add a great deal to some types of publications For instance, cartoon illustra tions and a light touch in copy may be par ticularly effective in a rule booklet Readability of the proposed publication can be gaged by having a few of the people to whom it will be addressed test-read it for understanding Production of publications. For the tech nical details of printing, the advertising de partment or experts m the publishing field can be consulted In layout and typography, read ability should be the first consideration How the piece is to be used will determine its size, paper, binding, cover and simdar details For materials that are to be filed or for insertion of revised pages, loose-leaf bind ers may be used The in-company or outside editor or printer who will handle the job should be asked for technical advice t Getting ideas. Everyone m the public re lations and publicity business runs dry of ideas now and then Anyone who is suffering from this affliction should not hesitate to call on others for help. Employee publications do not compete with one another, so ideas can be borrowed freely from them Some national agencies produce and supply safety material See listings in Chapter 23, "Sources of Help" The National Safety Council issues a "Safety Clips" service, which contains stones and illustrations for editors of employee publi cations The NSC Sectional Newsletters, Na tional Safety News, National Safety Congress Transactions, and other NSC publications con tain a wealth of interesting and informative material The NSC repnnt, "How to Rim a Newsletter," single copies available on request, has additional ideas NSC poster miniatures and other Council matenals usually are re leased for general use if the customary credit is given References Adams, Alexander B Handbook of Practical Public Relations New York, Thomas Y Crowell Co, 1965 Ashley, Paul P Say It Safely Seattle, Wash 98105, University of Washington Press, 1969 Flesch, Rudolph, and Lass, AH A New Guide to Better Writing New York, Popular Library, 1983 Lesly, Phillip, editor Public Relations Handbook Englewood Cliffs, N J, Prentice-Hall, Inc, 1962 National Safety Council, 444 N Michigan Ave , Chicago, 111 60611 Photography for the Safety Professional, Data Sheet 619 Schutte, William M , and Steinberg, Erwin R Communication in Business and Industry New York, Holt, Rinehart and Winston, Inc, 1960 Turabian, Kate L A Manual for Writers, 4th ed Chicago, The University of Chicago Press, 1973 314